Journal of Korean Society of Rural Planning (농촌계획)

Korean Society of Rural Planning (한국농촌계획학회)
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A Study on Residents' Participation in Rural Tourism Project Using an Agent-Based Model - Based on the Theory of Planned Behavior -

행위자 기반 모형을 활용한 농촌관광 사업 주민 참여 연구 - 계획된 행동 이론을 바탕으로 -

  • Ahn, Seunghyeok (Graduate School of Environmental Studies, Seoul National University) ;
  • Yun, Sun-Jin (Graduate School of Environmental Studies, Seoul National University, Environmental Planning Institute, Seoul National University)
  • 안승혁 (서울대학교 환경대학원) ;
  • 윤순진 (서울대학교 환경대학원 및 환경계획연구소)
  • Received : 2021.04.05
  • Accepted : 2021.05.26
  • Published : 2021.05.31
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Abstract

To predict the level of residents' participation in rural tourism project, we used agent-based model. The decision-making mechanism which calculates the utility related to attitude, subjective norm, perceived behavioral control of planned behavior theory was applied to the residents' decision to participate. As a result of the simulation over a period of 20 years, in the baseline scenario set similar to the general process of promoting rural projects, the proportion of indigenous people decreased and the participation rate decreased. In the scenarios with different learning frequencies in perceived behavioral control, overall participation rate decreased. Learning every five years had the effect of increasing the participation rate slightly. Participation rates increased significantly in the scenario that consider economic aspects and reputation in attitude and did not decline in the scenario where population composition was maintained. The virtuous cycle effect of subjective norm according to changes in participation rate due to influence of attitude and perceived behavioral control shows the dynamic relationship.

Keywords

Acknowledgement

이 연구의 수행과 논문 게재는 서울대학교 환경계획연구소와 2017년 대한민국 교육부와 한국연구재단의 지원(NRF-2017S1A3A2067220)으로 이루어졌음

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