• Proceedings of the KSR Conference
• /
• 2008.11b
• /
• pp.1889-1899
• /
• 2008

Even the terms is strange, "new transport system" was introduced into our country with the beginning of Yong-In LRT in 2005. domestic new transport system market amounts to the 13 trillion Won and 78 projects are intended to or already started construction. In the beginning of introduction, overseas rolling stock companies such as simens, bombardier controlled over the rolling stock market, but after Rotem, WooJin rushed into the market, desperate competing system was equipped between internal and external companies. but each system has advantage and disadvantage, so each project should be analyzed technologically and economically in terms of operators and also users. this research can be helpful to introduce optimal system through the each items' analysis.

• Journal of Intelligence and Information Systems
• /
• v.23 no.1
• /
• pp.69-93
• /
• 2017

The development of ICT has leaded the diversification and changes of supplies and demands in markets. It also caused the creations of a variety of values which are differentiated from those in the existing market. Therefore, a new-type market is created, which can include multi-value chains which are from ICT-based created markets as well as the existing markets. We defined the platform as the new-type market. In the platform, the multi-value chains can be coexisted with multi-values. In true market, when a new-type value chain entered into an existing market, it is general that it can be conflicted with the existing value chain in the market. The conflicted problem among multi-value chains in a market is caused by the sharing of limited market resources like suppliers, consumers, services or products among the value chains. In other words, if there are multi-value chains in the platform, then it is possible to have conflictions, overlapping, creations or losses of values among the value chains. To solve the problem, we introduce coexistence factors to reduce the conflictions to reach market equilibrium in the platform. In the other hand, it is possible to lead the creations of differentiated values from the existing market and to augment the total market values in the platform. In the early era of ICT development, ICT was introduced for improvement of efficiency and effectiveness of the value chains in the existing market. However, according to the changed role of ICT from the supporter to the promotor of the market, ICT became to lead the variations of the value chains and creations of various values in the markets. For instance, Uber Taxi created a new value chain with ICT-based new-type service or products with new resources like new suppliers and consumers. When Uber and Traditional Taxi services are playing at the same time in Taxi service platform, it is possible to create values or make conflictions among values between the new and old value chains. In this research, like Uber and traditional taxi services, if there are conflictions among the multi-value chains, then it is necessary to minimize the conflictions in the platform for the coexistence of multi-value chains which can create the value-added values in the platform. So, it is important to predict and discuss the possible conflicted problems between new and old value chains. The confliction should be solved to reach market equilibrium with multi-value chains in the platform. That is, we discuss the possibility of the coexistence of multi-value chains in the platform which are comprised of a variety of suppliers and customers. To do this, especially we are focusing on the healthcare markets. Nowadays healthcare markets are popularized in global market as well as domestic. Therefore, there are a lot of and a variety of healthcare services like Traditional-, Tele-, or Intelligent- healthcare services and so on. It shows that there are multi-suppliers, -consumers and -services as components of each different value chain in the same platform. The platform can be shared by different values that are created or overlapped by confliction and loss of values in the value chains. In this research, as was said, we focused on the healthcare services to show if a platform can be shared by different value chains like traditional-, tele-healthcare and intelligent-healthcare services and products. Additionally, we try to show if it is possible to increase the value of each value chain as well as the total value of the platform. As the result, it is possible to increase of each value of each value chain as well as the total value in the platform. Finally, we propose a coexistence model to overcome such problems and showed the possibility of coexistence between the value chains through experimentation.

• The Journal of Asian Finance, Economics and Business
• /
• v.8 no.2
• /
• pp.439-451
• /
• 2021

The study aims to investigate the process employed by companies to intentionally create market categories through implementation of product strategy. Much of the research on market category formation focuses on the spontaneous emergence of market categories, with a few studies focusing on the intentional creation of market categories. In the course of this study, I therefore sought to understand the logic by which companies intentionally create market categories, by treating the process through which market categories are formed as a sensemaking process, and by treating the behavior of a company intentionally forming a market category as an effort to manage this sensemaking process. In empirical study, we conducted an exploratory case analysis through content analysis of company press releases and consumer reviews. It is possible that market categories can be formed or changed if the way in which they are shared among market participants can be changed. In this study, we identified two sense-giving activities for the creation of market categories by firms as follows: (1) reorganizing market categories that flat-panel TV manufacturers in the North American market have attempted to form into subcategories of smart TVs, and (2) connecting them to surrounding categories through strategic labeling to establish new categories.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.43 no.1
• /
• pp.42-49
• /
• 2020

This study is an empirical research to find out the effect on the management performance of hidden champions of food manufacturing companies when using blue ocean strategy for new product development. In order to achieve the purpose of this study, we conducted a questionnaire survey on hidden champions in the domestic food manufacturing industry and proceeded empirical analysis. When small and medium-sized enterprises in food manufacturing industries develop a new product, searching for non-customer, rebuilding the market boundary, and linking the external networks have a significant impact on their management performance. However, the fair procedure did not have a significant effect on the management performance. In terms of relative influence, rebuilding the market boundary was most affecting, followed by searching for non-customer and linking the external networks. On the other hand, this study implicated the management performance of hidden champions of food manufacturing industries when new products is developed by using the blue ocean strategy. Obtained results are as follows. If small and medium-sized enterprises of food manufacturing industries develop new products, it will be able to improve the management performance by utilizing strategies such as searching for non-customer, rebuilding the market boundary, and linking the external networks. In particular, the rebuilding the market boundary among the blue ocean strategies has a relatively high impact on management performance.

• Journal of the Korea Society of Computer and Information
• /
• v.18 no.10
• /
• pp.199-205
• /
• 2013

This study examined the factors of failure of new-type computer which has a functions of replacing and supplementing of existing product by being unaccepted by market. Placing the reason of market failure in a customer's negative perception of the value of the product, influential relationship was explored by distinguishing the factors that influence value perception between benefit of use of product and the cost of using product. As a result of this empirical research on netbook, a customer's negative perception of the value of new product had an negative influence on intention of use. And a customer's perceptional cost of new-type computer had an significant influence on negative perception of the value of the new product. However, even if a customer perceived benefit of new-type computer negatively, this did not impact on negative influence.

• Food Industry And Nutrition
• /
• v.11 no.1
• /
• pp.13-18
• /
• 2006

• Proceedings of the KSR Conference
• /
• 2008.06a
• /
• pp.862-867
• /
• 2008

High-speed railway is important transportation in the world because it is very comfortable, environmental benefits, energy savings, etc. The increase of demand for high-speed railway influence to develop of new hish-speed trains. Many countries introduced new high-speed train in the market. It meets to the market's needs. They adopt new technology and systems like that active suspension, synchronous permanent magnetic motor, distributed drive system, aero acoustics, etc. In Korea, the project for R&D of new high-speed train is launched last year. We need analysis of technical trend of new high-speed trains in the world. This paper presents a overview of technical trend of new high speed trains and what is key issues in development of high-speed train. It is very useful to develop a next generation high-speed train in Korea.

• Journal of Digital Convergence
• /
• v.11 no.4
• /
• pp.467-472
• /
• 2013

Recently, the value of ICT-based medical devices, equipments, software and service development are is increased according to strengthening the convergence among ICT, medical technologies and services. This paper presents the new convergence business models by applying cloud service to medical industry. In order to develop the new convergence business models, we checked the validity and feasibility through analyzing the medical market environments such as medical data backup, medical regulation etc. and present the new convergence business models and the direction of commercial business models for customer acquisition, market expansion and competitiveness improvement. This study is to provide the guidelines for establishing the core capacity strengthening strategy and partnership cooperation strategy when we design a new convergence business models in various industrial fields.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.17 no.7
• /
• pp.1522-1530
• /
• 2013

Technology commercialization or new product development (NPD) is the complete process of bringing a new product to market. This paper presents a framework for a technology firm to think about its commercialization strategy in an environment where the established firms have tight control over the government funded. Companies typically see new product development as the first stage in generating and commercializing new product within the overall strategic process of product life cycle management used to maintain or grow their market share. Market-oriented item will overcome the lack of capacity, and will ensure the success of SME.

• The Journal of Asian Finance, Economics and Business
• /
• v.8 no.5
• /
• pp.951-959
• /
• 2021

The study investigated the effect of food safety knowledge, food safety trust and the factors influencing organic food purchase intention in the 'new normal' of the COVID-19 pandemic. The study employed non-contrived and cross-sectional methods. The data was collected in Malaysia using convenience sampling. A total of 330 valid questionnaires were analyzed using Structural Equation Modelling (SEM) and PROCESS for hypothesis testing. The study revealed a significant relationship involving food safety knowledge on personal attitude, perceived social pressure, and perceived autonomy. Moreover, organic food purchase intention was found to be influenced by personal attitude, perceived social pressure, and perceived autonomy. Interestingly, trust in organic food safety moderated the relationship between perceived autonomy and organic food purchase intention. The study proved valuable for stakeholders and organic food producers to understand the 'new normal' COVID-19 market scenario for a sound understanding of the market and the sustainability of the organic food industry. A new research framework is proposed and validated, related to individual purchase decision in global health issues which is limited in current literature. Hence, the study contributed to a better comprehension of green consumerism mainly in the Asian market.