• Journal of Smart Tourism
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• v.3 no.4
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• pp.5-15
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• 2023

With the growing trend of online global market, customers have further technological capabilities in searching for information and online shopping on the Internet. In addition, electronic word-of-mouth (eWOM) is a significant factor that influences customer purchase intention. However, the perspective of online users on hotel websites is still in its infancy, especially in various cultural contexts. The current study examined a theoretical framework of hotel websites to understand how online users perceive the importance of hotel websites with regard to influencing purchase intention, within the content of Thai online users through an online questionnaire survey. Findings show that usability positively influences online Thai users' satisfaction. Moreover, eWOM has a significant positive influence on satisfaction, but eWOM has an indirect effect on the intention to purchase. Practical implications are further discussed.

• Journal of Smart Tourism
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• v.3 no.3
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• pp.5-15
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• 2023

Given the increasing information overload among users of online review websites, understanding the manner in which cognitive costs are reduced and efficient information is made reliable has become increasingly important. This study targets a unique consumer review design and explores how reviews from an external peer-to-peer site embedded in an online travel agency (OTA) website influence subsequent evaluation behaviors. The empirical results indicate that (1) embedded external reviews with a high average valence tend to strengthen the influence of the positive evaluation ratio while diminishing the effect of the review volume, and (2) embedded external reviews with a large variance strengthen the positive effect of the review volume while weakening the effect of the positive evaluation ratio on subsequent positive evaluations. The findings provide practical insights for consumers and online platforms.

• Asia pacific journal of information systems
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• v.32 no.3
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• pp.496-513
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• 2022

Artificial intelligence or big data technologies can benefit finance companies such as those in the insurance sector. With artificial intelligence, companies can develop better customer segmentation methods and eventually improve the quality of customer relationship management. However, the application of AI-based customer segmentation in the insurance industry seems to have been unsuccessful. Findings from our interviews with sales agents and customer service managers indicate that current customer segmentation in the Korean insurance company relies upon individual agents' heuristic decisions rather than a generalizable data-based method. We propose guidelines for AI-based customer segmentation for the insurance industry, based on the CRISP-DM standard data mining project framework. Our proposed guideline provides new insights for studies on AI-based technology implementation and has practical implications for companies that deploy algorithm-based customer relationship management systems.

• Asia pacific journal of information systems
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• v.33 no.3
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• pp.768-791
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• 2023

Effective brand management using images has been a challenge for the brand managers. The brand identity-brand image alignment on the social media is an important yet mostly-overlooked phenomenon. We proposed a scalable Google Cloud Vision-based approach for measuring the alignment between brand identity and brand image, and understanding the brand positions. We analyzed 3247 images of 13 leading Indian brands on Instagram. Images containing wordy announcements by the firms are in stark contrast with the relatively more emotive images by the users. It leads to a noticeable disconnect between the brand identity and brand image. Also, the private sector brands do not always outperform the public sector brands in branding efforts. By offering practical guidance on how to measure and reduce the misalignment, this study paved a feasible path towards better visual branding on Instagram.

• The Korean Journal of Pain
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• v.33 no.2
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• pp.99-107
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• 2020

Chronic severe pain results in a detrimental effect on the patient's quality of life. Such patients have to take a large number of medications, including opioids, often without satisfactory effect, sometimes leading to medication abuse and the pain worsening. Spinal cord stimulation (SCS) is one of the most effective technologies that, unlike other interventional pain treatment methods, achieves long-term results in patients suffering from chronic neuropathic pain. The first described mode of SCS was a conventional tonic stimulation, but now the novel modalities (high-frequency and burst), techniques (dorsal root ganglia stimulations), and technical development (wireless and implantable pulse generator-free systems) of SCS are becoming more popular. The improvement of SCS systems, their miniaturization, and the appearance of new mechanisms for anchoring electrodes results in a significant reduction in the rate of complications and revision surgeries, and the appearance of new waves of stimulation allows not only to avoid the phenomenon of addiction, but also to improve the long-term results of chronic SCS. The purpose of this review is to describe the current condition of SCS and up-to-date technical advances.

• Journal of Korean Home Economics Education Association
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• v.19 no.1 s.43
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• pp.65-79
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• 2007

The purpose of this study was to test the effects of practical reasoning home economics instruction on middle school students' views of home economics. Thomas(1986) categorized six alternative views of home economics as education for women, manual training, application of science, household management, family development, and an intervention. This study carried a quasi-experiment research with an independent variable of types of instruction and a dependent variable of views of home economics. The experiment was carried with the sample of 137 8th grade students in Gwangju area for ten class hours. Paired t-test was performed to examine the pretest-posttest differences of each experiment group and comparison group. The results showed that practical reasoning instruction improved level of the view of home economics as an intervention, and decreased level of the view of home economics as manual training. From the results of this study, conclusion can be made that practical reasoning home economics instruction is effective in changing to the appropriate views of home economics. Also it is expected that current Korean home economics textbook can lead to the views of home economics as household management and as family development.

• Journal of the Korean Institute of Landscape Architecture
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• v.42 no.3
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• pp.13-24
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• 2014

This study investigates the practitioners' perception of Landscape Education in the universities in order to satisfy the demands of the rapidly changing industry. The survey was conducted for 257 practitioners to analyze the overall perception of Landscape Education, the importance and utilization of each course in universities, and the importance and utilization of each landscape process step. The overall perception of Landscape Education was slightly negative, and more practical education was demanded to improve the students' adaptability on the job. Practitioners suggested that universities should teach more practical expertise and related fields. They re-educated deficient aspects such as practical skills, computer techniques and legislational knowledge through the new employee training. The survey also showed that professors should be most responsible for a better education; however, students and practitioners have to endeavor together. According to the findings, planting design, landscape design, landscape materials, landscape planning and landscape construction as well as management were important. They are also considered as practical courses. However, practitioners perceived that university education was not sufficient for the constructional process. This means that Landscape Education in the universities has been more focused on planning and design. Because the universities are essentially for the research and study, changing the curriculum as practitioners suggested is not necessary. Nevertheless, it suggests for more practical education and balanced curriculum including construction and management that should be seriously considered. This study was focused on the practitioners' perception. Many of the respondents were from Seoul metropolitan area, therefore, it's hard to generalize the findings. A further study should be considered that would include instructors as well as students.

• Management & Information Systems Review
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• v.38 no.2
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• pp.241-254
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• 2019

This study is a study on the consumer reaction to the augmented reality advertisement which is a recent issue. this study was conducted based on the necessity of marketing advertisement technique suitable for the 4th industrial revolution era. First, we present the types of augmented reality ads based on previous studies, and examined the effects of enjoyment and formation of brand attitudes on brand attachment on products or services based on the perceived value of consumers for these types of ads. This study is briefly summarized as follows. Hypothesis (H1) empirical value had a positive effect on pleasure, and hypothesis H2) empirical value also had a positive effect on brand attitude. Hypothesis (H3) symbolic value had a positive effect on pleasure and hypothesis (H4) symbolic value had positive influence on brand attitude. Hypothesis (H5) Practical value has a positive effect on pleasure. Hypothesis (H7) Pleasure affects positively (+) influence on brand attitude. Hypothesis (H8, H9) enjoyment affects affection and brand attitude affects affection positively. Hypothesis (H6) Practical value did not affect brand attitude positively. It can be seen that the augmented reality advertisement communicates with consumers through experience or symbolic side rather than perceive practical value by consumer. The implication of this study is that the augmented reality advertisement is highly interactive with consumers and can induce consumer participation. This means that consumers are more aware of empirical and symbolic values rather than experiencing practical value through augmented reality advertising.

• Journal of the Korean housing association
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• v.20 no.1
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• pp.11-18
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• 2009

Today, importance is being placed on interior design and thus the scope of interior design market became very large. Management environment of an interior design office, however, often faces manu difficulties to meet a variety of customers' demand, so that expert and reasonable management ability is required. Accordingly, this study was conducted to provide basic materials on management environment for maximizing profit generation of an interior design office by investing real management situation on the subject of persons participating in management of an interior design office. As a result of investigation of 80 interior design offices which was registered in Daegu, design ratio of most of the offices was found to be less than 20% due to building owners' lack of recognition of and insufficient legal systems, and in spite that there was a department or staff fully in charge, top management makes an estimate. With regard to importance of interior design, it was found that they regarded reliability with customers as most important, and give priority to practical ability and human nature in employing a new comer. It was revealed that most offices have neither department taking fully charge of marketing, nor positive publicity, and in outside activities, the major of management have high relation with sales.

• Journal of the Korean Society of Hazard Mitigation
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• v.9 no.4
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• pp.61-66
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• 2009

This study examines the definitions and the scopes of risk, crisis, and disaster management in narrow and wide sense. Generally, the meanings and the scopes of these terms have been used in a very confused manner, and that is the main reason of the difficulty of interdisciplinary approach to disaster related study. In a practical manner, these terms needs to be defined more correctly, for the effective communications among various fields of academic and professional disciplines. This study tries to divide the meanings and the scopes of risk management, disaster management, and crisis management in narrow and wide sense, to define them in a more elaborate manner. Though these three terms can be distinguished in narrow sense, they have almost same meanings when we use them in wide sense.