• 제목/요약/키워드: New Business Opportunity

검색결과 220건 처리시간 0.028초

Marine (sea) Familiarity Index and Its Influence to National Image

  • Rui, Dong-Gen;Jung, Yong-Ki;Lee, Chun-Su
    • 동아시아경상학회지
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    • 제7권3호
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    • pp.1-11
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    • 2019
  • Purposes - This study discusses various aspects of familiarity with the sea and how familiarity with the sea is perceived. This study also summarizes the literature on the factors of previous researches that affect the formation or decision of national image. Research design and methodology - Sea familiarity index was derived from the results of recognition of free association with the sea, friendliness with the sea, association of the sea with life, interest to the sea, Korea's representative marine regions, and sea related emotionalism. The familiarity with the sea (ocean) perceived by foreign visitors or foreigners in the future will be helpful in deriving a comparative research. Results - This study has identified the marine tourism resources, marine ecology, and the cognitive and emotional situations consumers feel that should be developed practically. If a continuous time series research is conducted in the future through these, it will be a chance to provide a basis for consumers' dynamic awareness. Conclusions - Through this study, it is pointed out that the research utilizing the sea and ocean to form national image highly suggested an opportunity to add and utilize new variables academically. This study on the perspective of the formation of national image suggests a new approach to add and utilize new variables to future research using the sea and ocean.

전문적 체계정립을 위한 디자인비즈니스 유형구조화 연구 (A Study on the Structuring of Professional System for Design Business)

  • 김보영
    • 디자인학연구
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    • 제17권3호
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    • pp.17-26
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    • 2004
  • E-business 경제사회가 성장하고 문화, 창조산업은 물론 컨텐츠와 지식산업의 성장이 가시화되면서 기존 기업경영 환경에서 논의되어오던 비즈니스 유형은 더욱 다양하게 확장되고, 이에 대한 새로운 해석과 논의가 이어지고 있다. 이러한 환경변화는 디자인 분야에서도 디자인경영의 확산과 그 동안 영세하고, 비전문적으로 이루어졌던 디자인비즈니스의 새로운 기회를 제공하고 있다. 지금까지 디자인비즈니스는 디자인산업, 디자인서비스의 개념과 동일시되어 독립적으로 논의되어 오던 개념이 아니었다. 특히 디자인비즈니스는 암묵적인 프로세스 내에서 이루어져 왔고, 이는 다시 개념적 불확실성과 체계적인 시스템 부족으로 이어졌다. 때문에 이러한 문제는 독립적인 사업을 통한 자본적, 사회적 성공과 발전기반을 형성하고자 하는 디자인 전문 회사들이나 디자인경영을 활성화하고자 하는 기업들에게 시대적 변화에 적합한 디자인비즈니스 모델개발이나 발전전략 마련에 한계점으로 작용하고 있다. 이에 본 연구는 디자인비즈니스에 대한 명확한 개념정립을 이루고, 디자인비즈니스의 유형을 그 활동 형태에 따라 맞춤형, 기성형, 제공형, 계약형로 정립하고, 비즈니스 대상을 제품, 보조서비스, 지식, 프로모션으로 확대하여 활동형태와 대상에 따른 디자인비즈니스 유형의 구조 틀을 구축하였다. 이는 디자인 비즈니스 유형에 대한 보다 확장된 개념을 제공함으로써 디자인비즈니스 활동의 확산과 다양한 비즈니스 모델 개발을 도울 것이다.

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공공부문 IT신기술 적용사업의 추진현황 평가와 정책적 시사점 (An Assessment and Policy Implication of Information Technology Convergence Programs in Korean Public Service Area)

  • 김성현
    • 한국IT서비스학회지
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    • 제11권sup호
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    • pp.1-16
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    • 2012
  • Information technology is a useful strategic weapon that can create competitive advantage and new business opportunity by applying it in the organization' value chain. IT convergence can be understood as an attempt of industrial level IT adoption to facilitate the innovation of the industry and the birth of a new industry. This study provides the comprehensive review of the Korean government' three IT assimilation programs, ubiquitous technology diffusion program of the Ministry of Knowledge Economy, u-service program of the Ministry of Public Administration and Security, and u-Defence cooperation program of the Department of Defense. The analysis is done through the interpretation of the existing literature and the logic model. The result proposes inter-agency cooperation and building of new technology road-map in the planning stage, flexible management in the execution phase, and failure tolerant evaluation system. The proposal for developing competencies and institutional foundations for IT convergence also presented.

기술기반 기업의 유망 서비스 영역 탐색 (Identifying Promising Service Areas for Technology-based Firms)

  • 김철현
    • 대한안전경영과학회지
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    • 제15권4호
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    • pp.407-416
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    • 2013
  • This paper proposes an approach to analyzing the relationship between technology and services, and to identifying promising service areas for technology-based firms with the analysis of business model (BM) patents. First, BM patents and technology patents are collected and classified into their relevant categories, respectively. Second, patent citation analysis is conducted to analyze the linkage and impacts between each technology and service field at macro level. Third, as a micro level analysis, patent co-classification analysis is employed to identify the interrelationships among specific technology and service areas. Finally, the promising service areas for technology-based firms seeking service areas for diversification is investigated with portfolio analysis. The working of the proposed approach is provided with the help of a case study of IT and mobile services. The proposed approach could guide and help managers of technology-based firms to discover the opportunity of the diversification to new areas in emerging service fields.

Developing Individual Mastery Framework in an Embedded-Organization

  • Kim, Jae-Jon;Noh, Gui-Soon
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2008년도 춘계학술대회
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    • pp.446-453
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    • 2008
  • All are organizations embedded, here in after, Em-organizaion that confronts the ever-growing complexity. It is important to know Em-organization through Individual Mastery. The complexity must be decreased, and clarified in order to derive to get our ontology from the influence of others. The opportunity to learn in practice is embedded in processes that the community developed. Driving strategic innovation is achieving breakthrough performance throughout the value chain. We used to express complex unit on matrix which includes only the federal statutes because the role of information technology should be a source of competitive advantages each other. Therefore, we got the idea that integrated both kinds of knowledge to create differentiation by ourselves. This practice is situated the learning of Strategic CoP in e-class seminar of our graduate school. We suggest theoretically two things. One is matrix-based decision. Another is creating new context through systems thinking.

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A study on Effects of Visa Waiver Program with the USA on Korean Tourism Industry

  • Kim, Kee-Hong;Choi, Heung-Seob
    • International Commerce and Information Review
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    • 제1권1호
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    • pp.41-55
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    • 2008
  • The Visa Waiver Program of the United States increases the number of Korean tourists to the US but lso affects the number of the US tourists to Korea. One of the most important factors in the tourism industry is the increase in the demand for tourism and other related services. In this regard, the VWP is expected to be a new opportunity which generates such demands. It should be reminded that the sustainable development in the industry is essential rather than limiting to the effects of the VWP. Transportation and communication has recorded unbelievable advancement which will be continued in the future.

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농촌형 가정기업의 웹사이트 관리실태와 활성화를 위한 제언 (Web-site Management and Utilization Strategies for Family Farm Businesses)

  • 고선강;진경아
    • 가족자원경영과 정책
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    • 제9권1호
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    • pp.131-146
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    • 2005
  • The farming type in Korea is predominantly a small farm managed by family members. This study mainly examines the current usage of the website of family farms as a management tool for small farm business and discusses the strategies for effective utilization of the website. A county that currently employs governmental project of information system was purposely selected. Among all the websites operated by small farm businesses in that county, websites of which purpose is introduction of the business, advertisement, or e-business were included for analysis; it yielded total seven websites, The study was conducted with two phases; on-line website analysis and interview with business owners. The websites were analyzed based on four categories; content, interface, design, and site management. With regard to the content of the websites, the lack of connection between domain names and product names was found. Moreover, the problem relevant to site management was shown as low utilization of bulletin boards and delayed upload of new information. However, design and interface were comparatively well presented. Business owners reported that the motivation to initiate the websites was mostly supports from the governmental project for the agricultural information system. The barriers to effective management of websites were found i) business owner's misinterpretation of business website with e-business ii) very limited opportunity for website management education in small farm business, and iii) lack of regional infrastructure for information system. Based on the findings, this study suggests as followed; i) construction of infrastructure should be preceded to make effective management for websites; ii) education for website management should include small business management strategies as well as computer skills, iii) the education should be provided in diverse ways considering subject's characteristics iv) small farm business owners should be informed that their websites could play a role only to provide information about the products and hand over the practical load for e-business to retailing web sites such as portal shopping mall; and v) wives' participation should be encouraged.

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기아자동차 SOUL의 혁신적인 제품전략 - 소비자의 soul을 움직이다 - (Innovative Product Strategy of KIA SOUL - Attract customers' soul -)

  • 이두희;이종호;전기흥
    • Asia Marketing Journal
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    • 제11권3호
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    • pp.151-165
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    • 2009
  • 본 사례는 Crossover Utility Vehicle (CUV)의 선구자인 기아자동차 SOUL이 혁신적인 제품전략을 통하여 어떻게 새로운 시장을 개척하였는지를 분석하고 있다. 지금까지 대부분의 자동차 제조업체들은 전통적인 시장세분화 기준에 치중하여, 여러 소비자 계층들을 동시에 만족시킬 수 있는 신제품 개발의 기회를 놓치고 있었다. 기아자동차 SOUL은 여러 소비자 계층을 만족시킬 수 있는 제품에 대한 기회를 포착하고, 기존 소비자 계층별 가치를 통합적으로 제공하여 새로운 시장을 열었다. 본 사례는 포화상태에 있는 자동차 산업에서 혁신적인 제품전략을 통해 신시장을 개척하는 과정을 잘 보여주고 있다. 기아자동차 SOUL의 혁신적 제품전략을 크게 디자인 혁신, CUV 시장 개척, 고객을 위한 맞춤서비스 제공, 그리고 기능 혁신의 4가지 축으로 설명하고 있다. 기아자동차 SOUL의 혁신적인 제품전략은 블루오션 개척을 계획하고 있는 많은 기업에게 의미 있는 시사점을 제공해 준다.

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The Effects of the change in Telecommunication Regulation on Incentive for Network Investment and Innovation - Based on Korean Telecommunications Regulation Changes-

  • Jung, Choong Young;Jung, Song Min
    • Asian Journal of Innovation and Policy
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    • 제1권2호
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    • pp.148-167
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    • 2012
  • This paper analyzes the impact of the change in telecommunication regulation changes including the unification of telecommunication service on network investment. The unification of telecommunication service plays a role of separating behavior regulation from entrance regulation and reducing entrance constraints. Therefore, it is expected that the market spillover effect is high through the improvement of behavior regulation. In addition, the effects of the other regulation changes in the 2010 Telecommunications Business Act revision are analyzed. This paper discusses critical factors affecting the decision making process in respect to the firm level and analyzes the impact path guiding investment and innovation. The key findings are as follows. First, the impact of entrance deregulation depends on the intensity of deregulation. If the intensity is not high, this regulation increases the incentive on investment and innovation. However, if the intensity is high as shown in abolishing of licensing, it affects the incentive negatively. Second, if interconnection regulation focuses on existing facilities or the intensity is not strong, this light handed regulation might increase investment and innovation. However, if interconnection obligation is expanded to the facility not constructed or the facility applying new technology, this regulation might deteriorate investment. Third, price deregulation increases the competition of service but it also increases the business opportunity, which means positive effect on investment. Finally, the paper proposes the guideline for telecommunications policy.

Factors Influencing Usage of University Mobile Application Among University Students

  • ALJAAIDI, Khaled Salmen;BAGAIS, Omer Ali;SHARMA, Raj Bahadur
    • The Journal of Asian Finance, Economics and Business
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    • 제7권10호
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    • pp.1129-1136
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    • 2020
  • This study investigates the factors influencing the usage of PSAU Mobile Application by the students at Prince Sattam bin Abdulaziz University (PSAU). This study used Technology Acceptance Model (TAM) as a framework to predict the factors influencing 67 students' usage of PSAU M-Application. The results of this study were consistent with the TAM framework in predicting the actual usage of the PSAU mobile application for academic activities. The results indicated a significantly positive association of the perceived ease-to-use with perceived usefulness, significantly positive associations of the perceived ease-to-use and the perceived usefulness with the attitude toward the usage of the PSAU's mobile application, a significantly positive association of the perceived usefulness with the behavioral intention toward the usage of the PSAU's mobile application, a significantly positive association of the students' attitude toward the usage of the PSAU's mobile application with the behavioral intention of using the application, and a significantly positive association of the behavioral intention with the actual usage of the PSAU's mobile application. The results of this study should be useful to educational policymakers at PSAU University and elsewhere, as there is an opportunity to enhance the existing technology or adopt new technologies for academic activities.