• International Journal of Fuzzy Logic and Intelligent Systems
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• 제11권4호
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• pp.229-237
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• 2011

As smart phones have become widely adopted, they have brought about changes in individual lifestyles, as well as significant changes in the industry. As the mobile technology of smart phones has become associated with all areas of industry, it is not only accelerating innovation in other industries such as shopping, healthcare service, education, and finance, but is also creating new markets and business opportunities. The preparation of thorough security measures for smart phones is increasing in demand. While offering excellent mobility and convenience, smart phones can be exposed to a range of violation threats. In particular, it is necessary to make efforts to develop a security system that can preemptively cope with potential security threats in the banking service area, which requires a high level of reliability. This paper suggests a security reference model that is considered for the smart phone-based joint mobile banking development project being undertaken by the Bank of Korea in 2010. The purpose of this study is to make a security reference model for a reliable smart phone-based mobile financial service, by recognizing the specific security threats directed toward smart phones, and providing countermeasures to these security threats. The proposed mobile banking security reference model is useful in improving system security by systematically analyzing information security threats to the mobile financial service, and by presenting the guideline for the preparation of countermeasures.

• International Journal of Advanced Culture Technology
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• 제9권4호
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• pp.431-438
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• 2021

We conducted this study to identifythe impact of mobile social commerce service quality on customer satisfaction and repurchaseintentions. The survey method used the self-recording way in which the respondents selected for the study and distributed 300 questionnaires, and with due personal care, researchers collected all the distributed questionnaires. The service quality in mobile social commerce has been selected as a factor of price, convenience, interaction and information through previous research. The results of this study are summarized as follows: First, the mobile social commerce service quality attributes all affected significantly(p<.05) customer satisfaction and the beta value of Economic Efficiency was the highest among the service quality attributes. Second, also the customer satisfaction influenced on consumer repurchase intentions significantly(p<.05).Based on the results of this study, we should strive to establish effective marketing strategies in the mobile social commerce industry.

• 기술혁신연구
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• 제13권1호
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• pp.295-315
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• 2005

The mobile telecommunication service industry plays major role of the realization to the perfect information society in the 21st century and has a great influence in society and culture. The government has enticed the mobile company to keep up to make the mobile service fee low. In this situation, this paper estimates consumer surplus and price elasticity with on-line survey data from the consumer of mobile service. The total estimated consumer surplus of the market is reached to 6.43trillion won. The consumer surplus from SKT is estimated to 4.98trillion won and 1.66trillion won and 0.67trillion won was made by KTF and LGT respectively. The result also shows that consumer surplus is expected to be increased by the increase of the mobile service demand and the sales.

• 디지털산업정보학회논문지
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• 제5권3호
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• pp.107-115
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• 2009

Traditionally, simulation method is used to test and evaluate the performance of communication protocol or functional elements for mobile communication service. In this paper, wireless network simulator is implemented using the C++ object-oriented programming language. This simulator can simulate wireless data services, like as ad-hoc networks, by considering the user's mobility. In this paper, the simulator includes network traffic model to reflect wireless data service and traffic source model to represent a user's mobility similar to real service environment and traffic characteristics can be reflected on the simulation, and also more accurate simulation results can be got through that. In addition, by using object-oriented techniques, new service feature or environment can be easily added or changed so that the developed mobile communication simulator can reflect the real service environment all the time. This simulator can be used in adjusting the characteristics of wireless data hosts following the mobility of the user, and also can be used in building new wireless ad-hoc network routing protocols.

• 한국컴퓨터산업학회논문지
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• 제6권2호
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• pp.345-354
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• 2005

그리드 사용자에게 시간과 장소에 상관없이 그리드 서비스를 이용할 수 있게 해주는 기술이 모바일 그리드이다. 이동환경에서 그리드 서비스를 제공하기 위해서는 단말기 배터리의 성능 및 이동성의 고려 등 여러 가지 제약사항이 따르며, 유선망에서의 그리드 기술을 이동 환경에 적용하기에는 많은 어려움이 있다. 따라서 본 논문에서는 모바일 그리드 서비스를 제공하기 위한 모바일 그리드 구조를 Ad-hoc 네트워크를 이용하여 설계를 하였으며, NS-2(Network Simulator)를 이용한 시뮬레이션을 통한 세 가지 방법의 라우팅 프로토콜의 지연시간에 대한 측정 및 이동 단말기 배터리의 성능을 고려한 비교를 통해, hybrid 방식의 라우팅 프로토콜이 효율적임을 제시하였다. 향후 모바일 그리드 서비스를 제공하기 위한 자원 할당 및 신뢰성 확보 방안에 대한 연구를 수행할 예정이다.

• International Journal of Contents
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• 제6권3호
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• pp.59-64
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• 2010

The world mobile service is growing sharply and became bigger market than wired. So it is very needed to find the political way to promote mobile industry. The United States government recently decided to introduce new mobile policies for promoting mobile industry. Until now the telecommunications policies of the United States have affected policy developments for many countries including Korea. In this context, we studied the validity of introducing new mobile policies of the United States in Korea. We found that new mobile policies can cause the change of mobile market environment; mobile market power will be dispersed from network to content, application and devise, and new mobile market environment where consumers freely select and use network as well as content, application and devise will be made. Also we found empirically that if new policies are introduced in Korea, mobile industry will be promoted as Korean consumers use mobile services and goods quite actively in new mobile market. We think our results provide reasonable evidence to introduce new mobile policies in Korea.

• 품질경영학회지
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• 제44권4호
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• pp.921-934
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• 2016

Purpose: The purpose of this study was to propose useful suggestions by explore the effects of the Mobile Telecommunication service quality on customer satisfaction and Customer Loyalty (Focus on Moderation effect of switching barrier) in Korea Mobile Telecommunication industry. Methods: After reviewing the literature, the structural eqation modeling(SEM) conducted by LISREL 8.53 test the research model. The data was collected from subscriber of mobile telecommunication service by the questionare in Korea. Results: The results of SEM show that Mobile Telecommunication Service Quality have a positive effect on customer satisfaction, and customer satisfaction also have a positive effect on customer loyalty. And switching barrier have a moderation effect between customer satisfaction and customer loyalty. Conclusion: Mobile Telecommunication Service Quality is highly related to Customer Satisfation and Customer Loyalty, so Mobile Telecomunication Company should improve Service Quality especially price-related service quality and process/ human- related service quality. And the company need to get higher the positive Switching Barriers in order to improve Customer Loyalty.

• 디지털산업정보학회논문지
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• 제4권3호
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• pp.9-18
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• 2008

Mobile devices do not need the fixed network infrastructure in ad-hoc network, these devices communicate each other through the distributed control. Accordingly, mobile devices can discover several services using dynamic searching method and provide safely public ownership of these services. Ad-hoc network needs the distributed control and topology of dynamic network because the limited power for processing and network communication. This paper is devoted to provide the secure protocol that provides efficient services discovery using SDP(Service Discovery Protocol) and considers the security requirements. Proposed protocol provides the distributed control based on PKI without central server, the discovery of trusted service, secure telecommunication, the identification among mobile devices, and service access control by user authority.

• 한국IT서비스학회지
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• 제15권1호
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• pp.269-287
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• 2016

In general, service failure occurs inevitably and the customers who experienced the greater dissatisfaction have the higher expectations of service recovery. However, most of the previous studies have focused on the evaluation and risk factors of pre-service quality. Thus, this study is contrary to the numerous previous studies and focus on the effectiveness of mobile application advertisement users' perceived perception on service recovery after service fails. A research model presented in this study is based on the Equity Theory and deeply evaluated the effectiveness of Distributive Justice, Interactional Justice, and Authenticity Relevance on Service Recovery. The survey of this study was conducted among 286 users who have experienced a services recovery of mobile application advertising. As a result, among all the factors of users of mobile application advertising, Distributive Justice, Interactive Justice, and Relevance have a positive impact to Satisfaction. In addition, Distributive Justice, Authenticity and Satisfaction also have a positive impact to Trust. Ultimately, Satisfaction and Trust have a positive impact to Service Recovery. The results of this study are expected as a reference for presenting a new business model for mobile application advertising industry, reducing business risk and enriching the related researches.

• 디지털콘텐츠학회 논문지
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• 제13권4호
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• pp.477-482
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• 2012

mVoIP 서비스는 WiFi, WiBro 및 3G 이동통신망 등을 통해 고속 이동 중에 100Mbps급의 전송률을 갖는 IP 네트워크로서 무선 데이터 서비스에 초점을 맞추어 개발된 기술이다. 2010년부터 급속히 대중화되기 시작한 스마트폰과 2011. 7월부터 본격 개시된 4G-LTE 서비스로 인해 mVoIP(mobile VoIP) 서비스가 급격한 성장세를 보이고 있다. 이 연구에서는 칩셋/모듈/단말 등의 기술개발 동향과 아울러 시장수요 분석을 통한 국내외 시장동향 조사 등을 토대로 mVoIP 서비스 산업 활성화 방안을 제시한다. mVoIP 서비스는 모바일기기에 App을 다운로드하여 소프트웨어적으로 혹은 WiFi 네트워크를 통해 서비스를 제공할 수 있다. 따라서 제품개발 측면에서 커다란 변화는 없는 편이다. 4G-LTE의 경우 당연한 부가서비스로 제공될 것으로 예상되는바 시장원리 및 수요니즈에 입각한 서비스 전개가 필요하다.