• Smart Media Journal
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• v.13 no.2
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• pp.156-164
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• 2024

The Metaverse as a combination of physical and digital space, provides many consumers with a different process of search, evaluation, consumption, and disposal than before, based on hyper-connected and hyper-realistic services. Therefore, it is necessary to examine what kind of sensory experiences customers feel when performing various activities in the Metaverse and how these experiences affect customers' behavioral responses. This study measured the temporal and emotional experience of the Metaverse service environment felt during the Metaverse experience journey of customers experiencing medical tourism services. The results of the study showed that the emotional experience through Metaverse had a more positive impact on customer satisfaction and customer loyalty as the intensity of the Metaverse experience deepened. In particular, it was confirmed that the emotional experience at the end of the Metaverse service had a positive influence on repurchase behavior. These results show that, just as in the real world, customer experience in the Metaverse can provide important insight into understanding customers' post purchase behavior and how service providers can develop and implement effective customer experience strategies in the Metaverse environment.

• International Journal of Advanced Culture Technology
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• v.9 no.3
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• pp.232-237
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• 2021

Pre-Corona cultural content was largely formed face to face. For example, the service was great while visiting tourist attractions, visiting performances to see K-Pop, or visiting lectures to learn K-Beauty. However, after the coronation, the virtual world-centered Metaverse began to take the spotlight as non-face-to-face services changed. IT and cultural contents have been combined and developed into various digital services. In that sense, Metaverse, which breaks the boundaries between real-world space and virtual space, has the potential to escape from physical time and space constraints. However, Korea still lacks a Metaverse platform for cultural content. In particular, it is necessary to match each other's necessary services by providing Metaverse -oriented cultural contents that users want, including experienced cultural contents such as K-pop and K-beauty, away from cultural contents that are developed around history museums. Therefore, in this paper, we would like to propose a Metaverse-based cultural content matching platform where users can experience cultural content directly or indirectly.

• Journal of Korea Society of Digital Industry and Information Management
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• v.17 no.4
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• pp.95-102
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• 2021

As social interest in the metaverse increases, various metaverse platforms and services are appearing, and various security issues are emerging accordingly. In particular, since all activities are performed in a variety of virtual spaces, and the metaverse utilizes sensing data using various hardware devices, more information is accumulated than other Internet services, and more damage can occur if information security is not guaranteed. Therefore, in this paper, we propose a metaverse security model that considers the major issues mentioned in previous papers and the necessary evaluation factors for the security functions required in the metaverse platform. As a result of performing the performance evaluation of the proposed model and the existing attribute information collection model, the proposed model can provide security functions such as anonymity and source authentication, which were not provided by the existing models.

• International journal of advanced smart convergence
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• v.10 no.3
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• pp.72-80
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• 2021

Metaverse is an immersive 3D virtual environment, a true virtual artificial community in which avatars act as the user's alter ego and interact with each other. If we do not manage the hype for the metaverse, which has recently been receiving a surge in interest, the metaverse will fail to cross the chasm. In this study, to provide stakeholders with insights for the successful introduction and growth of the 3D immersive next-generation virtual world, metaverse, we analyzed user-side interest, media-side interest, and research-side interest. For this purpose, in this study, search traffic, news frequency and topic, and research article frequency and topic were analyzed. The methodology and results of this study are expected to provide insight for the stable success of metaverse transformation and the coexistence of the real world and the virtual world through hyper-connection and hyper-convergence.

• Review of Korea Contents Association
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• v.19 no.1
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• pp.13-17
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• 2021

Currently, the metaverse is rapidly emerging in a situa tion where human encounters are decreasing as non-fa ce-to-face status continues due to COVID-19. In this ar ticle, we explore the metaverse world that expresses th e real world and look at how we should live in the futur e.In addition, we analyze the technological status of Na ver Z's zepeto, the most popular metaverse service platf orm in Korea, and the Roblox service, which is used by 70% of elementary school students abroad. This confir ms the impact and appearance of the metaverse on our future.

• Electronics and Telecommunications Trends
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• v.38 no.2
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• pp.75-84
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• 2023

Metaverse is expected to bring many innovations to society, culture, and economy by providing realistic services in various fields while suppressing time and space constraints. However, unclear definitions owing to the high diversity of the metaverse add to the confusion of the ecosystem participants. The current metaverse service has many voices of concern owing to technical limitations and lack of a clear profit model. Nevertheless, given its high growth potential driven by the digital transformation, a solid and long-term technology development strategy seems to be necessary. Accordingly, we analyze development cases centering on the major metaverse service shapes presented in the Metaverse New Industry Leading Strategy announced by the Ministry of Science and ICT in January 2022. In addition, we study the characteristics and core technologies of each metaverse service for its realization and discuss future stages of technological development.

• Korean Journal of Artificial Intelligence
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• v.11 no.2
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• pp.29-38
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• 2023

The purpose of this study is to explore how citizens perceive application of the metaverse platforms for city marketing and investigate factors that affect overall attitude for citizen relationship management in the public sector. In particular, this study investigates the following: i) how factors including perceived city brand value, public service, emotional value, experience, personalization, economic value, social value, and cultural value on overall attitude and ii) how overall attitude affects intention to use of metaverse for the public sector and citizen satisfaction. This study conducted an online survey with the assistance of a well-known research firm. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results found that effects of perceived city brand value, emotional value, information, economic value, social value, and cultural value on overall attitude toward metaverse application for the public sector showed significance. The results provide managerial and policy implications for the public sector on how to apply metaverse to provide public services and enhance engagement with citizens. The results also provide implications which aspects should be considered to enhance citizen relationship management and to build the better city brand value by applying metaverse.

• Journal of the Semiconductor & Display Technology
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• v.22 no.2
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• pp.120-127
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• 2023

Recently, metaverse has attracted great attention worldwide with the development of related technologies and the demand for on-tact systems. The ideal metaverse should constitute a virtual world more similar to the realistic society with physical interactions. However, there are many constraints when we construct a virtual world using the existing commercialized metaverse platform. In this paper, we design and implement a university campus-based metaverse which minimizes the constraints, and create a virtual environment maps very similar to the real-world using Unity engine, Photon cloud and Playfab SDK for multi-user accessible to virtual world as a personal avatar. Also, this work includes attractive interaction based on exchange between users. Lastly, we illustrate our implemented metaverse works on Android phone, and it works without difficulty in terms of performance.

• International Journal of Advanced Culture Technology
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• v.11 no.4
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• pp.322-327
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• 2023

Recent advances in augmented reality (AR) and virtual reality (VR) technologies have led to a significant increase in metaverse platforms. Metaverses are setting a new direction for the digital world. This paper examines the phenomenon of virtual worlds that are becoming an issue these days, focusing on [Ready Player One]. One of the common features of the metaverse platform in [Ready Player One] and the platforms currently in use is the concept of open world. This is a feature that goes beyond simply moving around in a virtual world and allows users to freely reset, participate in, and control the environment. This innovative concept is a hallmark of metaverse platforms, and it is becoming increasingly important and influential. Through this study, we focused on the [open world system] of the platform in the movie and the modern metaverse platform, and suggested and studied how the scalability of the metaverse will present a turning point in the future.

• Journal of Internet of Things and Convergence
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• v.8 no.5
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• pp.99-109
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• 2022

The purpose of this study is to verify the effect of experiential economy factors using metaverse on the intention to accept advertisements reflecting new technologies. The subjects of this study were those located in G Metropolitan City and J Province, and those who experienced metaverse. From August 1 to September 10, 2022, 150 people participated in the survey without face-to-face. Analysis methods were frequency analysis, factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and three-step mediated regression analysis. The conclusion is as follows. First, the influence of metaverse experience on advertisement acceptance intention was shown in the order of relational experience, educational experience, and escapist experience. Second, it was found that the relational and educational experiences of metaverse partially mediate metaverse usefulness and affect the advertisement acceptance intention. Third, it was found that the relational and educational experiences of the metaverse partially mediate the metaverse presence and affect the advertisement acceptance intention. Also, it was found that the metaverse's escapist experience completely mediates the metaverse's presence and affects the advertisement acceptance intention. Fourth, it was found that the escapist experience of metaverse completely mediates the ease of use of metaverse and affects the advertisement acceptance intention. It is expected that this study will contribute to the construction of a new platform in the advertising market using various platforms of metaverse.