• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.2
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• pp.89-100
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• 2012

The purpose of this research is to compare the body proportion of the Mongolian and Korean men and women in their 20' s by comparing the characteristics of the body type that uses the body indexes, in order to provide the base data for the increased fit of the apparels. The results are as follows. 1) Histogram of the Rohrer' s Index for the Mongolian men and women in their 20s was examined. the Mongolian men, normal body type took up 48.0% while small body type comprised 50.0% and obese body type comprised 2.0%. the Mongolian women, normal body type comprised 61.5%, small body type comprised 22.1% and obese body type comprised 16.4%. 2) The body proportion of Korean men has 1:1.62 with upper body and low body part on a waist basis, and Mongolian men has 1:1.65. Thus Mongolian men has longer pan of lower body than Korean men. 3) Mongolian women has longer part of lower body and has higher rates of hip height, crotch height, knee height than Korean women. Mongolian women has high rate of hip line and calf length. 4) As a result comparison using the body index of Mongolian and Korean women (bust thickness/ bust width, waist thickness / waist width, hip thickness / hip width, when regarding the height as 100 ), it was found that Mongolian women are flatter than korean women.

• Fashion & Textile Research Journal
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• v.7 no.2
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• pp.203-210
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• 2005

The purpose of this study is to classify the body types based on the side view. The subjects are 404 Korean and Mongolian women within the 18 to 24 age group. From the results of comparing 28 items of indirect photometric measurements, 15 items were shown to have significant differences. Mongolian women were larger in values for 13 items than were Korean women except two items, which are back projecting point height and abdominal projecting point height. The silhouette of Korean women's front body looks completely different from Mongolian women's. Especially, Mongolian women's fore-breast part is much thicker than that of Korean women. The result of analysing the indirect photometric measurement of 4 types which were previously classified by the direct measurements and index values is as follows; Type 1 is normal type, type 2 is lordosis type, type 3 is swayback type, and finally type 4 is flatback type. The groups of each of the 4 types are further divided into Korean and Mongolian women. Judging from their body types based on the side view, it seems clear that significant differences exist between Korean and Mongolian women's side body shapes in the thickness of their breast part.

• Fashion & Textile Research Journal
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• v.6 no.5
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• pp.625-633
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• 2004

A comparison between the body types of Korean and Mongolian women was made and analyzed to provide a foundation for securing the Mongolian fashion market. 404 adults within the 18 to 24 age group were studied. From the results of comparing 27 items of direct anthropometric measurements, 15 items were shown to have significant differences. Mongolian women were larger in values for 13 items than were Korean women except two items, which are back waist length and arm length. From the results of comparing 25 items of index values, 19 items were shown to have significant differences. The comparison of the anatomical proportions showed that the lower half of Mongolian women's bodies were longer and their shoulder and hips were wider than those of Korean women. Based on these direct anthropometric measurements and index values, Korean and Mongolian women were categorized into 4 Types; Type 1 is average body type with tall height and longer lower half of the body. Type 2 is slimmer body type with average height. Type 3 is average body type with shorter height. Lastly, type 4 is obese body type with average height.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.3
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• pp.75-85
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• 2007

This study analyzes characterization and classification of body types of Mongolian women. 100 adult subjects within the 20 to 49 age group were studied. The physical measurements of the research subjects come up to a total of 50 items. Data was statistically analyzed with SPSS program using basic statistics, t-test, one-way ANOV A, Duncan-test, factor analysis and cluster analysis. The conclusions are as follows. In the result of factors analysis in physical measurements of Mongolian women, 7 factors such as on the obesity of body, the vertical size of body, hip length, the bust from back length, the bust from front length, the ankle size and the shoulder size were extracted. The accumulated contributory rate of these was 70.7%. The cluster analysis for the comparison of the body types, by categorizing the body types produced three types. Mongolian women were grouped as those with the short stature and light weight, the medium stature and heavy weight, the tall stature and medium weight. The comparison of 50 items in physical measurements between Korean women and Mongolian women resulted in the differences in 39 items. While the height items including stature between them showed negligible differences, most of the length items relating to breadth, circumference, depth and obesity showed differences, which were big.

• Journal of the Korean Society of Costume
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• v.55 no.7 s.98
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• pp.131-141
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• 2005

The purpose of this study is to correctly understand the shapes and transformation of costumes of Ching's and Mongolian. Mongolian traditional costumes are trousers and jacket, with Deel(袍) and Terlig(帖裡) pleated in the waistline, and knee-covering narrow-sleeved long dress for men and women alike. It was designed for adapting to horse riding activities and cold steppe climate. Similarity between Ching's and Mongolian nomadic costumes was used as a means of unity by Ching. Transformation of Mongolian nomadic costumes are further divided into three kinds; Ching's or Russian's details applied to Mongolian nomadic costumes(Taekeum(大襟), Majesu(馬蹄袖), white choker), Ching's court costume imported as it is for the political purpose(Kijang(기장)), resistance against foreign countries and the spirit of nomadic people and independence reflected in Mongol costumes('Teregur ushi', 'Correct bosom'). Specially, Nomadic symbols constitute Mongolian spiritual world and clothing habits, especially evident in ladies' dresses.

• Journal of the Korean Society of Costume
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• v.51 no.6
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• pp.167-176
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• 2001

This study analyzes characterization and classification of body types of Mongolian women aged 18∼39 ages. The anthropometric measurements of the research subjects come up to a total of 23 items and are summarized as follows : 1. As the results of comparative analysis of the body measurements by age group, 16 items show a significant difference except shoulder height, thigh girth, neck base girth, back length shoulder length, sleeve length and weight. Both age group are considered to be of average weight but 25 to 39 age group were slightly greater than that of the 18 to 24 age group. 2. As the results of factor analysis, 4 factors such as the first factor on the obesity of body, the second factor on the vertical size of body, the third factor on the back length, the forth factor on the shoulder width and neck base girth were extracted. 3. As the results of classification based on the duster analysis, the body types were classified into 3 types in each age group. In each age group the most frequent body type is average stature and slightly thin type.

• Journal of the Korean Society of Costume
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• v.61 no.4
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• pp.138-151
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• 2011

Due to its vast lands and rich underground resources, Mongolia is a country with high growth potential, even though it is currently in the early stage of economic development. In Mongolia, the Korean wave (Hallyu) has increased interests in Korea, especially in Korean fashion. This study analyzed lifestyles and examined the characteristics of clothing purchase behavior of Mongolian women in order to deepen the understanding of Mongolians' lifestyle and clothing purchase behavior and provide information for successful marketing strategies. The results based on 293 questionnaires showed that lifestyles consisted of six factors (socially active, beauty seeking, individualistic, simple comfort seeking, sensitive to others' perception, information focused) and four groups (socially oriented, individualistic, beauty seeking, and information seeking) were identified. Among the lifestyle groups, socially active group showed clear differences from other groups and there was no significant difference in demographic characteristics according to the lifestyle groups.

• Journal of the Korean Society of Costume
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• v.52 no.4
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• pp.111-123
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• 2002

The purpose of this study is to correctly understand the shaping process of Mongolian women's costumes, which had close connection with Korean costumes. 'Nomadic' factors of Mongol costumes are trousers and jacket, with deel(袍) pleated in the waistline for horse riding, and knee-covering narrow-sleeved long dress for men and women alike for protection against the cold. However, Married women wore bogthag(gogo: ) containing symbols derived from nomadic way of life. 'Foreign' factors are divided into two kinds; foreign culture applied to Mongolian costumes(woven stuff, Koryo style), and transformation in costumes to adjust to the environmental alteration owing to extended territory(pigap(比甲), Jacket and skirt), the last of which served as the chief distinction between nomadic and Y an fashions. 'Religious' factors are unique patterns and colors while retaining their symbolism. Some aspects(mongke tengri or eternal sky) of Shamanism is reflected in avoidance of washing, while positive effect of Lamanism is evidenced in yellow cosmetic applied on the forehead and 16 sky devil dance clothes.dance clothes.

• Journal of the Korean Society of Costume
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• v.60 no.10
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• pp.146-162
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• 2010

The purposes were to identify clothing shopping orientation and service perception of online shopping mall according to Mongolian's internet lifestyle. A questionnaire developed by researchers was used and 310 Mongolian in 20's were the subjects. Survey was done during Jan. and Feb. 2010. Most Mongolian used internet at home or office and had used internet less than one year. Half of Mongolian visited online shopping mall less than 5 times during last year. Most Mongolian did not buy any fashion items at online mall but had higher intention to shop at online mall. Factors of Mongolian's internet lifestyle were information search, shopping pursuit, and utilizing ability and segmented into internet heavy users and light users. Factors of fashion shopping orientation were individuality & brands, fashion, diversity, economy, pleasure, and efficiency and factors of online shopping mall service were order & delivery and products. Internet heavy users were found more frequently among married men with high income, experienced online shopping more, showed higher fashion shopping orientation, and pursued online shopping mall service more. Internet light users were among unmarried women with low income, not experienced online shopping, showed lower fashion shopping orientation, and pursued online shopping mall service less.

• Journal of the Korean Home Economics Association
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• v.44 no.1 s.215
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• pp.151-157
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• 2006

Ten types of male headgear-Kwonwoonkwan, crown-like headgear, hats with a square flap, hats with feathers, crowns with plumes, Ballip, hats with flat crowns, Somo, turban, and fur hats-were described in Jip-Sah, which was published in the 14th century. Mongolian people used summer headgear, winter hats, and crown ornaments, which had been used until the Ch'ing dynasty of China. From the late 12th century to 1304, the headgear styles remained the same, suggesting that the Mongolian people kept their tradition. Kwonwoonkwan, crown-like headgear, and Somo, presented in Jip-Sah, were also described in U. Yadamsuren's album, a pictorial depiction of the 20th century Mongolian headgear.