• Title/Summary/Keyword: Positive.Negative

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The Effect of Message Framing Depending on Psychological Ownership: Focusing on Information Security Behavior in Online Service (심리적 소유감에 따른 메시지 프레이밍 효과: 온라인 서비스에서의 사용자 정보보안 행동을 중심으로)

  • Seo, Bong-Goon;Park, Do-Hyung
    • Knowledge Management Research
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    • v.19 no.1
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    • pp.1-18
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    • 2018
  • As the online space becomes more active, interest in protecting personal information is increasing. From this point of view, it is important to prevent personal information from being leaked in advance. As a precaution, it is suggested that users change their password periodically to protect their personal information effectively. Currently, various online services provide a request message that prompts users to periodically change their password. These messages are expressed as positive-centric or negative-centric. This message can be seen as a powerful way to trigger users' behavior. In this context, this study suggests that message framing type can be applied to the password change request message, and to investigate the difference between the positive-centric message and the negative-centric message. In addition, this study concluded that the effect of message type may be different depending on the degree of psychological ownership of the individual on the online service. As a result, users with high psychological ownership in online service were more effective when positive-centric message was presented than negative-centric message. On the other hand, users with low psychological ownership in online service were more effective when negative-centric message was presented than positive-centric message.

Characteristics of Tropical Cyclone Activity Influenced by Decadal Variability of SST (해수면 온도의 10년 주기 변동에 영향을 받는 Tropical Cyclone의 특징)

  • Kim, Dong-Hyeok;Kang, In-Sik
    • Atmosphere
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    • v.18 no.4
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    • pp.485-492
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    • 2008
  • This study confirms that a decadal variation of the SST (Sea Surface Temperature) in the WNP (Western North Pacific) has an influence on the genesis and passage ofa Tropical Cyclone. The decadal mode was obtained by calculating the SST anomaly on the domain $150^{\circ}E-190^{\circ}E$, and $5^{\circ}S-5^{\circ}N$. Such decadal variation was subsequently analyzed to confirm that it is a dominant mode in central Pacific region. Next, after classifying the years into relatively positive years and relatively negative years, the characteristics of Tropical Cyclone in each year, such as a genesis and passage frequency, were investigated. Compared to the relatively negative years, during the relatively positive years, the location of Tropical Cyclone genesis was biased toward South-Eastern region, while the characteristics of the cyclone were more distinct during late season of the year trom September to December than in mid season from June to August. Examining the movement passage through the observation of passage fiequency, there was a significant difference between positive year and negative year in their passages at a 90% confidence level. Moreover, the number of Tropical Cyclone, maximum wind, and life time also showed higher values in positive years than in negative years. These features were confirmed by examining the 850hPa cyclonic flow field, vorticity field, and vertical wind shear field, all of which contribute to the genesis of a Tropical Cyclone.

A Study of General Values and Satisfaction, Exhibitionism, Fashion of Clothing and Korean Clothing (가치관과 의복의 만족도, 과시성, 유행 및 한복에 관한 연구 - 대전 지방의 여대생과 어머니를 중심으로 -)

  • 김광경
    • Journal of the Korean Home Economics Association
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    • v.20 no.2
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    • pp.53-63
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    • 1982
  • The purpose of this study were; (1) to investigate the relationship between the general values and 3 aspects of clothing behaviors. (2) to investigate attitudes toward Korean clothing between students and their mothers. General values were measured by the Allport-Vernon-Lindzey Study of Values(Part 1 only), which determines relative prominence of six basic values. Three aspects of clothing behaviors were assessed by statements dealing with satisfaction, exhibitionism, and fashion. Korean clothing measures consisted of statements dealing with positive and negative attituded toward psychological and practical aspects. The samples consisted of 200 students(student group) and 100 mothers (mother group) in Daejon. The data were analyzed by correlation and t-values. The results obtained through this study were as follows: 1) Positive relationship were found between: (1) Aesthetic value and the exhibitionism of clothing, (2) Aesthetic value and the fashion of clothing. Negative relationships existed between (1) Theoretical value and the exhibitionism of clothing, (2) Economic value and the fashion of clothing, (3) Social value and the fashion of clothing. 2) Significant differences were found between two groups(students and their mothers) : Economic, aesthetic, and political values as well as exhibitionism and fashion in clothing behaviors. 3) In general, highly positive attitude toward Korean clothing was found on psychological aspect, while highly negative attitude was found on practical aspect. Significant differences were found between two groups; (1)‘Graceful’of psychological aspect and‘economic’,‘inexpensive’of practical aspect in positive attitudes toward Korean clothing, (2)‘Unsuitable to current life style’,‘not modern’and‘not beautiful’of psychological aspect in negative attitudes toward Korean clothing.

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A Study on Recognition and Consumption about Instant Food of Homemakers in Inchon (주부의 가공식품에 대한 인식 및 소비 연구 -인천 지역을 중심으로-)

  • 이강자
    • Journal of the East Asian Society of Dietary Life
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    • v.5 no.3
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    • pp.299-307
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    • 1995
  • This study was surveyed concept and consumption for Instant foods by homemakers in Inchon city. The result of study were as follows. 1. In the view of integral numberized high, middle, low, high group reached 19.2%, middle was 50.2% and low showed 30.1%. As higher their ages up, the point was high. 2. Their concept of instant food is close to 'convenience' and 'time saving' but far from 'good for health', 'high nutrition' and 'safe sanitation'. 3. Divied into two groups with positive and negative, which proved their concept of Instant foods as 57.5% positively. Negative group which has negative concept for instant food has a good dietary pattern, Positive group which consists of low ages and high income showed positive attitute for instant fodds. 4. Consumption of bred, noodles and soybean sourecs is little bit higher than other items. Consumption by the group which has low ages, highly educated, having small number of children proved high percentage. Also, the group which has good dietary pattern showed low consumption of instant foods comparing to other group. 5. According to the relation between concept and consumption of the instant foods the group that conceives instant foods positive consumes higher than the group which has negative concept.

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Microbiologic Pollution of Indoor Air in Industrial Work-Places (산업체 작업환경의 실내 공기에서 미생물 오염도)

  • 강경희;장명웅
    • Journal of Life Science
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    • v.9 no.3
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    • pp.314-327
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    • 1999
  • This study was investigated to isolate identify the total bacteria and fungi from the indoor air of work-place of the shoes, paint, stainless steel, and plastic industries. The number of bacterial colonies on the nutrient agar plates were calculated by the open petridish method for 30 minutes in indoor air of work-places at the autumn and winter. The isolated bacteria were identified by Gram stain and biochemical test using API Staph and API 20E kits. The isolated fungal colonies were identified by gross appearance of the giant colonies and microscopic examination of their spore and hyphal characteristics on the slide culture method. The minimum inhibitory concentration (MIC) of several antibiotics against isolated bacteria was determined by the microdilution method with Mueller-Hinton broth. The 70-400 colonies in autumn and 54-236 colonies in winter were isolated from the indoor air of work-places of several industry. The isolation rates of Gram positive cocci, Gram positive bacilli, Gram negative bacilli, and Gram negative cocci were 46.3%, 19.8%, 17.3%, and 16.1%, respectively. In Gram positive cocci, the most strains were identified as Aerococcus spp, Micrococcus spp, and Staphylococcus spp. In Gram positive and negative bacilli, and Gram negative cocci were identified as Bacillus spp, Pseudomonas spp, and Neisseria spp, respectively. The frequently isolated fungi were Aspergillus spp, Penicillium spp and Rhizopus spp, respectively. The frequently isolated Aerococcus spp, Micrococcus spp, and Staphylococus spp were highly resistance against ampicillin, erythromycin, methicillin, and tetracycline. These results arouse our attention to microbiologic pollution in the indoor air of work-places of industries.

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The Influence of Fashion Consumers' Perceived Risk and Regret-Solution Effort upon the Post-Purchase Intention -Focus on the Different Impulse Buying Types-

  • Suh, Hyun-Suk;Na, Youn-Kue;Kim, Mi-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.6
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    • pp.889-901
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    • 2010
  • This study examines the relationship between perceived risk and regret, the influence of regret, and the regret-solution effort upon post-purchase behavior. These causal pathways are controlled by moderated different impulse buying types. The results of the study are three-fold. First, consumers with high social and convenience risks resulted in the high levels of regret. Second, the higher the regret then the higher the negative purchase intention and the lower the positive purchase intention. Consumers who emphasize the regret-solution have high positive purchase intentions and the low negative purchase intentions. Lastly, as for the influence of the regret upon the negative purchase intention, the 'recollection impulse buying type' has the greatest influence among all other types. No impulse buying types have a positive influence on purchase intention. As for the influence of the regret-solution efforts on the positive purchase intention, the 'pure impulse buying type' had the greatest influence. Only the 'suggestion impulse buying type' influenced the negative purchase behavior intention. The post-purchase intention depends on the level and the degree of the regret-solution efforts of the consumer. This study contributes to the examination of the different impulse buying types that influence the moderators in the causal pathway of the risk perception to the post-purchase buying behavior.

A Study on the Meaning Function of Symbol Design based on The Comic Dual Forces and The Five Elements (음양오행(陰陽五行) 사상에 의한 심볼디자인의 의미적용 가능성 연구)

  • 장은석;김재희
    • Archives of design research
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    • v.12 no.2
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    • pp.53-62
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    • 1999
  • The modern is image age, and The visually expressed symbols have much influence on individuals or enterprises and have an effect on the variety of individual and the innovation of management. Espacially, the symbols carry on the axis composing total image. According to the reason of positive & negative five elements, this paper analysised and studied the meaning of symbol design which analysis the thoughtful, abstract and formal meaning. This is the most fundmental elements and principals and means the good symbol composed harmoniously the positive & negative five elements give good image. Namely, the symbols of the Eum & Yan which applied the philosophical reason of the Orient thought became good image. The lively elements of design composed the reason of Eum & Yang have effect on auspicious and upgrade one step to the dimension of symbol design. The purpose of this paper analysises and understands the meaning of symbol was composed the positive & negative five elements. In the point of view of modern design. the overlOOking elements of the symbol(line, form, space etc) reminded and established the new model which the new idea approached by the thought of the positive & negative five elements.

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Effects of Service Experience and Brand Reputation on Intention by Word of Mouth : Focused on Beauty Salon Service (서비스 경험과 브랜드 명성이 구전의도에 미치는 영향: 미용실서비스를 중심으로)

  • Ko, Sung-Hyun;Yeo, Jun-Sang
    • Journal of Fashion Business
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    • v.13 no.4
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    • pp.51-59
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    • 2009
  • The purpose of this research is to investigate the influences of service experience and brand reputation on intention by word of mouth(WOM) when consumers get experiences at beauty salon. We made 2(valence of service experience: positive/negative) ${\times}$ 2(brand reputation level: high/low) subjects experimental design in order to find reason that there is a significant difference of intention by word of the mouth between positive experience condition and negative experience condition. Also we tried to find the interaction of two factors. To test our hypothesis, an experiment was performed on 68 university students in seoul area. Specifically, we used 2-way ANOVA and planned contrast method through SPSS 12.0 procedure. As a result, a two-way ANOVA demonstrated a significant main effect of service experience, which means that people more intend to make WOM when they experience a negative service than a positive service. Also the ANOVA showed a significant interaction effect between service experience and brand reputation, which represents that people more intend to make WOM for high-reputed(low-reputed) brand than low-reputed(high-reputed) brand when they encounter negative(positive) services.

Artificial and Natural Selection for Phototactic Behavior in Drosophila melanogaster (초파리의 走光性行動에 대한 人爲淘汰와 自然淘汰)

  • Choo, Jong-Kil
    • The Korean Journal of Zoology
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    • v.20 no.1
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    • pp.1-8
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    • 1977
  • Several hundred flies of Drosophila melanogaster collected in Anyang City were selected for positive, negative and neutral directions during 15 generations. The population responded effectively to the artificial selection. The realized heritability estimated for the first 10 generations was $2 \\sim 4%$ per generation in the positive and negative phototaxis. The results of diallel crosses among selected populations indicated that some polygenes showing a negative phototaxis were partially dominant over polygenes controlled the positive phototaxis, and the dominant effect became greater in later generations. The populations selected for positive and negative phototaxis were relaxed after 15 generations of selection, and their phototactic responses were completely returned to their original states. Such phenomena would be explained by the genetic homeostasis resulted from an action of natural selection. It seems reasonable to assume that the phototactic neutrality of a natural population was maintained as an adaptive trait under natural environment.

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The Effect of Automated Observation and Vibration Feedback System for Preventing VDT Syndrome of Office Workers (사무직 근로자들의 VDT 증후군 예방을 위한 자동 관찰 및 진동 피드백 시스템의 효과성 검증)

  • Ahn, Ji Yeon;Oah, Shezeen
    • Journal of the Korean Society of Safety
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    • v.34 no.3
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    • pp.75-82
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    • 2019
  • The purpose of this study was to evaluate the effectiveness of a vibration feedback system in improving two safe seating postures of office workers. In addition, the relative effectiveness of positive and negative feedback procedures was examined. Participants were four office workers. The dependent variables were the percentages of time participants spent in the safe sitting postures including shoulder, back, and overall body positions during the experimental sessions. A multiple-baseline design counterbalanced across participants was adopted. For two participants, the negative procedure was introduced first after baseline and positive procedure was introduced in the next phase. For the other two participants, the sequence of introducing the positive and negative feedback procedures was reversed. The result showed that the vibration feedback system, regardless of the type of the procedure, was effective in improving the safe sitting postures for all participants. However, the difference between the two procedures was not clearly shown. The benefits of the automated observation and vibration feedback system in workers' safety were discussed.