• 제목/요약/키워드: Perceive Usefulness

검색결과 61건 처리시간 0.028초

과학교사들의 2009 개정 교육과정 융합형 '과학' 수용에 관한 인과 모델 연구 (The Study of Causal Model on Science Teachers' Adoption of 'Science' Focusing on the Fusion in the 2009 Revised Curriculum)

  • 하민수;신세인;이준기;박현주;정덕호;임재근
    • 한국과학교육학회지
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    • 제34권3호
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    • pp.235-246
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    • 2014
  • 이 연구는 혁신 수용 모델을 바탕으로 융합형 '과학'교과가 현장교사들에 의하여 어떻게 수용되는지에 관한 연구이다. 이 연구를 위해서 선행연구를 바탕으로 필요성 인식, 지원에 대한 인식, 개인의 혁신성, 인지된 유용성, 교수 효능감, 수용의도의 6가지 요인을 추출하였고, 관련 검사 문항을 개발하였다. 혁신 수용에 관한 선행 연구를 바탕으로 6가지 요인의 가설적 모델 역시 제안되었다. 전국 349명의 과학교사들이 설문조사에 참여하였다. 연구 결과 '과학' 교과에 대한 혁신 수용에 관련된 인식의 수준은 교사의 연수 유무, 교사 경력, 전공과 유의미한 상관관계가 없는 것으로 나타났다. 또한 혁신 수용에 관한 선행연구를 통해 제안된 모델은 과학교사들의 '과학'교과를 수용하는 과정을 설명하는데 타당한 모델로 확인되었다. 지원에 대한 인식, 인지된 유용성, 교수 효능감은 다른 변인간 관계에서 높은 수준의 매개 효과를 보였다. 이와 같은 새롭게 개발된 교육과정, 교과서, 교육 정책이 학교 현장에서 성공적으로 뿌리내리기 위해서는 교사들의 수용 의도를 향상시킬 필요가 있다. 이 연구 결과는 교사들의 수용 태도를 향상시키는 프로그램 개발에 유용하게 활용될 수 있을 것이다.

B2C 마이크로블로깅을 통한 고객참여 메커니즘의 이해 (Understanding Customer Participation Behavior via B2C Microblogging)

  • 박종필;손재열
    • Asia pacific journal of information systems
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    • 제22권4호
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    • pp.51-73
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    • 2012
  • Social network services based on openness, connectedness, and mass participation are reshaping many aspects of how companies conduct business and create value for their customers. For instance, Facebook and Twitter are expected to play a pivotal role as a new communication channel through which companies-forge close relationships with their customers for co-creation of value for mutual benefits. Given the potential of social network services, it is not surprising that many companies have strategically invested in social network services to reach out to customers. Despite the growing interest in social network services as a platform to connect companies and their customers, few guidelines exist about how managers can effectively utilize social network services in forging relationships with their customers. As such, scholars should pay greater attention to how firms can successfully develop relationships with their customers on social network services. In particular, this study employs the S-O-R (stimulus-organism-response) framework as a theoretical lens to develop a research model that explains customers' participation in the value co-creation platform that companies opened on Twitter. According to the S-O-R framework, certain types of individuals' behaviors can be best understood based on a causal link from environmental stimulus to organism, and response. We apply the S-O-R framework to understand how ubiquitous connectivity (stimuli) can influence customers' experience (organism) with companies on Twitter, which in turn influence their participation behavior (response). Two steps have been undertaken to empirically test the research model. First, we conducted a content analysis of tweets written by customers who follow companies on Twitter. As a result, we found event/promotion participation, company support, and giving feedback as three specific types of customer participation behavior. Second, we conducted a web-based survey to test research hypotheses in the research model. Participations in the survey were solicited to customers who followed companies on Twitter. As a result, a total of 115 respondents have completed the survey. Data were analyzed using the partial least square (PLS) technique. The results of data analysis suggest that ubiquitous connectivity (stimuli) had strong positive effects on perceive usefulness, perceived enjoyment, and perceived intimacy (organism). Perceived intimacy showed positive effects on customer participation behavior (response), such as event participation, company support, and giving feedback. Perceived enjoyment was found to have strong positive effects on company support and giving feedback. On the other hand, perceived usefulness did not have significant impacts on the three types of customer participation behavior.

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지각된 신뢰에 기반한 기술수용모델의 확장과 자율주행에의 적용에 관한 실증연구 (Extending of TAM through Perceived Trust and its Application to Autonomous Driving)

  • 이강문;노태우
    • 디지털융복합연구
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    • 제16권5호
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    • pp.115-122
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    • 2018
  • 본 연구는 무인자동차 시스템이 상용화에 가까워짐에 따라 소비자들이 느끼게 되는 다양한 요인들 중에서 자율주행에 대한 기술수용정도를 파악하기 위해 기술수용모델(TAM)을 활용하여 사후행동에 미치는 영향을 파악하고자 하였다. 기존 기술수용모델이 제시한 지각된 사용 이용성의 매개효과와 더불어 본 연구에서는 지각된 신뢰(perceived trust)를 제안하여 사후행동에 대한 매개효과를 가설로 제시하였다. 분석방법은 구조방정식을 활용한 경로분석을 활용하였으며, 분석에 사용된 표본은 160명의 응답 중 149개의 유효한 자료를 이용하였다. 매개효과에 대한 가설검증으로 총효과, 직접효과, 간접효과를 확인하였으며, 비모수 bootstrapping 분석을 추가적으로 실시해 가설검증을 실시하였다. 모든 가설은 유의미하였으며 부분적인 간접효과가 있는 것으로 확인되어 매개효과가 있다는 것을 발견하였다.

인터그레이티드 미디어 교육교재에 관한 연구 (A Study on the Educational material Using Integrated Media)

  • 이영희
    • 디자인학연구
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    • 제12권3호
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    • pp.5-14
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    • 1999
  • 급속하고 광범위하게 변화하는 경쟁적 환경 속에 있는 우리는 교육의 역할이 더욱 중대함을 인식하고 있다. 우리 사회가 처한 도전은 어떻게 정보를 다루고 그것을 어떻게 지식으로 전환하느냐이다. 이미 많은 학교에서 컴퓨터를 사용하여 학습효과를 향상하려고 노력하고 있다. 인터그레이티드 미디어(Integrated Media)의 교육활용은 학습내용을 새롭고 흥미롭게 제시하는 것 이외에도 종전의 미디어 시스템들이 가지지 못했던 학생이 직접 참여하는 방법으로 배우는 과정에 있어 시각, 청각, 그리고 시뮬레이션의 경험을 사용한 대화형 교육의 높은 유용성 즉, 상호작용적 특성을 가질 뿐만 아니라 대량의 정보를 저장, 통신, 관리, 처리하는 능력이 탁월하다는 효율성과 효과성을 든다. 본 연구는 인터그레이티드 미디어(Integrated Media)의 본질을 파악하고 아동들의 심리 및 인지능력을 검토하여 아동을 위한 교육결과물을 제작하는 데 있어 실질적인 문제제기를 하였으며, 그 해결방안으로써 부분적이기는 하나 그것의 교육효과와 효율성을 높이기 위한 디자인적인 관점과 내용면의 해결책을 제시하였다.

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베트남-한국 우호 정보기술대학 이러닝 수용성 분석 (Analysis of E-learning Acceptance in Vietnam-Korea Friendship Information Technology College)

  • 반헝장;고진석;임재열
    • 한국실천공학교육학회논문지
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    • 제5권1호
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    • pp.45-51
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    • 2013
  • 베트남-한국 우호 정보기술대학의 이러닝(E-Learning) 교육 품질 향상을 위하여, 잘 알려진 기술수용모델(TAM)에 기반한 이러닝 수용성 평가를 수행하였다. 총 158명의 강사 및 직원으로부터 설문지를 통하여 데이터를 확보했으며, 통계패키지 SPSS를 이용하여 분석하였다. 설문지 작성 시는 다양한 이전 연구 결과를 고려하였으며, 그에 따라 연구 가설 및 모델을 설정하였다. 그 결과, 이러닝 시스템의 성공모델을 세웠으며, 중요 요소를 파악했다. 아울러 강사 및 직원들이 이러닝 시스템의 혜택을 잘 알고 있으며 그들의 훈련 및 교육에 이러닝 방법을 적용하고자 준비가 되었음을 파악했다.

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밀레니얼세대의 모바일 뉴스소비와 소셜미디어의 영향 (Millennial Generation's Mobile News Consumption and the Impact of Social Media)

  • 설진아
    • 인터넷정보학회논문지
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    • 제19권4호
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    • pp.123-133
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    • 2018
  • 이 연구는 모바일 뉴스의 핵심 소비층으로 부상하고 있는 밀레니얼 세대가 모바일과 SNS를 통해 어떤 뉴스콘텐츠와 뉴스가치를 선호하며, 뉴스기사에 대하여 어떻게 반응하는지를 조사 분석하였다. 연구결과, 밀레니 세대가 뉴스를 가장 많이 소비하는 SNS 창구는 카카오톡과 페이스북이었으며, 하루에 평균 한 번 이상 SNS를 통해 뉴스를 소비하는 것으로 나타났다. 밀레니얼들은 인구학적 특성별로 뉴스유형 선호와 뉴스기사에 대한 반응정도가 달랐으며, 뉴스주제별로 반응정도도 다르게 나타났다. 또한 밀레니얼들의 뉴스 소비 경로는 SNS가 전국일간지와 지상파TV, 인터넷신문, 종편채널 등보다 높게 나타났으며, 선호하고 중요하게 생각하는 뉴스가치로는 '영향성'과 '유용성'이 '속보성'이나 '흥미성'보다 높게 평가되었다.

인터넷뱅킹 요인 결정에 대한 연구 (A Determination of the Factors Contributing to Internet Banking)

  • 전용진
    • 디지털융복합연구
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    • 제10권11호
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    • pp.137-144
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    • 2012
  • 현재 국내은행 및 외국계은행 이용자는 인터넷뱅킹을 통해 편리하게 조회, 자금이체, 대출신청과 같은 서비스를 이용하고 있고, 이 같은 인터넷뱅킹 이용추세는 증가하고 있다. 본 논문은 인터넷뱅킹 이용과정에 사용자가 중요하다고 생각하는 요인을 결정하고, 각 요인의 상대적 중요도를 파악하고자 한다. 이를 위해 전국적으로 18세 이상 성인을 대상으로 직접 조사하였다. 연구결과 사용 용이성과 유용성, 보안, 흥미, 신뢰성의 네 개의 요인이 확인되었다. 이 결과는 인터넷뱅킹 연구자, 은행의 인터넷뱅킹 서비스를 담당하는 실무자와 정책결정자가 더 나은 서비스를 제공할 수 있는 지침을 제공할 것이다.

치매 환자의 가족 돌봄 제공자가 인식하는 사회적지지: 개념 분석 (Perceived Social Support of Family Caregivers for People with Dementia: Concept Analysis)

  • 김애리;김정연;우경미
    • 지역사회간호학회지
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    • 제32권4호
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    • pp.540-554
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    • 2021
  • Purpose: Most of the currently used concepts and measurements of social support have been relevant for general population. The main purpose of this study is to conduct the concept analysis of perceived social support(PSS) of family caregivers for people with dementia. Methods: This study adopted the Walker and Avant concept analysis methodology. Results: Findings from this concept analysis suggested four defining attributes of PSS of family caregivers for people with dementia: 1) PSS is help or assistance that family caregivers perceive as available when needed; 2) PSS is offered through socio-ecological structure; 3) PSS has a specific function to meet the needs of family caregivers; and 4) PSS includes quality aspects where family caregivers choose, use, or evaluate it. Borrowing from the socio-ecological model, this study proposed the structural aspects of PSS. This study also identified functional aspects of PSS, such as emotional support, informational support, appraisal support, and practical support. Finally, this study assessed quality aspects of PSS, such as satisfaction, timeliness, usefulness, accessibility, and coordination. Conclusion: Focusing on family caregivers for people with dementia, we proposed a new model of PSS. The present study helped refine and clarify the concept of PSS of family caregivers for people with dementia. The results of this study may also contribute to promoting the development of more effective instruments for the concept.

정보시스템의 실제 이용에 대한 연구: 모바일 서비스 시스템 품질을 중심으로 (A Study on Actual Usage of Information Systems: Focusing on System Quality of Mobile Service)

  • 조우철;김기민;양성병
    • Asia pacific journal of information systems
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    • 제24권4호
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    • pp.611-635
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    • 2014
  • Information systems (IS) have become ubiquitous and changed every aspect of how people live their lives. While some IS have been successfully adopted and widely used, others have failed to be adopted and crowded out in spite of remarkable progress in technologies. Both the technology acceptance model (TAM) and the IS Success Model (ISSM), among many others, have contributed to explain the reasons of success as well as failure in IS adoption and usage. While the TAM suggests that intention to use and perceived usefulness lead to actual IS usage, the ISSM indicates that information quality, system quality, and service quality affect IS usage and user satisfaction. Upon literature review, however, we found a significant void in theoretical development and its applications that employ either of the two models, and we raise research questions. First of all, in spite of the causal relationship between intention to use and actual usage, in most previous studies, only intention to use was employed as a dependent variable without overt explaining its relationship with actual usage. Moreover, even in a few studies that employed actual IS usage as a dependent variable, the degree of actual usage was measured based on users' perceptual responses to survey questionnaires. However, the measurement of actual usage based on survey responses might not be 'actual' usage in a strict sense that responders' perception may be distorted due to their selective perceptions or stereotypes. By the same token, the degree of system quality that IS users perceive might not be 'real' quality as well. This study seeks to fill this void by measuring the variables of actual usage and system quality using 'fact' data such as system logs and specifications of users' information and communications technology (ICT) devices. More specifically, we propose an integrated research model that bring together the TAM and the ISSM. The integrated model is composed of both the variables that are to be measured using fact as well as survey data. By employing the integrated model, we expect to reveal the difference between real and perceived degree of system quality, and to investigate the relationship between the perception-based measure of intention to use and the fact-based measure of actual usage. Furthermore, we also aim to add empirical findings on the general research question: what factors influence actual IS usage and how? In order to address the research question and to examine the research model, we selected a mobile campus application (MCA). We collected both fact data and survey data. For fact data, we retrieved them from the system logs such information as menu usage counts, user's device performance, display size, and operating system revision version number. At the same time, we conducted a survey among university students who use an MCA, and collected 180 valid responses. A partial least square (PLS) method was employed to validate our research model. Among nine hypotheses developed, we found five were supported while four were not. In detail, the relationships between (1) perceived system quality and perceived usefulness, (2) perceived system quality and perceived intention to use, (3) perceived usefulness and perceived intention to use, (4) quality of device platform and actual IS usage, and (5) perceived intention to use and actual IS usage were found to be significant. In comparison, the relationships between (1) quality of device platform and perceived system quality, (2) quality of device platform and perceived usefulness, (3) quality of device platform and perceived intention to use, and (4) perceived system quality and actual IS usage were not significant. The results of the study reveal notable differences from those of previous studies. First, although perceived intention to use shows a positive effect on actual IS usage, its explanatory power is very weak ($R^2$=0.064). Second, fact-based system quality (quality of user's device platform) shows a direct impact on actual IS usage without the mediating role of intention to use. Lastly, the relationships between perceived system quality (perception-based system quality) and other constructs show completely different results from those between quality of device platform (fact-based system quality) and other constructs. In the post-hoc analysis, IS users' past behavior was additionally included in the research model to further investigate the cause of such a low explanatory power of actual IS usage. The results show that past IS usage has a strong positive effect on current IS usage while intention to use does not have, implying that IS usage has already become a habitual behavior. This study provides the following several implications. First, we verify that fact-based data (i.e., system logs of real usage records) are more likely to reflect IS users' actual usage than perception-based data. In addition, by identifying the direct impact of quality of device platform on actual IS usage (without any mediating roles of attitude or intention), this study triggers further research on other potential factors that may directly influence actual IS usage. Furthermore, the results of the study provide practical strategic implications that organizations equipped with high-quality systems may directly expect high level of system usage.

트위터를 통한 기업과 고객과의 소통: 지속적인 팔로윙과 구전 의도에 영향을 미치는 요인에 대한 연구 (Following Firms on Twitter: Determinants of Continuance and Word-of-Mouth Intentions)

  • 김홍기;손재열;서길수
    • Asia pacific journal of information systems
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    • 제22권3호
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    • pp.1-27
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    • 2012
  • Many companies have recently become interested in using social networking sites such as Twitter and Facebook as a new channel to communicate with their customers. For example, companies often offer "special deals" (e.g., coupons, discounts, free samples, etc.) to their customers who participate in promotions or events on social networking sites. Companies often make important announcements on their products or services on social networking sites. By doing so, customers are encouraged to continue to have relationships with companies on social networking sites and to recommend the companies' presence on social networking sites to other potential customers. Moreover, customers who keep close relationships with companies on social networking sites often provide the companies with valuable suggestions and feedback. For instance, Starbucks has more than 2 million followers on Twitter, and often receive suggestions and feedback for their product offerings and services from the followers on Twitter. Although companies realize potential benefits of using social networking sites as a channel to communicate with their customers, it appears that many companies have difficulty forging long-lasting relationships with customers on social networking sites. It is often reported that many customers who had followed companies on Twitter later stopped following them for various reasons. Therefore, it is an important issue to understand what motivates customers to continue to keep relationships with companies on social networking sites. Nonetheless, due attention has yet paid to this issue until recently. This study intends to contribute to our understanding on customers' intention to continue to follow companies on Twitter and to spread positive word-of-mouth about companies on Twitter. Specifically, we identify seven potential factors that customers perceive as important in evaluating their experience with companies on Twitter. The seven factors include similarity, receptivity, interactivity, ubiquitous connectivity, enjoyment, usefulness and transparency. We posit that the seven perception factors can affect the two types of satisfaction, emotional and cognitive, which can in turn influence on customers' intention to follow companies on Twitter and to spread positive word-of-mouth about companies on Twitter. Research hypotheses formulated in this study were tested with data collected from a questionnaire survey administered to customers who had been following companies on Twitter. The data was analyzed with the partial least square (PLS) approach to structural equation modeling. The results of data analysis based on 177 usable responses were generally supportive of our predictions for the effects of the seven factors identified and the two types of satisfaction. In particular, out results suggest that emotional satisfaction was strongly influenced by perceived similarity, perceived receptivity, perceived enjoyment, and perceived transparency. Cognitive satisfaction was significantly influenced by perceived similarity, perceived interactivity, perceived enjoyment, and perceived transparency. While cognitive satisfaction was found to have significant and positive effects on both continued following and word-of-mouth intentions, emotional satisfaction had a significant and positive effect only on word-of-mouth intention.

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