• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.4
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• pp.155-162
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• 2023

This study analyzed the impact of negative information on co-branding, targeting co-branding consisting of a symbolic brand and a functional brand with similar brand assets. Through attribution theory, when consumers are exposed to negative information, they will infer the cause of the negative information. As a result, it was confirmed that when co-branding with a symmetrical symbolic brand and a functional brand, negative information has different effects on co-branding depending on the type. Negative information about the quality of co-branded products had a more negative impact on consumer attitudes than negative information about the iconic brand. It was confirmed that negative information about functional brands has a smaller impact than negative information about co-branding, but has a greater impact than negative information about symbolic brands. In addition, it was confirmed that negative information about the symbolic brand had a smaller negative impact on co-branding than negative information about the quality or functionality of the co-branded product.

• Asia Marketing Journal
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• v.22 no.3
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• pp.1-28
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• 2020

With the development of information and communication technology and spread of smart devices, online information exchange has become a daily routine. Accordingly, the management and utilization of online word of mouth (WOM) has become an important issue for companies. Numerous studies have examined the impact of online WOM on firm performance. This study analyzes the impact of negative word of mouth (NWOM) on firm value, considering the influence of corporate social responsibility (CSR) activity and research and development (R&D) investment. Using a hierarchical linear model, we find that 1) NWOM has a negative impact on firm value, 2) CSR activities do not significantly influence this impact, and 3) R&D investment reduces this negative impact. This study contributes by demonstrating the effect of NWOM on firm value, examining the influence of CSR activities and R&D investment on the impact of NWOM, and confirming that the hierarchical linear model can be applied effectively to panel data in empirical studies. As a practical implication, companies must prevent and manage NWOM, whose impact, when caused by an unavoidable incident, can be alleviated by proactively announcing that the company is striving for competitiveness, for instance, by investing in R&D.

• Journal of Distribution Science
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• v.17 no.5
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• pp.103-111
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• 2019

Purpose - This paper aims to examine a spirituality's impact on the posttraumatic interpersonal relationships of family violence with a structural equation model(SEM). This article starts with the research idea that family violence experience bring about negative emotion in terms of interpersonal relationship leading to the distribution of negative affect in social relationship. The research question of this study pinpoints on how family violence experience affects interpersonal relationship problems and how spirituality affects interpersonal relations problems. Based on the idea, we attempts to deal with spirituality's impact as a driving factor of transforming the distribution of negative affect. Research design, data, and methodology - The structural equation modelling(SEM) is employed as a analysis method of this study. SEM provides a chiefly cross-sectional statistical modelling method, and moreover it allows multiple variables to be associated with a latent variable in this analysis. 300 samples from Seoul, Gyeonggy and Gangwon are selected in the survey. We chose available 271 among them. Results - The results verify that trauma have placed an negative impact on personal relations. The study results also shows that the more serious get the degree of family violence trauma, the worse become interpersonal relationship problems. What is more interesting is that the degree of trauma's impact on interpersonal relation problems in male is higher than that of trauma's impact in female. It is mainly attributed to the fact that women are superior to men in terms of empathy ability and interpersonal relationship orientation. It can be noted that the well-managed spirituality will be able to make a great contribution towards reducing the degree of trauma caused by interpersonal relationships. Conclusions - The study results demonstrates that family violence have negative impacts on spirituality, while spirituality have an positive impacts on reduction the problems of interpersonal relationship. It has been found out that family violence trauma may cause negative affectivity in personal relations, which can distribute negative impacts regarding interpersonal relationship in society. This study also supports that spirituality will be able to function well as a helper, which may reduce the distribution of negative affect in society.

• The Korean Journal of Food And Nutrition
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• v.24 no.4
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• pp.670-679
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• 2011

This study investigated the hotel buffet restaurant's service quality, emotional reaction of customer, recommendation intention, and defection intention. The survey was conducted from January 3 to February 7 in 2011, and 400 respondents were used in the data analysis. As a results of this study, the hotel buffet restaurant's service quality was classified by the interaction, outcome, and physical environment quality. The emotional reaction of hotel buffet restaurant's customer was classified by the positive and negative emotion. The all factors of hotel buffet restaurant's service quality had a positive impact on positive emotion, while it had a negative impact on negative emotion. The positive emotion reaction of hotel buffet restaurant's customer had a positive impact on the recommendation intention, while the negative emotion had a negative impact on the recommendation intention. And the negative emotion had a positive impact on the defection intention in hotel buffet restaurants. In addition, there were partially differences in the service quality and emotional reaction by general characteristics. There were significant differences in the recommendation intention by marriage status and monthly income. Therefore, the hotel buffet restaurants have to design a strategy of service for increasing customer's positive emotion and recommendation intention.

• Asia-Pacific Journal of Business
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• v.14 no.4
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• pp.217-231
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• 2023

Purpose - The purpose of this study is to determine the impact of workaholism according to personality on the job satisfaction of organizational members. Design/methodology/approach - Workaholism was defined as excessive working and compulsive work, suggesting a negative impact on job satisfaction, while predicting that conscientiousness would alleviate this effect and presented as a hypothesis. The unbalanced panel data constructed based on 19,283 samples of 6,863 people from the Korea Labor Institute's Korea Labor Panel Survey was used. Findings - Both excessive working and compulsive working were found to have a direct negative effect on job satisfaction. Additionally, as a result of verifying the interaction effect of conscientiousness, it was found that the negative impact of excessive work on job satisfaction was moderated and alleviated by conscientiousness. In other words, for employees with high conscientiousness, the negative impact of excessive work on job satisfaction is alleviated and the negative impact of overworking is offset, whereas for employees with low conscientiousness, the negative impact of overworking on job satisfaction is strengthened. Research implications or Originality - This study shows that the impact of workaholism on job satisfaction varies depending on personality. While existing research has treated personality only as a determinant of workaholism, this study contributes to previous research in that it expands the role of personality. In addition, in practical terms, it is suggested that differential treatment based on individual values or personality is necessary.

• Structural Monitoring and Maintenance
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• v.5 no.1
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• pp.15-38
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• 2018

Negative stiffness dampers (NSDs) have been proven an efficient solution to vibration control of stay cables. Although previous studies usually assumed a linear negative stiffness behavior of NSDs, many negative stiffness devices produce negative stiffness with nonlinear behavior. This paper systematically evaluates the impact of nonlinearity in negative stiffness on vibration control performance for stay cables. A linearization method based on energy equivalent principle is proposed, and subsequently, the impact of two types of nonlinear stiffness, namely, displacement hardening and softening stiffness, is evaluated. Through the Hilbert transform (HT) of free vibration responses, the effects of nonlinear stiffness of an NSD on the modal frequencies, damping ratios and frequency response functions of a stay cable is also investigated. The HT analysis results validate the accuracy of the linearization method.

• Asia Marketing Journal
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• v.16 no.1
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• pp.21-33
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• 2014

When the negative event is published, the company tends to go through the negative impact on the firm performance. Especially, with the SNS, the negative event is instantly spread on indefinite region so the impact seems bigger than the period before the SNS media appearance. It seems that everyone considers the SNS media impact on the firm performance quite big. However, there has been no empirical study on the impact comparison on the firm performance between pre and post SNS media occurrence periods. This study tries to empirically compare the impact of the negative event on the firm performance between pre and post SNS media appearance. Our study starts fromthe basic but not verified question; Does really the negative event have more negative impact in the post-SNS-occurrence period than in the pre-SNS-occurrence period? In order to examine the impact of the negative publicity on firm performance in two eras, pre and post SNS media appearance, we used CAR (Cumulative Abnormal Resturns) model. By using this model, we could verify the statistical significance of cumulative abnormal returns in market between before and after the events. For event samples, we focused on food manufacturers and collected the negative events from 1991 to 2003 for pre-SNS occurrence period, and from 2010 to 2013 for post-SNS occurrence period. Based on the listed food companies at KOSPI, we researched Naver News Library (newslibrary.naver.com) and Naver News (news.naver.com) for all the individual negative events published for both periods. Firm returns data were collected from TS 2000 (KOCO Info) and market portfolio data were collected from KRX Exchange. Through our empirical analysis, our finding is interesting to note that the type of events differently influences on the firm performance. With the SNS, the health-related events have influence on the firm performance 'after the event day' whereas the company behavior trust events have influence 'before the event day'. Our findings have implications for management. When a negative event directly related to or threatening customers or their life such as health, it is crucial to fix up the situation right after the event occurs. On the other hand, when a negative event is not publicly available information such as company behavior trust, it is important for marketers to strengthen the firms' trust reputation and control the bad WOM before the event.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.85-93
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• 2020

This study aimed to explore the impact of macroeconomic (Real GDP growth (GDPG), Inflation rate (INF)) and bank -specific variables (profitability (ROA), capital adequacy (CADEQ), non-performing loans (NPL), deposit growth (DEPG)) on the liquidity (lIQ) of 13 listed Jordanian commercial banks for the period 2011-2018. Panel data analysis, Pooled least square, fixed effects model and random effects model, Lagrange multiplier test, and Hausman test were used. The random effects model output shows that, macroeconomic variables have a significant impact on Jordanian commercial banks liquidity since inflation has a positive impact while GDPG has a negative impact on banks (LIQ). On the other hand among the bank-specific variables capital adequacy and deposit growth have a positive significant impact on banks (LIQ), while (NPL) and (SIZE) have a negative significant impact on Jordanian commercial banks liquidity. But ROA has a negative insignificant impact on (LIQ). The findings of the study suggest that commercial banks departments need to pay attention to the economic and internal variables of banks in order to maintain acceptable levels of liquidity.

• Journal of Information Technology Applications and Management
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• v.27 no.6
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• pp.53-73
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• 2020

Many prior studies have been conducted that positive reviews increase the intention to purchase. However, there are very few papers that have studied the impact of review search on purchase satisfaction. It is meaningful to study the impact of review search on purchase satisfaction as it can lead the business successfully by inducing repurchase. There is also no study of how review search have different effects on purchase satisfaction among countries. Given the growing number of cross-border e-commerce, we believe that the need for research is high because identifying these differences between countries can have a very important impact on a company's successful overseas expansion. Therefore, in this study, the impact of positive and negative review search on purchase satisfaction and the national impact were set up as a research model. In order to verify this research model, the survey was distributed to those who experienced online purchase in Korea and China, and a total of 234 copies were collected, including 125 copies in Korea, 109 copies in China, and the research model was verified using Smart-PLS structural equation analysis tools. First, positive review search has been shown to positively affect purchase satisfaction. Second, it has been shown that negative review search also has a positive effect on purchase satisfaction. Third, the impact of positive and negative review search on purchase satisfaction was different between Korea and China. While Korea is more aggressive in review search than China due to its high tendency to avoid uncertainty, China is less likely to avoid uncertainty than Korea and is more likely to rely on brand familiarity. Therefore, according to the uncertainty avoidance moderation effect the impact of positive and negative review search on purchase satisfaction was higher in Korea than in China. In this study, Shopping mall managers need to take strategic measures to maximize shopping mall performance by recognizing positive aspects of negative review search on purchase satisfaction. Companies and managers in Korea and China can establish strategies to promote product sales when companies enter the global market.

• Asia-Pacific Journal of Business
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• v.14 no.4
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• pp.357-370
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• 2023

Purpose - This study examined the influence relationships between the impacts of tourism development, local attachment, and resident involvement and local residents' support and pro-environmental behavior intentions in Jeju Island. Design/methodology/approach - A questionnaire was distributed to the Jeju Island residents and 373 samples were used for the analysis. Findings - The results showed that the perceived positive impact of tourism development has a positive effect on local residents' support, while the negative impact has a negative effect. Local attachment has no significant effect on local residents' support, while local involvement positively affects local residents' support. The positive impact of tourism development has a negative effect on pro-environmental behavior intention, while the perceived negative impact has a positive effect. Finally, when analyzing the relationship between local attachment, local involvement, and local support for eco-friendly behavior intention, it was found that they all have a positive effect. Research implications or Originality - Theoretical and managerial implications and suggestions for future research are discussed.