• 한국식생활문화학회지
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• 제22권5호
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• pp.590-596
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• 2007

The purpose of this study was to measuring the effects of health involvement, attitude, perceived behavioral control (PBC), behavioral intention on seafood consumption. A total of 235 questionnaires were completed. Structural equation model was used to measure the causal relationships among constructs. Results of the study demonstrated that the structural analysis result for the data also indicated excellent model fit. The direct effect of health involvement on attitude was statistically significant. The direct effects of health involvement, attitude and PBC on consumption were statistically significant. As expected, attitude, PBC and behavioral intention had significant direct effects on consumption. Moreover, health involvement had a significant indirect effect on behavioral intention through attitude and PBC. Health involvement also had a significant indirect effect on consumption through attitude, PBC and behavioral intention. Attitude and PBC had significant indirect effects on consumption through behavioral intention. In conclusion, based on structural analysis, a model was proposed of interrelations among health involvement, attitude, PBC, behavioral intention and seafood consumption. Other variables(sensory variable, habit, norm etc) may be incorporated to form models that consist of new antecedent and consequence pairs.

• 유통과학연구
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• 제21권5호
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• pp.31-41
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• 2023

Purpose: Electric vehicle (EV) technology started in 2015 in Thailand. The Thai Government has indicated that 30% of all cars produced in Thailand by 2025 will be EVs. Using EVs in Thailand will reduce road pollution and increase energy efficiency, especially in major cities. Hence, the adoption of EVs in the country has been promoted. This study pointed out that social influence, facilitating conditions, perceived enjoyment, environmental concern, attitude, and perceived behavioral control are key factors affecting the behavioral intention to adopt EVs among logistic and distribution firms in Thailand. Research design, data, and methodology: 500 top management, middle management and purchasing managers of logistic and distribution firms in Thailand are surveyed. The study employed judgmental, convenience, and snowball sampling. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) are the main statistical tools for data analysis. Results: The results show that all determinants impact customers' willingness to adopt EVs, except perceived enjoyment and environmental control. Conclusions: The study proposes to promote the incentives by decreasing electricity prices and endorsing EVs purchase to accelerate the adoption of EVs in Thailand. Therefore, future policies should focus on behavioral intention toward EVs amongst logistic and distribution firms for enhancing the future of mobility in Thailand.

• 한국간호교육학회지
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• 제29권3호
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• pp.292-301
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• 2023

Purpose: This study attempted to present a strategy to increase behavioral vaccination intention by identifying factors affecting parents' intention to have their children vaccinated against coronavirus disease 2019 (COVID-19) by applying the modified theory of planned behavior. Methods: An online survey was conducted with 146 parents of children aged 5 to 17 from August 1 to 30, 2022, and, as a result, 146 data were analyzed. The moderating effect of perceived behavioral control in the relationship between parents' attitude, subjective norms, and behavioral intention for children's COVID-19 vaccination was analyzed using the Process Macro (10,000 bootstrapping, 95% confidence interval), and a simple slope analysis was performed to identify differences by group. Results: The moderating effect of perceived behavioral control was statistically significant in the relationship between parent's attitude and subjective norms for COVID-19 vaccination and behavioral intention. In the simple slope analysis, the reinforcement effect was greatest when the level of perceived behavioral control was high. Conclusion: Since vaccination is most likely when recommended by healthcare providers, it is necessary to ensure that health education through community health experts or mass media can be effectively conducted. In particular, objective information on the effectiveness and safety of COVID-19 vaccinations for children, including monitoring of potential side-effects, should be actively reported.

• 한국콘텐츠학회논문지
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• 제22권4호
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• pp.609-619
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• 2022

본 연구는 특히 최근 높은 감염율을 보이고 있는 코로나19 감염에 대하여 20·30대를 중심으로 코로나19 예방행동에 영향을 미치는 요인을 살펴보고자, 수도권에 거주하는 20·30대 성인 남녀 210명을 대상으로 구조화된 설문지를 통해 2021년 7월 10일부터 19일까지 온라인 설문조사를 실시하였다. 본 연구 결과 첫째, 건강신념과 코로나19 예방행동 간의 관계를 분석한 결과 건강신념의 지각된 심각성과 지각된 취약성, 지각된 장애, 지각된 이익이 높을수록 코로나19 예방행동을 잘 하는 것으로 나타났다. 둘째, 건강신념의 지각된 이익이 높을수록 주관적 규범을 잘 준수하는 것으로 나타났다. 셋째, 주관적 규범과 지각된 행동통제력이 높을수록 코로나19 예방행동을 잘 하는 것으로 나타났다. 넷째, 건강신념과 코로나19 예방행동과의 관계에서 주관적 규범과 지각된 행동통제력은 매개효과가 있는 것으로 나타났다.

• 한국IT서비스학회지
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• 제12권2호
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• pp.131-152
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• 2013

Many studies have reported that software piracy is prevalent in today's society. As software is more closely integrated with across industries, software piracy would put more burdens on national economy. In spite of software anti-piracy efforts, the phenomenon has been getting worse. It is necessary to change the focus of current deterrence strategies. For better understanding of unethical behavioral intention, a research model of potential determinants for the software piracy is developed and empirically tested. The results from the study show that the planned behavior model variables-attitude, subjective norms, and perceived behavioral control-have impact on intention to commit software piracy. In addition to the variables, past behavior, perceived benefits and risk were found to be significant predictors of attitude toward software piracy. However, neither attitude nor intention was influenced by facilitating conditions. Moreover, the effect of past piracy behavior on attitude was strongly mediated by perceived benefits. Implications for research and practice are discussed.

• 한국보건간호학회지
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• 제31권1호
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• pp.135-148
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• 2017

Purpose: This study was conducted to predict the effects of behavioral intention on pap screening tests in unmarried college women using a path model. Methods: The study subjects were 216 university students and data were collected through self-report questionnaires including knowledge, attitude, subjective norms, perceived behavioral control, behavioral intentions to take the Pap test, and health responsibility. Results: Knowledge regarding the Pap test was moderate. The factors of knowledge, attitude, and perceived behavioral control negatively influenced the behavioral intention of the Pap test. However, the factors of subjective norms and health responsibility positively influenced behavioral intention. Conclusion: Subjective norms are the most importance factor to increase the intentions of the Pap test among unmarried college women. It is also necessary to eliminate barriers to undergoing pap testing, as well as to provide nursing intervention to obtain correct knowledge and a positive attitude regarding the Pap screening test.

• 지역사회간호학회지
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• 제9권1호
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• pp.117-127
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• 1998

The Theory of Planned Behavior has been shown to yield great explanatory power in health behavior as well as social behavior. This study was conducted to test the Theory of Planned Behavior in the prediction and intention of smoking cessation behavior in university student smokers. We conveniently sampled 204 university student smokers and investigated using questionaries, analyzing the data with the Pearson product-moment correlation, and multiple regression. The results are as follows : 1. There are significant correlations in direct and indirect measures of attitude toward smoking cessation behavior, subjective norm, and perceived behavioral control. 2. Behavior belief is significant in predicting attitudes toward smoking cessation behavior. Normative belief is significant in predicting the subjective norm. Control belief is significant in predicting perceived behavioral control. 3. Attitude toward smoking cessation behavior, subjective norm are significant in predicting intention of smoking cessation behavior. In conclusion, this study demonstrated strong support for the Theory of the Planned Behavior and its use to predict smoking cessation behavior in university students smokers. But, as perceived behavioral control is not significant in predicting smoking cessation behavior, indepth research is needed to evaluate the usefullness of the Theory of Planned Behavior and Reasoned Action Theory.

• 대한간호학회지
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• 제30권3호
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• pp.537-548
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• 2000

The objectives of this study were to verify the effectiveness of the Theory of Planned Behavior in predicting exercise intention and exercise behavior, and to examine the determinants of exercise intention and exercise behavior in the sample of middle-aged women. The subjects who participated in this study were 263 middle-aged women. The instruments used for this study was a survey of general characteristics, attitude (18 items), subjective norm (2 items), perceived behavioral control (19 items), intention (3 items), and exercise behavior (7 items and 23 items for each). Analysis of data was done by use of descriptive statistics and correlation analysis with SAS PC program. The hypothetical model based on the Theory of Planned Behavior was tested by use of LISREL 8.12a program. The results of this study were as follows. 1) The overall fit of the hypothetical model to the data was good(chi-square=11.76, p=0.03, RMSEA=0.07, standardized RMR= 0.03, GFI=0.99, AGFI=0.94, NFI=0.97, NNFI=0.95). 2) Perceived behavioral control, attitude, and subjective norm were significant determinants of exercise intention, and these variables explained 35% of the total variance of exercise intention. 3) Perceived behavioral control, intention, and attitude were significant determinants of exercise behavior. But, subjective norm was not a significant determinants. These four variables explained 69% of the total variance of exercise behavior. In conclusion, this study shows the applicability of the Theory of Planned Behavior in explaining exercise behavior of middle-aged women, and suggests that health care providers should focus on perceived behavioral control and attitude rather than subjective norm to improve exercise behavior of middle-aged women.

• 한국콘텐츠학회논문지
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• 제14권9호
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• pp.381-389
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• 2014

본 연구의 목적은 대학생들의 태도, 주관적 규범, 지각된 행위통제와 안전한 성행위 의도간의 관계를 확인하기 위한 것이다. 본 연구는 서울시 소재 일개 종합대학교에 재학 중인 남녀 학생 중 성 경험이 없는 604명을 대상으로 하였다. 본 연구는 주제가 매우 사적이고 민감하므로 자료수집은 온라인과 모바일을 통해서 2013년 4월 1일부터 4월 14일까지 이루어졌다. 수집된 자료의 분석은 SPSS 21.0 프로그램을 사용하여 분석하였다. 본 연구의 결과에 따르면 안전한 성행위 의도는 태도(r=.312, p<.001), 주관적 규범(r=.320, p<.001), 지각된 행위통제(r=.412, p<.001)와 유의한 양의 상관관계를 보였다. 본 연구 결과를 대학생들을 대상으로 한 성교육 프로그램이나 성 상담 프로그램 등의 성건강 증진을 위한 간호중재 전략의 개발에 이용할 것을 제언한다.

• 한국컴퓨터정보학회논문지
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• 제28권5호
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• pp.171-177
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• 2023

본 연구는 다양한 이론적 접근을 통해 진행되어왔던 선행연구들을 바탕으로 국내 엘리트 선수들의 도핑 의도에 영향을 미치는 요인들을 파악하기 위해 단계적 회귀분석을 활용하여 운동경력 및 도핑교육 경험과 같은 인구통계학적 요인들과 통제적 동기, 도핑방지에 대한 태도 및 행동통제인식 요인과 도핑 의도의 관계를 규명함으로써 도핑방지에 중요한 정보를 제공하는데 목적이 있다. 연구의 목적을 달성하기 위해 SPSS 27.0 ver을 사용하여 분석하였다. 상관분석과 단계선택 회귀분석 사용하여 도출된 연구결과는 다음과 같다. 운동경력, 도핑 교육 경험 유·무, 통제적 동기, 도핑방지에 대한 태도 및 행동통제인식 요인 모두 도핑의도에 유의한 영향을 미치는 것으로 확인되었으며 이 중 영향력이 가장 큰 변인들을 각 순서대로 투입하여 유의한 영향이 있는지 검증하였다. 검증 결과 통제 동기가 가장 큰 영향을 미치는 것으로 나타났다. 다음으로는 도핑에 대한 행동통제인식, 도핑 교육 경험 유·무, 도핑에 대한 태도, 운동경력 순서대로 영향을 미치는 것을 확인하였다.