• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.493-502
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• 2023

The development of online content is changing the value of society very diversely and rapidly. In particular, the non-face-to-face e-sports industry is growing significantly in the current situation where the COVID-19 Pandemic has not been completely overcome. The use of NFT in the eSports industry is receiving positive reviews as a field with high potential for future growth that protects digital assets of eSports users, but at the same time, it is raising concerns that cash transactions of digital items could encourage gambling. In this study, the characteristics of the recent eSports industry and NFT were identified and classified through case studies using literature, official sites, and online news articles. Through various cases of eSports and NFT, we discussed the potential for future growth and activation plan of the NFT industry of eSports. The result is as follows. First, it is necessary to use NFT using IP of eSports event itself. Second, it is necessary to combine the functional role of the item with NFT to provide features that users can utilize. Third, it is necessary to provide users with opportunities to engage in economic activities using eSports and NFT. Finally, it is necessary to use NFT to strengthen the digital asset protection of eSports users. Through this study, it is expected to be used as a basis for further discussions on the NFT industry of e-sports and as a material for securing competitiveness.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.5
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• pp.61-72
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• 2022

Web 3.0 is also called the "next-generation Internet" and is a new concept that started in 2018 and is attracting attention as the beginning of the "distributed Internet era". As Web 3.0 became mainstream, non-fungible tokens (NFTs) serving as content as services were distributed, and companies started to introduce NFTs in their marketing campaigns. This is because NFTs can be used to promote brands to new consumers. In this study, using Japan's 「HARTi」 NFT Art as an example, we investigate a new method using urban infrastructure and spaces, not NFTs that exist only in the Japanese art market and online. By analyzing social issues following the introduction of a new digital marketing method based on NFT Art, we will discuss issues and countermeasures in the domestic NFT Art market and present a positive outlook.

• Journal of Information Technology Services
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• v.21 no.4
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• pp.105-122
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• 2022

NFTs, which guarantee ownership of digital files using blockchain technology, are the new field for the content industry. The NFT provided new opportunities for content creators to trade digital contents without going through mediation freely. Additionally, collectors and investors can safely and easily own their works without the threat of illegal copies. However, since only a limited number of content creators are participating in the NFT market, there needs to be an influx of various content creators and a process of popularization for this market to grow and develop into the main stage. Furthermore, research on NFT has been limited, and understanding the drivers of creators choosing to participate in NFT is insufficient. Thus, this study aims to identify the factors affecting content creators participating in NFT by applying a mixed-methods approach and presenting practical implications. Using topic modeling and in-depth interviews, this study derives the positive and negative factors and suggests strategies to activate content creators' participation in the NFT market. Through this, we can guide that management implication to reduce the risks and costs of participating in NFTs is needed to encourage the participation of creators. It will also provide insight into ways to develop the NFT content market.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.5
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• pp.55-61
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• 2022

With the rapid development of information technology, Metaverse and Non-Fungible Token (hereinafter referred to as NFT) technology will not only create new supply and demand markets for digital art creators, but also for existing art writers. As interest in and trading of virtual assets and coins increases, so does the demand for digital art trading in the NFT market. This study examines the theoretical content of NFTs, blockchains, and Metaverse, and analyzes various expressions of NFT art that are currently popular. As the case study, 100 projects were selected and analyzed in the overall OpenSea ranking, which included 2D graphics, 3D graphics and motion graphics works. Then, from the perspective of creators, the graphic styles of NFT digital art are divided into 4 types: 2D graphics, 3D graphics, 2D dynamic graphics, 3D dynamic graphics, and analyzed and studied. It is hoped that in the future, this study can suggest the direction of creating graphic styles to digital art NFT creators.

• The Korean Journal of Archival Studies
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• no.73
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• pp.47-79
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• 2022

NFT is literally a 'non-fungible token', a digital file that records specific virtual assets on a blockchain. Events such as ownership of the asset and transaction history are recorded on the blockchain through the token transaction, so counterfeiting and falsification are impossible. Therefore, NFT is used as a tool that can uniquely represent a specific virtual asset. The main purpose of this paper is to examine the characteristics of NFT from a records management point of view and to find ways to use them, and focuses on digital records that have the characteristics of assets as digital works. For this purpose, we first examine the basic concept of NFT and the principle of ownership and proof of value as an asset for digital works. In addition, it was confirmed how the advantages of NFT were applied through NFT use cases in various fields, and in particular, areas related to audio-visual records such as art, music, sports, and fashion were focused on. Furthermore, by comparing the characteristics of digital records with those of NFT, factors applicable to electronic records were identified. Finally, the types of digital records that are expected to be effective in the application of NFT were identified, and the possibility of their use and discussion points for introduction in records management are presented.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.439-445
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• 2022

The purpose of this study is to analyze cases related to the jewelry industry, focusing on the social phenomenon triggered by NFT in the Web 3.0 era, and to find the useful direction in the jewelry industry. For finding the direction, I analyze the concept, definition, and characteristics of NFT. And the three characteristics, transparency and eternity and uniqueness are embedded in the strategies of the situation analyzed through the study. As a result of the study, It is important to analyze of the MZ generations, which is the main consumer group of NFT and to possess the digital agility needed in the Web 3.0 era. Through in the convergence researching between Metaverse and NFT in the future, I hope to contribute to strengthen the competitiveness of jewelry brand.

• Broadcasting and Media Magazine
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• v.27 no.3
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• pp.36-44
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• 2022

NFT의 등장으로 디지털 자산의 가치 관점이 변화하며 생태계가 빠르게 확장하고 있다. 2017년 크립토키티를 시작으로 NFT가 대중에게 알려지기 시작하였고, 이를 시작으로 게임, 디지털 예술, 엔터, 콘텐츠 산업 등에서 부각을 나타내고 있다. 2020년의 NFT 시장 규모는 약 3,936억 원으로 성장하였으며, 메타버스 시대가 가속화되면서 NFT 기반의 생태계가 빠르게 발전할 것으로 보인다. 이에 본 고에서는 아직 안정적인 법제도 환경이 마련되어 있지 않은 상황에서 NFT 거래 참여자가 안전하게 거래에 참여할 수 있도록 거래 참여자 관점에서 고려해야 할 주요 이슈 5가지를 도출하고 이에 대해 논하고자 한다.

• International Journal of Advanced Culture Technology
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• v.11 no.3
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• pp.315-320
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• 2023

Covid-19 is rapidly changing the global society. In particular, as the online connected world has become more important in recent years, new communication methods such as VR, AR, and metaverse have emerged as global trends. As social interest in technologies such as metaverse, blockchain, and NFT continues to grow, this study aims to understand the concept of NFT, which is being illuminated as a global trend keyword, and to examine the current status of the global fashion industry. As a result of examining NFT application cases of fashion brands that have grown rapidly since Covid-19, the use of NFT in the global fashion industry can be largely classified into three categories - Collection and Investment Type, Game Type NFT, Marketing and Event Type NFT. Based on this, We expect that this study will be used as basic data to actively utilize NFT, which is still in its infancy, to prepare a plan to revitalize the domestic fashion industry.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.4
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• pp.93-104
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• 2022

Recently, NFT, which is growing at a rapid pace, is gradually entering our lives. NFT is an acronym for Non-Fungible Token, a technology that allows you to claim ownership of digital data. As ownership of digital data takes over, it is showing characteristics as an investment value along with the characteristics of new technology, and it is expected to develop further in the future. In this study, we tried to analyze the intentions of users who own NFTs to purchase. Factors that can influence purchase intentions were selected and a research model was established using personal characteristics, NFT characteristics, and social characteristics. As a result of conducting an empirical study, it was found that individual innovativeness, profitability and reliability of NFT, and FOMO factors significantly influence purchase intention.

• Trans-
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• v.13
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• pp.1-16
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• 2022

Recently, the method of contacting and purchasing NFT art has been popularly evolving, and various prospects and predictions for NFT art have emerged. The discussion of NFT art is mainly a hot topic in terms of market size, profit, and sustainability. As the transition to digital accelerated after COVID-19, almost all genres of culture and arts faced a forced transition with the topic of combining digital and technology, but in terms of profitability, it was generally difficult to guarantee positive continuity. On the other hand, the combination of art and blockchain, and the new distribution method called NFT, attracted a lot of attention by causing fundamental changes that lead to technological transformation, continuity through profit creation, and even genre expansion of visual art. The discourse on NFT and the art market is a recent phenomenon and is being discussed focusing on statistics and numerical reports through data from newspapers and art-related research institutes rather than academic analysis or research. However, discussions related to NFT art should be considered in various aspects, such as the incorporation of technology and art, changes in distribution methods, and changes in creative methods according to media changes, not just short stories of phenomena such as high prices and winning bids. In this paper, we would like to examine the impact of changes in creators and distribution methods.