• Title/Summary/Keyword: Motivation Process

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Consumer Locus of Control as a Moderator of the Relationship between Mood and Consumers' Likelihood to Purchase

  • Septianto, Felix;Huang, Minghao;Jeong, Jaeseok
    • Asia Marketing Journal
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    • v.16 no.2
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    • pp.59-75
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    • 2014
  • Although previous works have established that mood can considerably influence consumer behavior (Vohs et al. 2007), they provided inconsistent results (Cohen et al. 2008). In particular, previous works only examined the willingness of consumers to regulate their mood and implicitly assumed that consumers have the control to regulate their mood states. Thus, this research intends to fill the current gap in the extant literatures by investigating whether consumer locus of control (CLOC) can act as a moderator for mood effects on consumers' likelihood to purchase. In an experiment, participants' CLOC was initially measured. Afterwards, they watched different video clips to induce different mood states. Finally, participants rated their likelihood to purchase after seeing an advertisement. The results suggest that, in the positive mood, CLOC tendencies do not impact consumers' likelihood to purchase. However, in the negative mood, internal CLOC consumers show a higher likelihood to purchase than external CLOC consumers. This phenomenon occurs because consumers with high internal CLOC tendencies have the motivation to regulate their negative mood. These findings extend the extant literatures in four aspects. First, this paper shows that the CLOC tendencies could influence consumers' motivation to regulate their negative mood. Second, this research examines the moderating effect of CLOC in the relationship between mood and consumers' likelihood to purchase. Third, the results add further evidence regarding the role of negative mood in the self-regulation process. Finally, this research also shows that mood can unconsciously influence consumer behavior. This paper provides two managerial implications. First, marketers should consider the mood states and consumers' control tendencies in creating advertisements. Second, firms in retail or service business should aim to evoke a positive mood on consumers so that their CLOC tendencies would not influence their behaviors.

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The Effects of Applying Instruction Using High School Students' Self-Generated Analogies for Concepts in Genetics (유전 관련 개념에 대한 고등학생들의 비유 만들기 수업의 적용 효과)

  • Kim, Dong-Ryeul
    • Journal of The Korean Association For Science Education
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    • v.28 no.5
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    • pp.424-437
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    • 2008
  • In this study, we collected teachers' opinions with regard to the effects of the instruction using analogy generation, the disadvantages of the instruction, the problem-solving methods of the instruction, and the teacher's role in it, and accordingly tried to investigate its effectiveness with the analysis of students' academic achievements and motivation, and through the student's interview, after applying the activities of creating generated analogies, finding the difference between the objects and comparisons, and presenting new-known genetics concepts as the students themselves generated analogies. As a result of a teachers' workshop on instruction using analogy development, it was expected to have a positive effect on students' understanding of scientific concepts in genetics, which were found to be difficult for students to understand in learning biology. Students found analogy examples for concepts in genetics in daily life, compared their analogs to those of peers, and examined inconsistencies between targets and analogs through the process of discussion, which finally led to their correct perception of scientific concepts in genetics. In addition, instruction using student-generated analogies proved to have a more positive effect on improving academic achievement and motivating learning, compared with traditional expository instruction.

The Critical Success Factors Influencing the Use of Mobile Learning and its Perceived Impacts in Students' Education: A Systematic Literature Review

  • Abdulaziz Alanazi;Nur Fazidah Binti Elias;Hazura Binti Mohamed;Noraidah Sahari
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.18 no.3
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    • pp.610-632
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    • 2024
  • Mobile Learning (M-learning) adoption and success in supporting students' learning engagement mainly depend on many factors. Therefore, this study systematically reviews the literature, synthesizes and analyzes the predictors of M-learning adoption, and uses success for students' learning engagement. Literature from 2016 to 2023 in various databases is covered in this study. Based on the review's findings, the factors that influence students' learning engagement when it comes to M-learning usage and adoption, can be divided into technical, pedagogical, and social factors. More specifically, technical factors include mobile devices availability and quality, connectivity to the internet, and user-friendly interfaces, pedagogical factors include effective instructional design, teaching methods, and assessment strategies, and social factors include motivation of students, social interaction and perceived enjoyment - all these factors have a significant impact on the M-learning adoption and use success. The findings of the review also indicated that M-learning has a key role in enhancing the learning engagement of students through different ways, like increasing their motivation, attention, and participation in their process of learning, paving the way for interaction and building relationships opportunities with peers and instructors, which in turn, can lead to strengthening the learning environment. The implications of these findings extend beyond immediate educational contexts, offering vital insights for future educational technology strategies and policy decisions, particularly in addressing global educational challenges and embracing technological advancements in learning.

A Study on the Effect of Reading Education Program on Self-Esteem and Reading Attitude: the Case of M High School Students (독서교육프로그램의 자아존중감 및 독서태도에 대한 영향 - M고등학교 학생을 대상으로 -)

  • Kang, Sun-Sook;Oh, Eui-Kyung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.27 no.3
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    • pp.235-253
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    • 2016
  • The purpose of this study is to investigate the effect of reading education program for high school on students' self-esteem and reading attitude and satisfaction of students through the whole reading education process. The program that consists of 10 classes was developed and reading education was conducted. Through analysis of pre-post variance in self-esteem and reading attitude, effects of reading education has been proved. Also, satisfaction as evaluation about the whole reading education process was surveyed. As a result, it was found that reading education that uses program based on board game affects high school students' self-esteem and reading attitude, enhances reading attitude and promotes reading motivation.

Concept Analysis of Caring (돌봄의 개념분석)

  • 이병숙
    • Journal of Korean Academy of Nursing
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    • v.26 no.2
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    • pp.337-344
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    • 1996
  • Caring is being rediscovered as a central and unifying concept of the nursing. Traditionally, nursing profession has emphasized spirit and activities of caring. But there is little efforts to study the caring phenomena scientifically and systematically in nursing, and then the concept of caring is still remained unclear and ambiguous. Changes of social, and health care environment are threatening the philosophy and practice of caring, so it is urgent to identify caring more scientifically and to rediscover the nature of nursing discipline. Knowledge of the caring is essential component for the development of nursing as a science and a profession. The first thing to study a concept is thought to be the analysis of the concept. So in this study, concept analysis of caring was performed to clarify the concept of caring as a basis for the study of caring afterward. The approach used for the concept analysis of caring was the approach presented by Walker and Avant. The defining(or critical) attributes of caring identified in this study were (1) a series of activities for helping others, (2) concern and devotion. (3) interpersonal relationship, and (4) scientific and systematic process. The identified antecedents of caring were (1) awareness of other's needs for help, and (2) moral and cognitive motivation for helping others. The identified consequences of caring were (1) healing, (2) satisfaction, and (3) growth. And the consequences of caring were revealed to both of the care giver and the care receiver. The empirical referents of caring could be the behaviors of interpersonal relationship through scientific and systematic process with concern and devotion for others.

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A Study on the Contents and Consumers' Recognition of Clothing Product Evaluation Statements in the Internet Apparel Shopping Mall (인터넷 쇼핑몰의 의류 상품평 내용과 소비자 인식에 관한 연구)

  • Choi Eun-Young
    • The Research Journal of the Costume Culture
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    • v.12 no.6 s.53
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    • pp.984-998
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    • 2004
  • The purpose of this study was to analyze contents of clothing product evaluation statements in the internet shopping mall and to discover consumers' recognition and evaluation of it. The data were collected from 151 consumers' statements in the four internet apparel shopping malls and a questionnaire was developed to measure consumers' recognition of clothing product evaluation statements. The questionnaire was administrated 272 consumers over 18 years old. The results of this study were as follows; First, The contents of clothing product evaluation statements in the internet shopping blog, were divided into three categories which were product, service and consumer buying decision process. Product category include evaluation of clothing product, description of difference between real product and product on the screen, and advice of uses. Service category include quickness and kindness in delivery, store preference for good service. For consumer buying decision process, motivation of purchasing, perceived risk, expression of satisfaction from good buying and canvassing for purchasing were included. Second, consumer recognized that clothing product evaluation statements has function of furnishing information, confirmation of purchasing decision, risk reduction of internet shopping, and interesting entertainment. Consumers also were dependent on product evaluation statements for making purchasing decision. And it was trusted by consumers. This recognition & evaluation were correlated with consumer's clothing product knowledge, involvement, risk perception of internet shopping, experiences of internet shopping. Managerial implications are provided for internet shopping mall.

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The Recovery Experience of Young Adults and Middle Aged Stroke Patients (청장년층 뇌졸중환자의 회복 경험)

  • Ha, Ju-Young;Park, Hyung-Suk;Lee, Sang-Ju;Jeon, Jeong-Hae;Jo, Ho-Yoon;Jee, Young-Ju
    • Korean Journal of Adult Nursing
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    • v.22 no.3
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    • pp.342-351
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    • 2010
  • Purpose: The purpose of this study was to determine an increase in the number of younger and middle-aged people who have a stroke and the differences in their recovery experience compared with older people. Methods: The research question for this study was "What is the recovery experience of young adults and middle-aged people who suffer a stroke?". In order to answer the question, the grounded theory method was utilized. The data was collected through individual in-depth interviews of six participants, their age ranged from 36 to 45 years old. Results: After comparative analysis, the core category was "standing up for oneself with limit". The experience process were categorized into four stages: 'Facing Reality stage', 'Motivation stage', 'Desire Recovery stage', 'Self-Overcoming stage'. Conclusion: Most of the research for the recovery process was prognostic in nature and the results. This study was demonstrated certain indicators which can be useful in further research.

Evaluation of Reliability of Large Hybrid Curvic Gear Using Thermography (서모그래피 기법을 적용한 하이브리드 대형 커빅기어 신뢰성 평가)

  • Lee, Gyung-Il;Kim, Jae-Yeol
    • Journal of the Korean Society of Manufacturing Process Engineers
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    • v.16 no.3
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    • pp.146-152
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    • 2017
  • Stabilizing the operation of dual fuel diesel engines is very important. The shipbuilding industry is rapidly growing, but gear components requiring reliability are still imported from other countries. The reasoning for this is three-fold. Firstly, it is compulsory that all ships must use devices that meet the performance standards specified in the Safety of Life at Sea (SOLAS) and the convention of MARine POLlution (MAPOL) to prevent pollution caused by ships. Secondly, most ships must comply with the ship classifications specified by ship owners. Therefore, it is specified that key engine gear components must be inspected and authorized for the quality and performance specified by the Ship Register Authority. Thirdly, it is essential that devices (engine gear) for human safety in ships comply with quality standards specified in the regulations and rules by the government. The Ship Register Authority's strict quality standards and approval requirements contribute to the reduction of motivation towards new investment and technology development by device component manufacturers. Therefore, this study aims to develop a method for using infrared thermography to examine gear reliability in order to ensure gear component reliability and national competitiveness in the global market.

Effective shared process and application of knowledge management (KM) in interior design service industry

  • Choi, Seung-Pok
    • International Journal of Contents
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    • v.6 no.3
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    • pp.65-70
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    • 2010
  • This paper addresses the importance of knowledge management (KM) and the relationship of that theory when applied to improving interior design organizational performance in four areas: people, processes, design products, and organizational performance. Included is the way knowledge theory manifests in three different professional settings: coaching and training, designing, and service settings. Knowledge management, although well established in interior design services, requires effort in coaching and training as motivation is a critical variable. Whereas, strategies for knowledge management vary from industry to industry given diversity in situational variables, knowledge in each professional setting can be significantly aided by capturing and storing empirical, tacit, and explicit information, providing real-time electronic storage and retrieval of information [5] and consistent with transformational theory, through opening communication channels across the full range of the organization, inspiring and motivating individuals, and aligning all members of the organization toward a common vision [8]. Professional settings discussed in this paper are:(a)an learning organization enumerated in KM; (b)designing factors for managing knowledge theory themes; and (c)service, effective, efficient, and innovative KM application that is relevant to the process of developing effective KM for interior design service organizations. Folded within each will be a discussion on KM's impacts on visions, strategies, costs, and organizational performance. It has reiterated the impact of KM on one level might lead to synergistic impacts on another. Thus, KM has the potential to produce several interconnected impacts on people, design products, processes, and organizations.

A Study on the Korean Standard -Quality Excellence Index(KS-QEI) (KS제품 품질우수성지수(KS-QEI)에 관한 연구)

  • Yoo, Choon-Burn;Kim, Jun-Ho;Kim, Tai-Kyoo
    • Journal of Korean Society for Quality Management
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    • v.34 no.4
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    • pp.1-12
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    • 2006
  • The 'KS-QEI' is the quality evaluation model developed both by Korean Standard Association(KSA) and this research team, reflecting the characteristic of KS products' quality and the customers' demand factors. KS-QEI is a general index measuring and announcing KS products' quality excellency through the evaluation of its real user including customers and specialists. This index aimed to evaluate and announce the quality level of KS product annually which was the motivation of products' quality improvement to enterprises and guaranteed the products' reliability to customers. Ultimately, by competing in good faith among domestic enterprises and preparing foundation of continuous research and investment inducement, it was expected to improve the Korean industry's competitive power. This study was intended to develop improved KS-QEI by analysing 2006 research result, to which it had applied ameliorated and enlarged index in 2005. Especially, it established the weight by Analytic Hierarchy Process(AHP), which led to estimate weight mathematically by comparing and evaluating the importance and difficulty by its index. And this paper analyzed the research result by using multi-variate statistical methods.