• Title/Summary/Keyword: Practical Management

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The Impact of Quality of Corporate Twitters on Customer Satisfaction and Brand Loyalty : Focused on Telecommunication Firms' Twitters for Call Centers (기업형 트위터의 품질이 고객만족과 브랜드 충성도에 미치는 영향 : 국내 통신사의 고객센터 트위터를 중심으로)

  • Whang, Jaehoon;Lee, Dahoon;Shin, Taeksoo
    • Journal of Information Technology Applications and Management
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    • v.22 no.2
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    • pp.123-148
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    • 2015
  • Today the mobile devices including smart phones have influenced on the users' daily activities in the mobile internet society, and the expansion of social media has also affected on the purchasing behavior of consumers. This study examines whether the quality of corporate twitter, a typical social network service for call centers influences on the customer satisfaction, and brand loyalty. In order to achieve the research goal, the quality of twitter has been divided into four variables; information quality, service quality, system quality, and social quality. The results of our empirical analysis show that the three variables except service quality have significantly influenced on the customer satisfaction and the customer satisfaction also significantly has a casual effect on the brand loyalty. The empirical results are expected as a guideline to contribute on the practical improvement of customer service, satisfaction, and brand loyalty through corporate social network services such as corporate twitters in the future.

Methodology Analysis on National Technology Level in the Field of Software Through Patent and Bibliometrics (특허 및 논문 계량정보 분석을 통한 소프트웨어 부문에서의 국가 기술수준 분석방법론 제안)

  • Cho, Ilgu;Lee, Jung Mann
    • Journal of Information Technology Applications and Management
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    • v.22 no.1
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    • pp.1-15
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    • 2015
  • Software is not only control and operational technology of computer, various system, and machines, but also knowledge handling and service technology for production, storage, and utilization of digital information. Many nations invest enormous budget in SW R&D to acquire core and original technology, and commercialize. To select and concentrate on SW R&D investment by segmenting diverse functions and element technologies consisting of sw technology, introduction of evaluation and analysis methodology on technology level utilizing reliable patent and bibliometrics is demanded these days. The purpose of this paper is to suggest some analysis frameworks of national technology level in the field of sw technology. Another practical purpose is to verify sw technology policy using qualitative and quantative indicators of patent and bibliometrics.

Determinants of Online Review Adoption : Focusing on Online Review Quality and Consensus (온라인 리뷰 수용에 영향을 미치는 요인 : 온라인 리뷰 품질과 동의성을 중심으로)

  • Hur, Sung-Hey;Ryoo, Sung-Yul;Jeon, Soo-Hyun
    • Journal of Information Technology Applications and Management
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    • v.16 no.4
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    • pp.41-58
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    • 2009
  • This research investigated how people are influenced to adopt online review. We applied the Elaboration Likelihood Model (ELM) and the Technology Acceptance Model (TAM) to this study. Our research model highlights the assessment of online review usefulness as a mediator from online review quality to online review adoption. This research predicted online review consensus has a role to bulid up online reviw usefulness. This study also includes vividness and perceived similarity as determinants of online review quality. Survey data reflect user's perceptions of actual online review they read. Results support most of research hypotheses except hypothesis related to moderating effect of user involvement. This research offers a model for understanding online review user's acceptance. Additional theoretical and practical implications are also discussed in the paper.

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The Effect of Community Type and Service Quality on User Satisfaction of Brand Community (브랜드 커뮤니티 개설유형 및 서비스 품질 특성이 사용자 만족에 미치는 영향)

  • Yun, Hae-Jung;Lee, Ji-Yeon;Lee, Choong-C.
    • Journal of Information Technology Applications and Management
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    • v.16 no.4
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    • pp.167-184
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    • 2009
  • New internet trend, such as Web 2.0, has brought about new roles of users and changes in the web ecosystem. In the age of information overload like nowadays, activities in the brand community sites help to make more reasonable decisions in choosing certain brands and products. In order to examine organizational strategic aspects of brand community, this study examine (1) what difference exists in user satisfaction according to the brand community types (the user-initiated type and the corporate-established type), and (2) which dimensions of service quality affect brand community users' satisfaction. Research findings show that types of brand community influence perceived user satisfaction, and tangibility, reliability, interactivity, and stability dimensions of service quality make a positive influence on user satisfaction as well. Practical implications for managing brand community sites in marketing perspectives are further discussed.

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Case Study for RFID Applications from Business Model Perspective (RFID 응용 사례 연구 : 비즈니스 모델 관점)

  • Joung, Seok-In;Kim, Dae Shik
    • Journal of Information Technology Applications and Management
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    • v.20 no.1
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    • pp.197-216
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    • 2013
  • Despite the vast potential opportunities of RFID technology in various industrial applications, deployment of RFID applications is rather limited to meet a large industrial demand in Korea. We conducted in-depth case study to organize the RFID applications in business model framework in order to provide practical insights for the development of innovative RFID applications. Throughout extensive searching for RFID applications in literature, web, news, and policy reports, we first classified passive RFID applications, mobile RFID applications, and active RFID applications. Value creation and implementation issues are compared and analyzed for each of RFID applications using Afuah and Tucci business model. This study can contribute in establishing future development of RFID technology, competitive business strategy, and government policy to stimulate Korea RFID industry.

The Effect of Regulatory Focus on the Consumer Trust to a Web Site : Moderating Effect of Consumers' Purchasing Experience Toward Online Shopping (구매경험에 따른 소비자 조절초점이 온라인 쇼핑몰 신뢰에 미치는 영향에 관한 연구)

  • Han, Su Jin;Kang, Sora
    • Journal of Information Technology Applications and Management
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    • v.23 no.4
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    • pp.101-116
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    • 2016
  • In this paper, we suggested a model that reflects the role played by the consumer's regulatory focus (promotion focus and prevention focus) as determinant factors of trust in the Web site. Also, we considered the moderating effects of consumers' purchasing experience toward online shopping. We conducted a two-month survey of 230 individuals using online shopping sites for hypotheses testing. The study results are summarized as follows. Firstly, promotion focused consumers showed higher trust to a web site compared to prevention focused consumers. Secondly, the moderating effect of purchasing experience between regulatory focus and consumer trust to a web site is statistically significant. The effect of a prevention focused consumers on consumer trust to a web site is stronger when purchasing experience toward online shopping is high compared to low. Based on these findings, this study presents practical and academic implications of the research.

Pneumonitis and pneumonia after aspiration

  • Son, Young Gon;Shin, Jungho;Ryu, Ho Geol
    • Journal of Dental Anesthesia and Pain Medicine
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    • v.17 no.1
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    • pp.1-12
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    • 2017
  • Aspiration pneumonitis and aspiration pneumonia are clinical syndromes caused by aspiration. These conditions are clinically significant due to their high morbidity and mortality. However, aspiration as a preceding event are often unwitnessed, particularly in cases of asymptomatic or silent aspiration. Furthermore, despite the difference in treatment approaches for managing aspiration pneumonitis and aspiration pneumonia, these two disease entities are often difficult to discriminate from one another, resulting in inappropriate treatment. The use of unclear terminologies hinders the comparability among different studies, making it difficult to produce evidence-based conclusions and practical guidelines. We reviewed the most recent studies to define aspiration, aspiration pneumonitis, and aspiration pneumonia, and to further assess these conditions in terms of incidence and epidemiology, pathophysiology, risk factors, diagnosis, management and treatment, and prevention.

An Optimization Model for a Single Cruise Ship Itinerary Planning (크루즈 선박의 운항일정계획을 위한 최적화 모형)

  • 조성철;권해규
    • Journal of the Korean Institute of Navigation
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    • v.25 no.4
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    • pp.323-333
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    • 2001
  • This paper presents a decision making model for the cruise ship management. A network based optimization model has been developed for a single cruise ship operation. It gives optimal itinerary patterns over the planning period for the cruise ship managers wanting to maximize profit from the cruise ship operation. A network solution method to find the optimal solution is also developed. This network model can be equivalently transformed into a linear programming model, which makes the implementation of the model quite practical however complicated the given set of possible itineraries may be. The ship scheduling network developed in this study can also be used as a general framework to describe all possible cruise ship itineraries the cruise ship manager can figure out.

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A Study on the Policies and Facilities for Seniors in the Southeast Asian Countries (동남아 일부 국가의 은퇴자 유치 프로그램 및 은퇴촌 조성사례 고찰)

  • Ahn, Ok-Sun
    • Journal of Agricultural Extension & Community Development
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    • v.14 no.2
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    • pp.279-299
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    • 2007
  • In order to get the practical suggestions concerning the development of the domestic senior facilities in the rural area, a survey was made in the Philippines and Thailand to grip the policies and programs for senior, by visiting the government institute and senior village facilities. As for the Philippines, Philippine Retirement Authority was attracting investment of foreigners and individuals having Philippine citizenship, by issuing SRRV(the Special Resident Retiree's Visa), and as for Thailand, the Thai Longstay Management Company Limited was providing membership system for the abode of foreigners. In case of the domestic residence for seniors, it is suggested that the development of the senior housing community be designed in accordance with the diversified purposes of residence; that is, the prime concern of the community should be reflected on the characteristics of the retiree group (such as the lifestyle, health situation, etc), and at the same time, special concern also be showed on managing the community club house facilities, and keeping the amicable relations between the retiree residents and the local villagers.

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Study on the Linking Method of Information Factors in order to use in wide of Standard Material into Apartment Housing Construction (공동주택의 표준자재 범용화를 위한 정보요소의 연계 및 개발방안 연구)

  • Park, Geun-Soo;Lim, Seok-Ho
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2008.11a
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    • pp.448-451
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    • 2008
  • This study is under doing to suggest application manual using assembling reference plane design & standard finish material basis upon material classification code as a tool of a linkage between building design and construction standarization in order to enlarge the applicability of house building material that is produced by the module plant. We can say the goal of building standardization intend not only the improvement of construction productibility but also guarantee of subsequent performance through automatization basis upon informationalization of building design. For a etabilishing of this condition, it is neccessary to link the standardization's result of material--design--construction field. According to this neccessity, we are going to suggest information factor that can make relative business manager easily approach to the standardization practical task.

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