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Buyers' Trust in a Brand and Brand Loyalty in the business-to-business (산업재 시장에서 브랜드 신뢰와 브랜드 충성도에 관한 연구)

  • Han, Sang-Rin;Sung, Hyung-Suk
    • Proceedings of the Korean DIstribution Association Conference
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    • 2005.11a
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    • pp.29-51
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    • 2005
  • Brands are important in the consumer market. They are the interface between consumers and the company, consumers may develop loyalty to brands. also, The late development of industrial marketing explains the near absence of research on Brand Equity in business to business. With recent change, industrial companies have shifted from a production focus to a customer focus. industrial brand is fast developing. The basic purpose of this study is to investigate industrial brand trust and loyalty affecting the Result of business relationship between industrial buyers and suppliers. Factors hypothesized to influence trust in a brand include a number of brand characteristics, company characteristics and consumer-brand characteristics. This research presented a comprehensive constructive model consisting of components of industrial brand trust and loyalty, and then propose the research model base on prior researches and studies about relationships among components of industrial brand loyalty. Data were gathered from respondents who work in industrial buying center. For this study, Data were analyzed by SPSS 10.0 and AMOS 4.0. The results of this research analysis were as fallow. Industrial brand trust and loyalty were positively related with a number of industrial brand characteristics, supplier characteristics and buyer-brand characteristics. relationship commitment. This research newly proposed the concept of 'industrial brand trust and loyalty affecting the Result of business relationship between industrial buyers and suppliers'

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Mencius Thoughts on Social Welfare (맹자사상의 사회복지적 함의)

  • Kim, Young-Min
    • The Journal of Korean Philosophical History
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    • no.57
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    • pp.91-125
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    • 2018
  • This study aims at attempting to make a new interpretation of Mencius from the point of social welfare. The thoughts of social welfare, found from Mencius, are temporal and humanistic and near to those in nowadays. Social welfare began under the name of philanthropic work, relief work, charitable work or social work from the Industrial Revolution in the 18th century on. Welfare means the whole social activities such as satisfying the fundamental desires of the social members, ensuring the conditions of their lives, and ultimately achieving social integration and stability. It means the conditions of their lives and wellbeing. Wellbeing means the minimal physical desires and psychological stability. The realization of the economic system through concept of steady livelihood and steady mind, tax system and well-field system, proposed by Mencius, can be ensured by the whole social activities such as ensuring the stable lives of the social members, enriching and satisfying their happiness and ultimately achieving social integration and stability. The thoughts of Mencius include people-as-root idea, which regards people as most important and tries to solve the instability and inequality that are the structural vulnerabilities in modern capitalist society. His concept of Way of the king means promoting people's sense of happiness through education of morality, based upon the people-as-root idea and filial and fraternal responsibilities. The main ideas of social welfare include living like a human being, ensuring minimal physical and psychological stabilities through social welfare system and welfare policy, enriching human dignity and freedom and enhancing the quality of lives. The thoughts of Mencius include all the above ideas. In particular, he desired to establish ethically and morally stable society by economically implementing the well-field system in Zhou dynasty, based upon politically benevolent governance of the politicians. That society was the people-as-root society, the realization of which was the ideal society Mencius desired to establish, and the goal of his thoughts on social welfare. This study, among the thoughts of Mencius, investigated his ideas on social welfare and the practical ethics for applying them to real society. In addition, to understand his ideas on social welfare, not only the social and economic backgrounds and conditions but also the political ideas at that time were also investigated. This will provide the opportunity to make more in-depth research of the elements of social welfare intrinsically contained in his thoughts.

Seasonal and Inter-annual Variations of Sea Ice Distribution in the Arctic Using AMSR-E Data: July 2002 to May 2009 (AMSR-E 위성 데이터를 이용한 북극해빙분포의 계절 변동 및 연 변동 조사: 2002년 7월 ~ 2009년 5월)

  • Yang, Chan-Su;Na, Jae-Ho
    • Korean Journal of Remote Sensing
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    • v.25 no.5
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    • pp.423-434
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    • 2009
  • The Arctic environment is sensitive to change of sea-ice distribution. The increase and decrease of sea ice work to an index of globe warming progress. In order to predict the progress of hereafter earth global warming, continuous monitoring regarding a change of the sea ice area in the Arctic should be performed. The remote sensing based on an artificial satellite is most effective on the North Pole. The sea ice observation using a passive microwave sensor has been continued from 1970's. The determination of sea ice extent and ice type is one of the great successes of the passive microwave imagers. In this paper, to investigate the seasonal and inter-annual variation of sea-ice distribution we used here the sea ice data from July 2002 to May 2009 around the Arctic within $60^{\circ}N$ for the AMSR-E 12.5km sea-ice concentration, a passive microwave sensor. From an early analysis of these data, the arctic sea-ice extent has been steadily decreasing at a rate of about 3.1%, accounting for about $2{\times}10^5\;km^2$, which was calculated for the sea-ice cover reaching its minimum extent at the end of each summer. It is also revealed that this trend corresponds to a decline in the multi-year ice that is affected mainly by summer sea surface and air temperature increases. The extent of younger and thinner (first-year) ice decreased to the 2007 minimum, but rapidly recovered in 2008 and 2009 due to the dramatic loss in 2007. Seasonal variations of the sea-ice extent show significant year-to-year variation in the seasons of January-March in the Barents and Labrador seas and August-October in the region from the East Siberian and Chukchi seas to the North Pole. The spatial distribution of multi-year ice (7-year old) indicates that the perennial ice fraction has rapidly shrunk recently out of the East Siberian, Laptev, and Kara seas to the high region of the Arctic within the last seven years and the Northeast Passage could become open year-round in near future.

A Change Detection of Urban Vegetation of Seoul with Green Vegetation Index Extracted from Landsat Data (Landsat 녹색식생지수를 이용한 서울시 도시녹지 변화 조사)

  • 박종화
    • Korean Journal of Remote Sensing
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    • v.8 no.1
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    • pp.27-43
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    • 1992
  • The purpose of this study is to detect and evaluate the change of urban vegetation of Seoul during 1980s. Large areas covered with agricultural crops or forests were converted to residential and commercial areas, roads, schools, sports complexes, etc. There were also widespreas concerns on the deterioration of the quality of urban vegetation due to severe air pollution, overcrowding of nature parks, and idling of farm lands by land speculators. The image used for this study were MSS(Oct. 4, 1979) and TM(Apr. 26, 1990). The Green Vegetation Index of Kauth & Thomas(1976) was for the analysis. The GVI were resampled with 75$\times$75m grids and overlaid with the jurisdictional boundaries of 22 districts of Seoul. The results were reclassified to 6 classes, class 6 representing grids with the most vigorous vegetation or the best vegetation improvement in 1980s. The finding of this study can be summarized as follows : First, the most vigorous vigorous vegetation, in terms of GVI, of the 1979 image can be found at paddy fields located on alluvial near Han River. Broad-leaf forests located on hilly terrains have higher GVI than conifers located on the upper-parts of mountains. The average GVI of the northern part and southern part of Han River are 3.56 and 3.74, respectively. The main reason why the southern part has higher GVI is that there are more prime agricultural lands. Districts of Kangseo, Yangcheon, and Songpa have the highest percentage of grids of GVI class 6, and the percentages are 3.55 %, 3.47 %, and 2.69 %, respectively. Second, the most vigorous vegetation of the 1990 image can be found at the grass lands of the Yongsan golf club and the Sungsu horse racing track. The GVI of farm lands is lower than forest because most agricultural crops are at the early stage of growing season when the TM image was taken. The size of built-up area is much larger than of 1979. On the other hand, vegetation patches surrounded by developed area become smaller and have stronger contrast to surrounding area. The average GVI of the northern part and southern part of Han River are 3.57 and 3.51, respectively. The main reason why the southern part has lower GVI is the at more large-scale urban development projects were carried out in there during 1980s. Districts of Tobong, Nowon, and Seocho have the highest percentage of class 6, and the perecentages are 16.58 %, 10.14 %, and 8.50% respectively. Third, the change of urban vegetation in Seoul during 1980s are significant. Grids of GVI change classes 1 and 2, which represent severe vegetation loss, occupy 15.97% of Seoul. Three districts which lost the most vegetation are Yangcheon, Kangseo, and Songpa, where the percentages of GVI class 1 are 13.42%, 13.39% and 9.06%, respectively. The worst deterioration was mainly caused by residential developments. On the other hand, the vegetation of some part of Seoul improved in this period. Grids of GVI change classes 5 and 6 occupy 9.83 % of Seoul. Distircts of Jung, Yongsan, and Kangnam have the highest percentage of grids with GVI change classes 5 and 6, and their percentages are 22.31%, 19.17%, and 13.66%, respectively. The improvement of vegetation occurred in two areas. Forest vegetation is generally improving despite of concerns based on air pollution and heavy use by recreationists. Vegetation in open spaces established in riverside parks, large residential areas, and major public facilities are also improving.

Estimation of Paddy Rice Growth Increment by Using Spectral Reflectance Signature (분광반사특성을 이용한 벼의 생장량 추정)

  • 홍석영;이정택;임상규;정원교;조인상
    • Korean Journal of Remote Sensing
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    • v.14 no.1
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    • pp.83-94
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    • 1998
  • To have a basic idea on the spectral reflectance signature in paddy rice canopy, we measured spectral reflectance from paddy rice canopy(Ilpumbyeo) using spectroradiometer (GER Inc. SFOV : 0.35~2.50 ${\mu}{\textrm}{m}$) in situ weekly or biweekly from transplanting to ripening stage. Spectral reflectance of the visible range (0.4~0.7 ${\mu}{\textrm}{m}$) was decreased to below 5% and then slightly increased again after heading stage in rice canopy. Meanwhile spectral reflectance of the near-infrared range (0.7~1.1 ${\mu}{\textrm}{m}$) was increased to 40~50% and then decreased a great deal after panicle initiation stage in rice canopy. Landsat TM equivalent band set ($\bar{p}$$_{TMi}$) was created by averaging spectral reflectance values to the real TM bands. Correlation analysis between the rice crop variables (LAI, total dry matter) and TM equivalent band set ($\bar{p}$$_{TMi}$) showed that LAI and total dry matter of rice were highly correlated with visible bands such as $\bar{p}$$_{TM1}$, $\bar{p}$$_{TM2}$, and $\bar{p}$$_{TM3}$. Ratio values ($\bar{p}$$_{TMi}$/$\bar{p}$$_{TMi}$) such as $\bar{p}$$_{TM4}$/$\bar{p}$$_{TM2}$ were also highly correlated with rice crop variables such as LAI and total dry matter.

Comparative Study of KOMPSAT-1 EOC Images and SSM/I NASA Team Sea Ice Concentration of the Arctic (북극의 KOMPSAT-1 EOC 영상과 SSM/I NASA Team 해빙 면적비의 비교 연구)

  • Han, Hyang-Sun;Lee, Hoon-Yol
    • Korean Journal of Remote Sensing
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    • v.23 no.6
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    • pp.507-520
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    • 2007
  • Satellite passive microwave(PM) sensors have been observing polar sea ice concentration(SIC), ice temperature, and snow depth since 1970s. Among them SIC is playing an important role in the various studies as it is considered the first factor for the monitoring of global climate and environment changes. Verification and correction of PM SIC is essential for this purpose. In this study, we calculated SIC from KOMPSAT-1 EOC images obtained from Arctic sea ice edges from July to August 2005 and compared with SSM/I SIC calculated from NASA Team(NT) algorithm. When we have no consideration of sea ice types, EOC and SSM/I NT SIC showed low correlation coefficient of 0.574. This is because there are differences in spatial resolution and observing time between two sensors, and the temporal and spatial variation of sea ice was high in summer Arctic ice edge. For the verification of SSM/I NT SIC according to sea ice types, we divided sea ice into land-fast ice, pack ice, and drift ice from EOC images, and compared them with SSM/I NT SIC corresponding to each ice type. The concentration of land-fast ice between EOC and SSM/I SIC were calculated very similarly to each other with the mean difference of 0.38%. This is because the temporal and spatial variation of land-fast ice is small, and the snow condition on the ice surface is relatively dry. In case of pack ice, there were lots of ice ridge and new ice that are known to be underestimated by NT algorithm. SSM/I NT SIC were lower than EOC SIC by 19.63% in average. In drift ice, SSM/I NT SIC showed 20.17% higher than EOC SIC in average. The sea ice with high concentration could be included inside the wide IFOV of SSM/I because the drift ice was located near the edge of pack ice. It is also suggested that SSM/I NT SIC overestimated the drift ice covered by wet snow.

Optimization of DME Reforming using Steam Plasma (수증기 플라즈마를 이용한 DME 개질의 최적화 방안 연구)

  • Jung, Kyeongsoo;Chae, U-Ri;Chae, Ho Keun;Chung, Myeong-Sug;Lee, Joo-Yeoun
    • Journal of Korea Society of Industrial Information Systems
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    • v.24 no.5
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    • pp.9-16
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    • 2019
  • In today's global energy market, the importance of green energy is emerging. Hydrogen energy is the future clean energy source and one of the pollution-free energy sources. In particular, the fuel cell method using hydrogen enhances the flexibility of renewable energy and enables energy storage and conversion for a long time. Therefore, it is considered to be a solution that can solve environmental problems caused by the use of fossil resources and energy problems caused by exhaustion of resources simultaneously. The purpose of this study is to efficiently produce hydrogen using plasma, and to study the optimization of DME reforming by checking the reforming reaction and yield according to temperature. The research method uses a 2.45 GHz electromagnetic plasma torch to produce hydrogen by reforming DME(Di Methyl Ether), a clean fuel. Gasification analysis was performed under low temperature conditions ($T3=1100^{\circ}C$), low temperature peroxygen conditions ($T3=1100^{\circ}C$), and high temperature conditions ($T3=1376^{\circ}C$). The low temperature gasification analysis showed that methane is generated due to unstable reforming reaction near $1100^{\circ}C$. The low temperature peroxygen gasification analysis showed less hydrogen but more carbon dioxide than the low temperature gasification analysis. Gasification analysis at high temperature indicated that methane was generated from about $1150^{\circ}C$, but it was not generated above $1200^{\circ}C$. In conclusion, the higher the temperature during the reforming reaction, the higher the proportion of hydrogen, but the higher the proportion of CO. However, it was confirmed that the problem of heat loss and reforming occurred due to the structural problem of the gasifier. In future developments, there is a need to reduce incomplete combustion by improving gasifiers to obtain high yields of hydrogen and to reduce the generation of gases such as carbon monoxide and methane. The optimization plan to produce hydrogen by steam plasma reforming of DME proposed in this study is expected to make a meaningful contribution to producing eco-friendly and renewable energy in the future.

Studies on Boring Characteristics and Mortality on the Valves of the Seed and Adult Meretrix petechialis by Glossaulax didyma didyma (Gastropoda: Naticidae) in the Shellfish Aquafarm and the Indoor Aquarium (패류양식장과 실내 사육수조에서 큰구슬우렁이 Glossaulax didyma didyma (Gastropoda: Naticidae)에 의한 말백합 종패와 성패의 패각 위 천공특징 및 폐사에 관한 연구)

  • Park, Young-Je;Kim, Sung-Han
    • The Korean Journal of Malacology
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    • v.27 no.2
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    • pp.131-141
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    • 2011
  • Boring caracteristics, boring rate, and predation, rates on the valves of the seed and adult clams of Meretrix petechialis by Glossaulax didyma didyma in the shellfish aquafarm and the indoor rearing aquarium were investigated by various morphometric data. The investigations were carried out from June to September, 2007. The morphology of drilled holes on the valves of M. petechialis showed the crater type as seen in the spats of Ruditapes philippinarum and M. lusoria. The sizes of the outer diameters of holes were greater than the inner diameters of the holes on the valves of M. petechialis in the shellfish aquafarm and the indoor aquarium at the laboratory. On the whole, the sizes of the holes on the valves of the seeds of M. petechialis was smaller than those bored holes on the adult valves. The location of the bored holes on the valves of the seeds varied widely with the the sizes of the individuals of M. petichialis, while most of holes on the valves of adult clams were located near the umbo position of the valves of the clams in the shellfish aquafarm and the indoor aquarium at the laboratory. On the whole, the outer and inner diameters of the bored holes increased with increase of shell lengths of the clams in the shellfish aquafarm and the indoor rearing aquarium at the laboratory. The authors could confirm experimentally the boring snail, G. didyma didyma, drilled the seeds and adult clams of M. petechialis. In the experiments for 15 days (three times repeated) in the indoor rearing aquarium at the laboratory, the mortality of dead shells to total shells of M. petechialis by boring snail Glossaulax didyma didyma was totally average 41.5%, and percent of drilled shells to total dead shells of clams by the boring snail was average 47.1%. Of total shells, percent of drilled shells to total shells of clams by the boring snail was totally average 19.3%. Predation of G. didyma didyma were greater at night than the day time. Average 0.5 seed and adult individuals of M. petewchialis were consumed per G. didyma didyma, per day. Predation varied with shell lengths of M. petechialis and shell widths of G. didyma didyma.

Antirapakivi Mantled Feldspars from Sanbangsan Trachyte Lava Dome, Jeju Volcanic Field, Korea (산방산용암돔 조면암에서 산출되는 장석의 안티라파키비 조직)

  • Yun, Sung-Hyo
    • Korean Journal of Mineralogy and Petrology
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    • v.33 no.2
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    • pp.87-97
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    • 2020
  • The compositions of the phenocrystic feldspars of the Sanbangsan trachyte range from labradorite(An53.6) to andesine(An35.4), and of the microphenocrysts and laths range from andesine(An31.2) to oligoclase(An18.7). Mantled feldspar which forms a thin rim around the phenocrysts and microphenocrysts, is anorthoclase(Or20.5An9.4) to sanidine(Or49.2An1.4). Phenocrystic plagioclase, which shows a distinct zonal structure, represents an oscillatory zoning in which the An content of the zone repeatedly increases or decreases between andesine (An39.3) and labradorite (An51.3) from the core toward the rim, and the rim of the phenocrysts is surrounded by alkali feldspar(Or31.9-39.4Ab63.2-57.0An4.9-3.7), showing the antirapakivi texture. Microphenocryst which does not represent the antirapakivi texture, shows the normal zoning with a decreasing An content (An36.4→An25.6) as it moves outward from the center of a crystal. As a result of X-ray mapping of K, Ca, and Na elements for the feldspar phenocrysts representing the typical zonal structure, shows the oscillatory zoning that six zones show the distinctive compositional differences, and the rims are mantled by alkali feldspar to indicate the antirapakivi texture. The groundmass is composed of K-enriched, Ca-poor alkali feldspar. The antirapakivi texture of feldspar which appears in Sanbangsan trachyte, may have been formed in mixing systems as a result of the juxtaposition of near liquidus melt, rich in alkali feldspar components(trachytic magma), with plagioclase phenocrysts and microphenocrysts already crystallized in a more mafic system.

Petrography and mineral chemistry of Fe-Ti oxides for the Mesozoic granitoids in South Korea : a reconsideration on the classification of magnetite- and ilmenite-series (남한의 중생대 화강암의 Fe-Ti 산화광물에 대한 암석기재와 광물화학: 계열분류에 대한 재고찰)

  • 조등룡;권성택
    • The Journal of the Petrological Society of Korea
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    • v.3 no.1
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    • pp.1-19
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    • 1994
  • We present petrography, mode and chemistry data for Fe-Ti oxide minerals from the Mesozoic granitoids in South Korea. Magnetites from the Daebo Uurassic) granites are nearly pure $Fe_3O_4$, while those from the Bulgugsa (Cretaceous) granites contain considerable amounts of Mn and Ti. This is probably related to rapid cooling of the Bulgugsa granites compared with slow cooling of Daebo granites, which is supported by geologic relations and hornblende geobarometry results of Cho and Kwon (1994) on the emplacement depth for these granites. The composition of ilmenite does not shew appreciable difference between the Daebo and Bulgugsa granites. However, $Fe_2O_3$ contents are higher for the ilmenites coexisting with magnetite than for those without magnetite. In the temperature vs. oxygen fugacity diagram, the Bulgugsa granites plot near Ni-NiO and QFM buffer curves, although only two samples show greater than the granite solidus temperature. The mode data suggest that both magnetite- and ilmenite-series exist in Daebo and Bulgusa granites from the Kyonggi massif, Ogcheon belt and Youngnam massif, while only magnetite-series exists in Bulgugsa granites from the Kyongsang basin. Many ilmenite-series granites occur in the Ogcheon belt, which might be related to assimilation of carboniferous sediments in the belt. The proportion (44 : 56) between ilmenite- and magnetite-series for the Daebo granites is significantly different from that of Ishihara et al. (1981) who showed, using magnetic susceptibility data, predominance of ilmenite-series (more than 70%) for the Daebo granites, which can be mainly attributed to preference in sampling and to wrong assignment of age for some plutons. We also found magnetite in weakly-magnetized Kanghwa granite which was formerly classified as ilmenite-series by Ishihara et al. (1981). The proportion of ilmenite-series increases in the order of hornblende biotite granite, biotite granite and two mica granite. We conclude from these observations that the ilmeniteseries granites might have originated from contamination of carboniferous crustal material and/or such source material.

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