• 간호행정학회지
• /
• 제12권1호
• /
• pp.5-13
• /
• 2006

Purpose: The aim of this study was to analyze effects of internal marketing activities on nurse's motivation based on the Herzberg's two factor theory. Methods: The subjects of this study were 521 nurses who were working in the 4 general hospitals located in Seoul and Incheon area. The data were collected by self-reporting questionnaires. The data were analyzed using descriptive statistics and path analysis. Results: The mean score of nurse's perception of internal marketing was 3 point, and it was similar to previous studies results. In the motivation factors, the most satisfied factor was a responsibility. Advancement was the most unsatisfied factor. In the hygiene factors, the most satisfied factor was a technical supervision. Policy and administration were the most unsatisfied factors. Internal marketing activities affecting on nurse's motivation were different by each motivation-hygiene factors. In an aspect of motivation factors, the statistically significant internal marketing factors were paid-leave, employee welfare and communication, however, in hygiene factors, education, employee welfare and reward. Conclusion: These results will be used to develop a macro or micro internal marketing strategies to enhance nurse's motivation based on motivation factors and hygiene factors.

• 한국정보시스템학회지:정보시스템연구
• /
• 제27권2호
• /
• pp.115-134
• /
• 2018

Purpose In recent years, mobile payment service users have been rapidly increasing. Previous researchers focused on the mobile usage situation such as the elements of mobile payment service, usage pattern, and user behaviors, and the research that is approached from the viewpoint of the user is still insufficient. The aim of this study is to suggest a acceptance-resistance motivation model of choosing a mobile payment service based on the Herzbergs Two-Factor Theory by investigating users' motivation and hygiene factors. Design/methodology/approach For the purpose, literature reviews on factors of choosing a mobile payment service were conducted and classified motivation and hygiene factors. Two hypotheses were set as follows: Hypothesis I is that motivation factors have a positive impact on the choice of mobile payment service, and Hypothesis II is that hygiene factors have a negative impact on the choice of mobile payment service. To test two hypotheses, this study conducted an online questionnaire survey and a multivariate discriminant analysis. Findings The result found that mobile payment service is more likely to be replaced with mobile by improving convenience, simplicity, and ease of use that affect the acceptance motivation of mobile payment service. This result supported the Hypothesis I but not Hypothesis II and contributed to provide implications for future mobile payment service development and marketing utilization.

• 대한공업교육학회지
• /
• 제34권2호
• /
• pp.230-247
• /
• 2009

본 연구는 교사의 직무 및 그에 따른 보상과 관계된 동기-위생요인들에 대한 중 고등학교 기술 담당 교사와 타 교과 담당 교사의 만족도를 조사, 분석하여 그들의 직무동기 유발에 필요한 정보를 제공코자 했다. 광주, 전남도 내 중 고등학교 기술 담당 및 타 교과 담당 교사 216명으로부터 자료를 수집, T 검증으로 p <.05 혹은 그 이상에서 분석했다. 기술 담당 교사들의 동기요인 만족도 평균은 M = 3.85, 위생요인 만족도 평균은 M = 3.38로 동기요인에 대한 만족도가 높았다. 개별 요인별로 보면, 책무성에 대한 만족도가 가장 높았고 그 다음이 일 자체, 성취, 인간관계, 직업안정, 성장 가능성, 인정, 감독 기술 순이었으며, 이들은 모두 중도(그저 그렇다 = 3.00)를 상회하고 있었다. 직무 환경과 보수, 두 위생요인에 대해서는 중도에 가까운 불만족을 나타냈다. 이 두 요인을 개선하면 그들의 만족도는 높아질 것이다. 기술 담당 교사들은 10개의 동기 및 위생 중, 책무성(동기요인)과 인간관계(위생요인)에서 타 교과 교사들보다 더 만족하고 있었다. 그들은 교사로서의 책무성과 학교 구성원 간의 인간관계에 대해서 상대적으로 더 긍정적 이었다. 그러나 나머지 8개 요인에서는 차이가 없었다. 전체적으로 보면, 직무만족 혹은 불만족에 영향을 미치는 동기-위생요인에 대한 이들 두 교사집단 간의 만족도는 비슷하다고 판단된다. 본 연구는 광주, 전라남도 내 기술 담당 교사들과 타 교과 담당 교사들만을 대상으로 연구되었으므로 연구 결과를 전국적으로 일반화하는 데는 제한이 뒤따른다.

• 한국치위생학회지
• /
• 제24권1호
• /
• pp.35-43
• /
• 2024

Objectives: Previous research on turnover has been conducted from the organization's perspective. However, for the long-term retention of dental hygienists, it is necessary to conduct research from an individual's perspective. The purpose of this study is to examine the impact of achievement motivation on the intention to stay of dental hygienists. Methods: This study conducted an online survey targeting dental hygienists working in dental healthcare institutions, using convenience sampling from September, 2023. The analysis included 152 participants with long-term work experience and 121 participants with shorter work experience. Multiple regression analysis was conducted to identify factors influencing retention intentions (PASW Statistics ver. 23.0, p<0.05). Results: Factors influencing intention to stay for long-term dental hygienists included the number of dental hygienists and achievement motivation (responsibility, challenge, task orientation), with a significant impact (adj. R²=0.317). For shorter-term dental hygienists, achievement motivation (challenge, task orientation) demonstrated a significant impact (adj. R²=0.164). Conclusions: It was observed that intrinsic factors, particularly achievement motivation, had a significant impact on intention to stay. Consequently, exploring strategies to satisfy intrinsic motivation, such as achievement motivation, is deemed necessary.

• 지식경영연구
• /
• 제23권2호
• /
• pp.143-168
• /
• 2022

본 연구는 Herzberg의 동기-위생이론을 이용하여 모바일 안면인식결제서비스의 수용 및 저항에 미치는 영향과, 사용자의 혁신성이 동기요인과 위생요인에서 수용과 저항에 미치는 영향 또한 조사하였다. 모바일 결제서비스 이용 경험이 있는 중국의 사용자를 대상으로 설문조사를 하였으며, 통계 분석은 IBM SPSS Statistics 26과 SmartPLS 3.0을 이용하였다. 분석결과, 모바일 안면인식결제서비스의 동기요인은 수용에 정(+)의 영향을 미치고 있으며, 저항에는 유의한 결과가 나타나지 않았다. 또한 위생요인은 수용에서는 부(-)의 영향을, 저항에는 정(+)의 영향을 미치는 것으로 나타났다. 매개변수인 사용자 혁신성은 동기요인과 수용에서는 완전매개효과를, 위생요인과 저항에서는 부분매개효과가 있었다. 연구결과를 통해 발견된 동기 요인인 신속성, 편재성, 지각된 유용성, 지각된 사용용이성, 비접촉성과 위생 요인인 프라이버시 염려, 보안성, 현상유지관성, 사용장벽, 손실회피성은 모바일 안면인식결제서비스의 활성화를 위한 기초자료로 사용될 수 있을 것으로 판단한다.

• 한국의류학회지
• /
• 제38권3호
• /
• pp.355-371
• /
• 2014

The present study investigated the dimensionality of satisfaction and dissatisfaction as well as evaluated the effects of social commerce characteristics on satisfaction and dissatisfaction. The conceptual framework of the study was built on Herzberg's motivation-hygiene Theory and the Kano Model. We gathered 519 data by social commerce users through an online survey and used SPSS 20.0 for the analysis. The findings showed that satisfaction and dissatisfaction are two distinct constructs; in addition, nine characteristics of social commerce were derived from factor analysis. Among the nine factors of social commerce characteristics, diversity had a positive influence only on satisfaction and uncertainty had only a positive impact on dissatisfaction; however, price discount, product quality and transaction safety, influenced both satisfaction and dissatisfaction. There were several factors that had no significant influence on both satisfaction and dissatisfaction. The findings of the study support Herzberg's motivation-hygiene Theory and the Kano Model. The present study helps social commerce managers establish a plan to maximize factors that influence consumer satisfaction and minimize the factor influencing dissatisfaction.

• 보건의료생명과학 논문지
• /
• 제11권2호
• /
• pp.407-415
• /
• 2023

본 연구는 Herzberg의 동기-위생요인이 남자간호사의 조직몰입, 직무만족, 재직의도에 미치는 영향을 파악하기 위해 시도한 서술적 조사연구이다. 연구대상은 국내 의료기관에 재직 중인 남자간호사 117명으로, 설문지의 자기기입식 방법을 이용하여 자료를 수집하였다. 자료 분석은 SPSS WIN 18.0 프로그램을 사용하였다. 연구결과 전체 모형의 설명력은 조직몰입 39%, 직무만족 51%, 재직의도 15%로, 동기-위생요인 모두 유의한 영향을 미치는 것으로 나타났다. 따라서 Herzberg가 제시한 동기-위생 이론을 총체적으로 이해하고 분석함으로써 남자간호사가 직무에 만족하고, 조직에 몰입하여 간호업무를 지속적으로 수행할 수 있도록 하는 동기부여 전략 수립이 필요하다.

• 치위생과학회지
• /
• 제22권4호
• /
• pp.256-263
• /
• 2022

Background: The purpose of this study was to confirm the major motivation for and self-efficacy of career decisions among dental hygiene students and to analyze differences in career decision self-efficacy according to the major motivation. Methods: An online survey was conducted among 194 dental hygiene students. To investigate career decision self-efficacy, 18 questions were posed, including 5 questions on future planning, 4 questions on self-evaluation, 4 questions on job information collection, 3 questions on goal setting, and 2 questions on problem solving. The survey was conducted using a 5-point scale. Results: The motives for choosing a major were a high employment rate (68.6%), a desire to become a professional (36.1%), according to aptitude (27.8%), recommendations by others (26.3%), and according to grades (12.9%). The career decision self-efficacy of the study participants was in the order of self-evaluation factors (3.75 points), problem solving factors a (3.62 points), job information collection factors (3.59 points), future planning factors (3.46 points), goal setting factors (3.44 points) score was high. The career decision self-efficacy scores were higher when the major motivation was "because I want to become a professional" and "because I think I have an aptitude for it." Conclusion: It is necessary to give students who wish to major in dental hygiene an opportunity to consider whether they have an aptitude for it by providing information on not only major subjects but also the duties and roles of dental hygienists. In addition, it is necessary to develop a career education program to help dental hygiene students set their career goals.

• 한국치위생학회지
• /
• 제12권4호
• /
• pp.781-792
• /
• 2012

Objectives : The purpose of this study was to examine what image dental hygiene students had about a dental hygienist during clinical practice and what factors affected their image of dental hygienist. Methods : The subjects in this study were the dental hygiene students at three different colleges. After a survey was conducted, the answer sheets from 427 respondents were analyzed. Results : The dental hygiene students who had engaged in clinical practice had a higher self-esteem than those who hadn't in general(p<0.01). A statistically significantly stronger achievement motivation was found among the dental hygiene students who had engaged in clinical practice than those who hadn't(p<0.01). The dental hygiene students who had engaged in clinical practice had a statistically significantly worse image of a dental hygienist than the others who hadn't(p<0.01). Whether the self-efficacy, self-esteem and achievement motivation of the dental hygiene students had any impact on their image of a dental hygienist was analyzed in consideration of their clinical practice experience. As a result, the dental hygiene students who had engaged in clinical practice had a more positive image of a dental hygienist when they had a higher self-esteem(p<0.05) and a stronger achievement motivation(p<0.001), and those who hadn't engaged in clinical practice had a more positive image of a dental hygienist when they had a higher self-esteem(p<0.01). Conclusions : Given the above-mentioned findings, a wide variety of programs should be developed to bolster the self-esteem and achievement motivation of students and improve their image of a dental hygienist, as self-esteem and achievement motivation are the variables that exert the largest influence on one's image of a dental hygienist.

• 수산경영론집
• /
• 제43권3호
• /
• pp.59-73
• /
• 2012

This study has the purpose to examine the effects of hygiene factor(job environment factor) and motivation factor(job motivation factor) of seamen on satisfaction, turnover intention and organizational commitment. To that end, with the scope of study subjects limited to coastal waters seamen, positive analysis was done through literature study and questionnaire analysis, and focus was given to the prospect of acquiring seamen by change of outside environment. Results of analyzing the factors affecting coastal waters seamen satisfaction, turnover intention and organizational commitment were as follows. First, the factors that affect satisfaction significantly are personal relationship and willingness to participate. Second, the factor that affects turnover intention significantly is employment stability. Third, the factors that affect organizational commitment significantly are personal relationship and willingness to participate.