• 유통과학연구
• /
• 제22권8호
• /
• pp.109-124
• /
• 2024

Purpose: This study examines short-platform content that is becoming more popular on social media. This study investigates the relationship between short-form content experience, consumer participation behavior, and consideration set. Furthermore, the mediating effect on empathy factors was confirmed during consumers' experience with short-form content. Data and methodology: Prior studies were reviewed, and hypotheses were developed. Consumers who had watched and shared short-form content within the previous three months were targeted to achieve the study's goal. A structured questionnaire was used to conduct the survey. Results: First, users of short-platform content with practical, playful, and emotional value did not confirm a positive effect on consumer participation behavior. However,short-form content with social value positively impacted consumer participation behavior. Second, consumer participation in short-form content was confirmed to positively affect the consideration set. Third, in terms of the mediating effect of empathy factors, short-platform content with practical, social, and emotional values partially mediates consumer participation behavior, whereas short-platform content with playfulness value completely mediates consumer participation behavior. Conclusions: The results of this study have academic and practical implications for the recent marketing field. In particular, research has been conducted in the field of digital marketing, which has recently changed rapidly.

• 대한인간공학회지
• /
• 제33권3호
• /
• pp.175-189
• /
• 2014

Objective: The goal of this research is to develop new user behavior model using user motion analysis with microscopic perspective for attracting user's participation in interactive space. Background: The interactive space is 'human's place', which is made up of complex elements of digital virtual space and traditional analog and physical environment based on human-computer interaction system. Human behavior has changed in it at the same time. If the user couldn't make participation in interaction, the purpose of the system is not met, which reduces its effect. Therefore, we need to focus on interactive space that is potential future direction from a new point of view. Method: For this research, we would discuss and study fields of interactive space; (1) finding definition of interactive space and studying background of theory about it. (2) providing base of user behavior model with study of user's context that is to be user information and motion. (3) examining user motion, classify basic motion type and making user participation behavior model in phases. Results: Through this process, user's basic twenty motions which are systematized are taken as a standard for analysis of interaction process and participation in interactive space. Then, 'NK-$I^5$ (I Five)' model is developed for user participation types in interactive space. There are five phases of user participation behavior: Imperception, Interest, Involvement, Immersion, and Influence. In this analysis, three indicators which are time, motion types, and user relationship are found to be related to participation. Conclusion: The capabilities and limitation of this research is discussed to attract user participation. This paper focuses especially on contribution of design to lead user's participation in interactive system and expectation to help adapt to user centered design of various interactive space with new aspect of user behavior research. Application: The results of the 'NK-$I^5$ (I Five)' model might help to realize successful interactive space based on user centered design.

• 한국정보시스템학회지:정보시스템연구
• /
• 제29권4호
• /
• pp.57-76
• /
• 2020

Purpose Although examining the antecedents of employees' extra-role behavior (i.e. information security participation behavior) in the information security context is significant for researchers and practitioners, most behavioral security studies have focused on employees' in-role behavior (i.e. information security policy compliance). Thus, this research addresses this gap by investigating how organizational information security climate influences information security participation behavior based on social information processing theory and Griffin and Neal's safety model. Design/methodology/approach We developed a research model by applying Griffin and Neal's safety model to the information security context and then tested our research model by conducting an online survey for employees of organizations with information security policies. Structural equation modeling (SEM) with SmartPLS 3.3.2 is used to test the corresponding hypothesis. Findings Our results show that organizational information security climate, information security knowledge, information security motivation are effective in motivating information security participation behavior. Also, we find that organizational information security climate positively influences both information security knowledge and information security motivation. Our findings emphasize the importance of organizational information security climate because it is capable of affecting employees on information security participation behavior. Our study contributes to the literature on information security by exploring the role of organizational information security climate in enhancing employees' information security participation behavior.

• 융합정보논문지
• /
• 제11권12호
• /
• pp.211-220
• /
• 2021

본 연구에서는 화장품 기업의 그린마케팅 캠페인에 대한 계획행동이 참여의도와 참여행동에 어떠한 영향을 미치는지 알아보고자 한다. 이를 위해 설문조사를 실시하여 총 186부의 설문지를 분석하였다. 주요 결과는 다음과 같다. 계획행동 3개 요인인 태도, 주관적 규범, 지각된 행동통제 모두 참여의도와 참여행동에 유의한 영향을 미쳤으며 주관적 규범이 가장 크게 영향을 미치는 것으로 나타났다. 또한, 참여의도가 참여행동에 유의한 영향을 미치는 것으로 나타났다. 그러므로 그린마케팅 캠페인의 활성화를 위해서는 주변사람들에게 참여 방법을 알려주고 캠페인에 대한 참여를 추천하며 권장할 수 있는 마케팅 방안을 연구해야 할 필요가 있다.

• 디지털융복합연구
• /
• 제15권12호
• /
• pp.605-613
• /
• 2017

본 연구는 청소년들의 참여행동이 진로준비행동에 미치는 영향에 있어서 진로결정 자기효능감의 매개효과를 검증하기 위한 목적으로 수행되었다. 연구수행을 위해 J지역에 거주하고 있는 청소년 1,077명을 대상으로 수집된 자료를 활용하여 경로분석 방법을 통해 청소년의 진로준비행동에 대한 참여행동과 진로결정 자기효능감의 직접적인 영향력과 참여행동이 진로결정 자기효능감을 매개하는 간접적인 영향력을 확인하였다. 연구를 통해 청소년의 참여행동과 진로결정 자기효능감의 진로준비행동에 직접적인 영향력과 참여행동이 진로결정 자기효능감을 매개하는 간접적인 영향력을 확인하였다. 이러한 연구 결과는 청소년의 진로준비행동에 있어서 참여행동과 진로결정 자기효능감의 중요성을 다시 확인시켜 주었으며, 특히 청소년의 진로준비행동에 대한 개입에 있어서 참여행동과 진로결정 자기효능감의 관계 구조에 대한 이해를 바탕으로 개입이 이루어져야 할 필요가 있음을 의미한다. 연구결과를 바탕으로 하여 청소년의 참여행동, 진로결정 자기효능감, 진로준비행동을 증진하기 위한 융복합적 제언을 제시하였다.

• 한국보건간호학회지
• /
• 제31권2호
• /
• pp.244-256
• /
• 2017

Purpose: This research was conducted to identify methods of inducing health promotion behavior, perceived health status, social participation and empowerment in the frail elderly receiving home visiting services. Methods: The subjects were 255 frail elders aged over 65 registered in the home visiting services of five public health centers in Daegu. Data were collected from June 9 to August 10, 2015. Data were analyzed by descriptive statistics, t-test, ANOVA, Scheffe's test and Pearson's correlation coefficient using SPSS Win 18.0. Results: The mean health promotion behavior, perceived health status, social participation and empowerment scores were 2.56 (${\pm}0.33$), 7.11 (${\pm}1.98$), 2.60 (${\pm}0.69$) and 2.90 (${\pm}0.29$), respectively. There was significant difference in health promotion behavior by client classification and life satisfaction. There were significant differences in perceived health status by life satisfaction, social participation by religion and client classification and empowerment by past jobs. Health promotion behavior, perceived health status, social participation and empowerment were positively correlated. Conclusion: An integrative health care program that includes these significant variables of subjects is essential to management and prevention of deterioration of frailty in elderly.

• 한국융합학회논문지
• /
• 제9권8호
• /
• pp.235-246
• /
• 2018

본 연구는 배드민턴 동호인의 참여행동과 운동행동, 종목이미지 및 운동지속의 구조적 관계를 검증하는 목적으로 수행되었다. 그 결과, 첫째, 종목이미지에 영향을 미친 변인은 참여행동의 하위요인 중 재미였으며, 운동행동의 하위요인 중 자존감과 스트레스해소였다. 둘째, 종목이미지는 운동지속에 영향을 미치고 있었다. 마지막으로, 참여와 운동행동은 종목 이미지를 매개로 하여 운동지속에 간접적 영향을 보이고 있었다. 본 연구의 결과는 종목이미지가 참여행동, 운동행동 및 운동지속의 관계에서 매개변인으로 중요한 역할을 하고 있음을 검증하였으며, 종목이미지의 역할에 대한 기초자료를 제공한데 그 의의가 있다.

• 아동학회지
• /
• 제35권2호
• /
• pp.25-41
• /
• 2014

The purpose of this study was to investigate the relationships between play behaviors and young children's playfulness in a variety of play space environments. The subjects were 150 4-year old children of 29 mixed-age classes in childcare centers of Seoul and Gyeonggi area. The results were as follows; (1) Their play behaviors differed according to their play environment in terms of classroom spaces. Solitary-active play behaviors were more frequently observed in large play spaces than small. (2) Leading participation, cognitive flexibility, voluntary full immersion, and total playfulness scores correlated negatively with reticent behavior. Leading participation, voluntary full immersion, and total playfulness scores, on the other hand, correlated positively with group play behavior. (3) In small play spaces, leading participation, voluntary full immersion correlated negatively with reticent behavior, but leading participation correlated positively with group play. In middle play spaces, cognitive flexibility correlated negatively with reticent behavior. In large play spaces, voluntary full immersion correlated negatively with parallel play, but leading participation, cognitive flexibility, expressions of joy, voluntary full immersion, and total playfulness score correlated positively with group play.

• 농촌계획
• /
• 제27권2호
• /
• pp.77-89
• /
• 2021

To predict the level of residents' participation in rural tourism project, we used agent-based model. The decision-making mechanism which calculates the utility related to attitude, subjective norm, perceived behavioral control of planned behavior theory was applied to the residents' decision to participate. As a result of the simulation over a period of 20 years, in the baseline scenario set similar to the general process of promoting rural projects, the proportion of indigenous people decreased and the participation rate decreased. In the scenarios with different learning frequencies in perceived behavioral control, overall participation rate decreased. Learning every five years had the effect of increasing the participation rate slightly. Participation rates increased significantly in the scenario that consider economic aspects and reputation in attitude and did not decline in the scenario where population composition was maintained. The virtuous cycle effect of subjective norm according to changes in participation rate due to influence of attitude and perceived behavioral control shows the dynamic relationship.

• 한국경영과학회지
• /
• 제38권1호
• /
• pp.69-87
• /
• 2013

Recently a large number of people have been using social networking and microblogging services such as Facebook and Twitter. These mediums play a pivotal communication channel in a business-to-customer (B2C) relationship. Given its importance in today's business, companies have invested in the strategic application of social network services to reach out to customers. This study provides a blueprint for mechanisms for successful execution of social network services in the context of developing an effective B2C relationship, such as customer participation behavior. The S-O-R(Stimulus-Organism-Response) framework lays out the foundation for developing our research model and provides a structured view for understanding customer participation behavior on brand loyalty. For the methodology, this study employed a mixed-method approach. Additionally, in order to provide empirical evidences, a total of 121 respondents have completed the survey. All the data were compiled and analyzed through structural equation modeling and were implemented in partial least square (PLS). To sum up, this study presented theoretical and practical implications by providing the effect of customer participation behavior on brand loyalty through B2C microblogging.