• Journal of Information Technology Applications and Management
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• v.14 no.4
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• pp.61-74
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• 2007

In this paper we consider the Digital Multimedia Broadcasting (DMB) Service that starts recently in Korea and gains popularity. DMB makes it possible to watch high quality TV programs while we are in motion. The service provider or the service researcher are interested in the factors that influence the user's choice of new service such as DMB. Understanding the factors make them create the powerful marketing strategies and develop the new service or product that is attractive for users. We therefore find the factors influencing the user's choice of DMB service, and propose a model for analyzing the relationship between the factors and the intention of buying. The model is based on the Technology Acceptance Model (TAM). We extend the TAM by adding factors including functional attributes of DMB service. We survey the significant functional attributes influencing the intention of buying by using the proposed model.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.44 no.1
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• pp.62-68
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• 2007

H.264 video compression in digital multimedia broadcasting (DMB) shows significantly high compression ratio over conventional algorithms, while its required hardware cost and power consumption are also $3{\sim}5$ times larger. Consequently, low-hardware-cost and low-power H.264 decoder SoC is essential for commercial digital multimedia broadcasting terminals. This paper describes low-power design and implementation of core blocks in H.264 decoder SoC.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2002.10a
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• pp.255-263
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• 2002

• Journal of Korea Multimedia Society
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• v.11 no.4
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• pp.481-491
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• 2008

As the T-DMB (Terrestrial Digital Multimedia Broadcasting) has been actively launched, all the service providers are focusing on finding a new business model using a variety of data services as well as video service. The middleware technology for data broadcasting service, which was presented due to such necessity, known as DMB MATE (Mobile Application Terminal Environment), provides a running environment of the applications and APIs so that the various data applications can support high-level functionalities for the interactive data service. In this paper, in order to effectively provide the data service under restricted channel environment of T-DMB, we introduce a service technology and an interactive data broadcasting system using the DMB MATE, specifically proposing a design method of T-DMB MATE receiver capable of the presented DMB MATE service. Finally, the performance of developed system is confirmed through the T-DMB data broadcasting experiment under a variety of conditions.

• Journal of Broadcast Engineering
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• v.8 no.3
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• pp.217-227
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• 2003

This paper describes an implementation of the slide-show functionality, which is one of the services that can be provided by the Digital Multimedia Broadcasting (DMB). While the existing analog radio broadcasting services provide audio only, DMB slide-show is the functionality that can deliver still images associated with the audio. For example, it can deliver the photographs of the singer, album cover images, or the lyrics of the song that correspond to the audio. There are two modes for the transmission of the slide-show. Firstly. the program-associated data (PAD) field within the DMB audio frame can be utilized and secondly, the slide-show data can be transmitted, after being multiplexed, with other service data as individual data stream separated from the audio. This paper describes PC-based implementations of a transmitter-side module that inserts slide-show data into the PAD area within audio bitstream and a receiver-side application module that plays the slide-show through decoding the PAD within the received audio bitstream and demonstrates their validity through experiments.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.51-59
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• 2009

Interactive multimedia broadcasting can serve various additional information of object in multimedia because of the commercialized data broadcasting by communication and broadcasting convergence. One of the most important factors in interactive multimedia broadcasting is User-Centric Interoperability. The higher User-Centric Interoperability, the more information of user-interest objects are served quickly by user request. This proposed method finds own area of the object in mask video and divides the area into equal parts. And then it store as a form of bitsum after clustering the area. As a result of experiment, We confirm the method is efficient to use space for storing position information of the object.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.8 no.5
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• pp.1-12
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• 2008

The multimedia streaming service in NGN architecture is not only to deliver video streaming (VoD, Broadcasting TV, etc.) but also to provide new services and service bundles, such as Triple Play (IPTV + VoIP + Internet). Among these services, Internet Protocol Television (IPTV) is becoming a convergence of communication, content, computing, as well as an integration of broadcasting and telecommunication services. In this paper, we addresses enhanced IPTV management scheme aspect of E2E from Home Network to Head End Center over NGN to support efficient service management with a full quality of service (QoS) guarantee.

• Proceedings of the KIEE Conference
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• 2007.04a
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• pp.289-291
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• 2007

The Digital Multimedia Broadcasting(DMB) system is developed to offer high quality audio-visual multimedia contents to the uses by the various portable terminals in the mobile environment. Integrated complex reception platform is required to receive multimedia broadcasting services transmitted from various transmission media. In this paper, we present the design and implementation technic for providing the both of terrestrial and satellite DMB services simultaneously using the same hardware platform. The implemented complex receiving terminal to accommodate these DMB services simultaneously need composed of it RF module. it baseband module, it complex control module and the complex de-multiplexer module. The complex control module is designed using uClinux operating system. The complex de-multiplexer, which perform the functions of the address decoder and each DMB stream de-multiplexer, is implemented. with FPGA device. The implemented platform is tested in a real environment and its performance is satisfied with required performance criteria.

• ETRI Journal
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• v.43 no.2
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• pp.313-323
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• 2021

The Joint Video Exploration Team (JVET) has studied future video coding (FVC) technologies with a potential compression capacity that significantly exceeds that of the high-efficiency video coding (HEVC) standard. The joint exploration test model (JEM), a common platform for the exploration of FVC technologies in the JVET, employs quadtree plus binary tree block partitioning, which enhances the flexibility of coding unit partitioning. Despite significant improvement in coding efficiency for chrominance achieved by separating luminance and chrominance tree structures in I slices, this approach has intrinsic drawbacks that result in the redundancy of block partitioning data. In this paper, an adaptive tree structure correlating luminance and chrominance of single and dual trees is presented. Our proposed method resulted in an average reduction of -0.24% in the Y Bjontegaard Delta rate relative to the intracoding of JEM 6.0 common test conditions.

• ETRI Journal
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• v.27 no.5
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• pp.635-638
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• 2005

Spatial audio coding (SAC) is an extremely high compact representation of encoded multi-channel audio material. This paper suggests a multi-channel audio service in the terrestrial digital multimedia broadcasting (T-DMB) system using a novel SAC tool, which is called a virtual source location information (VSLI)-based SAC tool. Intensive experiments are presented to evaluate the validity of the proposed VSLI-based SAC tool, and prototypical systems are also presented to demonstrate the reliability of the proposed multi-channel T-DMB system in real applications.