Journal of Korean Society of Industrial and Systems Engineering (산업경영시스템학회지)

Society of Korea Industrial and System Engineering (한국산업경영시스템학회)
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A Study on the Impact on Management Performance of Hidden Champions Using Blue Ocean Strategy to Develop a New Product - Focusing on Food Manufacturers -

블루오션 전략을 활용한 강소기업의 신제품 개발이 경영성과에 미치는 영향에 관한 연구 - 식품제조업체를 중심으로 -

  • Kim, Hyung-Il (School of Industrial System Engineering, Andong National University) ;
  • Shin, Young-Jae (School of Industrial System Engineering, Andong National University)
  • 김형일 (국립안동대학교 대학원 산업시스템공학과) ;
  • 신영재 (국립안동대학교 대학원 산업시스템공학과)
  • Received : 2020.01.28
  • Accepted : 2020.03.06
  • Published : 2020.03.31
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Abstract

This study is an empirical research to find out the effect on the management performance of hidden champions of food manufacturing companies when using blue ocean strategy for new product development. In order to achieve the purpose of this study, we conducted a questionnaire survey on hidden champions in the domestic food manufacturing industry and proceeded empirical analysis. When small and medium-sized enterprises in food manufacturing industries develop a new product, searching for non-customer, rebuilding the market boundary, and linking the external networks have a significant impact on their management performance. However, the fair procedure did not have a significant effect on the management performance. In terms of relative influence, rebuilding the market boundary was most affecting, followed by searching for non-customer and linking the external networks. On the other hand, this study implicated the management performance of hidden champions of food manufacturing industries when new products is developed by using the blue ocean strategy. Obtained results are as follows. If small and medium-sized enterprises of food manufacturing industries develop new products, it will be able to improve the management performance by utilizing strategies such as searching for non-customer, rebuilding the market boundary, and linking the external networks. In particular, the rebuilding the market boundary among the blue ocean strategies has a relatively high impact on management performance.

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References

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