International Journal of Advanced Culture Technology

The International Promotion Agency of Culture Technology (국제문화기술진흥원)
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An Effect of Conformity Psychology on the Advertisement Effectiveness

  • Yang, Ting (Dept. of Journalism & Communication, Southwest University of Political Science & Law) ;
  • Seo, Sangho (Dept. of Mass Communication, Konkuk University)
  • Received : 2017.03.05
  • Accepted : 2017.04.03
  • Published : 2017.06.30
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Abstract

It is usually that some people who did not plan to buy anything walk into e-mart, but walk out with something in hands. Obviously, these people were stimulated and the result is purchasing something maybe are not really needed. As a consumer, sometimes we are interested in what somebody else is using, and sometimes we cannot help trying a kind of new drink when we found many of people around are drinking it. In this paper, conformity psychology's effect in the advertisement will be checked in the hope of helping improve the advertisement effectiveness.

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References

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