• Archives of design research
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• v.16 no.3
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• pp.273-280
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• 2003

Priming Effect, as a part of "Contextual Effect" is the phenomenon that pre-searched product information influences consecutive product evaluation. "Priming Effect" is different from other types of "Contextual Effects" in that pre-searched information doesn't have an direct effect on product evaluation, but an indirect effect which means that pre-searched information influences interpretation of consecutive product evaluation. On the previous theoretical background, this study investigated that how visual images can influence consumer preference and product choice, introducing concept of priming effects into the design of on-line shopping malls. This experiment adopted the digital cameras as the experimental stimulus target products and designed the individual web pages by priming the attributes of price and size. In result of analysis, the difference of product preference by priming attributes was proved to be statistically significant. In this reason, suggesting the background of commercial web page can be the significant factor in choosing products, the priming effects introduced into the design can be positively employed in online advertising.mployed in online advertising.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2018.10a
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• pp.87-87
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• 2018

This study was conducted to investigate the effects of osmotic priming, liquid smoke (LS), sonication and modified drum priming treatments to improve the germination speed and uniformity of pepper seeds for high quality export seeds. Seeds were treated in 0.5, 1.0, 5.0, 10% LS solution only or with 100mM $K_2SO_4$ solution for 6days at $15^{\circ}C$. Sonication treatment was performed for 5, 10, and 20 minutes at an intensity of 5.2, 10.4, 15.7, 21.0, 26.1kHz in water at $15^{\circ}C$. After sonication treatment, seeds were primed with water or 100mM $K_2SO_4$ for 4days. 40, 50 and 60% seed moisture content (SMC) of hydrated seeds were incubated for 84, 96 and 108h in a container with a relative humidity of 99% at 26rpm for a modified drum priming treatments. 0.5% LS treatment with water or 100mM $K_2SO_4$ priming showed significant effects with 71% GP (9.0days MGT) and 66% GP (7.4days MGT), respective, while untreated seeds resulted in only 61% GP and 10days MGT. The healthy seed % was increased by 24% by $K_2SO_4$ priming with LS treatment compared to untreated seeds. However, sonication treatment showed less germination or no difference compared to untreated seed, regardless of intensity and treatment time. The modified drum priming treatment (108h incubation after 50% SMC hydration) significantly improved the GP (on the $4^{th}$days after sowing), germination rate (GR), and MGT to 65%, $28%{\cdot}day^{-1}$, and 3.6days, whereas untreated seed resulted only 7% GP, $17%{\cdot}day^{-1}$ GR and 5.9days MGT. Thus, modified drum priming treatment effectively improved seed germination and is considered as an industrially promising treatment methods considering the shortening of the treatment period and environment-friendly aspects.

• Korean Journal of Cognitive Science
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• v.10 no.4
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• pp.11-25
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• 1999

The affective primacy hypothesis of Murphy와 Zajonc(1983) was replicated in this study. The results of experiment 1 and 2 expanded the affective priming effect by facial valence as well as affective events on object rating. Experiment 3 explored the affective priming effect of schizophrenics at the supraliminal level and their results compared with those of normal subjects. For normal subjects the effect of affective priming was found only at the subliminal level but schizophrenics showed the assimilation effects by affective priming even at the supraliminal level. Finally. principles of affective processing were discussed.

• Journal of The Korean Society of Grassland and Forage Science
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• v.17 no.4
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• pp.329-344
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• 1997

To improve germination and growth of forages of hill pasture seeds of several forages were osmotically primed with polyethylene glycol (PEG) under different PEG concentrations, treatment periods, and temperatures. Seeds were coated with several materials, and tested for germination. The best primed or coated seeds in germination tests were surface sow on hilly area. The results obtained are summarized as follows; 1. Osmotic priming with PEG accelerated germination of forages and reduced time taken for germination. 2. Germinability was best when the seeds of Tama ryegrass or orchardgrass were treated for 6-9 days at 30g PEG1100 ml water, red clover or white clover for 3, or 9 days in 20g PEG1100 ml water at $10^{\circ}C$. 3. Priming seeds of Tama ryegrass or orchardgrass in 30% PEG solution for 6 days, and seeds of red clover or white clover in 20% PEG solution for 6 days at $15^{\circ}C$ were most effective in germination, similar to priming at $10^{\circ}C$ . 4. Priming seeds of Tama ryegrass at 15C, and orchardgrass, red clover, or white clover at $10^{\circ}C$ were effective in germination than priming at other temperatures. 5. Osmotic priming with PEG accelerated germination of forages compared to coated seeds in Petri-dishes, while coated seeds germinated more slowly, but showed better emergence and superior growth to those of primed or intact seeds in the field. 6. Priming seeds increased yield slightly, and coating seeds significantly increased its yield on hilly area.

• Journal of Sensor Science and Technology
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• v.15 no.4
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• pp.284-290
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• 2006

This study uses neon, xenon, and helium gas mixture microdischarge to determine the effects of priming particles on the neon emission characteristics in an alternate current plasma display panel (AC PDP). The infrared (823 nm) and neon emission (585 nm) intensities are measured and compared in the blue cells in the case of new discharge with priming particles or conventional discharge without priming particles, respectively. It is found that the priming particles can produce a plasma discharge effectively even under the weak electric field condition, thereby resulting in reducing the neon emission intensity remarkably without sacrificing the IR emission intensity. As a result, it is found that the Ne emission intensity is reduced by about 46.4 % but the blue visible emission intensity is increased by about 15.2 % when compared with the conventional discharge without priming particles.

• Korean Journal of Medicinal Crop Science
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• v.9 no.2
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• pp.99-107
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• 2001

Germination of Codonopsis pilosula seeds and afterward their seedling emergence have been occasionally very poor due to their dormancy and structural defects. The study was done to determine the treatment effects of priming, $GA_3$, agitation and washing during and after priming, drying and water imbibition after drying on germination of its seeds and then of the successive three combined treatment after priming on the its seedling emergence to model its presown seed treatment. While agitation at the speed of 10 rpm was made or not, priming using $Ca(NO_3)_2$ and $GA_3$ under their different concentrations and light quality illuminated for 12 hours a day were done separately. Then their two best results were compared to determine the better one. Using the above determined best result, washing was done 3 minutes in the tap water or not, and drying of washed seeds was made under 4 different lights, and water imbibition of the dried seeds with differed period were successively done to deduce its presown seed treatment. In the comparison of the best germination rate of priming and $GA_3$, the former showed considerably higher rate than the latter; the priming treatment was done at agitated $Ca(NO_3)_2$ 150 mM solution under darkness or 12 hour red light illumination a day for 2 days. Washing after priming enhanced the rate compared to no-washing. Drying was the best way at which seeds washed were desiccated under $35^{\circ}C$ and 4 hour red light illumination. Water imbibition immediately before sowing must be made for 2 days. Seedling emergence rate was the highest at the seeds from successive 4 treatments, priming, washing, drying and water imbibition before sowing of two others, the priming and washing, or the priming, washing and water imbibition, meaning that its presown seed treatment must follow the procedure of the above 4 successive ones.

• Horticultural Science & Technology
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• v.18 no.2
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• pp.98-102
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• 2000

This experiment was conducted to determine the effect of chemicals and their concentrations, priming temperature and duration, and different germination temperature on germinability of salvia seeds. The highest percentage of germination was obtained with 50 or 100 mM $KH_2PO_4$, or with -0.50 or -0.75 MPa PEG 8000. When number of days to attain 50% of the final germination percentage (T50) and mean number of days to germination (MDG) were taken into account, 50 mM $KH_2PO_4$ or -0.50 MPa PEG was most effective for early germination. No seeds germinated when primed in $K_3PO_4$ or NaOH solution. Priming the seeds at $20^{\circ}C$ was better than priming at $15^{\circ}C$ or $25^{\circ}C$. Priming at $20^{\circ}C$ for 4 or 6 days reduced the MDG by 2.3 days compared with nonprimed seeds. Seeds primed with -0.50 MPa PEG at $20^{\circ}C$ showed a high germination percentage with reduced T50 and MDG. When seeds were primed in a mixture of -0.50 MPa PEG and 50 mM $KH_2PO_4$ solution and germinated at $30^{\circ}C$ or $35^{\circ}C$, percent germination was lower than nonprimed seeds. However, the combined treatment retained the priming effect for reducing T50 and MDG.

• Proceedings of the KSPS conference
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• 2002.11a
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• pp.165-168
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• 2002

This research was conducted to investigate the priming effect in Korean and English word production by Korean speakers. Picture-naming with distractors was used as experimental task. The type of target language, the type of distractor language and SOA(Stimulus Onset Asynchrony) were used as variables. Cross-linguistic priming effect and within-linguistic priming effect were mesured to investigate bilinguals' conceptual system.

• Science of Emotion and Sensibility
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• v.16 no.4
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• pp.535-544
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• 2013

Prior research on attribution has paid much attention to cognitive processes through which people infer causes. However, surprising omission from this research stream is the role of unconscious priming of different causes in task satisfaction and re-performance intention. This research is conducted to examine how attributing to different causes (chance vs. effort) via priming procedure affects task satisfaction and re-performance intention. To do this, participants were assigned to either chance-priming or effort-priming attribution condition and asked to answer O/X quiz (Exp 1) or multiple choice questions (Exp 2). Then, we provided 'Good' or 'Bad' feedback to participants randomly regardless of their actual task results. Finally, we measured their task satisfaction and re-performance intention. Results indicate that task satisfaction is affected by the valence of feedback they received but re-performance intention is influenced by interaction between attribution priming and the valence of feedback. Specifically, when receiving 'Good' feedback, participants in effort-priming condition have higher re-performance intention than those in chance-priming condition, whereas when receiving 'Bad' feedback, participants in effort-priming condition have lower re-performance intention than those in chance-priming condition. Implications of the findings are discussed in relation to the research for induction and decision making as well as psychology of addiction.

• Korean Journal of Culture and Social Issue
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• v.29 no.1
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• pp.53-74
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• 2023

The purpose of this study was to identify the priming effects of disaster-related news. Specifically, this study aimed to examine the priming effects about trauma words and neutral words according to the geographical and psychological distance from the disaster. The participants in this study were 75 college students who had not experienced the Daegu subway fire accident, and whom were not ruled out after completing the screening measure completing the screening measure the completion of questionnaires for screening. All participants conducted a lexical decision task after watching a news video about the Daegu subway fire accident. The design was a 2 (Geographical distance: close vs. distant) × 2 (Psychological distance: close vs. distant) × 2 (Priming type: trauma priming vs. neutral priming) mixed-design. The results of this study are summarized as follows: First, the group which was geographically closer to the disaster tended to revealed a largerbigger priming effect than the distant group-a trend toward significance. Second, within the psychologically closer to the disaster, group, for those who were geographically closer too, the priming effect was larger for those who were geographically closer geographically closer than for the geographically distant group. Third, the geographically closer group had a largerbigger neutral priming effect than the distant group. Fourth, the psychologically distant group had a largerbigger neutral priming effect than the close group. To sum up, this study identified that disaster news coverage may have an implicit effect on people, and this influence can change according to the geographical and psychological distance. Finally, this study discussed the limitations of the study and recommendations for further research.