• Title/Summary/Keyword: Policy Publicity

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A Study on Family Services and Program Administration of Family Centers Related to Family Diversity: Focusing on Family Center Practitioners (가족다양성을 고려한 가족센터 사업 운영에 대한 연구: 가족센터 실무자를 중심으로)

  • Koh, Sun-Kang;Son, Seohee;Seo, Chanran
    • Journal of Family Resource Management and Policy Review
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    • v.27 no.2
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    • pp.19-33
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    • 2023
  • The purpose of this study is to explore the family diversity-related service experiences of Family Center practitioners under the main policy goal of recognizing family diversity set out in the Fourth Master Plan for Healthy Families. To this end, a focus group interview was conducted with 12 Family Center practitioners in multiple cities and districts who had extensive family service experiences. The focus group interview data were analyzed using thematic analysis. The analysis found that Family Center practitioners understood the concept of family diversity according to the changes in the family policy environment and applied it in various forms to the administration of their respective centers. However, while administering the family support services considering the aspect of family diversity, they experienced a lack of resources for various family service programs, conflicts between each family service goal and the family diversity-related program goal, and difficulties in identifying the recipients. To expand family diversity-related services in the future, the interviewees emphasized the need for education programs about family diversity targeted at Family Center practitioners, and family support services that reflect regional characteristics. They also stressed the need for changes in program operation methods, such as expanding family diversity education, and developing family service programs appropriate for diverse families. Lastly, they highlighted the need for mounting a publicity campaign for Family Centers, widening the target recipients of family programs, and expanding the budget for the administration of the family diversity project. The results of this study can serve as a basis for restructuring family services for the application and expansion of family diversity practices, and as educational material that can be used to strengthen the capacity of family service practitioners to plan and execute family support programs that take family diversity into consideration.

A Research on Political Engagement Index(PEI) Model about Election Strategy's Immersion in Candidate in Perspective of Engagement -Focusing on university students standard of selecting candidate in election for 18th president (인게이지먼트 관점에서 선거전략의 후보자 몰입에 관한 정치 인게이지먼트 모델(PEI)연구 - 제 18대 대통령 선거에서 대학생들이 후보자를 선택한 기준을 중심으로)

  • Kim, Man-Ki;Kim, Gyu-Hyun
    • Journal of Digital Convergence
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    • v.11 no.8
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    • pp.1-10
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    • 2013
  • Even though the importance of reading voters' share of mind increases in political campaign, there is no research which analyzes engagement in perspective of political campaign. Therefore, the purpose of this research is to calculate political engagement index which is qualitative indicator about political campaign's immersion in candidate in perspective of engagement and provide scientific data for political advertisement and publicity strategy. For this purpose, A and B candidates who ran for 18th president in December 19th, 2012 are selected for subjects of the research. The young people whose voter participations are low in this presidential election are selected as subjects for responding questionnaire and are surveyed. This research is qualitative evaluation which tires to supplement a limit of qualitative analysis of content by surpassing quantitative evaluation including advertisement, promotion, public opinion on politics, ratings, etc. Evaluation attribute is designed to distribute 8 PEI into 0~100 score. If PEI is more than 50, then the score indicates immersion above average. If PEI is lower than 50, then the score indicates immersion below average. The model of the research will contribute to development of methodological research of political campaign strategy. Also, in the future, this model can be used as micro-targeting in each political campaign's election strategy.

Analysis of Citizen's Attitude to the Foodwaste (II) (음식쓰레기에 관한 실태조사(II))

  • Jang, Won;Kim, Mikyeong;Kang, Changmin;Park, Youngsuk
    • Journal of the Korea Organic Resources Recycling Association
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    • v.5 no.1
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    • pp.53-61
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    • 1997
  • This study was conducted to analysis citizen's attitude and style to the foodwaste from l0th Sept. to 30th Sept. in 1996. The research was used questionare method and analysis was used prequency analysis and cross table method by SPSS (scientific statistics). The foodwaste of householdwaste account for 24.8%, and the magnitude by the kinds of garbage were waste from pre-cocking stage, fruitshell, foodwaste remained after eating, septic foodwaste during storage. The more the housewives'age are young, foodwaste volumne were much. Most remained foodwaste after eating were soup and pot stew. The main cause of foodwaste production was overvolumne cooking. 88.8% of answers think that a menu can be useful to reduce foodwaste. The survey showed that 87.3% of answers put into the meter-rate bag after removed wetness of garbage. 84.1% of answers thought that the recycling of foodwaste needed, but the practical housewife was only 21%. For the suitable treatment of foodwaste, Survey showed that the consistent policy of goverment and continuous publicity was needed essentially, and that the public notice of TV or radio was effective. All of answers would like to participate in recycling of foodwastes whether public-posting or personal-posting. To set up vessel of posting at household, the proper purchase price and space of institution are needed, also the solution of sanitory & aesthetic problem and the collection of composting-product must be achieved smoothly.

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An Analysis on the Vision of Visual Landscape Planning in Korea (경관계획에서 제시된 경관 미래상의 현황 분석)

  • Joo, Shin-ha
    • Journal of the Korean Institute of Landscape Architecture
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    • v.44 no.1
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    • pp.80-92
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    • 2016
  • The purpose of this study is to analyze the visions of visual landscape planning and to suggest improvements for it. This study overviews currents methods of making the vision of visual landscape planning by group interview with hands-on workers. Thirty-two cases of visual landscape planning are reviewed to analyze the forms and contents of vision of visual landscape planning. The purpose of urban vision and city slogans are fairly similar to the vision of visual landscape planning; therefore, this study reviews and compares them. According to this study, we conducted writing direction and policy implications. The results of this study are as follows. The vision of visual landscape planning is written by consulting the landscape resources survey and visions of upper plans. These writing methods are able to enhance the consistency of each chapter in visual landscape planning, and the consistency between visual landscape planning and upper plans. Thus, it is desirable to revise landscape planning guidelines with this method. The current vision of visual landscape planning is written in the form of a city slogan. But the vision of visual landscape planning is not a means of publicity and transformational use. So, the form of the vision needs to be revised. This study analyzed the correlation among the vision of visual landscape planning, urban vision, and city slogan. There is a closer correspondence between the vision of visual landscape planning and urban vision than city slogan. This result means that it is beneficial to write the vision of visual landscape planning in consideration of the upper plan. Henceforward, for maintaining and enhancing consistency detailed contents in landscape planning guidelines are needed.

A Study on Current State of Web Content Accessibility on General Hospital Websites in Korea (국내 종합병원의 웹 접근성 실태에 관한 연구)

  • Kim, Yong-Seob;Oh, Kun-Seok
    • Journal of Internet Computing and Services
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    • v.11 no.3
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    • pp.87-103
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    • 2010
  • In the study, we introduce the trend in domestic and foreign web accessibility, as well as the legal system that ensures web accessibility. Based on Korean Web Content Accessibility Guidelines (KWCAG)1.0, we investigated the web content accessibility of 80 tertiary health-care hospitals and general hospitals in Korea. We evaluated accessibility by combining accessibility-based criteria (ABC) with usability-based criteria (UBC). ABC was limited to an alternative text for Guideline 1, using a small number of frames and keyboard accessibility for Guideline 2. UBC checked the voice service (TTS), resizing text, providing multi-lingual websites, and disclosing web accessibility policy. KADO-WAH2.0 was used for representing the compliance rate. The evaluation result was a considerable improvement from previous results, even though the rate of compliance with web accessibility was generally insufficient. There was a significant difference between those medical centers which did and did not comply with web accessibility. Incidentally, many hospitals were found to have attempted to confront and come to terms with web accessibility. In future, the following factors are advisable for medical centers with publicity or public interest: they must employ active and aggressive promotion of establishment of independent accessibility guidelines to secure web accessibility, they should effect an improvement of the realization of web accessibility, there can be constant education and promotion, and there can be an institutional supplementation, as well as others.

SNS Message as an Political PR Campaign Strategy: Focusing on the 21st General Election (정치 PR 전략으로서의 SNS 메시지 : 21대 총선을 중심으로)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.208-223
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    • 2020
  • In the 21st general election held in April 15, 2020, the importance of social media as an election campaigning tool became more prominent when engaged with Corona 19. Therefore, in this study, various studies were conducted to establish SNS strategy as an election campaign tool. This study analyzed the contents of SNS (Facebook, Twitter, YouTube) activities as an election campaign tool to analyze messages on social media messages of candidates Lee Nak-yeon and candidate Hwang Kyo-an of Jongno-gu, Seoul during the 2020 21st National Assembly election. Data collection mainly analyzed posts from each candidate's official account, and the research method used text analysis using the R program. Word cloud, comparative analysis, q-graph analysis, LDA, and STM analysis were used during text analysis. In addition, the analysis result was confirmed to be statistically significant through correlation analysis. As a result of research, candidate Lee Nak-yeon's election includes corona, people, problems, crisis, suffering, and wisdom, which indicates that the crisis caused by corona must be overcome through any means possible. On the other hand, candidate Hwang Kyo-an's election includes Moon Jae-in, the regime, save, the fatherland, the judge, and the economy. And from the perspective of political publicity, candidate Lee Nak-yeon made a lot of acclaims, while candidate Hwang Kyo-an made a lot of attacks, and both themes emphasized the policy rather than the image.

Concept Development of Service Marketing Promotion in Nursing (간호서비스 마케팅에 관한 연구;'촉진(Promotion)' 개념 개발)

  • Kang, Yoon-Sook
    • Journal of Korean Academy of Nursing Administration
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    • v.5 no.1
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    • pp.63-76
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    • 1999
  • The main objective of this study was to develop a concept of service marketing promotion in nursing that is derived from the concepts of service marketing theory. This research was a descriptive study, at the factor isolation level. The principle of concept derivation suggested by Walker and Avant (1988) and the Hybrid model suggested by Schwarz-Barcott and Kim (1993) were employed as the research method. The data were collected from December, 1997 to April. 1998 at a large general hospital located in Seoul. The procedures of this study were as follows: First. at the theoretical phase: the meaning, attributes, and definition of service marketing promotion were identified through an extensive review of the literature. Second, at the empirical phase: fieldwork was done to identify the promotional activities and events in nursing. Top nurse managers from 4 units (Director of Nursing, Head nurses of inpatient nursing unit, outpatient nursing unit. and home care nursing unit) were interviewed and the content of the interview was analyzed to identify the meaning and attributes of promotion in nursing. Other methods such as brochures and other audio-visual materials which were relevant to nursing promotion were used to supplement the interviews. Finally, the results of the theoretical and empirical analyses were intergrated to develop a concept of service marketing in nursing practice. A final definition of service marketing promotion in nursing was identified as follows. 1. Promotion as a marketing function in nursing service is concerned with communication to target markets on all information related to nursing service in order to satisfy the objectives of both a nursing service organization and the target markets. 2. The goals of nursing service promotion include: 1) increasing visibility of nursing services and delivering the information on nursing services, 2) affirming the value of nursing services, so it can contribute to formulation of reimbursement policy for nursing services. 3) advancing the general image of the nursing profession and nursing services. 4) achieving and attaining a desirable positioning for nurses among health care professionals. and 5) creating and stimulating the demand for nursing services. 3. In order to obtain these goals it is necessary to provide information on nursing services, to persuade target markets. to remind them about nursing services. and to establish a collaborative relationship with related departments. 4. The tools used to carry out the above functions of promotion in nursing are the providing nursing services, public relations and publicity. QA of nursing, advertising, and sales promotion. 5. The target markets of nursing service include the nursing customer markets. the internal markets, the influence markets. the recruitment markets. the supplier markets. and the nursing referral markets. In conclusion, the concept of promotion in other service marketing areas can be applied to the promotion of nursing service marketing. The promotion of nursing service is more than just effective communication in nursing service. it is the effective use of the concepts of service marketing promotion. Promotion of nursing service will contribute to create and expand nursing services.

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A Study On The Methods Of Managerial Improvement Of The Hotel s Room Sales Promotion (호텔 객실 판매촉진운영 개선방안에 관한 연구)

  • 신형섭
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.8
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    • pp.123-144
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    • 1997
  • This study, by setting the systems of room sale promotion, analyzing the actual status and the present working state with its center on the 'RHotel' that is a special grade-two hotel and the sales promotion activities of each type, intends to understand the presentstatus of the hotel and present its problems and the method for improvement. The strategy of salespromotion and the ineffectivenessof the system organization were found to be imminent in the sales promotion activities as its problems, and the importanceis being not attached to the actual substance rather than to the actualresults, such as the advertisement and publicity strategies, the irrationality of sales personnel controland its evaluation method, and therefore, the goal-oriented control is not being takenad its problems are emerging. Therefore, as an improvement plan, we ought to put the plan of the hotel merchandising into action for customers to buy what they want, the establishment of the customer-oriented sales promotionservice and the communication channel using the brand-new managerial skills, systemaizesales promotion method sand strategies, develop the organizational and systematic strategies develop the organizatinal and systemactic strategies and goods for the sake of the image-making and room sales promotion of hotels, develop the activation ways of flexible operation, and also need to develop the skills of sales promotion. Accordingly, by doing irrationalsales activities in the system and the promotion with its center on the sales promotion department, and it sis urgently required that we streng then the comodity developments fitting the hotel's traits, such as uniformpolicy of cost, mass-communicationactivities for sales promotion, the improvement of non-effectiveness, and advertisement of hotel items, and the publishing of public relation books. Therefore, the best weapon for hotels before other purchaseis to be discriminatized from other competitive hotel with theunderstanding of the psychology and activities of customers, and the communicatin with customers, and to set up organicprograms of sales promotionstrategies. Also we must promote our sales in accordance with the desire of new customers, gater the market information of customers, all the time, and systematize the facility improvement, managerial policy, business strategiescorresponding with the desire of customers. By doing so, we are able to seek, at the same time, both the satis faction of customers and the sales maximization of the hotels that will perfrom the activities of sales promotion and management.

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A Study on the Satisfaction Differences in Dockless Bike in Suwon City (스테이션 없는 공유자전거 이용 만족도 차이 분석연구(수원시 사례를 중심으로))

  • Kim, Sukhee;Lee, Nam il
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.40 no.2
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    • pp.157-166
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    • 2020
  • The city of Suwon has introduced a dockless bike for the first time in Korea. In this study, a questionnaire was conducted for citizens to suggest improvement through satisfaction analysis. As a result of the survey, 88 % of respondents awarded the presence of a bike, and 90 % answered positively in terms of bike policy; whereas mature civic ethics showed an low satisfaction. For the purpose of usage, approximately 75 % of users mainly used for commuting, business, shopping, and the connection with mass transit. In the result of the primary means of a trip, a private car was most preferred before operation; However, it was found that mode transition has been actively carried out. This suggests significant implications for implementing sustainable urbanism. Meanwhile, The level of satisfaction significantly differed in the field of payment method, charge, usage guidance and publicity by an occupation and age groups commonly. Satisfaction in bike maintenance was statistically differed by an occupation. Satisfaction in Rental-return and registration procedures showed differences by an age groups. The results of this study will contribute to establishment related policies and to more activate dockless shared bike.

Effects of edcuation about dental hygiene devices on their use (구강위생용품 관련 교육이 구강위생용품 사용에 미치는 영향)

  • Lee, Kyeong-Hee;Jung, Eun-Seo
    • Journal of Digital Convergence
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    • v.13 no.2
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    • pp.245-256
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    • 2015
  • In this study, to provide the implications of dental health care training direction in the future after researching the effect on the use of dental hygiene devices, data were collected from 320 patients who visited dental clinics located in Seoul and Gyeonggi-do for about 6 months between December 2013 and May 2014. Among them, the following results were obtained by analyzing 299 copies accounting for 93.4% of the collected data after excluding 21 copies lacking in answer. It was shown that education about dental hygiene devices had statistically significant effects on the dependent variables, perception of dental hygiene devices (p<0.001). Based upon the results above, it is considered that for the sake of prevention of oral diseases, more opportunities to learn correct knowledge and usage of suitable dental hygiene devices for individual oral conditions should be provided for patients, and active patient education as well as the development, implementation and publicity of systematic and popular oral health education programs will contribute to improved oral health.