• Journal of Information Technology Services
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• v.12 no.4
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• pp.267-287
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• 2013

As the online bookstore market has been saturated and the level of competition has become more intense, maintaining competitive advantage by mitigating consumers' perceived risks can be considered as one of good alternative strategies a company should use. Although studies that identify the types of consumers' perceived risks in the context of online bookstores as well as validate the relationships between perceived risk and its antecedent/consequent factors in an integrated manner are strongly required, there has been less attention paid to these matters. Therefore, based on previous literature, we identify five types of perceived risks (financial, performance, online payment, delivery, and seller's response risk) and validate the impacts of online bookstore specific characteristics and user specific characteristics on perceived risk. In addition, we also verify causal relationship between perceived risk and intention to use online bookstores. The results of PLS test using 108 samples collected from undergraduate and graduate students confirm that perceived risk has a negative impact on intention to use and four antecedents (reputation, service quality, self-efficacy, and user experience) are significantly related to perceived risk.

• Journal of Information Management
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• v.28 no.4
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• pp.34-75
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• 1997

The purpose of this study is to examine how librarians can utilize the online bookstores in their acquisition work. For this purpose, this article examines the procedures and matters to be attended of purchasing foreign books using online bookstores. And reviews several online bookstores in the Internet.

• Journal of Information Management
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• v.43 no.1
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• pp.41-62
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• 2012

Because of the electronic commerce development, share of the internet bookstore is rising every year in the publication circulation market. Also, the book search in the internet bookstore may smarten more forward according to development trend of the electronic book, and importance of the classification system of the internet bookstore is expected that also rise continuously. The purpose of this study is to offer the classification system that can search the social science books of the internet bookstore efficiently. For this study, compared and analyzed the classification system of internal and external 10 internet bookstores. This study may be used to other subject study of the internet bookstore, and it expect to is used to basic data for the classification system of the internet bookstore in the future.

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.1
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• pp.117-126
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• 2017

This Study Focuses on the Customer Experience Story of Bandi&Luni's Centum City branch which Offers the Different Service Concept on the Competitive Book Selling Market. Bandi&Luni's Stands as one of the Largest Bookstore Chains that has 14 Offline Bookstores and an Online Bookstore Shop. The Purpose of this Study takes Lessons from the Unique Practices and Efforts of Bandi&Lunis's Online-to-Offline(O2O) Service and Service Design. In Order to Achieve this Propose, we Investigated the History, Service Concept, Value, and Performance of Bandi&Luni's from a Variety of sources and Reviewed the Previous Literatures of O2O Service and Service Design. In order to Offer Better Customer Experience the Service should be Designed from Customer's View and be Delivered through the Lifecycle of Customers. In a era of Big Data, IOT(internet of things), AI(artificial intelligence), The Service Design Innovation using Information and Communication Technology will be needed in order to Break down the Boundaries Between Online and Offline.

• Journal of the Korean Society for Library and Information Science
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• v.47 no.1
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• pp.221-247
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• 2013

The purpose of the study is to investigate and analyze the categories of online bookstores and to propose improvements. For the study, the category conformity was compared among eight Korean online bookstores selected; the book classification on the categories was compared from them. The results show that the category conformity was high among online bookstores, but the book classification on the categories was different on the bookstores. ISBN contents classification codes for books might not help to classify the books on the categories. Thus, the study proposes a new publication category for the book classification on categories of online bookstores.

• Journal of the Korean Society for information Management
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• v.30 no.3
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• pp.49-70
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• 2013

The purposes of this study are to analyze and compare current state of subject directories of the health field in eight internet bookstores in domestic and abroad. A comparative analysis was carried out for KDC and DDC, using names of subdivisions within the health field of internet bookstore. Also, user interviews to find their information needs about the health field in internet bookstore were conducted. And then, based upon the findings, this study proposed a design principle and a new classification for the health field of internet bookstores. With evaluations of the experts from the field, a final classification schedule (1 class, 11 division, 60 subdivision, and 16 section) was suggested. The results of this study can be used for a foundation of classifying health resources efficiently in internet bookstores and other web sites.

• Journal of the Korean Society for Library and Information Science
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• v.35 no.3
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• pp.17-34
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• 2001

It is very important to organize materials at intemet bookstores. It is time for us to develop a subject classification scheme as a tool for increasing the effectiveness of information retrieval with ease of subject access. The purpose of this study is to examine the subject features of internet bookstores in order to suggest the effective design of the subject scheme for them. Nine internet bookstore websites are analyzed at the aspect of the subject classification of the materials. Based upon the results of this study, an effective subject classification for internet bookstores is suggested to provide a better subject access.

• Information Systems Review
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• v.4 no.2
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• pp.133-153
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• 2002

Internet lowers the search cost to acquire information about products and sellers price information. Because consumers can easily compare prices among different Internet retailers, the price competition among merchants in Internet has been intensified. For online retailers, it is important to differentiate their sites from competitors based upon services rather than prices. This study investigates which factors influence on consumers price sensitivity in Internet book markets and examines whether consumers price sensitivity has any effect on the type of preferred Internet bookstore (hybrid or pure online book stores). Survey is conducted to empirically investigate the relationship among the various consumer attitudes and price sensitivity. The result shows that price search and price importance have effect on the choice of Internet bookstore. Consumers with higher price sensitivity preferred to purchase books from pure Internet bookstores rather than hybrid (click-and-mortar) bookstores. This study provides an exploratory framework that tries to understand consumer behavior about price sensitivity that might provide some marketing implications to lessen the price competition of Internet retailers.

• Journal of the Korean Operations Research and Management Science Society
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• v.33 no.3
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• pp.59-76
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• 2008

Studies of recommender systems have focused on improving their performance in terms of error rates between the actual and predicted preference values. Also, many studies have been conducted to investigate the relationships between customer information processing and the characteristics of recommender systems via surveys and web-based experiments. However, the actual impact of recommendation on product pages for customer browsing behavior and decision-making in the commercial environment has not, to the best of our knowledge, been investigated with actual clickstream data. The principal objective of this research is to assess the effects of product recommendation on customer behavior in e-Commerce, using actual clickstream data. For this purpose, we utilized an online bookstore's clickstream data prior to and after the web site renovation of the store. We compared the recommendation effects on customer behavior with the data. From these comparisons, we determined that the relevant recommendations in product pages have positive relationships with the acquisition of customer attention and elaboration. Additionally, the placing of recommended items in shopping cart is positively related to suggesting the relevant recommendations. However, the frequencies at which the recommended items were purchased did not differ prior to and after the renovation of the site.

• The Journal of the Korea Contents Association
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• v.7 no.9
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• pp.127-138
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• 2007

Due to the development of internet technology and the steady increase of turnover at B2C market many companies put a lot of work into maintaining a good relationship with internet customers. Particularly, analyzing and understanding specific customer groups are essential for effective CRM and marketing strategy Thus, this paper proposes the method to define the customers of online bookstore into several meaningful groups. Five important factors and factor scores for each respondent are obtained by Factor Analysis. Six groups are classified by Cluster Analysis and Analysis of Variance(ANOVA) is used to verify the difference between each group.