• Journal of Digital Convergence
• /
• v.14 no.12
• /
• pp.267-281
• /
• 2016

This study analyzed the contents of articles on GMO in Chosun Ilbo and Hankyoreh from 1994 through 2015 to check the trend of reporting on GMO as a science and technology risk issue. As a result, 'risk' and 'anxiety/concern' were continuously treated as important subjects, and there was a lack of depth and journalist's professionalism in all three periods: 'Introduction of GMO technology (1994-2000)', 'Development of GMO technology (2001-2010)' and 'Social acceptance of GMO (2011-2015).' In a comparison between the media with different ideological goals, the Chosun Ilbo had a stronger new-technological inclination to GMO than the Hankyoreh in reporting topics and tones of arguments. As a result of checking the relation of the tones in reporting with the 'risk-benefit' of GMO, reports in negative tones underlined 'risk' while those in positive tones, 'benefit.' This study could suggest improvements of subject bias and unprofessionalism in the domestic science journalism, the barometer of public awareness of disputes over science and technology risk.

• International Journal of Contents
• /
• v.9 no.4
• /
• pp.86-91
• /
• 2013

The Piano, directed by Jane Campion in 1993, became a sensational movie with a special theme focusing on gender and sexual identity, when it won Palme d'Or in the Cannes Film Festival at the same year. Most of the critics discuss the representation of Victorian sexual repression in the colonial setting. But the critical acclaim tends to view the existence of the Maori people and the colonial setting as the backdrop of the narrative, although this colonial background is constructed as a medium to accelerate the release of the repressed passion. Regarding the race issue as a compelling discourse that gets left out of "feminist" accounts, this paper analyzes The Piano, focusing on both how the story of colonialism is constituted in the film and how the film represents ambivalent images of the Maori people, the native of New Zealand.

• International Journal of Contents
• /
• v.10 no.3
• /
• pp.47-54
• /
• 2014

Although the Korean Wave originated in China, its presence in this country had been faltering for some time. Recently, however, Korean Wave star centered K-drama via online video websites, Korean Wave TV programs with high ratings, and idol group centered K-pop with glocalization strategies are all popular in China once again. The purpose of this paper is to explore Chinese teens and twenty year olds as the main consumers of Korean popular culture and the how preferred genres, motives, and behaviors of Korean pop culture use and Korean image affect one another. According to the study results, media use via online video service was most common, and among the preferred genres, K-drama has the highest usage rates. In addition, it was discovered that motives and behaviors associated with the use of Korean pop culture had a considerable influence on a positive Korean image.

• International Journal of Advanced Culture Technology
• /
• v.5 no.2
• /
• pp.1-8
• /
• 2017

It is usually that some people who did not plan to buy anything walk into e-mart, but walk out with something in hands. Obviously, these people were stimulated and the result is purchasing something maybe are not really needed. As a consumer, sometimes we are interested in what somebody else is using, and sometimes we cannot help trying a kind of new drink when we found many of people around are drinking it. In this paper, conformity psychology's effect in the advertisement will be checked in the hope of helping improve the advertisement effectiveness.

• Asian Journal for Public Opinion Research
• /
• v.8 no.2
• /
• pp.67-104
• /
• 2020

Fake news and disinformation provoked heated arguments during Taiwan's 2018 local election. Most significantly, concerns grew that Beijing was attempting to sway the island's politics armed with a new "Russian-style influence campaign" weapon (Horton, 2018). To investigate the speculated effects of the "onslaught of misinformation," an online survey with 1068 randomly selected voters was conducted immediately after the election. Findings confirmed that false news affected Taiwanese voters' judgment of the news and their voting decisions. More than 50% of the voters cast their votes without knowing the correct campaign news. In particular, politically neutral voters, who were the least able to discern fake news, tended to vote for the China-friendly Kuomintang (KMT) candidates. Demographic analysis further revealed that female voters tended to be more likely to believe fake news during the election period compared to male voters. Younger or lower-income voters had the lowest levels of discernment of fake news. Further analyses and the implications of these findings for international societies are deliberated in the conclusion.

• International Journal of Computer Science & Network Security
• /
• v.23 no.8
• /
• pp.85-90
• /
• 2023

The Ant Colony System (ACS) is a variant of Ant colony optimization algorithm which is well-known in Traveling Salesman Problem. This paper proposed a hybrid method based on genetic algorithm (GA) and ant colony system (ACS), called GACS, to solve traffic routing problem. In the GACS, we use genetic algorithm to optimize the ACS parameters that aims to attain the shortest trips and time through new functions to help the ants to update global and local pheromones. Our experiments are performed by the GACS framework which is developed from VANETsim with the ability of real map loading from open street map project, and updating traffic light in real-time. The obtained results show that our framework acquired higher performance than A-Star and classical ACS algorithms in terms of length of the best global tour and the time for trip.

• International Journal of Internet, Broadcasting and Communication
• /
• v.16 no.3
• /
• pp.47-55
• /
• 2024

We examined how different types of brand personality play a role to develop a specific consumers' expectation toward a brand, and how this expectation works in various ways in different types of brand transgressions. Based on expectancy violation theory and brand transgression research, a 2 (brand personality types: sincerity vs. competence) × 2 (brand transgression types: morality-related vs. competence-related transgression) factorial design was employed. Corporate evaluations and purchase intention toward the brand were considered as dependent variables. We found that a brand having a sincerity personality is more vulnerable to a morality-related transgression. However, there is no difference in consumers' responses by transgression type for a brand with a competence personality. We identified that brand personality types and transgression types can be critical factors to influence consumers' responses in times of crisis. Theoretical and empirical implications are discussed.

• Journal of Digital Convergence
• /
• v.13 no.7
• /
• pp.99-107
• /
• 2015

When new information communication technologies(ICTs) have appeared, researchers and praticitioners have explored how to spread the technologies. In e-commerce, social commerce has been introduced recently and attempts to understand social commerce have proposed diverse research models. This study proposed a hypothetical model which integrates technology readiness(TR), technology acceptance model(TAM), and theory of planned behavior(TPB). Through PLS path modeling, we found that every hypothesis except social norm-intention path alone proved significant. This result means that integrated model is useful to understand the adoption of new ICTs including social commerce. Finally, based on the findings, suggestions for future research were discussed.

• Korean journal of communication and information
• /
• v.53
• /
• pp.53-72
• /
• 2011

has become the representative program of EBS after first airing in 2004. After seeing as a media text, this study was fulfilled on the basis of Bill Nichols' "Rhetoric" discussion, in order to analyze the structural method and social meaning of the program. As a result of the study, we were first able to see that was taking form as a documentary to make a constructive statement on current affairs related to Korean society, by mobilizing 'knowledge' related to these issues. Second, the "rhetoric" plays an important role in the program's process to generate meaning, and despite the text being relatively short, the rhetorical process undergone for the generation of meaning has been fully reflected. Moreover, the program was successfully structuring a new method of generating meaning by enthusiastically raising questions and choosing a unique method of vision mix. Third, by looking at the study's results in-depth, we can see that was creating a ideological place for open discussion, which was providing viewers with the satisfaction of overcoming our society's dominating ideology and forming new ones. In that sense, the easily accessible 'knowledge'that surrounds us holds somewhat of a political meaning. On top of that, it can be seen that the program especially, is a media text that holds a cultural political meaning, which is an important factor to consider in the Korean broadcasting industry. In conclusion, we found out that this program uses 'knowledge' to see the possibility of 'knowledge'journalism by making constructive statements through a 'rhetorical' process.

• Korean journal of communication and information
• /
• v.44
• /
• pp.44-75
• /
• 2008

The candle rally against the import of American beef which lasted for a long time was full of various types of social movement. That is, new media including mobile phone, Internet, Internet cafes played an important role in mobilizing people around the rally. Thus, this research focuses on the meaning and effect of these kinds of movement. In particular, it analyzed the possibility of real time broadcasting through the Internet as civic journalism, which received much attention in the rally. For this, this research used case study and interview as main research method. Case study focused on Internet cafes based on the media coverage of the rally. Interviews were conducted with workers at OhmyTV, Color TV, and 615TV. These workers at progressive media emphasized on the scene coverage as the advantage of real time delivery. Transmitting many citizens' voices was another advantage. It is expected that personal media and progressive media which try to show the scent as it is will play an important role in the future journalism with the expansion of Wibro.