• Title/Summary/Keyword: Multi-Market

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A Comparative study on difference in life satisfaction and user behavior of N-screen Service (N스크린 서비스의 이용행태와 삶의 만족도 비교연구)

  • Chang, Hyung-Jun;Kim, Dong-Woo;Kim, Kwang-Ho
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.59-68
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    • 2015
  • This study compared and analyzed the connection use, using behaviors and life satisfaction of paid users and free users in accordance with the business models of convergence N-screen service providers. It also analyzed factors that influence users' satisfaction at a personal life level, a relationship-based life level and a group-based life level. The study result showed the different connection use levels of broadcast contents by paid and free users of the N-screen service have a statistically significant meaning. The result also showed the personal satisfaction level of paid users is higher than that of free users. It also turned out that factors that influence life satisfaction differ according to whether or not the users paid for the service. Also, academic background and content consumption expenses affected life satisfaction level of free users while connection use of broadcast contents affected the one of paid users. This study provided an insight on the current domestic N-screen market situation and suggested business strategies which could help find business models.

Analysis on the Factors Affecting Housing Tenure of Single-Person Households of Young Generation Employing the Multinomial Logit Model (다항 로짓모형을 이용한 청년 1인가구의 주거 점유형태 영향요인 분석)

  • Lee, Mu-Seon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.6
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    • pp.469-481
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    • 2016
  • The number of single households in Korea has been sharply increasing due to dissolution of the family community and changes in housing culture. Therefore, there is a need to develop a plan for diagnosis of changes in the housing market in response to a rapid increase of single household to suggest a proper direction of housing policy. This study was conducted to clarify the factors influencing housing occupancy type targeting a single adult household. To accomplish this, a cross-sectional analysis was conducted using the multi-nominal logit model and the Korea Welfare Panel's 9th survey materials. Occupants of ingle households in their 20s and 30s were found to be much poorer than those in their 40s, or older. Additionally, single household in their 20s and 30s, the characteristic of a household having an influence on the choice of housing occupancy type showed a result in a different direction even from the same household characteristic of those in their 40s, or older. Finally, the characteristics of occupants of single households in their 20s and 30s showed room for improvement through public support. Overall, the results of this study implied the need to inquire into the government's periodic support in more diverse ways.

A Study on Negotiation Decision Functions for Software Agents (소프트웨어 에이전트를 위한 협상 결정함수에 관한 연구)

  • 김중한
    • Journal of Korea Society of Industrial Information Systems
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    • v.8 no.3
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    • pp.76-84
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    • 2003
  • Software agents reduce human involvement to a certain extent by automating routine tasks. However, most of agents have assisted with only a few steps in the multi-steps process of electronic transactions. In order to help users with the important steps in the electronic transactions, software agents need to persuade other parties to act in particular ways. While negotiations have many shapes and forms, this paper focuses on a particular class of negotiation, that is competitive business environment based negotiation. For negotiation with other parties in this contort, it is necessary for autonomous agents to consider environmental variables-the number of competitors, the number of negotiation parties, the maximum time by which they must finish their jobs, and user's preferences. Previous negotiation decision functions for the automated negotiation have used only time or the static numbs of negotiating parties as negotiation criteria, although competitive business environment should include potential competitors who can snatch negotiation parties away. This paper attempts to evaluate the performance of a negotiation decision function that considers the potential competitors in competitive market environment as well as that of a negotiation decision function that does not. For this evaluation, this study adopts the electronic marketplace as an application domain because many buyers and sellers compete for limited resources in the marketplace.

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Study on the Switching behavior of Customers of Local Monopolistic Department Store (지방 독점 백화점 고객들의 전환행동에 관한 연구)

  • Kang, Hee-Suk
    • Journal of Global Scholars of Marketing Science
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    • v.12
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    • pp.29-57
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    • 2003
  • Customers of local monopolistic department store can switch their store more easily than ever due to the rapidly changing environment in distribution system represented by multi-store-strategy of large department stores, increase in discount store and growing non-store retailing system. Consequently, local department stores which enjoyed their business with little competition are forced to study and understand the customer switching behavior. This work is intended to understand the switching behavior characteristics of monopolistic local clepartrrent store users. For the end, previous researches are reviewed firstly, then characteristics of store-switching behavior of custorrers amid rapidly changing distribution environment are studied in view of the relations of dissatisfaction factor, switching barrier, switch intention and custorrer characteristics such as shopping orientation, variety-seeking behavior, degree of openess to competition and sociodemographics. Study shows that; 1) dissatisfaction factor is related to customer characteristics (shopping orientation and degree of openess to competition), 2) switching barrier recognition is related to customer characteristics (degree of openess to competition and sociodemographics) and dissatisfaction factor, 3) intention to switch to expected competitor is related to customer characteristics (shopping orientation, degree of openess to competition and sociodemographics) and switching barrier recognition. Accordingly, switch control strategy of the monopolistic local department store facing competitors' entry into market, must be made, specifically, in a way to understand customer characteristics and to make deliberate effort to reduce customer dissatisfaction.

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Causes of Cyber Sickness of VR Contents: An Experimental Study on the Viewpoint and Movement (VR 콘텐츠의 사이버 멀미 유발 요인: 시점과 움직임의 효과에 대한 실험 연구)

  • Jung, Ji-Young;Cho, Kwang-Su;Choi, Jinhae;Choi, Junho
    • The Journal of the Korea Contents Association
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    • v.17 no.4
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    • pp.200-208
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    • 2017
  • Despite a rapid market growth in VR, cyber sickness has become the most serious problem in terms of user experience. The aim of this study is to verify whether there are differences in user's perception of cyber sickness by the point-of-view and the movement in VR contents. An experimental testing of game playing with VR headset was conducted on the effects of two conditions: first-person and third-person views in the point-of-view condition, and yaw - pitch rotations in the head movement condition. The results showed that cyber sickness worsened in the first-person point-of-view and in the yaw rotation movement. Point-of-view and movement had main effects on the cyber sickness, but an interaction effect between point-of-view and movement was not found. Based on the findings, along with reducing VR sickness, we proposed practical implications for VR contents planning for building balanced VR user experience. Positive VR experience can be reinforced through visual design, multi-modal interface design, and experience marketing for the optimal level of contents immersion. A future research was suggested on the roll rotation for diverse content genre development.

A Study on the Characteristic Elements of the Modern Bookstore Space in the Concept of "Third Space" - Focused on Cases from 2010 Onwards - (제3의 공간 개념으로서의 현대서점 공간특성요소에 관한 연구 - 2010년 이후의 사례를 중심으로 -)

  • Wu, Li;Hong, Kwan-Seon
    • The Journal of the Korea Contents Association
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    • v.20 no.8
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    • pp.499-512
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    • 2020
  • The development of the economy and network environment has a great impact on physical stores, and physical bookstores are gradually upgrading and transforming with the pace of the times. This study takes the modern bookstore under the concept of the third space as the research object. The purpose of it is to understand the needs of consumers for the space of the modern bookstores, explore the characteristics and development direction of them, which provides theoretical guidance for the follow-up development of the modern bookstore. Based on the concept of the third space and the theory of lifestyle shops and reorganizing theoretical investigation and prior research, the researcher extracts the characteristic elements of modern bookstores in line with the concept of the third space. Moreover, the research analyzes five bookstores opened in large-scale commercial facilities after 2010 as research cases. Through the analysis of the results, it shows that the modern bookstore is a multi-functional and compounded space which is gradually transformed from a single bookseller to a seller of selling lifestyle proposal. And through the analysis of big data to predict the changes in market consumption, we can find out the different needs of consumers, so as to carry out the targeted design of bookstore space and then improve the value of it. In the context of the co-development of economy and culture, the transformation of modern bookstores actually conforms to the change of consumer demand and realizes a virtuous circle.

Designing Intelligent Agent System for Purchase Decision Making in Retail Electronic Commerce (전자상거래에서의 소비자 구매의사결정을 지원하는 지능형 에이전트 시스템의 설계)

  • Chu Seok Chin;Hong June S.
    • Journal of Intelligence and Information Systems
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    • v.10 no.2
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    • pp.147-163
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    • 2004
  • For the purchase of a cheaper product on the Internet, many customers have been trying to search online shopping mall sites and visit comparison-pricing shops that compare prices and other criteria of the product. Others have been participating into online auction markets or group-buying markets. However, a lot of online shopping malls, auction markets, and group-buying markets provide the same product with different prices. Since these marketplaces have different price settlement mechanism, it is very difficult for the customers to determine marketplace to purchase, considering different kinds of marketplaces at the same time. To overcome such limitations, decision rules and solution procedures for purchase decision making are necessary, which can cover multiple marketplaces simultaneously. For this purpose, purchase decision making in each market must be conducted to maximize customer's utility, and conflicts with other marketplaces must be resolved. Therefore, we have developed the rules and methods that can negotiate cooperatively the purchase decision making in several marketplaces, and designed an architecture of Intelligent Buyer Agent and a message structure to support the idea.

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Research Trends of Mixed-Criticality System (중요도 혼재 시스템의 연구 동향 분석)

  • Yoon, Moonhyung;Park, Junho;Kim, Yongho;Yi, JeongHoon;Koo, BongJoo
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.125-140
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    • 2018
  • Due to rapid development of semiconductor technology, embedded systems have been developed from single-functional system to the multi-functional system. The system composed of software that has different criticality level is called Mixed-Criticality System. Currently, the project related to the Mixed-Criticality System is accelerating the efforts to seek the development direction and take technical initiatives led by EU and USA where the related industry has developed, but the movement in Korea is yet insignificant. Therefore, it is urgent to perform the research and project of various basic technologies to occupy the initiative for the related technology and market. In this paper, we analyze the trends of major project researches and developments related to the MCS. First, after defining the definition of the MCS and system model, we analyze the underlying technology constituting the MCS. In addition, we analyze the project trends of each country researching MCS and discuss the future research areas. Through this study, it is possible to grasp the research trends of the world in order to establish the research direction of the MCS and to lay the foundation for the integration into the military system.

Subsistence Mode of Small Manufacturing Enterprises at the Industrial Community in Taegu City. (대도시 주공혼재지역의 영세제조업의 존립기반: 대구시 노원동을 사례로)

  • Lee, Chul-Woo;Park, Sahng-Min
    • Journal of the Korean association of regional geographers
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    • v.6 no.1
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    • pp.29-49
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    • 2000
  • The purposes of this study are to identify the characteristics of inner-city industrial community and to analyse the subsistence mode of small manufacturing enterprises in the industrial community in Taegu Metropolitan area. The case study area, Nowon 1. 2-ga dong, is the typical inner city industrial community, adjacent to old industrial complex, which was recently transformed from semi -industrial to semi-residential zoning district. Now there are many old one story housing, newly constructed multi stories housing and many small factories of metal and machinery products. The conflicts of between residents and small business owners are not serious but latent. The subsistence mode of small manufacturing enterprises in this area is characterized as the network production system. The main attributes of this mode are local integration, horizontal subcontracting and strong industrial linkages in production processes and transactions. These transactions are mainly made by face-to-face contacts. The small business owners' local social networks are seen as series of units which are interconnected through various types of social and business relations. They exchange business information as using social networks. In addition, the majority of them join local social clubs with their local business counterpartners. Finally, the locational advantages of inner-city industrial community are production network, different industrial linkages and characteristic industrial milieu such as social solidarity, informal labor market and incubator effects. But these advantages are being challenged from the contradiction between capital and laned property and the urban gentrification policy. Accordingly, there should be positive redevelopment policy considering the subsistence mode of small business in these areas.

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Financial Feasibility Analysis for the Development of Urban Telecommunication Facility Purpose Site (도심 통신기반시설용지의 개발을 위한 재무타당성 분석에 관한 연구)

  • Park, Kyungyong;Jeong, Moonoh;Lee, Sangyoub
    • Korean Journal of Construction Engineering and Management
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    • v.16 no.5
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    • pp.31-41
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    • 2015
  • The telecommunication industry has been considered as a national fundamental infrastructure. However, due to the rapid evolution of technology and the change of industry market conditions, the telecommunication infrastructure needs no more huge space for facility and it leads its use to the mixed-use development based on private investment. This study intends to examine the financial feasibility of the development project for the optimal alternative use of telecommunication facility purpose site as a case study based on two types: contributed acceptance and multi-level designation. The NPA and IRR has been analyzed by the simulation of stochastic variables including rent price and its variation rate, vacancy rate, construction cost, capitalization rate and discount rate. The research finding indicates that the two types of development are satisfied with the financial feasibility and it is noteworthy that the rent price turns out to be the most critical factor for the project. Accordingly, it is expected that these research finding can be applied for providing the solid cases of financial feasibility analysis for the development project in limited use of telecommunication facility purpose site.