• Journal of the Korean Society of Food Culture
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• v.36 no.5
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• pp.421-429
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• 2021

Local non-timber forest products can be easily accessed by tourists. These also provide opportunities for tourists to experience the local culture. Many local governments are paying constant attention to the development of non-timber forest product brands to revitalize the local economy and increase the profits of local farmers. Although there are many forest products and tourism resources in each region of Korea, there is no local specialized strategy to sell non-timber forest products and promote consumers' purchase intentions. In this study, we aimed to explore the consumers' perceived creating shared value (CSV) and its association with purchasing behavior of non-timber forest products in Jeongeup city, Korea. Data were collected from 1,066 consumers who had purchased non-timber forest products. Purchasing patterns of local specialty products differed depending on consumers' perceived CSV levels. In addition, consumers with higher levels of perceived CSV showed higher awareness and familiarity with Jeongeup city and experienced Jeongeup city's non-timber forest products. Our findings suggest that improving consumer perception towards CSV of non-timber forest products can be used as a marketing strategy for local non-timber forest products to revitalize the local economy.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.5
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• pp.574-581
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• 2016

Exports of Korean non-timber forest products to the Japanese market decreased 46.3% from 17.54 million dollars in 2010 to 9.42 million dollars in 2014. This research aims to find the appropriate strategies for exporting Korean non-timber products, such as chestnut, shitake, persimmon, and wild ginseng. We applied conjoint analysis to investigate the preferences of Japanese homemakers for Korean non-timber products. The results are as follows: (1) There is a clear distinction in the preference for the attributes and levels of products; (2).Korean products are preferred to Chinese products, but have lower competitiveness than Japanese products; (3) Japanese homemakers responded sensitively, not to the forest product prices, but to changes in their specific attributes. These results can be used to promote the export of Korean non-timber products to the Japanese market.

• Korean Journal of Agricultural Science
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• v.51 no.2
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• pp.97-108
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• 2024

During the COVID-19 pandemic, the online agricultural and food products market has experienced substantial expansion. This study aims to examine the factors influencing consumers' online purchasing behavior, their satisfaction levels regarding price and quality, the frequency of online transactions, and their future purchasing intentions concerning key short-term non-timber forest products. The analysis is based on survey responses obtained from 1,000 consumers across the nation. Results reveal that while online purchasing of non-timber forest products may not be as active compared to other sectors, various consumer behavior characteristics such as online purchase experience, socio-economic variables, online purchase dependency, and information utilization significantly influence purchasing decisions. These findings shed light on the understanding of consumer behavior through online platforms, particularly in non-timber forest products where analytical attempts have been relatively scarce compared to other agricultural products. The insights derived from this analysis could serve as fundamental data for understanding online consumption patterns, especially in sectors where research on consumer behavior remains limited. To expand the consumption of short-shelf-life perishable goods, which relatively have lower online consumption compared to other fresh agricultural products, it is necessary to conduct analyses that identify the socioeconomic characteristics and corresponding needs of consumers. Additionally, analyses should be conducted to explore the potential for developing and utilizing processed foods for online consumption. These analyses should be carried out in conjunction with an understanding the socio-economic characteristics identified in this study.

• Journal of Korean Society of Forest Science
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• v.90 no.3
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• pp.373-379
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• 2001

The objectives of this study were to assess implementation on tariff quotas and tariff cuts committed in the WTO as result of Uruguay Round(UR) negotiations and to examine impacts of reductions in agricultural protection agreed in the UR on major non-timber forest products markets. The implementation of WTO Agreement on Agriculture was analysed based on the relevant data and statistics. The impacts of implementation on tariff cuts and tariff quotas on non-timber forest products markets were estimated by using supply and demand elasticities from previous studies and data on production, consumption and trade after UR. The quantities of Chestnut, Pine nut and Jujube imported by the system of tariff quota did not exceed the committed quotas over the five years from 1995 to 1999. The current level of applied rates on imports of non-timber products is much lower than that of bound rates, which will be maintained until the year 2004. It is estimated that increase in imports after UR reduced prices and that reduction in prices led to decrease in expenditure and to increase in consumer surplus. It is estimated, however, that production level significantly decreased due to rise in imports and that the negative effects on production exceeded positive effects on consumption. Exports of most non-timber forest products decreased after UR even though non-timber forest products could gain access to the export markets at the lower tariffs as a result of UR.

• Journal of the Korean Association of Geographic Information Studies
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• v.19 no.2
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• pp.73-85
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• 2016

Systematic and efficient forestry management is required because of the long-term low profitability of timber production and forest products. In this situation, non-timber forest products can be the solution to secure stable sources of income for workers in the forestry field. However, the existing studies for non-timber forest products focus on effective production and economic analysis and provide plans for increasing the income and improving the marketing system. Therefore, this research intends to analyze the spatial distribution as well as quantitative concentration of non-timber forest production. To achieve this goal, this study examined the regional concentration and dispersion of non-timber forest production in 2001, 2007, and 2014 using the coefficient of localization(CL) and location quotient(LQ) and investigated the change in spatial distribution using spatial statistics. The production of chestnuts generally showed a concentrated pattern in 2014 based on the outputs of the CL and LQ, but the result of spatial autocorrelation indicated a decrease in the spatial concentration. In addition, astringent persimmon showed more concentration from the output of CL than oak mushroom, but Moran's I suggests the opposite. Therefore, it is necessary to examine the spatial distribution to understand and improve the marketing system and intensify the production of forest products.

• Journal of Korean Society of Forest Science
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• v.104 no.2
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• pp.319-331
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• 2015

The marketing system of non-timber forest products has been criticized as it mainly depends upon private local dealers, having too many steps between producers and consumers, we believe, which makes it less efficient. Meanwhile, there were only a few empirical studies of how they are delivered to consumers. In order to devise and implement targeted forest policies efficiently, it is quite necessary to understand the distribution channel of them. We analyzed the distribution channel of chestnut, bitter persimmon, oak mushroom, and wild greens by data analysis, field and phone survey, and then drew an implication for improving the marketing system. First of all, the number of middle step has to be reduced and the direct transaction has to be expended. In addition, we need to have more active involvement of Forest cooperative in production sites, adding values by processing, and the upgrade of current marketing centers of non-timber forest products, which have been launched since 2004 by Korea Forest Service.

• Journal of Korean Society of Forest Science
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• v.98 no.6
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• pp.726-732
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• 2009

In order to compare and analyze the international competitiveness of Non-Timber Forest Products, the analyses of Revealed Comparative Advantage, Market Comparative Advantage, and Constant Market Share were performed in this study. From the result of data analysis from 2002 to 2006, most of items lost the international competitiveness. In the case of chestnut, however, the RCA and MCA indices recently has decreased, but still shows the competitiveness. As a Non-Timber Forest Products show a weak international competitiveness, Import is expected to increased according to the pending FTA and DDA negotiations of Korea/China. Therefore, In order to elevate the international competitiveness, reinforcement of policy support to durable technical development is required to lower the production cost and to heighten the added value.

• Human Ecology Research
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• v.54 no.1
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• pp.107-118
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• 2016

This study examined differences in consumers' images of short-term income forest products, preference, willingness to pay prices and purchase behavior according to dietary lifestyle as well as investigated what factors influence the degree of satisfaction when purchasing short-term income forest products and willingness to repurchase. According to dietary lifestyle, the results classified consumers as 'frugal housewife type,' 'convenience-seeking type,' and 'food high-involvement type.' A 'food high-involvement group' is defined as a group that wants high quality products regardless of price. In the 'frugal housewife type,' country of origin and hygiene/safety (considered when purchasing food) had positive influences on the degree of satisfaction. In the 'convenience-seeking type,' country of origin (considered when purchasing food) had a positive influence on the degree of satisfaction while country of origin (checked when purchasing food) had a negative influence on degree of satisfaction. Consumers had a lack of perception for short-term income forest products; subsequently, short-term income forest products had a weakness of low access to consumers. Therefore, farms for short-term income forest products need to divide products into 'high-priced' luxury products and 'low-priced' frugal products according to dietary lifestyle characteristics, improve packaging status to enable consumers to check quality certificates, and clearly indicate country of origin as well as improve distribution processes and increase consumer access to products.

• Journal of Korean Society of Forest Science
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• v.96 no.4
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• pp.432-437
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• 2007

The purpose of this study was to select regional distinctive Non-Timber Forest Products (NTFP) in Gangwon Inland Mountains Area. It was considered as NTFP Pine mushroom, Raw Oak Mushroom, Chestnut, Pinenut, Acorn, Resin, Cultivated Mountain Ginseng, Fernbrake, Chinese bellflower, Lance asiabell, Angelica, Aster scaber, Sap, Wood Vinegar. Regional weight, item weight and forest products quotient were used for the selection of NTFP. Forest products quotient was an application of Location Quotient that is used Input-Output analysis. As a result, Chestnut was selected in Chuncheon. Raw Oak Mushroom was selected in Wonju and Pyeongchang. It was selected Pinenut in Hongcheon, Lance asiabell in Hoengseong and Hwacheon, Acorn in Cheorwon, Aster scaber in Yanggu and Sap in Inje.

• Journal of Korean Society of Forest Science
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• v.104 no.2
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• pp.248-253
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• 2015

This study applied the portfolio approach as a means to provide decision-making information for the establishment of the optimal production plan for non-timber products. The target items of non-timber forest product were Chestnut, Jujube, Walnut and Astringent Persimmon. The data used in this study were the annual report of forestry production cost survey which contains the annual production, annual gross income, and annual product cost from 2008 to 2013. These data were used to calculate the expected return of non-timber forest product. The objective function in the portfolio models was to minimize the expected return volatility, called risk and the constrain was to achieve the minimum expected return rate. Results indicated that the production ratio of the nuts and fruits in 2013 was 7% for Chestnut, 20% for Jujube, 5% for Walnut and 68% for Astringent Persimmon. Furthermore, portfolio presented that the production ratio was 10% for Chestnut, 9% for Jujube, 3% for Walnut and 78% for Astringent Persimmon in the near future. The cause was analyzed due to maintain stable production and income of Astringent Persimmon and Chestnut. Meanwhile, the revenue of Walnuts and Jujube was in great variation with relatively higher revenues.