• The Journal of Korean Society for School & Community Health Education
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• v.24 no.3
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• pp.1-11
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• 2023

Objectives: The purpose of this study is to examine the effects of five personality factors and perceived stress on psychological well-being of college students. This study also examines the mediating role of perceived stress in the relationship between the five personality factors and psychological well-being of college students. Methods: The subjects of the study were 210 college students (94 males and 116 females), and a self-report questionnaire was conducted. The data were analyzed using SPSS 22.0. Results: Three personality factors(openness, neuroticism, and agreeableness) and perceived stress were found to have a significant effect on college students' psychological well-being. Perceived stress partially mediated the relationship between personality factor 2(neuroticism and agreeableness) and psychological well-being. Conclusions: This study should be supported by health education or related efforts that can improve individual personality characteristics and cognitive flexibility by exploring intrapersonal factors that can affect psychological well-being of college students.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1659-1668
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• 2008

The purpose of this study was to examine the impact of advertising expressive factors on brand equity and to investigate the role of brand personality as a factor mediate variable. The subject used for this study were 352 female university students. The data was analyzed by descriptive analysis, correlation analysis and confirmatory factor analysis using SPSS program and Amos program. As the result, model fit index showed $X^2$=57.824, df=19, GFI=0.969, CFI=0.959, NFI=0.942, and RMSEA=0.076, providing good model fit. Out of the advertising expressive factors, sophistication and model preference factors gave impact on brand personality. Also, among advertising expressive factors, novelty, sophistication, model preference, information factors affected brand equity. Finally, brand personality influenced on brand equity. Brand equity was affected directly by advertising expressive factors. It was also affected by brand personality which is a mediate factor between advertising expressive factors and brand equity. The results of this study would provide advertising strategy for fashion brand.

• Journal of Korea Game Society
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• v.20 no.2
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• pp.27-34
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• 2020

Game characters provide a path to connect and interact between game designers and players through the personality. We need to study the personality design of game characters considering the interaction. The character's personality is formed through 'design elements' and 'personality factors' according to the intention of the game designers. It is formed to the ultimate character's personality by interacting with the player's personality factor. 14 design elements and 40 personality factors were extracted. This study suggests a 'game character personality model' considering the interaction.

• Journal of the Korean Society of Food Culture
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• v.28 no.5
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• pp.473-479
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• 2013

This study identified the brand personality of domestic take-out coffee shops and examined its effects on customer satisfaction and brand loyalty. The research subjects were college students in Busan who visited a coffee house. Overall, four major empirical results were obtained. First, five factors of brand personality were identified: "energy", "competence", "familiarity", "reliability", and "sophistication". Second, all brand personality factors had significant effects on customer satisfaction, but "familiarity" (${\beta}$=0.429) and "reliability" (${\beta}$=0.381) appeared to have the greatest effects. Third, brand personality factors had significant effects on brand loyalty, with"reliability" (${\beta}$=0.447) appearing to have the greatest effect on brand loyalty. Fourth, customer satisfaction had a significant effect on consumer brand loyalty. These results show that brand personality can be an important means of marketing differentiation in an intense competitive coffee market atmosphereto increase customer satisfaction and build brand equity.

• Culinary science and hospitality research
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• v.24 no.2
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• pp.87-95
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• 2018

This study investigates the relationship between Big 5 personality factors of food service employees and turnover intention and identifies the moderating effects of satisfactory parent-child relationship. A total of 179 data were subjected to frequency analysis and regression analysis. Participants were instructed to take an on-line survey which is google survey from August to October in 2017. The results of this study demonstrated that Big-5 personality factors excepted openness to experience influence on turnover intention. Furthermore, the parent-child relationship affects the relationship between Big-5 personality factors and turnover intention. This study may contribute to new data to human resource management.

• Korean Institute of Interior Design Journal
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• v.14 no.3 s.50
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• pp.208-215
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• 2005

The purpose of this study is to analyze the relationship between the personality type and the residential evaluation & remodeling preference. The subjects of this investigation were collected through questionnaire from two hundred and twelve adult residents who live in Seoul, Korea. The collected cases are analyzed by using statistics software spss-win. The personality is classified eight types; E(extraversion), I(introversion), S(sensing), N(intuition), T(thinking), F(feeling), J(judging) and P(perceiving) in MBTI (Myers Briggs Type Indicator). By using the rotated component matrix of varimax method, the satisfaction of the actual residential conditions is classified into seven grouping factors. The preference of interior image is classified into thirteen factors. The important living patterns - activity, interest, and opinion - are classified into ten factors. And the important needs of residential remodeling are classified into twelve factors. By using the one way anova method, between these forty two grouping factors and personality type MBTI, there are analyzed several significances that will be useful in residential design and remodeling design & planning

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.4
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• pp.43-61
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• 2012

This research aims to examine the impact of store personality and service quality on the customers' intention of revisiting the department store and their intention of recommendation to others. The participants were women in their 20s to 50s with experiences of purchasing apparel from major department stores. A total of 324 survey responses were used for the final analysis. The data were analyzed using factors analysis, reliability analysis, and multiple regression analysis with PASW 18.0. The results were as follows. First, the department store personality was composed of 3 factors; prestige, passion, sincerity. Service quality factors were defined as tangibility, responsiveness, and empathy. Second, the three dimensions of brand personality-prestige, passion and sincerity turned out to be influential factors affecting the customers' revisiting intention and recommendation intention. Also, tangibility and responsiveness of service quality factors had a significant influence on their revisiting intention, whereas tangibility, responsiveness and empathy factors had a significant influence on their recommendation intention. Third, the sub-dimensions of store personality and service quality had a different influence on the customers' revisiting intention and recommendation intention according to the department store brand.

• The Journal of Korean Academy of Prosthodontics
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• v.34 no.4
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• pp.687-697
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• 1996

There has been a lot of research into the essence of the smile, but so far just a few studies have been done on the relationship between personality and smile. On the assumption that smile aesthetics are closely related to individual physical condition and psychological state, this study investigated the correlation between personality factors and smile scores. The Personality Factor Questionnaire test was administered to 60 university students (male : 30, female : 30) who have no teeth missing, no experience of orthodontic or prosthodontic treatment and good dentition. Then, portraits were taken in a full smile. Esthetic smile scores were estimated by 10 appraisers who were dentists. These scores were analyzed statistically using the SAS program. The following results were obtained. 1. Personality factors of Warmth, Stableness, Surgency, Boldness, Untroubled-adequacy, Group-dependence, Relaxation, Extraversion, Low anxiety were positively correlated to the aesthetic level of smile. 2. For females, personality factors had greater influence on smile aesthetics, whereas male smile aesthetics were less influenced by personality factors.

• Journal of the Korea Safety Management & Science
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• v.9 no.1
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• pp.9-21
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• 2007

There may be several factors influencing the safety performance of railway safety personnel. These include human psychological and physiological states, physical conditions about working environment, and workers' stress and fatigue etc. Some researches indicate that human personality is close connection with human error. This study focuses on the workers' personality which is one of psychological traits of railway safety personnel. Thus, we survey and analyze it for railway safety personnel-locomotive engineers, station employees, and train commanders-in Korean railway company. Through the survey that is designed to investigate eight safety personality factors from the questionnaires composed of seventy eight questions, we study the workers' personality factors related to railway safety according to affiliated offices, operations, age, and working years. Finally, after categorizing survey results into sixty six patterns, we explain an example to show a corresponding worker to the pattern result.

• Journal of Information Technology Applications and Management
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• v.20 no.3
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• pp.19-30
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• 2013

The objective of this research is to identify a web portal's specific functions and layouts that are aligned with personality trait of an individual internet user. This first stage of the overall research project intends to check whether the research instrument, namely the NEO Five Factors Inventory (NEO-FFI), is applicable to assess the personality traits of Thai internet users. Based on these personality traits, text-based description of functions/layouts of a web portal was developed and given to professional designers to mock up example web portal pages. These web portal pages were in alignment with individual personality traits. Rating data on the functions/layouts corresponding to individual personality traits were collected from an online survey of 207 Thai internet users. Results showed that respondents gave more consistent rating to the functions/layouts close to their individual personality traits identified in the text-based descriptions than in the mocked-up web portal pages.