• Asia Pacific Journal of Business Review
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• v.4 no.2
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• pp.1-21
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• 2020

The purpose of this research is to investigate young consumer motivation in regards to shopping mall. Young adults are an emerging age group that has economic autonomy and power of making independent decisions. In addition, this young segment providing an interesting challenges and opportunities for marketing professionals. Therefore, it is pertinent to analyse their shopping motivations, so that the marketers can understand and influence the consumption behaviour of this specific group. A survey using self-administered questionnaire was conducted to assess the mall-directed shopping habits and shopping orientations. A total of 164 usable surveys were obtained. In addition of exploratory factor analysis, confirmatory factor analysis and structural equation modeling was applied to prove the hypotheses. We have found that young Australian shoppers were motivated to visit malls primarily by the role enactment and exploration dimensions. They were the strongest motivators which explaining why young Australian consumers patronize malls. Young consumers of Australia enjoyed the mall environment, exploring new things, socializing with friends, comparing prices and the variety of products and services offered. The results of our study have several implications that should be of benefit to the retailing industry and mall management. Developers of malls must develop their mall more than simply a place for buying products. As such, mall management should make sure that their mall atmospherics offer a mall environment that is pleasing to multiple senses, to ensure it is conducive for shoppers to stay and spend more of their time and money. Mall management must execute strategies to maintain their attraction to younger consumers, perhaps by including stores that are futuristic and offer the most advanced styles or technologies, and appeal to somewhat older adults by offering the tenant, entertainment, and experience mix they will prefer. It is recommended that future research utilize random sampling methods to ensure the generalizability of results.

• Journal of Information Technology and Architecture
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• v.9 no.1
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• pp.33-42
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• 2012

Present many organizations are introduced to smartwork for reducing the operational cost and getting the labor's flexibility. The smartwork is the future-oriented worker's environment in which they can engage in their task, anytime and anywhere conveniently and efficiently. In spite of many smartwork advantages, the security problems are major issues and prevent to introducing and spreading of smartwork for organizations. Therefore, the success of the organization for smartwork environment is put in place appropriate security control model. This study is about security threats for smartwork security control model. We apply the exploratory method for this research, which are reviewing, analyzing of literature for extracting the security threats and clustering of the extracted security threats. Finally we define the 16's security threats according to the aspect of smartwork service layers.

• Journal of Information Technology and Architecture
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• v.11 no.2
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• pp.175-185
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• 2014

This study is based on the information security management system, the threat from mobile office, mobile office configuration item type, vulnerability analysis and control at the level of the current possibilities for technology to its purpose. To perform exploratory study for mobile Office to target the new technology, we were used the integrated research methods such as the documentary survey, expert FGI and real user's survey. To identify the main risk areas of mobile office services, we develop the mobile service layer model that separated the place, terminal, network, server according to service deliverly system. Finally, the result of survey for threats and vulnerabilities showed that the control of the terminal of user is a significant.

• Smart Media Journal
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• v.6 no.2
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• pp.50-56
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• 2017

Due to new social environment, expenditure on eating out has increased over the last few year, thereafter the food-tech industries have steadily grown as well. We have studied what variable would affect customer's choices when they plan to eat out or order in. There are two variables are taken into account to prove it. Firstly, it is climate changes, such as an amount of rainfall, snowfall and clouds. Secondly, it is days, such as seasons and holidays. Based on this, we looked up the SikSin user's behaviors patterns, then did analysis of the daily data provided by the Meteorological office. By the end of the study, it turned out that two variables, climate changes and days, both have a strong influence on customer's choices. It is considered that this research outcome will make contributions to small businesses founders who want to take the initiative, marketing managers and people who are engaged in the food-tech industry.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.11 no.5
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• pp.875-881
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• 2007

This study explores the attention effects of PPL(product placement) in multimedia contents. PPL has been attracted attention in multimedia as well as marketing communication field as a beneficiary model. For the research, multimedia screen is divided into 9 sections and the serial 9 digit($1{\sim}9$) is assigned to the each part of the screen. The visual exposure forms of each 9 digit are composed by 2-dimension(2D) and 3-dimension(3D). And the visual exposure patterns of each 9 digit are consisted of stopping and moving image. As a result, the 5th quartering has been proved the most attracted attention regardless of all exposure forms including 2D/3D and slopping/moving image. This means center of the multimedia screen is the best place for PPL. Especially in one digit moving screen the attention of the digit has reached the climax. This suggests moving PPL is able to get more attention than stopping. These results provide the most effective PPL position in the screen of the multimedia and PPL's visual exposure forms for maximizing multimedia user's attention. Finally, these findings can be a guideline fer message arrangements of the multimedia screen.

• Journal of the Korea Society of Computer and Information
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• v.24 no.11
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• pp.143-152
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• 2019

In this study, the author seeks to identify the status of the online job information service market and present strategic guidelines to maintain the market ecosystem based on it. The research method was carried out as a descriptive study to identify the online job information service market by utilizing various secondary data. Specifically, the market analysis identified the high potential growth rate of the job information service market and key issues. Industry trend analysis analyzed key service features, job seeker types and features, service use trends, promotion and marketing methods. Finally, through SWOT analysis of the market, strategic guidelines were proposed to lead the market ecosystem into a virtuous circle. In the first place, these findings will help us gain a comprehensive view of the market by identifying the status of the job information service market with a focus on the main issues. It may also provide companies in the industry with the necessary clues to their continued survival within the industry. Furthermore, the government and public organizations are expected to contribute to boosting the job information service market with the aim of creating and improving jobs.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.397-404
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• 2021

Product image location in search engine advertising plays an important role in consumer perception when the product is relatively low involved and has functional value. The purpose of this research is to investigate the interaction effects of product image location and product type on advertising effectiveness. Building on the literature of location effects, we show that for products for which heaviness is considered a positive attribute, product image placed on the right are preferred. To test hypotheses, a 2(product image location: left vs. right) × 2(product type: single vs. bundle) experiment is conducted and a total of 144 paricipants took part in the experiment. The results revealed that respondents show higher brand attitude and purchse intention toward a bundle product's advertising with product image place on the right. The results provide implications and suggestions for improving search engine advertising and marketing strategies.

• Knowledge Management Research
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• v.20 no.3
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• pp.173-193
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• 2019

Reward-based crowdfunding is a funding platform that allows funds to be raised to early operators who have lack of funds, and is seen as an outstanding infrastructure that is going to lead the fourth industrial revolution in that it is a field of realization of new technologies and creative ideas by start-ups. Reward-based crowdfunding has grown in line with the trend of the fourth industrial revolution, and funding success cases are taking place in various industries that culture/art to technology/IT, including as a new means of knowledge management in a rapidly changing industrial environment. The study focused on the fact that consumer's donation purposes may also vary depending on the category of projects classified as reward-based crowdfunding. Because consumer payment decisions and motivation of consumer purchasing behavior are classified according to the purpose of purchase, the previous papers that the goal gradient effect that the main motivation of consumer donation for reward-based crowdfunding introduced vary depending on project category of utilitarian and hedonic. In this study, consumer's daily donation data is collected by Indiegogo which is a leading reward-based crowdfunding company using web-crawling and the model was defined as propensity score matching (PSM) and random effect model. The results showed that the goal gradient effect occurred in utilitarian project category, but no goal gradient effect for the hedonic project category. Furthermore, this paper developed the study of motivation of consumer donation and contributes theoretical foundation by the results consumer donation may vary depending on the project category; also, this paper has implications for an effective marketing strategy depending on the project category leaves real meaning to the projector.

• Industry Promotion Research
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• v.6 no.4
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• pp.11-21
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• 2021

This study tried to analyze the factors of corporate growth potential of CJ E&M, a representative company in the content industry. First, in order to analyze CJ E&M's growth Engine, Michael Porter's diamond model was used to review key factors, and then, based on the 4P model, directions for future corporate growth were suggested. As a Result, Factors behind corporate growth included "Media content of various genres" and "recruitment of star-class human resources", in terms of Production Conditions, and "Gratification Chinese market demand" in terms of Demand Conditions. In addition, "Korean wave industry aiming at K-Culture" in terms of Related Industry and "Two track strategy: global·glocal strategy" and "Media commerce strategy" in terms of business environment: strategy, structure, and competition was able to analyze. For the direction of development, there are "various products through collaboration of affiliated companies" in terms of Product and "TVING Benchmarked Netflix" in terms of Price. In addition, "global expansion through OTT platform TVING" in terms of place and "challenge marketing utilizing the Tiktok platform" in terms of promotion must be carried out.

• Fashion & Textile Research Journal
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• v.24 no.3
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• pp.279-288
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• 2022

This study aims to derive the need for middle-aged women to consider using fashion product applications, styling, and personalized styling services. To analyze the fashion styling considerations of middle-aged women, 200 women in their 40s and 50s were surveyed. Middle-aged women usually tend to shop through home shopping, department stores, fashion soho (Small office home office) malls, and open market-type applications, and purchase fashion products more than two or three times a month, spending an average of less than 50,000 won per month. Middle-aged women consider choosing appropriate clothing based on the occasion and place, complementing the flaws of the changed body type as well as taking into account the weather in the styling process, and seek to showcase a sophisticated, luxurious, and youthful image through styling. However, they are confused and face difficulties in fashion styling, with regard to not only overall body shape but also partial body changes, such as increasing waistline, flabby thighs and arms, and decreasing hip volume. In addition, middle-aged women were looking for expert advice on styling to help them look the best. They also wanted to solve the difficulties of making a right choice amid the overflowing information related to fashion. The results of the study contribute to identifying products that meet the needs of middle-aged women and help develop detailed consumer-tailored marketing strategies, thereby improving sales of fashion products.