• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.12 no.3
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• pp.192-200
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• 2019

This paper is analyzed causality using cointegration test and impact response after deriving a causality between direct overseas purchasing and sale and macroeconomic variables. The model used for the empirical analysis is the vector error correlation model. The model is used the macroeconomic variables such as the consumer price index and the GDP, and e-commerce variables such as direct overseas purchasing, direct overseas sales and online shopping amount. According to empirical analysis, the direct overseas purchasing has the causality with the consumer price index, and GDP has the causality with direct overseas purchasing and online. According to the impact response analysis of the VECM, the direct overseas purchasing has a positive effect on the CPI and GDP, but the direct overseas sales has a negative effect on the CPI and GDP. In addition, both direct overseas purchasing and sales have a negative effect on online shopping, but it has been shown that the direct overseas purchasing has a bigger negative effect on online shopping.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2019.11a
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• pp.195-196
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• 2019

The purpose of this study is to analyze the scale of overseas design orders in Korea, China and Japan by region and type of work, and to draw implications. As a result of analyzing the overseas design sales market of Korea, China and Japan, all three countries have the highest percentage of overseas sales in the Asian market, and the overseas design sales are the highest in power generation, chemical plant and transportation sectors. In addition to the Middle East and Asian markets, Japan and China have also diversified their strategies to diversify their markets by taking orders in various regions such as Europe, Africa and the United States. In particular, China is promoting the "New Silk Road Project" (One belt, One road), linking land and sea to a total of 25 countries and actively supporting aid projects in Africa and Asia, have. In addition, Japan has been actively supporting the government's expansion of ODA projects to expand overseas market entry. Therefore, it is necessary for Korea to increase its market share through diversification of overseas design market and diversification of industrial type, and to participate in overseas design market by expanding customized R&D investment.

• The Journal of Industrial Distribution & Business
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• v.12 no.2
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• pp.29-40
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• 2021

Purpose: In this study, with the transaction amount of foreign direct Purchase and foreign direct sales increasing, South Korea is in a situation where foreign direct sales are focused on China. We looked at the impact of consumer innovation and site characteristics on repurchase ability among the characteristics of overseas direct purchase consumers as a way to make direct overseas sales to various overseas countries. Research design, data and methodology: Consumer innovativeness consists of four variables: functional, hedonistic, social, and cognitive, and the site characteristics consisted of four variables: product price, product assortment, convenience, and service. The study was conducted on consumers with foreign direct purchase experience, and was finally used in 252 additional analyses. Results: The main findings of this study were first, that the impact on the degree of re-purchase among consumer innovativeness of foreign direct purchase consumers had a significant impact in the order of cognitive innovativeness, hedonistic innovativeness, and functional innovativeness. Social innovativeness did not affect the degree of re-purchase. Second, site characteristics have been found to have a significant impact on the degree of re-purchase in order of product assortment, commodity price, and service. Convenience did not affect the degree of re-purchase. Conclusions Taken together these results can be called the biggest characteristic of the cognitive innovativeness of the consumer's inclination to use the overseas direct purchase, the price or quick response of the goods sold on the site is a factor that affects the re-purchase, above all it is important to have a variety of products. We will present this element as a way to make direct sales abroad to various countries. In addition, foreign direct purchase is a lot of transactions in China, the United States, EU, but the share of China is high in foreign direct sales, and the U.S. and EU have a very low performance, it is important to consider the reasons why they prefer Korean products in China to study the social and cultural characteristics of U.S. and European consumers in the future, and to support and active marketing that companies and sellers can increase sales.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.71
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• pp.245-265
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• 2016

A number of Chinese students who are studying in Korea have been gradually increasing since Korea and China established diplomatic relations. Many of them sale Korean products to China while studying for their degree programs in colleges. This kind of transactions can be named C2C overseas direct sales. C2C overseas direct sales which are being performed by Chinese student are good for exportation of Korean products. However Some of these transactions are not legal according to present law, First, Chinese student don't have legal status to make the transactions. Second, Chinese students usually make false declarations for evading the taxes, including tariff and VAT, Third, Chinese students can not offer the after-sale service for the goods for the Chinese consumers. Although C2C transactions have some legal matters, they should not be banned by a one-size-fits-all method. In this study, we highly recommend for the development of C2C transactions, First, Korean government should give Chinese students legal status. Second, China customs must strictly prohibit illegal activities of smuggling by taking advantage of postal route. Third, sellers in China can offer the after-sale service to consumers through some specialist A/S firms.

• The Journal of Information Technology
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• v.5 no.3
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• pp.169-179
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• 2002

International marketing, which is target market that overseas market is differ from environments and given conditions with a domestic market, is infinite variety shape of market as well as is differ from language, customs, sales habit, structure of market, and system of law, is changing dynamically. It is very difficult to develop, maintain and enlarge this market without practice of efficient sales promotion. But, majority of corporations in a country cannot recognize the importance of this, actually, they had been doing marketing by rule of thumb. So corporations of our country have to pass over simply importing and exporting, they have to promote international marketing strategy with an eye for a long period including technology and sales practice. Ultimately, they have to enlarge range of overseas business in quality and quantity. International marketing which is more advance and progressive sales strategy, has to collect overseas markets information speedily and exactly, and practice more specific marketing mix strategy based on collecting marketing information.

• Korea Trade Review
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• v.43 no.3
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• pp.219-243
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• 2018

This study focused on the rapidly growing Chinese market by developing an evaluation model for overseas direct sales websites for Chinese consumers. In addition, we developed specific strategic alternatives for each sub-market by conducting multi-group analysis for each consumer's characteristics. Results showed that the level of concern about site use had a stronger impact on persistent use behavior. In addition, among antecedents that affect the level of assurance and concern, we found that these includes not only the perceived benefits and perceived risk factors identified in previous studies but also social-cultural factors. In addition, this study compares the evaluation of overseas direct sales website according to the level of involvement of users. This study analyzes the differences in coefficients among the paths and suggest practical implications for each group.

• Korea Trade Review
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• v.47 no.6
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• pp.211-228
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• 2022

With the advent of a recent knowledge-based society, interest in patents is steadily increasing. The patent is an important indicator that can capture the level of R&D investment and technology development. In an era of deepening new protectionism and the pandemic of COVID-19, patents play an important role in sustainable economic development and establishing a strong domestic industrial ecosystem. In this paper, we analyze the impact of patent applications on the corporate performance of the Korean manufacturing industry over the past 21 years from 1999 to 2019. We divide patents into overseas patents and domestic patents and analyze the respective effects on the entire manufacturing industry, ICT industries, and non-ICT industries. Major findings are summarized as follows. First, patents have a positive effect on both exports and sales of Korean manufacturing companies. Second, overseas patents have a greater impact on corporate performance than domestic patents. Third, Patents have a more positive effect on ICT industries than on non-ICT industries.

• Korean Journal of Construction Engineering and Management
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• v.19 no.1
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• pp.90-102
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• 2018

In preparation of the increase in the domestic debts and the rise in the US interest rate, the Korean government has started to strengthen the regulation on the property market since 2017. So, it is likely that the sales in the domestic construction market would be decreased. Even in the overseas plant projects market, as there has been the continuous increase in the cost and the resulting increase in the losses, it looks hard for the large construction companies to keep their credit ratings as they are now. This study is designed to check Korean government's property policy and any possible problems caused by the overseas and domestic economic environment, which include the property market policy, interest rate, rise in the property price and lackluster sales in housing market. It showed the change in the credit ratings by finding out the sales, work capability, sales in non-governmental projects, operating profits and PF contingency liabilities. For this study, the questionnaires were sent to 30 practical experts to analyze the effect of the risk factor on the outside credit rating of large construction companies.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.46 no.2
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• pp.176-182
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• 2023

With about 80% of the global economy expected to shift to the global market by 2030, exports of reverse direct purchase products, in which foreign consumers purchase products from online shopping malls in Korea, are growing 55% annually. As of 2021, sales of reverse direct purchases in South Korea increased 50.6% from the previous year, surpassing 40 million. In order for domestic SMEs(Small and medium sized enterprises) to enter overseas markets, it is important to come up with export strategies based on various market analysis information, but for domestic small and medium-sized sellers, entry barriers are high, such as lack of information on overseas markets and difficulty in selecting local preferred products and determining competitive sales prices. This study develops an AI-based product recommendation and sales price estimation model to collect and analyze global shopping malls and product trends to provide marketing information that presents promising and appropriate product sales prices to small and medium-sized sellers who have difficulty collecting global market information. The product recommendation model is based on the LTR (Learning To Rank) methodology. As a result of comparing performance with nDCG, the Pair-wise-based XGBoost-LambdaMART Model was measured to be excellent. The sales price estimation model uses a regression algorithm. According to the R-Squared value, the Light Gradient Boosting Machine performs best in this model.

• KIPS Transactions on Software and Data Engineering
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• v.12 no.4
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• pp.173-178
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• 2023

As Korean literature spreads around the world, its position in the overseas publishing market has become important. As demand in the overseas publishing market continues to grow, it is essential to predict future book sales and analyze the characteristics of books that have been highly favored by overseas readers in the past. In this study, we proposed ensemble learning based prediction model and analyzed characteristics of the cumulative sales of more than 5,000 copies classified as good sellers published overseas over the past 5 years. We applied the five ensemble learning models, i.e., XGBoost, Gradient Boosting, Adaboost, LightGBM, and Random Forest, and compared them with other machine learning algorithms, i.e., Support Vector Machine, Logistic Regression, and Deep Learning. Our experimental results showed that the ensemble algorithm outperforms other approaches in troubleshooting imbalanced data. In particular, the LightGBM model obtained an AUC value of 99.86% which is the best prediction performance. Among the features used for prediction, the most important feature is the author's number of overseas publications, and the second important feature is publication in countries with the largest publication market size. The number of evaluation participants is also an important feature. In addition, text mining was performed on the four book reviews that sold the most among good-selling books. Many reviews were interested in stories, characters, and writers and it seems that support for translation is needed as many of the keywords of "translation" appear in low-rated reviews.