• Management & Information Systems Review
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• v.38 no.1
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• pp.63-81
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• 2019

In order to overcome the disadvantages of banner ad, pop-up ad, interstitial ad, which are existing web advertisement forms, native ad is actively utilized. Native advertising is considered to be a useful advertising technique in that it can reduce users' rejection and attract attention. However, in recent years, there have been a lot of fake news and fake contents that have turned articles or video contents into advertisements. The purpose of this study is to understand how firms can coordinate and control native advertisements in a rational way. For this analysis, we conducted a survey of 308 social media users using quota sampling method. As a result of the verification, it was found that the more negative the perception of the evaluation of the advertisement, the less the level of persuasion about the advertisement and the negative impact on the website where the advertisement is exposed. In addition, this study examined the influence of the negative stimulus factors on the qualitative performance of the firm. As a result, it was found that source non-expert had the highest effect on skepticism on ad. Also, platform overflow has a direct effect on the evaluation of the website as well as the negative evaluation of the advertisement. Moreover, this study provides concrete implications for the subdivision market by verifying the differences between the paths according to the level of website involvement.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.5
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• pp.155-162
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• 2019

Recent changes in corporate environment, both internal and external, have led to permanent restructuring, which has left baby boomers facing a serious threat to their jobs due to an unprepared involuntary retirement. In line with this period of time, resilience has become important in terms of overcoming the psychological hardships of retirement. In response, the study conducted a study on the effect of resilience on career path conversion among involuntary retirees of baby boomers. The effect on career conversion on the personal characteristics of baby-boomer retirees has been verified by significant differences in gender and job type. In addition, the results of verification of the effect of recovery elasticity on career path transition confirmed that recovery elasticity has a very significant effect on career path transition, and the positive effect of the positive factors among the lower factors was verified to have a very significant positive effect on situational perception, coping method and support, and it was confirmed that interpersonal ability also has an effect on positive effect. However, the ability to self-control did not have a significant effect. Thus, for baby boomers who have to prepare for career transformation after retirement, the resilience has been proven to be a very necessary ability to overcome their hardships and make successful adaptations, and it is expected that it will be very useful in the course of career transition counseling for baby boomers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.7
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• pp.372-379
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• 2019

This study analyzed the thoughts of college life of students enrolled in each admission process to determine the level of academic competency. The satisfaction level of university life was analyzed among university students who studied at Dongguk University in 2012-2017 and the results were compared with the difference in importance and concentration of university life. Finally, the differences in scholastic ability around GPA were analyzed and compared. The results showed that students with pre-school grades were more satisfied with their college life than those with regular admissions. Although satisfaction with education is high during college life, it has been shown to be unsatisfactory regarding scholarships that are closely related to life. In terms of the difference between importance and concentration of college life, the greatest concern was with finding employment after graduation, but in reality the students could not focus on the current situation, but focused only on the current situation of grades and teamwork. The final admission GPA also showed that pre-school students were higher than regular students, and were able to adjust quickly to their school life and affect their satisfaction. Overall, education policies and programs are needed to understand the overall thoughts of university life and supplement them.

• Journal of Music and Human Behavior
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• v.16 no.1
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• pp.73-88
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• 2019

This research was conducted to compare the rhythm reproduction abilities between older adults with and without mild cognitive impairment (MCI) and analyze the abilities depending on the rhythm idiom. Participants between 60-85 years of age were recruited from senior community centers, dementia prevention centers, and senior welfare centers. A total of 57 participants were included in this study: 27 diagnosed with MCI and 30 healthy older adults (HOA). The experiment was conducted individually in a private room in which a participant was given random binary time rhythm idioms and instructed to reproduce the rhythmic idioms with finger tapping. Each participant's beat production was recorded with the Beat Processing Device (BPD) for iPad. BPD calculated rhythm reproduction as measured through rhythm ratio and error among beats. Results showed marginal differences between the two groups in terms of mean scores of rhythm reproduction abilities. In terms of the rhythm ratio among beats, both groups' highest rhythm reproduction rate was for <♩ ♩>, and their lowest reproduction rate was for <♩. ♪>. In conclusion, there was no significant difference in rhythm reproduction ability between the HOA and MCI groups. However, the study found an interesting result related to performance level of rhythmic idioms. This result provides therapeutic insight for formulating rhythm tasks for older adults.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.34 no.9
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• pp.55-66
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• 2018

This study aims to propose color affective model of indoor space by evaluating subjects' physiological responses according to the types of behavioral and affective system. 99 subjects(44 females, 55 males) in their 20s, who had no disorders in visual perception, participated in the experiment. To categorize the subjects based on behavioral and affective system, BAS/BIS scale and Affective scale were used. Color stimuli were composed of five basic colors and three tones: vivid, pale and dull tone of R, Y, G, B, P. For physiological experiment, right and left prefrontal alpha activity was measured to analyze prefrontal EEG asymmetry. Participants were exposed to fifteen color stimuli for 20 seconds each other under the positive and negative emotional condition in a research room with the natural light blocked. The results and conclusion of this study are as follows. Along with factors of behavioral and affective system, cluster analysis was carried out and four types were classified. Type A had high BAS sensitivity, especially high 'drive' trait, and showed high levels of 'anxiety' and 'anger'. Type B had low BAS sensitivity, especially low 'fun seeking' and low 'drive' trait, and showed low levels of 'anxiety' as well as low levels of 'happiness'. Type C had low BIS sensitivity and showed high levels of 'happiness' and low levels of 'sadness'. Type D had high BIS sensitivity and showed high levels of 'lethargy' and 'sadness'. As a result of EEG signal analysis of color stimuli, Type B, Type C, and Type D showed significant differences in prefrontal alpha asymmetry under the negative emotional stimuli. Type B showed more left prefrontal activation in the spaces with pale R and dull G. Type C showed more left prefrontal activation in the spaces with vivid Y and B, pale R, and dull R, G, P. Type D showed more left prefrontal activation in the spaces with vivid Y and P, pale R, Y, P, and dull R, Y, G, B, P. The group of high BAS sensitivity was not influenced by color stimuli under the emotional conditions, whereas the group of high BIS sensitivity was affected by color stimuli under the negative emotional conditions. They showed left prefrontal activation when they were exposed the spaces with vivid, pale, dull tones of Y and P wall.

• 한국사회정책
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• v.23 no.2
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• pp.83-112
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• 2016

Increase of immigrants in Korean society means that ethnic and cultural diversity witnessed in Western immigration countries is also appearing in overall Korean society. The purpose of this study is to suggest policy directions which fit multicultural society in the future by comparing and analyzing the difference in the recognition of multiculturalism between Koreans and immigrants. As the result of empirical analysis, it turned out that there is difference in recognition between Koreans and immigrants, for which different policy directions are required. First, it was contact experience that decided Koreans' multicultural attitudes. High level of influence of contact experience means that although Koreans take multicultural society as granted, they actually have low level of contact experience with immigrants, which requires policy tools to convert actual strengthened contact experience into positive directions. Second, in the case of immigrants, the less they recognize discrimination and the more bias is fortified, the more they accept multiculturalism as a threat. This exhibits their dual sense of identity in which they recognize themselves as foreigners toward Koreans but they distinguish themselves from other foreigners. Thus, assimilation to Korean society is not deemed to be the only alternative and Korean society needs to practice genuine multiculturalism to strengthen immigrants' ethnic identity. Study also conducted in-depth discussions on the implications of above results.

• Phonetics and Speech Sciences
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• v.13 no.2
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• pp.27-35
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• 2021

This study investigated the status of the wh-island constraint in Seoul Korean. The syntactic movement of a wh-phrase out of an embedded sentence so as to have wide scope at LF is known to be invalid as it violates the wh-island constraint, but there have been studies in which such a movement was possible when the sentence is read with a wh-intonation. We conducted perceptual tests in which subjects were asked to select an answer after listening to each of the four types of interrogative sentences. Three of them were with 'Nugu-leul', which is an accusative form of the wh-phrase 'who' as well as an indefinite form. The fourth sentence contained the name of a person. 'Nugu-leul' and the noun were positioned in the same embedded sentence to see whether the subjects accepted a matrix scope interpretation of the wh-phrases. Response time was transformed to normalized log response time and checked to find any differences in the time taken to select the answers depending on different types of interrogative sentences. The results showed the subjects had a definite preference for the matrix scope interpretation for the sentences with a wh-intonation. The response time required to select the matrix scope interpretation was longer than for any other type of interrogative sentence. We concluded that the wh-island constraint in Seoul Korean is weak.

• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.199-205
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• 2020

As many government policies have been announced today regarding real estate, especially housing, interest in prices in the housing market has increased significantly. In this study, I would like to present the direction of government policies by analyzing the relationship among income instability, the psychological condition of real estate price changes and willingness to adjust real estate holding ratio. First, major variables were extracted through the prior study review, and using a survey, data were collected and path analysis was conducted. According to the analysis, the current income instability had a negative impact on the psychological condition of real estate price changes, and a positive influence on the willingness to adjust real estate holding ratio, but the psychological condition of real estate price changes did not have a statistically significant impact on the willingness to adjust real estate holding ratio. Thus, the difference analysis was conducted between groups by dividing the ages and the number of dependents respectively. According to the analysis, the impact of income instability and psychological condition of real estate price changes on willingness to adjust real estate holding ratio differed between groups divided by ages and number of dependents. The results of this analysis will help the government to establish real estate policies and help each household to use the analysis as basic data when they make a decision about real estate. On the other hand, this study has limitations that have only been conducted cross-sectional analysis and analyzing time series changes and differences in perception between regions are going to be conducted in a future study.

• Journal of The Korean Association of Information Education
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• v.24 no.5
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• pp.423-431
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• 2020

As artificial intelligence(AI) technology is advanced based on recent technological advances such as machine learning, big data, and machine learning, it is actively used in various fields and is emerging as the core of the future industry. Accordingly, Korea is laying the groundwork for future AI technology development and environment establishment, such as announcing the national AI strategy, and is developing various policies to foster AI talent in the field of education. However, although many people agree on the importance or necessity of AI, it can be said that there is insufficient consensus on specific needs. Looking at related studies, there are many differences in the direction of AI education content and methodology, because awareness of necessity becomes a prerequisite for setting the direction, and accordingly, the direction such as educational content and method is determined. Therefore, this study aims to explore the direction of AI education by analyzing the difference in perceptions of the need for AI education between experts and the school field, and analyzing the perception of the need for AI education that everyone can relate to.

• Science of Emotion and Sensibility
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• v.24 no.4
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• pp.3-16
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• 2021

The attribution of human traits, emotions, and intentions to nonhuman entities such as robots is known as anthropomorphism. Two studies were conducted to check whether human-robot interaction is affected by anthropomorphic framing of robots. In Study 1, participants were presented with pictures of robots that varied in human similarity in appearance. According to the results, uncanny feelings toward a robot increased with the higher levels of human similarity. Furthermore, as the level of mind attribution increased, participants tended to attribute more humanlike abilities to nonhuman agents. In Study 2, a robot was described as either a machine-like robot or a humanlike robot in a priming story; then, it was examined whether significant differences exist in mind attribution and moral care. The participants tended to perceive robots as more humanlike in the mind attribution when anthropomorphism was used in a robot's behavior, according to the findings. Furthermore, in the condition of increased anthropomorphism, a higher level of moral care could be observed compared with that in the other condition. This means that humanlike appearances may increase uncanny feelings, whereas anthropomorphic attribution may facilitate social interactions between humans and robots. Limitations as well as the implications for future research are discussed.