• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.535-546
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• 2015

Using mobile bookstore application is increasing in accordance with the proliferation of internet and mobile devices. In this circumstances, the purpose of this study is to explore the factors regarding to mobile bookstore application quality evaluation are effecting to customer satisfaction and reuse intention. Thus information, transaction, design, communication, ubiquitous access, personalization, safety are set as a quality evaluation factor. And it is analyzed the effect of these factors to customer satisfaction and reuse intention with path analysis method. As the result, transaction, ubiquitous access, personalization, safety factors effected customer satisfaction and customer satisfaction effected reuse intention. These results show that user mainly access mobile bookstore application for purchasing book. Thus it is important for mobile bookstore operator to keep the application accessed anytime, and serve personalized information, and simplify transaction process, and intensify security for protecting personal or transaction information.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.20 no.5
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• pp.175-185
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• 2020

Mobile shopping has been settled down as one of the general shopping methods, good enough to be called new normal today. Contrary to the initial stage for researching the shopping in online environment, the factors more important today must be changed quite a lot. Thus, this study aimed to select the service quality factors regarded as important in mobile shopping, to examine their effects on consumers' rational-emotional evaluation, and also to understand a series of influence relations led to the purchase intention and word of mouth effect in the future, and then obtained the significant results. In the results of this study, only the Personalization and responsiveness of service quality had positive(+) effects on the consumer sentiment, and the consumer sentiment had positive(+) effects on the consumer behavior. Such results verified that the Personalization and responsiveness would be important factors to consumers. Also, when the consumer satisfaction is high, the consumer behavior would be positive too.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2007.02a
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• pp.110-113
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• 2007

The purpose of this study was to investigate the nature of relationships among service quality, customer satisfaction and e-loyalty in e-learning site. In order to achieve the study purpose, survey method was applied As a result. it was revealed that service quality had significant effects on customer satisfaction in e-learning site. The influential factors of service quality on customer satisfaction included convenience of use, personalization, tangibles, responsiveness, and reliability in learning site. In addition, service quality had significant effects on e-loyalty as well.

• International Journal of Advanced Culture Technology
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• v.11 no.4
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• pp.456-463
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• 2023

We conducted this study to identify the components of H&B store app service quality and their effect on customer satisfaction. The survey was conducted through an online survey for teenagers or older with experience in using H&B store app. A total of 330 copies were distributed and a total of 282 copies were used for the final analysis. The results of this study are summarized as follows: First, eight factors such as ease of use & design, fulfillment, playfulness, responsiveness, personalization, security, contextual usefulness, interactivity were derived as service quality components of H&B store app. Second, as a result of regression analysis, the six service quality components, such as 'ease of use & design', 'fulfillment', 'playfulness', 'responsiveness', 'security', and 'interactivity' were found to have a significant positive (+) effect on customer satisfaction (p<0.05) and 'playfulness (β=.372)' had the greatest effect on customer satisfaction. Based on the results of this study, we should strive to establish effective marketing strategies in the H&B industry.

• The Journal of Information Systems
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• v.27 no.2
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• pp.197-219
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• 2018

Purpose The purpose of this study is to examine what motivates users to adopt one of the emerging applications for collaborative consumption of sharing economy. Using the self-determination theory, motivation theory and TAM(Technology Acceptance Model) as the theoretical framework, this study illustrates important factors that influence adoption of collaborative consumption service. We develops the ICTs(Information and Communications Technologies) initiatives and motivation model to collaborative consumption. Design/methodology/approach This paper makes use of a quantitative methodology using survey questionnaire that allows for the measurement of the eight constructs(System Availability, Contents Quality, Design & Personalization, Security & Privacy, Emotional & Social Value, Economic Value, Attitude, Adoption & Consumption) contained in the hypothesized theoretical model on the basis of the prior literatures. Data collected from a sample of 227 respondents who have used the collaborative consumption services and provided the foundation for the examination of the proposed relationships in the model. Findings This study has the following implications for the users and providers of CC platforms and services. The ICTs initiatives (System Availability, Contents Quality, Design & Personalization, Security & Privacy) are the influential factors that motivate the emotional and social value to CC. On the other hand, The ICTs initiatives (System Availability, Contents Quality) are not very significant factors of economic value to CC. The empirical analysis result indicate that there are significant causal effect among emotional & social value, economic value, and adoption to CC. This study provides important theoretical implications for innovation adoption research through an empirical examination of the relationship between ICTs initiatives, motivation factors to collaborative consumption in the sharing economy.

• Advances in Computational Design
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• v.7 no.2
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• pp.139-151
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• 2022

The article is devoted to the actual problem of studying the possibilities of implementing personalization of the user interface in accordance with the personality psychotypes. The psychological aspect of user interface design tools is studied and the correspondence of their application to the manifestations of personality psychotypes is established. The results of the distribu-tion of attention of users of these categories on the course page of the educational platform are presented and the distribution of attention in accordance with the focus on educational material is analyzed. Individual features and personal preferences regarding the used design tools are described, namely the use of accent colors in interface design, the application of the prin-ciples of typographic hierarchy, and so on. In accordance with this, the prospects for implementing personalization of the user interface of the educational platform are described. The results of the study allow us to state the relevance of developing and applying personalization of the user interface of an educational platform to improve learning outcomes in accordance with the psychological impact of individual design tools, and taking into account certain features of user categories. The research is devoted to the study of user attention concentration using heatmaps, in particular based on eyetreking technology, we will investigate the distribution of user attention on the course page of an educational platform Ta redistribution of atten-tion in accordance with certain categories of personality psychotypes. The results of the study can be used to rearrange the LMS Moodle interface according to the user's psychotype to achieve the best concentration on the training material. The obtained data are the basis for developing effective user interfaces for personalizing educational platforms to improve the quality of the education.

• Journal of Korean Library and Information Science Society
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• v.53 no.3
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• pp.287-314
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• 2022

The purpose of this study was to present a content curation strategy of the university library to support user learning and research. As a method to achieve the purpose of the study, first, the concept of content curation was examined through literature research. After that, implications were found by analyzing the cases of content curation services such as university libraries, national libraries, and content companies. As a result of the study, five strategies for successful content curation of university libraries were proposed: providing high quality contents, performing preemptive information service roles, keep content up to date, securing interactivity through user participation, and developing personalization algorithms.

• IEMEK Journal of Embedded Systems and Applications
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• v.3 no.4
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• pp.198-206
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• 2008

Internet protocol television (IPTV), one of the most emerging services, offers multimedia streaming services with security, reliability, and relevant quality of service (QoS)/quality of experience (QoE). It provides added values to all the involving players and also brings technical and business challenges to them. For IPTV services, we expect to adopt the next generation network (NGN) environment for high quality and the Web technologies for personalization to meet the customer's necessity. Web can provide an open, flexible, and agile platform. Therefore, in this paper, we propose personalized IPTV services based on Web-based open platform in NGN environment and present functional architecture for Web-based personalized IPTV services. Technical issues for deploying the proposed IPTV services using Web are also provided. The objective of this paper is to analyze the critical architectural issues for developing viable and feasible networking platform models for personalized IPTV services.

• International Journal of Costume and Fashion
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• v.12 no.2
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• pp.1-14
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• 2012

To date most of the research concerning e-service quality in the context of online apparel settings has had a female or a generalized for gender and age focus. To expand the scope of understanding of online consumers, this study focuses on the key dimensions of e-service quality which affect male Generation Y consumers' e-satisfaction which in turn may affect their e-loyalty. A convenience sample of male college students was recruited from a Korean university. The findings of this study showed that privacy, personalization, efficiency, and website design were the key dimensions that have significant positive relationships with e-satisfaction. The positive relationship between e-satisfaction and e-loyalty was also confirmed. Managerial implications and suggestions for further research are further discussed.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2004.11a
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• pp.331-339
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• 2004

The preferences of customers change over time. However, existing collaborative filtering (CF) systems are static, since they only incorporate information regarding whether a customer buys a product during a certain period and do not make use of the purchase sequences of customers. Therefore, the quality of the recommendations of the typical CF could be improved through the use of information on such sequences. In this paper, we propose a new methodology for enhancing the quality of CF recommendation that uses customer purchase sequences. The proposed methodology is applied to a large department store in Korea and compared to existing CF techniques. Various experiments using real-world data demonstrate that the proposed methodology provides higher quality recommendations than do typical CF techniques, with better performance, especially with regard to heavy users.