• Journal of Digital Convergence
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• v.13 no.7
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• pp.99-107
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• 2015

When new information communication technologies(ICTs) have appeared, researchers and praticitioners have explored how to spread the technologies. In e-commerce, social commerce has been introduced recently and attempts to understand social commerce have proposed diverse research models. This study proposed a hypothetical model which integrates technology readiness(TR), technology acceptance model(TAM), and theory of planned behavior(TPB). Through PLS path modeling, we found that every hypothesis except social norm-intention path alone proved significant. This result means that integrated model is useful to understand the adoption of new ICTs including social commerce. Finally, based on the findings, suggestions for future research were discussed.

• Information Systems Review
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• v.16 no.3
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• pp.89-112
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• 2014

This tutorial presents an approach to perform the PLS structural equation modeling using the R. For this purpose, the practical guide defines the criteria for the PLS structural equation modeling by reviewing previous studies, and shows how to analyze the research model with an example using the "plspm" which is the R package for the performing PLS path analysis against the criteria. This practical guide will be useful for the study of the PLS model analysis for new researchers and will provide the knowledge base for in-depth analysis through the new PLS structural equation modeling technique using R which is the integrated statistical software operating environment for the researchers familiar with the PLS structural equation modeling.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.171-179
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• 2017

This study explored an appropriate research model that could explain and predict the spread of fintech, a new financial services in Korea. We reviewed two theoretical frameworks, theory of planned behavior(TPB) and technology acceptance model(TAM), which are frequently cited to explain human behavior and new technology adoption, respectively. Then, we proposed a decomposed theory of planned behavior(DTPB) as a research model and examined the model through PLS path modeling. As a result, every path except PEOU-ATT path in TAM is significant, and the explanatory power toward behavioral intention(R2=0.573) is also significantly greater in the proposed model. Accordingly, the proposed DTPB is appropriate to explain the spread of fintech in Korea. Finally, suggestions for the following studies are discussed.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.49-60
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• 2013

The spread of smartphone in Korea causes several side effects and raises concerns. Especially, recently the addiction to smartphone of elementary school children has been paid attention to by their parents, teachers, and so on. After literature review, this research presented hypotheses that depression would affect children's addiction to smartphone positively and school life satisfaction (SLS) negatively, in turn their addiction to smartphone would affect SLS negatively. We employed Partial Least Square (PLS) path modeling to test the hypotheses. We found that all hypotheses were supported. The findings of this study suggest that their families and school authorities should make valid measures to lessen children's depression for preventing addicting to smartphone and, in turn, increasing SLS.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.217-225
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• 2014

The objective of this study is to propose the implications using theory of reasoned action(TRA) on u-Tour system. This research model through TRA is consisted as three constructs: user-friendliness(cognitive), perceived usefulness(cognitive) and purchase intention(affective). This study analyzes with a total of 153 respondents and used PLS-SEM method considering the small number of samples. Also, with the analysis, WarpPLS software is used in order to ferret out non-linear relationship between the constructs of research model. As a result of analysis, this research model shows statistical level significantly on proposed hypotheses and the applicability of TRA model in u-Tour system. Furthermore, additional analysis presents the possibility of non-linear relationship on each path between the constructs of research model showing J-shape. Also, the result showes the fact that the relationship had partly negative (-) effect on dependent factor. Additional analysis proposes that income variable as base of purchase intention has a moderating effect on all paths of research model.

• Journal of Digital Convergence
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• v.13 no.12
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• pp.117-124
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• 2015

As the acceptance of statistical analysis has been increased because of Big Data, the needs for an advanced second generation of statistical analysis method like Structural Equation Model are also increasing. This study suggests how R-Program, as open software, can be utilized when Partial Least Square Model, one of the SEMs, is applied to statistical analysis. R is a free software as a part of GNU projects as well as a powerful and useful tool for statistical analysis including Big Data. The study utilized R and SmartPLS, a representative statistical package of PLS-SEM, and analyzed internal consistency reliability, convergent validity, and discriminant validity of the measurement model. The study also analyzed path coefficients and moderator effects of the structural model and compared the results, respectively. The results indicated that R showed the same results with SmartPLS on the measurement model and the structural model. Therefore, the study confirmed that R could be a powerful tool that is alternative to a commercial statistical package in the future.

• Journal of the Korea Convergence Society
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• v.12 no.11
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• pp.347-357
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• 2021

Since the outbreak of Covid-19, many countries have tried to defense Covid-19 to protect their people and as an influential and reliable policy as of now, they have recommended vaccinating. Thus, this research explored what influences the intention to vaccinate against Covid-19 with three health locus of control from multi-dimension health locus of control (MHLC) and perceived susceptibility and severity from health belief model (HBM) through PLS path modeling. Consequently, chance locus of control (CHLC) influence indirectly intention to vaccinate against Covid-19 mediating with susceptibility perception. It implies that the more fatalistic people attitude toward Covid-19, the more susceptible they perceived to the disease, and then, the stronger intention to vaccinate they would have. Thus, the health promotion authorities should motivate to activate people's susceptibility perception toward the disease through utilizing a variety of policies and consider that the fatalistic tendency toward the disease of people could play an antecedent role in the process.

• Journal of the Korea Convergence Society
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• v.11 no.10
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• pp.197-205
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• 2020

The present study analyzed the effector that has an influence on continuance intention to use YouTube that is a prime platform to distribute visual contents. Whether the dispersion of information communication technology succeeds or not is determined by a more extent which user uses active and continued than adopts fast. From this point of view, we employed partial least square(PLS) path modeling to analyze structural causality among constructs in the post-adoption model(PAM). As a result, all paths given in PAM except for the path 'confirmation-satisfaction' were validated. Especially, confirmation mediated with satisfaction than perceived usefulness has a more effect on continuance intention. Finally, we described the limitation of the present study and the suggestion for future research.

• Proceedings of the Korean Society for Quality Management Conference
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• 2010.04a
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• pp.448-453
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• 2010

본 연구는 일반 조직의 직무만족도에 관한 기존 연구를 통해 직무만족도에 영향을 미치는 stress와 개인 대처 능력인 strength의 개념을 정의하고 이를 측정하기 위한 모델을 구축하였다. stress 와 strength에 대한 문헌연구 및 기존모델을 통해 직무만족도의 개념적 틀을 정의하고 측정모델을 구체화하였다. 모형의 통계적 타당성을 검증하기 위해 건강보험심사 평가원 임직원 289명을 대상으로 사례 연구를 하였다.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.12
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• pp.2989-2996
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• 2014

The aim of this study was to search for the effects of health self-efficacy and technology self-efficacy on user's behavioural intention by the extended TAM focused on smartphone base ubiquitous health system. In this research, in view of small sample size, PLS - SEM methodology was applied to this study in order to the proposed research model. As a result of analysis, the statistical fitness of proposed research model was confirmed through GoF value and the path coefficient was calculated for the hypotheses test. Finally, the implications of analysis result showed that when the use of smartphone device could be easily accessed in the side of technology self-efficacy, the possibility of user's behavioural intention also might be higher.