• Title/Summary/Keyword: Policy Public Relations

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Influence of Tourists' Selective Inclination of Destination on their Tour Satisfaction, Revisit and Public Relations (관광목적지 선택속성이 관광만족, 재방문, 및 구전에 미치는 영향)

  • Jee, Bong-Gu
    • The Journal of the Korea Contents Association
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    • v.9 no.6
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    • pp.417-425
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    • 2009
  • Jeju Special Self-governing Province continues to try to attract tourists on the basis of an active investment in the tourist industry. But most of the researches and studies on Jeju Tourism were made on a viewpoint of hardware. Therefore, the researches and studies which are related to 'the inclination of tourists who visit Jeju Island', 'the tourist satisfaction by a selection of tourist destination' and 'tourists' activities after the visit to Jeju Island' are insufficient. Accordingly, this study will support a basic datum needed for formulating a policy of Jeju tourism by closely examining the related influences among the Jeju tourists' inclination, their satisfaction and their activities after a tour of Jeju.

Factors Affecting the Attitude of femvertising : focusing on the differences according to 'Gender', 'Age', 'Attitude to Feminism' (펨버타이징(femvertising)에 대한 태도에 영향을 미치는 요인에 대한 연구 : 소비자 성별, 연령, 페미니즘에 대한 태도의 차이를 중심으로)

  • KIM, Ji-EUN
    • Journal of Digital Convergence
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    • v.19 no.5
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    • pp.415-421
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    • 2021
  • Femvertising is an advertising campaign for women's rights, and has recently been used as a marketing strategy for various brands along with feminism, an important social discussion. This study analyzed the effect of consumer's factors such as gender, age, and attitude to feminism on advertising attitudes. As a result, the factor of 'gender' showed statistically significant differences about attitudes toward femvertising. but 'gender' factor was not. And 'attitudes to feminism' factors have proven to have a significant influence on attitudes toward femvertising. This study will serve as a platform for femvertising to be discussed as an important social agenda, not just a marketing tool.

The Effect of Nation and Celebrity Reputation on Korean Products Purchase Intention: Focused on Kazakhstan (한국의 국가평판과 연예인평판이 한국 제품 구매의도에 미치는 영향에 관한 연구: 카자흐스탄을 중심으로)

  • Tyo, Yelena;Moon, Hyo-Jin
    • Journal of Digital Convergence
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    • v.17 no.10
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    • pp.447-452
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    • 2019
  • This paper analyzed the impact of nation and celebrity reputation on purchase intention in Kazakhstan. Kazakhstan people aged 10 to 30 years were surveyed. The study proved that the national reputation has positive impacts on the purchase intention of Korean products. However, the Korean celebrity reputation has not statistically affected the intention of purchasing Korean products. In other words, it confirmed that the country of origin effect of Korea is affecting purchases of products from the countries concerned. Therefore, based on the country's reputation for Korea in Kazakhstan, it is believed that the promotion activities of Korean products will encourage consumers to make purchases.

Challenges and Prospects of the Citizen Media Movement in the Lee-Park Regime (한국 시민언론운동의 특성과 전망 이명박·박근혜 정권시기를 중심으로)

  • Chung, Yeonwoo
    • Korean journal of communication and information
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    • v.81
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    • pp.122-152
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    • 2017
  • The media movement is a movement to separate from the political power and to dismantle the media power and to seek the control of citizens' media. Political power is the biggest factor that violates the fairness and independence of the media in the public domain. On the other hand, the factor that interferes with the healthy and responsible media of the press in the private sector is the media power originating from the owner. Citizens 'media campaign emphasizes citizens' mobility as a subject that monitors the political power and media power that have the sovereignty of the media belonging to the citizen and may infringe on this sovereignty.In the Lee Myung Bak - Park Geun Hye regime, the civil press movement was a period of resistance and struggle. Citizen media campaigns have completely collapsed with governance. As a result, the intellectuals who have expertise in the media have lost their place in the discussion and presentation of the policy alternatives in which the policy production is centered. The influence of citizen media organizations, which are centered on activists rather than citizen's direct action, is limited. In order to strengthen the power of the media reform, it is necessary to reconstruct social forces such as civil society, media unions, media organizations and political forces. We should also look for various ways in which citizens can participate actively in the agenda and activities of the movement. In addition, it is necessary to expand the movement of the media.

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Re-conceptualization and the Paradigm Shift of Nation Branding in the Korean Context (미디어 변화에 따른 국가브랜딩의 재 개념화 및 새로운 패러다임 전환에 관한 연구)

  • Chung, Ka Young
    • The Journal of the Korea Contents Association
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    • v.20 no.1
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    • pp.165-179
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    • 2020
  • This study critically examines and conceptually discuss the new theoretical trend of nation branding strategies and explores implications for Korean nation branding policy. Korea is known to be one of the countries who has competitively invested governmental efforts on nation branding. However, over the past two decades, while interactive academic discussions on nation brand were taking place and expanding in various fields and areas, related Korean literature did not pay much attention to increasing its conceptual understanding and development. Instead, studies on nation branding in the Korean context remained its focus on instrumental and economic aspects, leaving the theoretical discussion stagnant. In the Korean context, there was a tendency to regard nation branding as one of the political tools for national public and means for a short-term image marketing towards the foreign audience. To solve the undervaluation of Korea's nation brand and enhance its public image, there must be a revisit to its conceptual discussion. This study reviews various theoretical perspectives and paradigms on recent trends of nation branding, and re-conceptualize nation branding as the continuous interactive relations among 'national identity'-'nation brand'-'nation image'. In particular, by discussing the 'relationship building' approach, which is the latest suggested theoretical idea that well suits the networked era, this study suggests policy implications for Korea's future-oriented nation branding.

A Study on the Utilization Method through the Analysis of the Women Leaders Database (여성 인재 데이터베이스 분석을 통한 활용 방안에 관한 연구)

  • Hong, Hee-Jeong
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.37-46
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    • 2020
  • The purpose of the study is to look at the status of the women's leaders databases designed to expand women's participation in the public sector, and to come up with measures for the utilization of the women's leaders databases. For this purpose, this study analyzed the current status of the women's leaders databases that have been established and managed by the Ministry of Gender Equality and Family and Incheon Metropolitan Government. And In order to find ways to utilize the database of women leaders, the results of a survey conducted by the Incheon Metropolitan Government were analyzed and policy implications were drawn. The policy implications for utilizing the women's leaders database are as follows: First, systematic management such as the reorganization of the women's leaders database and the updating of the latest information are necessary. Second, it is necessary to disclose the current status of women's leaders and trends in utilization through the website. Third, the follow-up is needed through active monitoring at the national level. And if possible, the results need to be reflected in the agency performance assessment. Fourth, regular and long-term public relations strategies are needed so that the women's leaders database can be used not only for career-breaking women but also for emerging talent. Based on this study, further research on how women who entered the society through the women's leaders database will be representative as social minorities will be needed.

A Convergence Study on Competitiveness Perception of Festival Specialists on Local Festival -Focusing on Q Method- (축제전문가의 지역축제 경쟁력 인식에 관한 융합연구 -Q 방법론 중심으로-)

  • Kim, Han-Joo
    • Journal of Digital Convergence
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    • v.13 no.6
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    • pp.133-139
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    • 2015
  • The purpose of this study was to examine perceptions on the festival competitiveness of festival specialists. Though extant studies for improving competitiveness of local festival is continued, differences of competitive perception is shown. Thus this study used Q methodology in order to analyze local festival competitiveness perceptions by specialists. The Q sample was based on a review of related academic literature and newspaper, as well as interviews, while Q sample consisted of festival committee, public officers, related artists, art directors, event companies, and related professors. The analysis shows that meaningful three types of competitiveness perception. The results show that local festival competitiveness perception is source of local festival competitiveness. Theoretical and practical implication were discussed.

The Detection Model of Disaster Issues based on the Risk Degree of Social Media Contents (소셜미디어 위험도기반 재난이슈 탐지모델)

  • Choi, Seon Hwa
    • Journal of the Korean Society of Safety
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    • v.31 no.6
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    • pp.121-128
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    • 2016
  • Social Media transformed the mass media based information traffic, and it has become a key resource for finding value in enterprises and public institutions. Particularly, in regards to disaster management, the necessity for public participation policy development through the use of social media is emphasized. National Disaster Management Research Institute developed the Social Big Board, which is a system that monitors social Big Data in real time for purposes of implementing social media disaster management. Social Big Board collects a daily average of 36 million tweets in Korean in real time and automatically filters disaster safety related tweets. The filtered tweets are then automatically categorized into 71 disaster safety types. This real time tweet monitoring system provides various information and insights based on the tweets, such as disaster issues, tweet frequency by region, original tweets, etc. The purpose of using this system is to take advantage of the potential benefits of social media in relations to disaster management. It is a first step towards disaster management that communicates with the people that allows us to hear the voice of the people concerning disaster issues and also understand their emotions at the same time. In this paper, Korean language text mining based Social Big Board will be briefly introduced, and disaster issue detection model, which is key algorithms, will be described. Disaster issues are divided into two categories: potential issues, which refers to abnormal signs prior to disaster events, and occurrence issues, which is a notification of disaster events. The detection models of these two categories are defined and the performance of the models are compared and evaluated.

Causal Relation Analysis of the Motivation and Benefits Factors Affecting Customers' Purchase Intention of Counterfeit Goods (위조품 구매동기와 사용혜택 요인이 구매의도에 미치는 인과모형분석)

  • Yu, Seung Yeob
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.287-293
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    • 2012
  • The present paper attempts to account for customers' purchase intention of counterfeit goods. Based on some previous analyses, we have set up a structured model for analysis with a hope to identify the relationship between benefits from using counterfeit goods and motivational factors to purchase them. It is found, first of all, that motivation for ostentation significantly influences personal benefits from using the counterfeit goods. Second, we also find that motivation for satisfaction does not exert any direct influence on the factors of benefits, though it affects decisions to purchase. Third, motivation for practicability has significant influence on personal and, more strongly, on economic benefits. Fourth, quality has significant influence on both personal and economic benefits. Again, this factor is also more closely related with economic benefits than with personal ones. We hope that we will be able to provide practical tips for those who design and plan public service advertisements that intend to reduce purchasing of counterfeit products.

The Effect of Spouse Support and Cognitive Strategy for Emotional Regulation on Retirement Anxiety of Middle Aged Men (배우자 지지 및 인지적 정서조절전략이 중년기 직장 남성의 은퇴불안에 미치는 영향)

  • Ok, Sang-Mi;Jeon, Hye-Seong
    • Journal of Digital Convergence
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    • v.14 no.12
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    • pp.599-605
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    • 2016
  • This paper was to explore the effect of spouse support and cognitive strategy for emotional regulation on retirement anxiety of middle aged men. The survey was carried out with middle aged employed men worked in 5 major cities. 313 copies of questionnaires were used in the survey except the ones insufficient respond. The data was analyzed by descriptive statistics, t-test, ANOVA, pearson correlation and Multiple Regression. As a result, Main results of this study could be presented as follows. Spouse support was the significant predictor to explain retirement anxiety of middle aged men, but cognitive strategy for emotional regulation didn't have the effectiveness to retirement anxiety of middle aged men. In conclusion, to alleviate retirement anxiety of middle aged men, in conjugal relations spouse support need to be strengthened.