• 패션비즈니스
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• 제27권3호
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• pp.1-18
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• 2023

The online shopping industry in China has experienced rapid growth, particularly in the infant goods sector, which is considered highly promising in terms of its growth potential. This growth can be attributed to the Chinese market's increasing economic power, the implementation of new policies concerning marriage and childbirth, changes in family structure, and evolving and diverse consumer demands for infant products. While the infant clothing industry has emerged as a significant player in the Chinese market, there is still a lack of sufficient academic research on the online shopping environment specific to China's infant clothing industry. The objective of this study was to explore the influence of online experiential marketing on brand loyalty and purchase intention among Chinese consumers of children's wear. The study findings indicated that the emotional experience, action experience, and relationship experience encountered by consumers during online interactions had a positive and significant impact on brand loyalty. Both perceptual experience and cognitive experience had a positive and significant influence on consumers' willingness to make a purchase. The study also revealed that brand loyalty had a positive and significant effect on consumers' purchase intention. The perception of online experiential marketing, brand loyalty, and purchase intention varied based on individual attributes, and gender was found to moderate the relationship between online experiential marketing and brand loyalty.

• 디지털융복합연구
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• 제14권9호
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• pp.199-214
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• 2016

기업에서 매년 성과급 지급과 관련하여 노사 간의 협상이 이루어지고 있다. 협상에 따라 노사 간의 갈등을 초래하기도 한다. 이러한 집단적 노사관계에 있어서 인사시스템에 대한 신뢰는 매우 중요하다. 성과급 이슈에서 시작된 본 연구는 성과급 공정성이 경영자 신뢰도에 미치는 영향관계를 분석하고 인사시스템 신뢰강도가 어떻게 조절효과를 나타내는가를 파악하여 인적자원관리 선택이 경영자신뢰에 미치는 과정을 살펴보았다. 그 결과, 성과급의 공정성과 경영자 신뢰도는 유의한 정(+)의 영향을 미친다고 나타났다. 그리고 성과급제도의 공정성과 경영자 신뢰의 영향관계에 있어서 인사시스템 신뢰강도의 조절작용 효과를 검정한 결과, 분배공정성과 경영자 신뢰도의 관계에서 명확성, 일관성, 합의성은 조절효과가 있는 것으로 나타났으나, 절차공정성과 경영자 신뢰도의 영향관계에서는 일관성, 합의성은 조절효과가 없었으나 명확성은 작용하는 것으로 나타났다. 이는 성과급 공정성의 인식정도가 높을수록 경영진의 신뢰가 증가하며, 인사시스템의 신뢰강도에 있어서 다른 항목보다도 명확성이 보다 유의미한 것으로 나타났다.

• 한국유통학회지:유통연구
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• 제16권2호
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• pp.1-24
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• 2011

오프라인 구매환경과는 달리 온라인 환경에서는 제품을 직접 눈으로 확인하고 만져 볼 수 없다. 때문에 온라인 쇼핑몰을 구축하고 운영하는 입장에서는 보다 구체적인 제품정보를 제공해야 하며(김광석 2008), Alba (1997)는 제공된 정보의 질은 소비자들이 구매 후 만족을 얼마나 예상할 수 있는 가로 결정된다고 정의한 바 있다. 이에 패션 의류 온라인 쇼핑몰을 중심으로 실제 모델이 제품을 착용한 사진정보(실착사진)를 제공함으로써 실제 제품사용에 따른 결과를 제시하여 제품정보의 유용성을 높이고 있다. 한편 온라인 환경에서 소비자들의 제품에 대한 제한된 지각을 극복하는 또 다른 수단으로써, 가상제품경험은 가장 효과적인 것으로 논의되어 왔다(Jiang & Benbasat 2005). 그러나 가상현실도구의 도입과 지속적 활용에는 일반적인 텍스트/사진 정보와 비교해 높은 비용과 기술적 전문성을 요구한다(Shaffer 2006). 이는 특히 영세 소매상 입장에서 시장에 대한 진입장벽으로 작용하는 한편, 소비자의 정보처리과정에서는 오히려 단순한 형태의 정보에 비하여 더 높은 수준의 인지적 노력을 요구할 수 있다. 따라서 이러한 도구들의 활용하는 것이 소비자들의 정보과부하를 초래해 제품에 대한 핵심정보 취득을 방해하고, 소비자의 지각된 정보유용성에 부정적 영향을 미칠 수 있다. 이에 본 연구에서는 제품유형을 소비자들의 제품 사용상황에 따라 휴대제품과 설치제품으로 구분하고, 이때 정지사진, 실착사진, VR로 대별되는 제품정보의 형태에 따른 소비자들의 지각된 정보의 유용성, 쇼핑몰에 대한 태도와 품질평가, 구매의도, 재방문 의도를 측정하기 위한 실험을 진행했다. 그 결과 소비자 구매의도에 영향을 미치는 종속변수군에 대해 제품유형과 제품정보형태가 상호작용효과를 일으키는 것을 확인할 수 있었다.

• 말소리와 음성과학
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• 제4권3호
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• pp.31-41
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• 2012

Recent studies have shown that the stop system of Korean is undergoing a sound change in terms of the two acoustic parameters, voice onset time (VOT) and fundamental frequency (f0). Because of a VOT merger of a consonantal opposition and onset-f0 interaction, the relative importance of the two parameters has been changing in Korean where f0 is a primary cue and VOT is a secondary cue in distinguishing lax from aspirated stops in speech production as well as perception. In English, however, VOT is a primary cue and f0 is a secondary cue in contrasting voiced and voiceless stops. This study examines how Korean English learners use the two acoustic parameters of L1 in producing L2 English stops and whether the sound change of acoustic parameters in L1 affects L2 speech production. The data were collected from six adult Korean English learners. Results show that Korean English learners use not only VOT but also f0 to contrast L2 voiced and voiceless stops. However, unlike VOT variations among speakers, the magnitude effect of onset consonants on f0 in L2 English was steady and robust, indicating that f0 also plays an important role in contrasting the [voice] contrast in L2 English. The results suggest that the important role of f0 in contrasting lax and aspirated stops in L1 Korean is transferred to the contrast of voiced and voiceless stops in L2 English. The results imply that, for Korean English learners, f0 rather than VOT will play an important perceptual cue in contrasting voiced and voiceless stops in L2 English.

• 한국학교보건학회지
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• 제13권2호
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• pp.241-259
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• 2000

The purpose of this study is to inquire into the degree of health promotion activity of boys' high school students, and to find out the relationship between self-efficiency and health promotion behavior in order to offer basic data for developing an educational method or program for health promotion. The content validity of the instrument was authenticated by a professor of the science of nursing, and reliability is proved to be 'cronbach' a 'after mortifying content through a pre-test on 37 students. The collected 452 persons' data is analyzed in terms of average, percentage, t-test, ANOVA, Pearson' s Correlation Coefficient. and Multiple Stepwise Regression by 'SAS 6.12'. The analyzed data is the following; 1. The higher self-efficiency, among cognitive-perceptual factors, has a beneficial effect on health promotion behavior(r=.0687, p=.0001). 2. The acting degree of health promoting behavior appeares to be middled at 3.39 points out of 6. 3. The degree of self-efficiency appears at 6.04 points out of 10. 4. The difference in health promoting behavior according to a subject's general factors is the following health concern of parents (p=0.01), higher health concern of parents, makes health promoting behavior higher. 5. The difference of self-efficiency according to subject's general factors is affected by the health concerns of parents(p=0.0044) and between groups(p=0.0001).

• 디자인학연구
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• 제16권3호
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• pp.329-340
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• 2003

본 연구의 목적은 도시경관의 이미지를 개선하기 위한 환경색채의 배색조화 방법을 제공하는 것이다. 연구 대상지역은 익산시 22개 아파트단지이며 이를 분석하였다. 본 연구는 자연색체계에 기초한 하드와 시빅의 배색모델을 준거의 틀로 사용하였다. 그리고 환경색채 지각과 색채미학에서 새롭게 제시된 다양한 이론들을 검토하였으며 환경 색채디자인에 적용될 수 있는 미학적 특성들을 제안하였다. 첫째, 색채조화 원리는 뉘앙스와 톤에 기초한다. 그러므로 뉘앙스와 관계된 명도와 채도의 조절이 배색에 중요하게 작용된다. 둘째, 색채지각에 있어 미적경험은 색채 속성들의 유사성과 차이성의 상호결합에 의한 효과로 정의되었다. 셋째, 색채조화이론은 더욱 통합적인 학제 간 연구를 통해 발전 될 수 있으며 이러한 경험적 자료는 환경색채디자인과 평가를 위한 기초적 정보가 될 수 있을 것으로 판단된다.

• 대한후두음성언어의학회지
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• 제27권1호
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• pp.45-50
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• 2016

Background and Objectives : This study aims to conduct post-voice therapy to patients with unilateral vocal fold paralysis for vocal improvement, motility recovery and analyze the results. Materials and Methods : Voice therapy was conducted to 13 patients who had shown response to voice therapy amongst 98 patients diagnosed with unilateral vocal fold paralysis. In order to be able compare before and after perceptual, acoustic and aerodynamic evaluations were conducted after voice therapy. Also, by using dysphagia checklist, we have verified whether if the patient had dysphagia prior to voice therapy. The therapy was conducted by improving the larynx movement and glottal contact, whilst removing hypertension of the supraglottic. Results : All 13 patients who underwent voice therapy had shown improvements that are statistically significant from 4 scales excluding the S scale from auditory perception evaluation (p<0.05), with enhanced glottal contact. In acoustic evaluation, Jitter, Shimmer and NHR had shown significant improvement after voice therapy. MPT was also notably improved among aerodynamical evaluation (p<0.001). All 11 patients had with dysphagia prior to voice therapy reported to have improved swallowing functions. Conclusion : Application of adequate voice therapy to patients with unilateral vocal fold paralysis, is an effective method that might be employed in the initial phase. Especially, the voice therapy proposed in this study is expected to be useful for patients in hypertension status due to secondary compensation after initial paralysis, since it focuses on improving vocal symptoms in a calm state with the supraglottis sufficiently relaxed. Also, the therapy is expected to be effective for improving swallowing functions.

• 한국안전학회지
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• 제35권2호
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• pp.76-83
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• 2020

This study examined the effects of perceptual differences of safety leadership between managers and workers on workers' safety attitudes and behavior in two construction sites. In addition, the mediating role of safety attitude between safety leadership and safety behavior across discrepancy level of safety leadership. This study was conducted on two first-tier construction companies within the 100th place in 2019. Two companies were similar in size(100 - 150 billion won) and process from the basement frame finishing stage to start of the ground structure of apartment. In A Site, 40 managers and 73 workers, 42 managers and 77 workers in B site participated the survey on managers' safety leadership, and workers' safety attitude and behavior. The results showed that there was no significant difference between the safety leadership scores assessed by the manager and workers at site B. However, the safety leadership scores assessed by the managers were significantly higher than that by the workers at site A. The workers' safety attitudes and behaviors at site B were higher than those of workers at site A. Moreover, Site B was significantly higher in the effects of safety leadership on safety behavior than Site A. At site B, safety leadership had a significant influence on safety behavior even after controlling the safety attitude of workers. At site A, safety leadership had no significant effect on safety behavior after controlling safety attitude. These findings suggest that there is managers' self-serving bias on safety leadership in site A and that this bias of leadership can negatively affect workers' safety attitude and behaviors. In addition, it can be seen that if the self-serving bias on safety leadership occurs, the manager's safety leadership has less influence on workers' safety behavior.

• 대한가정학회지
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• 제38권1호
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• pp.99-122
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• 2000

The purpose of this study was to develop a program for the enhancement of Korean married women's quality of life(LQ) based on the results of the first year study(1996) and the second year research(1998). In order to construct a program, a psycological type test was conducted to 505 women and four preliminary programs were carried out focusing on self-esteem, understanding of one's own personality dynamics, efficient communication, positive emotion, social belongingness and expressions of feelings of unfinished business. For the final program, Jung's theory of psychological type(MBTI, Satir's family therapy approach and psychodrama were applied. An experimental and a control group were designed consisting 16 women for each group. The program was carried out for 6 weeks for the experimental group. The result of treatment were as follows: 1) There was a difference statistically in LQ related to family harmony, serif-achievement and improvement of relationship with in-laws. 2) There was a statistical change in psychological factors of expression of feelings, self-esttem, communication, and positive emotions. 3) The program participants self reports indicate that the program was effective for the reconstruction of family relationship, self-understanding, group coherence, and instigation of hope. The reports also shows that the program was effective for the perceptual changes in parent-child, wife-husband and siblings' relationships. In conclusion, the program developed for the enhancement of Korean married women's life quality(LQ) based on the Jung's psychological type theory, Satir's family therapy approach and psychodrama was erective for the improvement of LQ.

• 한국융합학회논문지
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• 제9권1호
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• pp.291-301
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• 2018

본 연구는 핀테크 사용자 및 시스템 특성이 지각된 인식과 지속사용의도에 미치는 영향을 주는 요인이 무엇인지를 살펴보았다. 자료수집은 광주광역시에 거주하고, 스마트폰 등을 사용하는 직장인 등을 대상으로 600명의 설문을 수행하였다. 연구결과, 첫째, 사용자들은 핀테크 서비스에 대한 자기효능, 혁신성, 적합성은 핀테크 서비스의 지각된 인식과 사용의도에 영향을 미치는 것으로 나타났다. 둘째, 시스템 특성은 핀테크 서비스의 지각된 인식 및 사용의도에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 사용자 특성과 시스템 특성에서 위험성에 대한 가설은 기각되었는데, 개인정보 및 전자금융거래가 유출에 의한 금융사기 등의 피해사례가 급증함에 따라 개인정보유출 및 보안에 대한 우려를 가장 우선시하는 것으로 보인다. 따라서 핀테크 서비스를 확산시키기 위해서는 기업의 마케팅 전략으로 편리성과 사용의도를 저해하는 위험성 등의 불편사항을 제거해 줄 수 있는 핀테크 서비스 전략이 수립되면 효과적일 것이라고 사료된다.