• Title/Summary/Keyword: Technology Acceptance Model

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Effects of Information System Quality on the Technology Acceptance Model and User Intention (정보시스템품질이 기술수용모형과 사용자의도에 관한 연구)

  • Park, SangHyun;Lee, JeongEun
    • Journal of the Korea Industrial Information Systems Research
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    • v.26 no.5
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    • pp.21-35
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    • 2021
  • In this study, in order to find out how the quality factors of information system affected the technology acceptance model and user intention, the importance of IT security which had been recently emerged by including the security in the system, information and service is considered as the factors of information system quality. To verify how the information system quality affected the technology acceptance model and user intention, the study was conducted with expanded information system by classifying the technology acceptance model with perceived usefulness and perceived ease of use and classifying user intention with acceptance and utilization whether user had only acceptance intention or both acceptance and utilization intentions. The study results are as follows. First, the hypothesis that quality factors of information system affected the technology acceptance model significantly was partially adopted. Second, the hypothesis that the technology acceptance model affected user intention significantly was adopted.

The Effects of Shopping Value on the Usage Intention of Unmanned Fashion Stores -Application of Technology Acceptance Model- (쇼핑가치에 따른 무인패션점포 이용의도 -기술수용모형의 적용-)

  • Seo, Sangwoo
    • Journal of Fashion Business
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    • v.23 no.2
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    • pp.140-155
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    • 2019
  • The objective of this study was to verify the usage intention of unmanned fashion stores through the technology acceptance model and to verify the extended technology acceptance model including the shopping value as consumers' characteristic. An online survey, consisting of 626 consumers as participants, was conducted from March 13 to 19. Results of the study were as follows: This study used exploratory and confirmatory factor analysis. Furthermore, a covariance structure analysis using the maximum likelihood was conducted for hypothesis testing. According to the results, perceived ease of use affects perceived usefulness, which thereby affects the usage intention of unmanned fashion stores through attitude. Moreover, the analysis of the extended technology acceptance model including the shopping value as the intrinsic motivation of the consumers showed that the hedonic shopping value had a significant effect on the perceived ease of use and perceived usefulness, and perceived usefulness influenced the usage intention of unmanned fashion stores through attitude.

An Overall Review of the Research on the Complex Information Systems Technology Acceptance Model

  • Zhao, Kun
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2007.02a
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    • pp.174-180
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    • 2007
  • This paper provides an overview of the development and progress of research on information technology acceptance model, and tries to figure out the importance of this research to the development of information theories and its applications. Focused on the detailed discuss on the research on complex information systems, this paper tempts to outline directions for research on this field.

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Effect on Acceptance Intentions to Service Quality factors of Social TV : Focus on Technology Acceptance Model (소셜TV 서비스품질 요인이 수용의도에 미치는 영향 : 기술수용모형(TAM)을 중심으로)

  • Kwon, Dosoon;Hwang, Changyu;Hong, Soongeun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.11 no.3
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    • pp.201-218
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    • 2015
  • The purpose of this study is to verify a causal relationship between social tv services and intended acceptance of social tv service through the SERVQUAL five dimensions which mean generally assessment of superior user. Also I am going to analyze that how factors of intended acceptance of social tv service effect on intended acceptance through perceived usefulness and perceived ease of use based on Technology Acceptance Model which provides theoretical basis for behavior response of information technology. This study is significant that social tv combine the five dimensions of service quality that mean assessment of overall excellent or superior user and Technology Acceptance Model that provides theoretical basis for describing an behavior response of information technology.

Extending Technology Acceptance Model with Social Influence on Korean College Students' Social Commerce Context (한국 대학생의 소셜 커머스 이용행태 연구: 사회적 영향력으로 확장한 기술수용모형을 중심으로)

  • Joo, Jihyuk
    • Journal of Digital Convergence
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    • v.13 no.3
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    • pp.107-115
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    • 2015
  • The social commerce is an innovative and emerging transaction. It is the result of combination with transaction and social media technology. This study analyzes Korean college students' social commerce behavior through extending technology acceptance model(TAM) with social influence(SI). We confirmed all proposed hypotheses are significant and supported by the given data through PLS path modeling method with SmartPLS. It indicates that SI is an important factor influencing intention to use, so SI should be consider for theorists to enhance explanation and prediction of TAM and for practitioners to earn higher performances as well. Finally, based on the findings, suggestions for future studies are discussed.

The Effect of Mobile Fashion Shopping Characteristics on Consumer's Purchase Intention - Applying the Technology Acceptance Model - (모바일 패션 쇼핑 특성이 소비자의 구매의도에 미치는 영향 - 기술수용모델(Technology Acceptance Model)을 적용 -)

  • Chae, Jin Mie
    • Fashion & Textile Research Journal
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    • v.18 no.1
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    • pp.38-47
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    • 2016
  • This research analyzes the influence of mobile commerce characteristics on consumer's purchase intention using a theoretical Technology Acceptance Model (TAM) constructed on previous studies and a review of the literature to explain the effect of mobile fashion shopping characteristics on consumer's purchase intention. In constructing structural equation model, Mobile commerce characteristics variables such as 'security', 'enjoyment', and 'personalization' were selected as external variables affecting TAM. A questionnaire was distributed to consumers in their 20's-30's who had purchased fashion products using a mobile shopping channel. Statistical methods of confirmatory factor analysis, correlation, and covariance structural analysis using Amos 19.0 package were employed for the analysis of 453 effective data responses. The results were as follows. First, extended TAM was shown be the appropriate model to explain the influence of mobile commerce characteristics on consumer's purchase intention in mobile fashion shopping. Second, 'security' had a significant positive influence on perceived usefulness (PU), however it affected perceived ease of use (PEOU) negatively. Third, 'enjoyment' had a significant influence only on PEOU, while 'personalization' was found to affect both PEOU and PU significantly. Fourth, PEOU affected PU significantly. Finally, both PEOU and PU had a significant influence on consumer's purchase intention.

Moderating effects of charging on an expanded technology acceptance model in mobile service (모바일 서비스에서 확장된 기술수용모형을 활용한 유·무료의 조절효과 분석)

  • Kim, Jinmin;Kim, Jaeyoung
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.14 no.4
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    • pp.229-239
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    • 2018
  • In this paper, we propose a strategy of charging by analyzing the difference of path coefficient according to whether consumers are free or not, rather than presenting strategies for charging. Mobile devices have become so popular that they are called necessities. Companies have to adapt to the mobile environment and respond to the situation, and have to expand market opportunities strategically. In this study, we extend the technology acceptance model to analyze the incentives of consumers' behavior by analyzing the difference in the effect consumers perceive as a moderating variable, whether paid or free. Efforts to maximize company's inherent profit continue, and in particular, charging is a strategy that all companies should pursue in the mobile environments. It is necessary to grasp the degree of the consumer's response to free and charge. The model of satisfaction with the continuous use and the word-of-mouth intention, which is the behavior intention, is presented by adding parameters of satisfaction to the technology acceptance model. In addition, we try to derive implications by analyzing the influence of moderating effects of whether free or not.

A Study on Effects of Service Quality and Technology Acceptance Model in China - The Moderate Effect on Reliability -

  • Lee, Eun-Ji;Moon, Jae-Young
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.3
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    • pp.97-107
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    • 2020
  • This paper shows the result of a survey about the users using Didi Chuxing in China to analyze the effect of the service quality and technology acceptance model (TAM) on customer satisfaction. There are 314 valid responsiveness out of the 414 for 9 days, which had been analyzed with SPSS and AMOS. In the analysis result, the academic implications are as follows. First, it was analyzed that the quality of service had a positive(+) effect on the technology acceptance model. Second, it was analyzed that the technology acceptance model had a positive effect on the attitude and customer satisfaction. Third, in the analysis result of the moderate effect, attitude and customer satisfaction vary partially according to whether types of reliability. The practical implications are as follows: First, it is necessary to provide service quality factors to customers. Second, It is necessary to suggest ways that customers can gain reliability. These findings also have limitations and research directions. First, the variety of samples is needed. Second, an analysis is required according to the type of vehicle use. Therefore, future research and analysis will need to be subdivided.

The Effects of Technostress from using Blockchain on the Technology Acceptance Model(TAM) (블록체인 활용에 대한 테크노스트레스가 기술수용모델(TAM)에 미치는 영향)

  • Lee, Hang;Kim, Joon-Hwan
    • Journal of Convergence for Information Technology
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    • v.9 no.8
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    • pp.27-34
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    • 2019
  • The purpose of this study is to empirically analyze the moderating effect of psychological empowerment on the relationship between technostress, the technology acceptance model, and the continuance intention of use. The results of the analyses are as follows: First, IT corporation workers' technostress had a negative effect on perceived ease of use and perceived usefulness. Second, psychological empowerment was found to regulate the relationship between technostress and the technology acceptance model. Third, the perceived ease of use of IT corporation workers had a significant positive effect on the continuance intention of use, and the perceived usefulness had a positive effect on the continuance intention of use. These findings imply that training and education should be continuously conducted to improve psychological empowerment as well as manage technostress.

A Study on the Factors Affecting the Adoption of Cloud Computing Service:Focused on the Technology Acceptance Model(TAM) and Resistance (개인사용자 중심의 클라우드서비스의 수용에 영향을 미치는 요인에 관한 연구:기술수용모형(TAM)과 저항을 중심으로)

  • Park, Yoonseo;Kim, Yongsik
    • Journal of Information Technology Services
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    • v.12 no.4
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    • pp.1-23
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    • 2013
  • This study examines whether key characteristics of cloud computing services would affect the intention of use for personalized cloud computing services. The research model was generated based on Technology Acceptance Model (TAM) with resistance variable, and verified statistically by undertaking a survey about the perception of personal users. As the results of this analysis, we could find the structural relationship among the factors affecting adoption of the cloud computing service. We found that the expectation of ubiquity as a representative function of the cloud computing service meaningfully affected the perceived ease of use and resistance, and that the relativeness with existing services also meaningfully affected the perceived ease of use, but not the resistance. In addition, the moderating effects of use experience in the path leading from the perceived ease of use and resistance to the intention of use were identified. This study will provide diverse implications for the companies providing personalized cloud computing services.