• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.1-10
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• 2019

The purpose of this study is to investigate the influence of exogenous variables on the intention to use AI speaker. An online survey was administrated to 305 AI speaker users in order to examine the effect of the personal characteristics (self-efficacy, innovativeness, suitability, and enjoyment) and social impact (social conformity and social image) on perceived usefulness and easiness. The results indicate that (1) self-efficacy and social conformity have positively effect on perceived easiness; (2) suitability and social image have positively effect on perceived usefulness whereas innovativeness has negatively effect on perceived usefulness; (3) perceived usefulness and perceived easiness have significant effect on the intention to use AI speaker.

• Journal of Fisheries and Marine Sciences Education
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• v.29 no.2
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• pp.526-536
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• 2017

This study intended to understand similarity of image between games and position of image attribute perceived by consumers according to the games of marine sports using MDS (Multidimensional Scaling). Through the foregoing, this study aims to provide preliminary data for establishing marketing strategies for games of marine sports by accurately understanding images of marines sports perceived by consumers. For survey targets, this study selected students of K University located in Gyeonggi-do as a population, and extracted samples using convenience sampling out of non-probability sampling methods targeting 200 students who showed intention of participation in this study, and total 188 sheets of questionnaire were used as final data excepting 12 sheets that are filled up unfaithfully or considered unreliable. For data processing, this study conducted Frequency Analysis, Descriptive Statistical Analysis, Reliability Analysis, MDS (Multidimensional Scaling) and Multiple Regression Analysis, and study results show that water ski and wakeboard(.602) have the most similar image attribute, indicating that image attributes of scuba diving and water ski(2.031) are positioned farthest with each other. As for image attribute, image attribute of water ski has appearance and progressiveness, windsurfing has an image attribute of positive, scuba diving has an image attribute of negation, and marin rafting has an image attribute of friendliness.

• The Research Journal of the Costume Culture
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• v.21 no.1
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• pp.57-65
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• 2013

With environmental pollution becoming a serious problem, recently there has been increased interest in the environment and health. In addition, the development of materials for environmentally friendly and functional clothing has increased. Environmentally friendly products that use bark fibers of the mulberry(dak) tree are expressed in terms of dak fiber and Hanji yarn. This research analyzed consumer's perceived images of Hanji and Hanji yarn infant clothing. The research results are as follows. Based on analyzing images of Hanji and Hanji yarn, Hanji was categorized into four images that can be described as natural, pure, decorative, and functional, and Hanji yarn infant clothing was categorized into three images that can be described as natural, decorative, and functional. Based on the analysis of well-being elements in subjects' lifestyles, the following four inclinations were found: environmental friendliness, pursuit of novelty, life care, and environmental protection. On this basis, the subjects were categorized into three groups: the trend-pursuing group, the life-care group, and the social responsibility group. Subjects' perceived images of Hanji and Hanji yarn infant clothing were investigated, and these products were found to have a strong image of being Korean, traditional, and natural, while being weakly perceived as comfortable, functional, and practical. Analyzing the correlation between images of Hanji and Hanji yarn infant clothing and lifestyle groups revealed that these products were not perceived differently according to group. This study showed that Hanji and Hanji yarn are terms that are commonly associated with positive clothing material. However, both Hanji and Hanji yarn are perceived negatively in terms of functional image, which is an important factor in clothing material. In addition, even among consumers who pursue a lifestyle based on well-being, the functional image of Hanji yarn was not perceived highly. Hence, it is necessary to further examine the effect of terms such as Hanji and Hanji yarn on consumer choices. Therefore, caution is considered needed when using such terms in the marketing of related products.

• Proceedings of the ESK Conference
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• 1996.04a
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• pp.168-185
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• 1996

In this research, an investigation of the eye movement was performed when the objects perceived by the eye are three-dimensional objects, two dimensional images, and three dimensional image. This investigation was done by observing the EOG(Electro-oculogram) waves which were achived from experiments. The observed waves were categorized into several groups. Differences among the waves were analyzed for each object and image perceived by the eye. In order to obtain waves to be analyzed, two kinds of experiments were performed. In each experiments, the saccadic eye movement and the smooth pusuit eye movement was considered as an independent variable individually. Waves obtained from the experiments were categorized into 4 types(Wave1, Wave2, Wave3, Wave4) depending on their characteristics. Unlike from the other images, three dimensional image was revealed as a key factor for the active movement of the eye. Futhermore, a unique eye movement was observed in the case of three dimensional image where the focus of the eye was achived in three steps.

• Korean Journal of Occupational Health Nursing
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• v.30 no.4
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• pp.156-166
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• 2021

Purpose: This study verified the characteristics and types of perceptions and attitudes toward a positive image of nurses, as perceived by new nurses, by applying Q-methodology. Methods: Participants were 37 new nurses serving at tertiary hospitals accommodating over 300 beds. Data were collected from April 1~30, 2021. Results: A positive image of nurses was categorized into four types: professional leadership, skilled empathy, experienced responsiveness, and cooperative sincerity. It is believed that this study will help establish a professional view of nurses by verifying the positive image of new nurses, who are likely to lead the future. Conclusion: Furthermore, by reducing the turnover of new nurses and increasing their job satisfaction, it would be possible to secure professional nursing personnel and the public's perception of good nurses, thereby contributing to the enhanced social status of nurses.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.6
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• pp.783-795
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• 2014

This study investigates how the physical attractiveness of salespeople and other customers and self-image congruence influence customer perception and brand attitude. As a result of a pretest, four types of pictorial stimuli were developed: physical attractiveness of salespeople (high/low) ${\times}$ that of other customers (high/low). Stimuli were developed using Photoshop CS. A total of 550 samples in two experiments were used and all respondents were women in their 20s and 30s. Data were analyzed using ANOVA and SEM. The result of analysis shows that the physical attractiveness of salesperson had a significant impact on perceived quality, but that of other customers did not. However, self-image congruence with other customers shows a significant effect on perceived quality; however, salespeople did not. The impact of the perceived product quality on brand attitude is higher than perceived service quality. This study adds to fashion retailing literature by demonstrating that physical attractiveness and self-image congruence can influence a customers' perception of product or service quality and brand attitude. It provides interesting insight into how retailers can use social factors as a strategic tool in a retail setting.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.1
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• pp.64-75
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• 2013

This study suggests basic data on optimum thermal insulation for spring wear through an investigation of subjective thermal sensation, self-health image and actual wearing conditions. A survey of university students using a self-administered questionnaire was conducted to collect data on subjective thermal sensation, self-health image, wearing conditions, demographics and physical characteristics. The variable of wearing conditions was measured as the response to the clothing they were wearing. Garment items (26 types for males and 41 types for females) were suggested and the items worn by the students were converted into the thermal insulation values for clothing. The main results are as follows. As for the body type perception, males perceived themselves as not fat while females perceived themselves as not thin. As for the health perception, males perceived themselves healthier than females. As for the climate adaptability perception, females were more sensitive to cold than males. The average thermal insulation of clothing was 0.97clo (0.34-1.95clo) with higher insulation for males than females. Students were more sensitive to the cold when their BMI was lower, their body surface area per body weight was larger, and the more they perceived themselves as not healthy. There was a significant correlation between the self-health image of sensitiveness to cold and the thermal insulation of clothing. The results were synthetically discussed in terms of environmental physiology.

• Journal of Digital Convergence
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• v.11 no.3
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• pp.263-272
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• 2013

This study was conducted to look into consulting areas that can secure loyalty customers by clarifying relations between perceived quality factors, brand image and customer loyalty in terms of a multi-function printer. To accomplish the study purpose, this study carried out a validation analysis, a reliability analysis and a structural equation model analysis by setting up a study model and a hypothesis based on precedent studies and collecting data from purchase decision-makers. The findings of the study are summarized as follows. First, effects of perceived quality components of a multi-function printer on brand image were product quality, sales man's service and service quality in order of majority. Second, brand image of a multi-function printer has a positive impact on customer loyalty. This study is meaningful as it expanded the scope of study related to a multi-function printer up to the administrative field. This study is expected to help industries, who have similar business structure of a multi-function printer, establish a business strategy and support practical work and administrative consulting.

• Fashion & Textile Research Journal
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• v.19 no.6
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• pp.768-776
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• 2017

This study analyzed the relationships among actual body types, perceived body types, body-image discrepancy(difference between perceived and ideal body), and body satisfaction, and their effects on jacket fit satisfaction at 17 body parts of women in their 20s. To apprehend the actual body type of subjects, total 18 items were measured according to the anthropometric method of the 6th anthropometric survey project. The relationship between body-image discrepancy and body satisfaction was correlated in all body parts. Body-image discrepancy and body satisfaction were more affected by perceived body size than actual body size. The fit satisfaction level of the jacket was found to be lower as the discrepancy between the body type and the ideal body type was recognized. As the waist girth, hip girth, armscye girth, and upper arm girth were smaller, the height was taller, bust girth and breast size were larger, these body sizes were considered as closer to the ideal body shape and the jacket fit of the area was more satisfied. When the perceived body sizes and the actual body sizes were compared, the women in their 20s tended to perceive their waist, abdomen, and hip as larger, their shoulder length and front/back interscye as longer, their breast size as smaller, and their waist height as lower than the actual size.

• Journal of the Korean Dietetic Association
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• v.21 no.2
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• pp.154-172
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• 2015

The prevalence of obesity is continuing to increase. Self-perceived body image among women has drawn a lot of attention in Korea due to unhealthy weight control trials. This study was conducted to determine the relationship between self-perceived body image and dietary intakes among Korean women. For the analysis, 1,747 subjects were selected after eliminating those who were likely to have recently altered their diet based on the 2010 Korea National Health and Nutrition Examination Survey (KNHANES) data. The subjects were divided into three groups: underweight, normal, and obese groups according to their perception of body image. Daily nutrient intakes, NAR (Nutrient Adequacy Ratio), and food intake frequency were assessed according to age group and body image perception. Only energy intake showed differences among the three body image perception groups across all age groups, but not statistical differences. Analysis of NAR and the order of most frequently consumed food items confirmed these findings. The ratio of underweight women that perceived their body size as normal or overweight was higher with younger age. Incorrect body image perception and unhealthy weight control behaviors can cause nutritional problems. This study confirmed that nutritional knowledge is important for healthy weight control trials. Nutritional education for healthy dieting should be emphasized among Korean women.