• Journal of Korean Academy of Nursing Administration
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• v.12 no.1
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• pp.5-13
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• 2006

Purpose: The aim of this study was to analyze effects of internal marketing activities on nurse's motivation based on the Herzberg's two factor theory. Methods: The subjects of this study were 521 nurses who were working in the 4 general hospitals located in Seoul and Incheon area. The data were collected by self-reporting questionnaires. The data were analyzed using descriptive statistics and path analysis. Results: The mean score of nurse's perception of internal marketing was 3 point, and it was similar to previous studies results. In the motivation factors, the most satisfied factor was a responsibility. Advancement was the most unsatisfied factor. In the hygiene factors, the most satisfied factor was a technical supervision. Policy and administration were the most unsatisfied factors. Internal marketing activities affecting on nurse's motivation were different by each motivation-hygiene factors. In an aspect of motivation factors, the statistically significant internal marketing factors were paid-leave, employee welfare and communication, however, in hygiene factors, education, employee welfare and reward. Conclusion: These results will be used to develop a macro or micro internal marketing strategies to enhance nurse's motivation based on motivation factors and hygiene factors.

• The Journal of Information Systems
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• v.27 no.2
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• pp.115-134
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• 2018

Purpose In recent years, mobile payment service users have been rapidly increasing. Previous researchers focused on the mobile usage situation such as the elements of mobile payment service, usage pattern, and user behaviors, and the research that is approached from the viewpoint of the user is still insufficient. The aim of this study is to suggest a acceptance-resistance motivation model of choosing a mobile payment service based on the Herzbergs Two-Factor Theory by investigating users' motivation and hygiene factors. Design/methodology/approach For the purpose, literature reviews on factors of choosing a mobile payment service were conducted and classified motivation and hygiene factors. Two hypotheses were set as follows: Hypothesis I is that motivation factors have a positive impact on the choice of mobile payment service, and Hypothesis II is that hygiene factors have a negative impact on the choice of mobile payment service. To test two hypotheses, this study conducted an online questionnaire survey and a multivariate discriminant analysis. Findings The result found that mobile payment service is more likely to be replaced with mobile by improving convenience, simplicity, and ease of use that affect the acceptance motivation of mobile payment service. This result supported the Hypothesis I but not Hypothesis II and contributed to provide implications for future mobile payment service development and marketing utilization.

• 대한공업교육학회지
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• v.34 no.2
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• pp.230-247
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• 2009

This study was performed to investigate and analyze technology teachers' and other subject teachers' satisfactions with motivation-hygiene factors in order to provide informations for their job motivation at secondary schools. The data were collected from 216 technology teachers and other subject teachers in Gwangju City and Chon-nam Province and analyzed and tested at p<.05 or more by employing t-test through SPSS program. The average satisfaction levels of the teachers were M = 3.85 with compounded motivation factors and M = 3.38 with compounded hygiene factors. The former is higher the latter. In the satisfaction levels of individual factors responsibility was first, work itself second, achievement third, and human relation, job safety, growth opportunity, recognition, supervision skill subsequently went down. The satisfaction levels of these factors were higher than neutral(M = 3.00). On the other hand, the satisfaction levels of work environment and payment were a little lower than neutral. Technology teachers were more satisfied than other subject teachers with responsibility and human relation factors among 10 motivation and hygiene factors. They had more positive perception than the others with these two. Generally, these teachers groups presented almost the equal satisfaction level with motivation and hygiene factors. The data were collected from technology teachers and other subject teachers in Gwangju City and Chon-nam Province and thus these might not be applicable to teachers in other cities and provinces.

• Journal of Korean society of Dental Hygiene
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• v.24 no.1
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• pp.35-43
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• 2024

Objectives: Previous research on turnover has been conducted from the organization's perspective. However, for the long-term retention of dental hygienists, it is necessary to conduct research from an individual's perspective. The purpose of this study is to examine the impact of achievement motivation on the intention to stay of dental hygienists. Methods: This study conducted an online survey targeting dental hygienists working in dental healthcare institutions, using convenience sampling from September, 2023. The analysis included 152 participants with long-term work experience and 121 participants with shorter work experience. Multiple regression analysis was conducted to identify factors influencing retention intentions (PASW Statistics ver. 23.0, p<0.05). Results: Factors influencing intention to stay for long-term dental hygienists included the number of dental hygienists and achievement motivation (responsibility, challenge, task orientation), with a significant impact (adj. R²=0.317). For shorter-term dental hygienists, achievement motivation (challenge, task orientation) demonstrated a significant impact (adj. R²=0.164). Conclusions: It was observed that intrinsic factors, particularly achievement motivation, had a significant impact on intention to stay. Consequently, exploring strategies to satisfy intrinsic motivation, such as achievement motivation, is deemed necessary.

• Knowledge Management Research
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• v.23 no.2
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• pp.143-168
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• 2022

Using Herzberg's motive hygiene theory, this study also investigated the influence of motivation factors and hygiene factors on acceptance and resistance of mobile facial recognition payment services, and the influence of consumer innovation as a parameter on acceptance and resistance from motivation factors and hygiene factors. A survey was conducted on Chinese users who had experience using mobile payment services. IBM SPSS Statistics 26 and SmartPLS 3.0 were used for statistical analysis. As a result of the analysis, the motivating factors of mobile facial recognition payment services have a positive (+) impact on acceptance, and there were no significant results on resistance. In addition, hygiene factors have been shown to have negative (-) effects on acceptance and positive (+) effects on resistance. Consumer innovation, which is a parameter in relation to motivation factors and acceptance and resistance, had a partial mediation effect, and a partial mediation effect was also seen in the relationship between hygiene factors and resistance, but no mediation effect was found in the relationship between hygiene factors and acceptance. The motivating factors found through research results such as rapidity, ubiquity, perceived usability, perceived ease of use, privacy concerns, security, status quo inertia, use barriers, and loss avoidance, which are factors of non-contact and hygiene, can be used as basic data for activating mobile facial recognition payment services.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.3
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• pp.355-371
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• 2014

The present study investigated the dimensionality of satisfaction and dissatisfaction as well as evaluated the effects of social commerce characteristics on satisfaction and dissatisfaction. The conceptual framework of the study was built on Herzberg's motivation-hygiene Theory and the Kano Model. We gathered 519 data by social commerce users through an online survey and used SPSS 20.0 for the analysis. The findings showed that satisfaction and dissatisfaction are two distinct constructs; in addition, nine characteristics of social commerce were derived from factor analysis. Among the nine factors of social commerce characteristics, diversity had a positive influence only on satisfaction and uncertainty had only a positive impact on dissatisfaction; however, price discount, product quality and transaction safety, influenced both satisfaction and dissatisfaction. There were several factors that had no significant influence on both satisfaction and dissatisfaction. The findings of the study support Herzberg's motivation-hygiene Theory and the Kano Model. The present study helps social commerce managers establish a plan to maximize factors that influence consumer satisfaction and minimize the factor influencing dissatisfaction.

• Journal of the Health Care and Life Science
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• v.11 no.2
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• pp.407-415
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• 2023

This study is a descriptive survey research attempted to determine the effect of Herzberg's motivation-hygiene factors on male nurses' organizational commitment, job satisfaction, and intention to stay. The participants were 117 male nurses. Data were collected by a survey using self-administrated questionnaire. Collected data were analyzed using SPSS WIN 18.0 software. As a result of the study, both motivation-hygiene factors were found to have a significant impact on male nurses' organizational commitment, job satisfaction, and intention to stay, which the explanatory power of the overall model was 39%, 51%, 15% each. Therefore, a motivational strategy by understanding motivation-hygiene theory proposed by Herzberg is needed to allow male nurses to be satisfied with their jobs and continue to work by committing to their organization.

• Journal of dental hygiene science
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• v.22 no.4
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• pp.256-263
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• 2022

Background: The purpose of this study was to confirm the major motivation for and self-efficacy of career decisions among dental hygiene students and to analyze differences in career decision self-efficacy according to the major motivation. Methods: An online survey was conducted among 194 dental hygiene students. To investigate career decision self-efficacy, 18 questions were posed, including 5 questions on future planning, 4 questions on self-evaluation, 4 questions on job information collection, 3 questions on goal setting, and 2 questions on problem solving. The survey was conducted using a 5-point scale. Results: The motives for choosing a major were a high employment rate (68.6%), a desire to become a professional (36.1%), according to aptitude (27.8%), recommendations by others (26.3%), and according to grades (12.9%). The career decision self-efficacy of the study participants was in the order of self-evaluation factors (3.75 points), problem solving factors a (3.62 points), job information collection factors (3.59 points), future planning factors (3.46 points), goal setting factors (3.44 points) score was high. The career decision self-efficacy scores were higher when the major motivation was "because I want to become a professional" and "because I think I have an aptitude for it." Conclusion: It is necessary to give students who wish to major in dental hygiene an opportunity to consider whether they have an aptitude for it by providing information on not only major subjects but also the duties and roles of dental hygienists. In addition, it is necessary to develop a career education program to help dental hygiene students set their career goals.

• Journal of Korean society of Dental Hygiene
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• v.12 no.4
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• pp.781-792
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• 2012

Objectives : The purpose of this study was to examine what image dental hygiene students had about a dental hygienist during clinical practice and what factors affected their image of dental hygienist. Methods : The subjects in this study were the dental hygiene students at three different colleges. After a survey was conducted, the answer sheets from 427 respondents were analyzed. Results : The dental hygiene students who had engaged in clinical practice had a higher self-esteem than those who hadn't in general(p<0.01). A statistically significantly stronger achievement motivation was found among the dental hygiene students who had engaged in clinical practice than those who hadn't(p<0.01). The dental hygiene students who had engaged in clinical practice had a statistically significantly worse image of a dental hygienist than the others who hadn't(p<0.01). Whether the self-efficacy, self-esteem and achievement motivation of the dental hygiene students had any impact on their image of a dental hygienist was analyzed in consideration of their clinical practice experience. As a result, the dental hygiene students who had engaged in clinical practice had a more positive image of a dental hygienist when they had a higher self-esteem(p<0.05) and a stronger achievement motivation(p<0.001), and those who hadn't engaged in clinical practice had a more positive image of a dental hygienist when they had a higher self-esteem(p<0.01). Conclusions : Given the above-mentioned findings, a wide variety of programs should be developed to bolster the self-esteem and achievement motivation of students and improve their image of a dental hygienist, as self-esteem and achievement motivation are the variables that exert the largest influence on one's image of a dental hygienist.

• The Journal of Fisheries Business Administration
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• v.43 no.3
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• pp.59-73
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• 2012

This study has the purpose to examine the effects of hygiene factor(job environment factor) and motivation factor(job motivation factor) of seamen on satisfaction, turnover intention and organizational commitment. To that end, with the scope of study subjects limited to coastal waters seamen, positive analysis was done through literature study and questionnaire analysis, and focus was given to the prospect of acquiring seamen by change of outside environment. Results of analyzing the factors affecting coastal waters seamen satisfaction, turnover intention and organizational commitment were as follows. First, the factors that affect satisfaction significantly are personal relationship and willingness to participate. Second, the factor that affects turnover intention significantly is employment stability. Third, the factors that affect organizational commitment significantly are personal relationship and willingness to participate.