Journal of Korea Society of Industrial Information Systems (한국산업정보학회논문지)

Korea Society of Industrial Information Systems (한국산업정보학회)
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An Empirical Study on Factors Affecting NFT Purchase Intention

NFT 구매의도에 영향을 미치는 요인에 관한 실증적 연구

  • 이상훈 (대구대학교 컴퓨터정보공학부) ;
  • 김수연 (대구대학교 컴퓨터정보공학부)
  • Received : 2022.08.02
  • Accepted : 2022.08.17
  • Published : 2022.08.30
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Abstract

Recently, NFT, which is growing at a rapid pace, is gradually entering our lives. NFT is an acronym for Non-Fungible Token, a technology that allows you to claim ownership of digital data. As ownership of digital data takes over, it is showing characteristics as an investment value along with the characteristics of new technology, and it is expected to develop further in the future. In this study, we tried to analyze the intentions of users who own NFTs to purchase. Factors that can influence purchase intentions were selected and a research model was established using personal characteristics, NFT characteristics, and social characteristics. As a result of conducting an empirical study, it was found that individual innovativeness, profitability and reliability of NFT, and FOMO factors significantly influence purchase intention.

최근 빠른 속도로 성장하고 있는 NFT는 점점 우리들의 삶 속에 들어오고 있다. NFT는 대체 불가 토큰(Non-Fungible Token)의 약자로 디지털 데이터에 대하여 소유권을 주장할 수 있게 해주는 기술이다. 디지털 데이터에 소유권이 생기면서 신기술의 특성과 함께 투자가치로서의 특성을 보이고 있으며 앞으로 더 발전할 것으로 전망된다. 본 연구에서는 NFT를 보유하고 있는 사용자들이 어떠한 의도를 가지고 구매하게 되는지에 대한 분석을 수행하고자 하였다. 개인적인 특성과 NFT 자체의 특성, 사회적 특성을 활용하여 구매의도에 영향을 미칠 수 있는 요인들을 선정하고 연구모형을 수립하였다. 실증연구를 수행한 결과, 개인의 혁신성과 NFT의 수익성 및 신뢰성, 그리고 FOMO 요인이 구매의도에 유의한 영향을 주는 것으로 나타났다.

Keywords

Acknowledgement

이 논문은 2019학년도 대구대학교 학술연구비 지원에 의한 논문임.

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