• Title/Summary/Keyword: Mobile Users

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A Study on Mobile Telecommunication Business and Satisfactio of Mobile-phone Users (휴대폰 단말기에 관한 消費者 滿足度 및 使用에 관한 理論的 考察)

  • Jeon, Kyu-Lim
    • The Journal of Information Technology
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    • v.8 no.1
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    • pp.11-25
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    • 2005
  • The purposes of this study were to explain consumer attitude, expenses and satisfaction of mobile-phone Users. The data of this study used from Pollever.com. This study was satisfaction of mobile-phone users in Korea. The users were consumers of Samsung, LG, SK-Telecom and Pantack. The critical success factor was on the subside for mobile-phone in the growth of mobile service, which we can analyze in its positive effects. Fifty percent of consumers were unsatisfaction with local companies without Samsung. Now most of local mobile-companies will developed music-phone, high-tec camera-phone, hi-slim phone, and health-phone. But, the results of this study are as fallow: Most of consumer' main issues were design, weight, and brand power. It was in that it played the driving force to upgrade the local mobile-phone services into international level with the explosive growth in business by providing cheap phones.

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Mobile Browser UX Based on Mobile User Behavior (모바일 사용 행태에 따른 모바일 브라우저 UX)

  • Lee, Kate T.S.
    • Journal of the Ergonomics Society of Korea
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    • v.29 no.4
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    • pp.547-551
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    • 2010
  • In mobile browser two mental models coexist; one for mobile users and the other for PC users. In this research shows that users apply these two mental models simultaneously while they use mobile browsers. However cases where these two mental models conflict with each other, rapid deterioration of usability of the UX based on the mobile user's mental model was evident. Also usability of mobile user interfaces for use cases like "View Mode" or "Copy and Send Mode" were also poor, and the research shows that these "Modes" could be substituted by gesture interaction with which users were already familiar.

Use Intention of Mobile Fingerprint Payment between UTAUT and DOI in China

  • Wu, Runze;Lee, Jong-Ho
    • Journal of Distribution Science
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    • v.15 no.10
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    • pp.15-28
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    • 2017
  • Purpose - With the rapid growth of Chinese mobile pay market, it's necessary to run a study of the aims why users prefer to intention of use for mobile fingerprint payment. To reach this goal, UTAUT added Perceived Security and DOI. Research design, data, and methodology - The researchers conducted this study by using collected 3126 responses and the collected data was analyzed by applying statistical techniques factor analysis, AMOS, and Cronbach's Alpha and SPSS 22.0. Results - The result shows that compatibility and relative advantage of mobile fingerprint payment have positive effect on performance expectancy and effort expectancy separately, and the performance expectancy and effort expectancy have positive effect on people's use intention of mobile fingerprint payment. Social influence has a positive effect on the users' use intention of mobile fingerprint payment, Facilitating conditions has a slight effect on the users' use intention of mobile fingerprint payment, Perceived security has the most significant effect on he users' use intention of mobile fingerprint payment. Conclusions - The research showed that compatibility is one of the most important elements that make users continue to use the product. The mobile fingerprint payment must own clearer advantages than other ones that it can reach the biggest market. The Social Influence has a positive influence on the intention of use.

Service Level Agreement for the QoS Guaranteed Mobile IPTV Services over Mobile WiMAX Networks

  • Chowdhury, Mostafa Zaman;Trung, Bui Minh;Jang, Yeong-Min;Kim, Young-Il;Ryu, Won
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.36 no.4A
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    • pp.380-387
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    • 2011
  • While mobile IPTV services are supported through the mobile WiMAX networks, there must need some guaranteed bandwidth for the IPTV services especially if IPTV and non-IPTV services are simultaneously supported by the mobile WiMAX networks. The quality of an IPTV service definitely depends on the allocated bandwidth for that channel. However, due to the high quality IPTV services and to support of huge non-IPTV traffic over mobile WiMAX networks, it is not possible to guarantee the sufficient amount of the limited mobile WiMAX bandwidth for the mobile IPTV services every time. A Service Level Agreement (SLA) between the mobile IPTV service provider and mobile WiMAX network operator to reserve sufficient bandwidth for the IPTV calls can increase the satisfaction level of the mobile IPTV users. In this paper, we propose a SLA negotiation procedure for mobile IPTV users over mobile WiMAX networks. The Bandwidth Broker controls the allocated bandwidth for IPTV and non-IPTV users. The proposed dynamically reserved bandwidth for the IPTV services increases the IPTV user's satisfaction level. The simulation results state that, our proposed scheme is able to provide better user satisfaction level for the IPTV users.

An Adaptation System based on Personalized Web Content Items for Mobile Devices

  • Kim, Su-Do;Park, Man-Gon
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.3 no.6
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    • pp.628-646
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    • 2009
  • Users want to browse and search various web contents with mobile devices which can be used anywhere and anytime without limitations, in the same manner as desktop. But mobile devices have limited resources compared to desktop in terms of computing performance, network bandwidth, screen size for full browsing, and etc, so there are many difficulties in providing support for mobile devices to fully use desktop-based web contents. Recently, mobile network bandwidth has been greatly improved, however, since mobile devices cannot provide the same environment as desktop, users still feel inconvenienced. To provide web contents optimized for each user device, there have been studies about analyzing code to extract blocks for adaptation to a mobile environment. But since web contents are divided into several items such as menu, login, news, shopping, etc, if the block dividing basis is limited only to code or segment size, it will be difficult for users to recognize and find the items they need. Also it is necessary to resolve interface issues, which are the biggest inconvenience for users browsing in a mobile environment. In this paper, we suggest a personalized adaptation system that extracts item blocks from desktop-based web contents based on user interests, layers them, and adapts them for users so they can see preferred contents first.

The Comparative Study on Third Party Mobile Payment Between UTAUT2 and TTF

  • Wu, Run-Ze;Lee, Jong-Ho
    • Journal of Distribution Science
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    • v.15 no.11
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    • pp.5-19
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    • 2017
  • Purpose - According to the research findings, it proposes corresponding market promotion schemes, for Alipay, WeChat wallet and even other payment service providers and mobile internet companies to understand the factors which promote or hinder users' acceptance of mobile payment. Research design, data, and methodology - Statistic analysis of data and social science statistical software of IBM Statistics 23.0 and IBM SPSS AMOS 23.0 were adopted for all the data researched. Results - The technical features of the third party mobile payment and the task characteristics of users have positive influence on the matching degree between task and technology, and the matching degree between task and technology of the third party mobile payment has positive influence on the performance expectancy, effort expectancy and usage intention. The social influence, facilitating condition, price value and enjoyment motivation have significant and positive influence on users' intention of mobile payment adoption. The perceive security of the mobile fingerprint payment of users has positive influence on users' intention of usage. Conclusions - This research has the main contribution on the analysis on the key factors with influence on the third party mobile payment usage by utilizing the integrated model of UTAUT2 and TTF.

A Design of Users' Manual for Mobile Phones through Questionnaire Survey (설문조사를 통한 이동전화기 사용설명서의 설계 방안)

  • Kim, Jae-Guk;Jeon, Yong-Ung;Jo, Am
    • Journal of the Ergonomics Society of Korea
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    • v.19 no.3
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    • pp.77-92
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    • 2000
  • This study is about the satisfaction and the usage of users' manual for mobile phones with multi-functions. The users' manual is redesigned by including ergonomic factors verified through survey. This paper is to propose a redesigned users' manual which is more readable and understandable than original users' manuals. The degree of improvement is measured by the usability evaluation. There are significant differences(p<0.05) in the number of functional description original users' manuals. And the degree of users' satisfaction with the description of Crystal Display) are significant diffenences among the original users' manuals. In the as of description, the significant differences are partially found. The users' manual is re arranging the explanations of functions compactly in a table form, and reducing the cl has also $3cm^*2cm$ LCD figures to facilitate the understanding. The usability evaluation users' satisfaction and understanding for the redesigned users' manual are higher than original users' manuals.

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User's Regret on Update Decisions of Mobile Applications (모바일 애플리케이션 업데이트 선택에 대한 사용자 후회)

  • Park, Sang-Cheol
    • The Journal of Information Systems
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    • v.24 no.3
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    • pp.75-94
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    • 2015
  • Purpose While new versions of mobile applications could offer users better computing environment, users are not always comfortable with them for various reasons. Considering making update decisions is important task for users, it is crucial for us to understand users' behavior and attitude on app updates. The purpose of this study is to explain why mobile users succumb to both reactance toward the update and satisfaction to the current version, ultimately leading them to feel the regret by employing three theoretical perspectives including regret theory, status quo bias theory and the dual model. Design/methodology/approach Survey data collected from 204 mobile users was used to test the research model using partial least squares analysis. The results have shown that both reactance toward the update and satisfaction to the current version have negative impacts on individuals' decisions to update, which leading to their regret after updating the applications Findings By integrating both status quo bias and regret theory in the model, this study tried to explain why mobile users feel regret in application update settings. More specifically, this study has proposed a novel framework that introduces an individual's update decision on mobile applications.

The Effect of Perceived Interactivity's Mediator Role on Mobile Contents Users' Attitude and Behavioral Intention (지각된 상호작용성의 매개역할이 모바일 콘텐츠 사용자의 태도 및 행동의도에 미치는 영향)

  • Lee, Sung-Ho;Ahn, Joong-Ho;Jahng, Jung-Joo
    • Asia pacific journal of information systems
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    • v.16 no.3
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    • pp.205-227
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    • 2006
  • This study suggests major characteristics of the ubiquitous environment, which include pervasive connectivity, context awareness, and playfulness, by surveying mobile contents users. Also, this empirical study attempts to validate nine hypotheses and all the ubiquitous factors of mobile contents have positive effect on perceived interactivity. It is revealed that perceived interactivity is an intermediary factor which positively affects users' perceived performance, satisfaction and continuous use intention. Hypotheses of positive relationships among users' behavioral outcome factors are also accepted. Results show that ubiquitous characteristics of mobile contents influence the users' attitude and behavior through the intermediary role of perceived interactivity among users and messages and devices. This study contributes to the literature by presenting and empirically verifying the effect of ubiquitous factors of mobile contents and perceived interactivity on uses' attitude and behavior intention. Based on study results, user-oriented theoretical bases are provided for various mobile contents service, the issue of policy-making and business planning are addressed, and managerial implications are discussed.

The Usability Evaluation of Mobile Phone Interfaces Designed for the Elderly (고령자의 휴대전화기 사용성 평가에 관한 연구)

  • Choi, Ji-Ho;Lee, Seong-Il;Cho, Joo-Eun
    • Journal of the Ergonomics Society of Korea
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    • v.30 no.1
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    • pp.265-273
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    • 2011
  • Objective: The aim of this study is to investigate the attributing factors influencing usability of the mobile phones specifically designed for the elderly users. Efforts to identify factors that cause usability problems for the elderly users in using mobile phones can provide the groundwork for changes aimed at usability enhancement and design of interfaces of mobile phones. Background: It became important to understand the behaviors and tendencies of the elderly in communication as the society became older. The problems in digital divide is contributed to mainly lack of understanding in terms of the use pattern of the elderly and lack of consideration of their characteristics in designing user interfaces of most ICT devices. Method: A total of 30 elderly users who were over 65 years in age participated in usability evaluation test experiment and performed seven different tasks using a widely accepted model of universally designed mobile phone. Their performance was compared with that of contrast group that consisted of 10 younger participants who were on their 20s. Results: It was found that the elderly users had hard times in using mobile phones, especially in keypad manipulation among search, understanding, and manipulation subtasks. Conclusion: Older users seemed to have difficulty in all the subtasks of search, recognition, and manipulation. It was suggested that designers of mobile phones need to give careful consideration into designing visual interfaces for search tasks and keypads for easier control and input for the elderly users. Application: The study is expected to provide guidelines for the universal design of mobile phones and their interfaces for enhancing usability of the mobile phone for elderly users.