• Title/Summary/Keyword: Policy strategy

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A Qualitative Research on the Improvement of Government Public Relations in the Low Fertility Society (저출산 정부홍보 개선방안을 위한 질적 연구)

  • Han, Sangpil
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.137-143
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    • 2022
  • The purpose of this study is to propose an effective PR plan for government policies in order to make the people aware of the importance of the fertility rate by seeking strategies to counter the low fertility rate. Focus group interviews were conducted with 6 experts with high expertise in government policy advertising and public relations among advertising and public relations academics and practitioners. It was found that low fertility PR strategy raised the problems of integrated public relations and budgeting. PR message strategy was lacked a creative approach suitable for the target, and the media strategy did not reflect the characteristics of the younger generation. Based on these research results, an improvement plan for government PR to counter the low fertility was proposed, and it is expected that it will be used for policy making in the future.

A Study on a Brand Marketing Strategy of Domestic Rice Products (국내 지역 쌀 상품의 브랜드 마케팅전략에 관한 연구)

  • Yim, Ki-Heung
    • Journal of Digital Convergence
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    • v.6 no.3
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    • pp.65-73
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    • 2008
  • The food crisis is gradually augmented, which derives from a world-wide process. And it is the actual conditions for which there is no solution on national level. Rice is a fundamental agricultural products, and it makes up a large percentage in the Korean farming industry. Especially, the environment around the domestic rice market has rapidly been changing and shrinking because of the open policy in the International market. In order to compete with the international market, Korea must be strong in stable-based construction and international marketing strategies of domestic rice products. Most of consumers recognize the importance of developing a brand-name rice. However, the degree of recognition on the brand-name rice is still very low. The Purpose of this paper Is to drive brand marketing strategy for positioning of domestic rice products.

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Policy on Promoting Venture Business based on Patent and Technology in Metro Taejon and Chungcheong Area (대전 .충청지역 특허기술기반 벤처산업의 육성방안)

  • 이영덕
    • Journal of Korea Technology Innovation Society
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    • v.2 no.2
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    • pp.309-325
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    • 1999
  • If we want to overcome the current IMF-guarded economic situations as early as possible and to change the present industry structure to the new knowledge-based structure, it is a great necessity to increase the capability of technology innovation as a key factor of the international competitiveness, and to establish the infrastructure of venture business for increasing utilization of technologly and patent. Even though there has been a great increase in application and enrollment of the Industrial Property Rights (i.e. IPRs) including patent recently, the number of unused IPRs are increasing progressively every year (for example, the ratio of unused patent is about 60% in 1997), and illegal use of patent and dependance on the foreign patent are increasing sharply. This paper will suggest policy on nurturing venture business for increasing utilization of the unused IPRs, including technology transaction strategy and link strategy of the high-tech industries between metro Taejon and Chungcheong Area.

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A Study on Effective Building Plan of Supporting Systems of Local Government Public Service Business - Centered on Case Study Seo Gu District Office in Gwang Ju City - (지방행정업무지원시스템의 효율적 구축방안에 관한 연구 - 광주서구청 사례를 중심으로 -)

  • Yim, Ki-Heung;Choi, Kwang-Don;Lee, Su-Yeon
    • Journal of Digital Convergence
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    • v.6 no.1
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    • pp.43-52
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    • 2008
  • Managing of local government public service business is innovation strategy of local government public service business using choice and competition principle. Managing strategy of local government public service business is new paradigm for innovating public service business and role structure of government. It is important to understand properly substance and characteristics of local government public service business. Accordingly, the purpose of this study find bottleneck of local government public service business and take out improvement plan and suggest policy plan of Seo Gu District Office in Gwang Ju City in the future.

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A Study on Technology Policy with Spatial Information System of S. Korea Analysed by the Application of Scenario Planning (공간정보기술정책연구: 시나리오플래닝 적용을 통한 플랫폼 구축 중심으로)

  • Lee, Sang-Yun
    • Journal of Korea Technology Innovation Society
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    • v.16 no.1
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    • pp.130-155
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    • 2013
  • As a society of knowledge and information has been developed rapidly, because of changing from web environment to ubiquitous environment, a lot of countries across the world as well as S. Korea have come to search out new technology policy with spatial information system for smart society as ubiquitous spatial information society. So this research focused on the strategy consulting of new technology policy of S. Korea with spatial information system analysed by the application of 'scenario planning' as a foresight method. And as a consequence, the strategy formulation of new technology policy for the future S. Korea is to set up the spatial information technology policy with platform.

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Korean Status and Prospects for Radioactive Waste Management

  • Song, M.J.
    • Journal of Nuclear Fuel Cycle and Waste Technology
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    • v.1 no.1
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    • pp.1-7
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    • 2013
  • The safe management of radioactive waste is a national task required for sustainable generation of nuclear power and for energy self-reliance in Korea. Since the initial introduction of nuclear power to Korea in 1978, rapid growth in nuclear power has been achieved. This large nuclear power generation program has produced a significant amount of radioactive waste, both low- and intermediate-level waste (LILW) and spent nuclear fuel (SNF); and the amount of waste is steadily growing. For the management of LILW, the Wolsong LILW Disposal Center, which has a final waste disposal capacity of 800,000 drums, is under construction, and is expected to be completed by June 2014. Korean policy about how to manage the SNF has not yet been decided. In 2004, the Atomic Energy Commission decided that a national policy for SNF management should be established considering both technological development and public consensus. Currently, SNF is being stored at reactor sites under the responsibility of plant operator. The at-reactor SNF storage capacity will run out starting in 2024. In this paper, the fundamental principles and steps for implementation of a Korean policy for national radioactive waste management are introduced. Korean practices and prospects regarding radioactive waste management are also summarized, with a focus on strategy for policy-making on SNF management.

Non-Decision Making as an Active Policy-making Strategy in Korea (적극적 정책결정 전략으로서의 무의사결정)

  • Choi, Seong-Rak;Park, Min-Jeong
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.458-470
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    • 2021
  • In Korea, there are many cases where policy decisions are not made even though it is a big social issue. Usually, the reasons for such delay in policy making are cases where it is delayed to go through an appropriate policy procedure, and there are cases where the consent of stakeholders is not obtained. But, this study intends to suggest that a few policy delay in Korea can be explained by intentional non-decision-making by the government. Non-decision making is being made as a strategic and active strategy of the government. In this study, the case of Lotte Shopping Mall in Sangam was analyzed from the point of view of non-decision making. As a result of analysis based on factors such as the existence of elite, purpose, policy tool, policy process, and result, it can be assumed that the policy delay of the Lotte Shopping Mall was caused by the government's active strategic decision. The government's strategic non-decision-making, which is distinct from passive administration, needs to be reviewed in various ways in the future.

Policy Trends and Issues on Crypto Currency of Japanese Government (일본정부의 암호화폐(Crypto currency)에 대한 최근 정책 동향과 시사점)

  • Kim, Hyun-jung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.22 no.10
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    • pp.1398-1404
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    • 2018
  • The Blockchain technology could represent a solution to unexpected problems. In modern society, the domain of value has become diversified. The Crypto currency would replace the area that conventional currency could not function. The Japanese government recognized the Bitcoin as an official currency from April 2017 through amendment of the Money Transfer Act in 2016, and has been leading the related regulation policy recently. This paper examines the policy strategy of the Japanese government that is leading the current policy related to the Crypto currency market. The sequence of this paper is as follows: Coordination Process of Japanese Government's Crypto currency Policy of Special Mission Committee on IT Strategy as a Coordinator, Amendment of the Fund Settlement Act and the Establishment of a Self-Regulation Organizations in Crypto currency and Japan's Crypto currency Taxation and Supplementary System.

Cost-Effectiveness Analysis for National Dyslipidemia Screening Program in Korea: Results of Best Case Scenario Analysis Using a Markov Model

  • Kim, Jae-Hyun;Park, Eun-Cheol;Kim, Tae-Hyun;Nam, Chung-Mo;Chun, Sung-Youn;Lee, Tae-Hoon;Park, Sohee
    • Health Policy and Management
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    • v.29 no.3
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    • pp.357-367
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    • 2019
  • Background: This study evaluated the cost-effectiveness of 21 different national dyslipidemia screening strategies according to total cholesterol (TC) cutoff and screening interval among 40 years or more for the primary prevention of coronary heart disease over a lifetime in Korea, from a societal perspective. Methods: A decision tree was used to estimate disease detection with the 21 different screening strategies, while a Markov model was used to model disease progression until death, quality-adjusted life years (QALYs) and costs from a Korea societal perspective. Results: The results showed that the strategy with TC 200 mg/dL and 4-year interval cost \4,625,446 for 16.65105 QALYs per person and strategy with TC 200 mg/dL and 3-year interval cost \4,691,771 for 16.65164 QALYs compared with \3,061,371 for 16.59877 QALYs for strategy with no screening. The incremental cost-effectiveness ratio of strategy with TC 200 mg/dL and 4-year interval versus strategy with no screening was \29,916,271/QALY. At a Korea willingness-to-pay threshold of \30,500,000/QALY, strategy with TC 200 mg/dL and 4-year interval is cost-effective compared with strategy with no screening. Sensitivity analyses showed that results were robust to reasonable variations in model parameters. Conclusion: In this study, revised national dyslipidemia screening strategy with TC 200 mg/dL and 4-year interval could be a cost-effective option. A better understanding of the Korean dyslipidemia population may be necessary to aid in future efforts to improve dyslipidemia diagnosis and management.

The Operation, Problems and Long-term Development Policy of Gwangyang Port in Northeast Asia - With Regard to Logistics Hub Strategy - (동북아시대 광양항의 운영실태와 장기 발전방안 -물류거점화를 중심으로-)

  • 정봉현;최정우
    • Journal of Korea Port Economic Association
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    • v.20 no.1
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    • pp.21-42
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    • 2004
  • This paper addresses the operation, problems, and development policy of Gwangyang Port, Korea. This paper aims to analyze the operation condition and problems of Gwangyang Port and suggest long-term policies for developing Gwangyang Port as a logistic hub in northeast period. It is made up of three main sections: the operation, problems, and forecast of freight volumes; analysis of operational results of Gwangyang Port; development strategies of Gwangyang Port as a Logistics Hub. This paper was mainly based on a review of current papers/reports, an analysis of secondary data, and questionnaire survey. The major development strategies identified consisted of expansion regular service sea-route, formation of inter-modal transportation system, strengthening of port sales for Gwangyang port's recognition, securing operation-profits by fixed cargo volume, and promotion of free tread zone.

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