International journal of advanced smart convergence

The Institute of Internet, Broadcasting and Communication (한국인터넷방송통신학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on Metaverse Hype for Sustainable Growth

  • Received : 2021.07.11
  • Accepted : 2021.07.20
  • Published : 2021.09.30
Download PDF
⟨ Previous Next ⟩

Abstract

Metaverse is an immersive 3D virtual environment, a true virtual artificial community in which avatars act as the user's alter ego and interact with each other. If we do not manage the hype for the metaverse, which has recently been receiving a surge in interest, the metaverse will fail to cross the chasm. In this study, to provide stakeholders with insights for the successful introduction and growth of the 3D immersive next-generation virtual world, metaverse, we analyzed user-side interest, media-side interest, and research-side interest. For this purpose, in this study, search traffic, news frequency and topic, and research article frequency and topic were analyzed. The methodology and results of this study are expected to provide insight for the stable success of metaverse transformation and the coexistence of the real world and the virtual world through hyper-connection and hyper-convergence.

Keywords

References

  1. J. Diaz, C. Saldana, C. Avila, "Virtual World as a Resource for Hybrid Education," International Journal of Emerging Technologies in Learning (iJET), vol. 15, no. 15, pp. 94-109, 2020.
  2. A. Ruef, J. Markard, "What happens after a hype? How changing expectations affected innovation activities in the case of stationary fuel cells," Technology Analysis & Strategic Management, vol. 22, no. 3, pp. 317-338, 2010. DOI: https://doi.org/10.1080/09537321003647354
  3. G. Moore, M. Regis, "Crossing the chasm: Marketing and selling high-tech products to mainstream customers," HarperBusiness Essentials, 1991.
  4. H. van Lente, C. Spitters, A. Peine, "Comparing technological hype cycles: Towards a theory," Technological Forecasting and Social Change, vol. 80, no. 8, pp. 1615-1628, 2013. DOI: https://doi.org/10.1016/j.techfore.2012.12.004
  5. M. Kriechbaum, J. Lopez Prol, A. Posch, "Looking back at the future: Dynamics of collective expectations about photovoltaic technology in Germany & Spain," Technological Forecasting and Social Change, vol. 129, pp. 76-87, 2018. DOI: https://doi.org/10.1016/j.techfore.2017.12.003
  6. J. Y. Lee, "A Study on Socio-technical System for Sustainability of the 4th Industrial Revolution: Machine Learning-based Analysis," International Journal of Internet, Broadcasting and Communication, vol. 12, no. 4, pp. 204-211, 2020. DOI: https://doi.org/10.7236/IJIBC.2020.12.4.204
  7. E. M. Rogers, Diffusion of innovations, Simon and Schuster, 2010.
  8. G. A. Moore, Crossing the chasm, HarperBusiness, New York, 1999.
  9. M. Blosch, J. Fenn, "Understanding Gartner's Hype Cycles," 2018
  10. J. Cabero-Almenara, J. Barroso-Osuna, R. Martinez-Roig, "Mixed, augmented and virtual, reality applied to the teaching of mathematics for architects," Applied Sciences (Switzerland), vol. 11, no. 15, 2021. DOI: https://doi.org/10.3390/app11157125
  11. O. Dedehayir, M. Steinert, "The hype cycle model: A review and future directions," Technological Forecasting and Social Change, vol. 108, pp. 28-41, 2016. DOI: https://doi.org/10.1016/j.techfore.2016.04.005
  12. J. Y. Lee, "A Study on Agile Transformation in the New Digital Age," International Journal of Advanced Culture Technology, vol. 8, no. 1, pp. 82-88, 2020. DOI: https://doi.org/10.17703/IJACT.2020.8.1.82
  13. J. Y. Lee, "User Review Mining: An Approach for Software Requirements Evolution," International journal of advanced smart convergence, vol. 9, no. 4, pp. 124-131, 2020. DOI: https://doi.org/10.7236/IJASC.2020.9.4.124
  14. M. E. Roberts, B. M. Stewart, D. Tingley, et al., "The structural topic model and applied social science," in Advances in neural information processing systems workshop on topic models: computation, application, and evaluation, Harrahs and Harveys, Lake Tahoe, 2013
  15. J. Y. Lee, "A Study on Research Trend Analysis and Topic Class Prediction of Digital Transformation using Text Mining," International journal of advanced smart convergence, vol. 8, no. 2, pp. 183-190, 2019. DOI: https://doi.org/10.7236/IJASC.2019.8.2.183
  16. J. Y. Lee, J. Lee, "Current Research Trends in IoT Security: A Systematic Mapping Study," Mobile Information Systems, vol. 2021, pp. 8847099, 2021. DOI: https://doi.org/10.1155/2021/8847099
  17. J. Y. Lee, "Deep Learning Research Trend Analysis using Text Mining," International Journal of Advanced Culture Technology, vol. 7, no. 4, pp. 295-301, 2019. DOI: https://doi.org/10.17703/IJACT.2019.7.4.295
  18. N. N. Nurhidayah, N. Halim, M. Basri, "Analyzing Student's Learning Outcome Using Systemic Approach," Asian EFL Journal, vol. 27, no. 41, pp. 230-247, 2020.
  19. M. Tamai, M. Inaba, K. Hosoi, et al., "Constructing situated learning platform for Japanese language and culture in 3D metaverse," in Proceedings - 2011 2nd International Conference on Culture and Computing, Culture and Computing 2011, pp. 189-190, 2011. DOI: https://doi.org/10.1109/Culture-Computing.2011.59
  20. P. Garrido-Inigo, F. Rodriguez-Moreno, "The reality of virtual worlds: Pros and cons of their application to foreign language teaching," Interactive Learning Environments, vol. 23, no. 4, pp. 453-470, 2015. DOI: https://doi.org/10.1080/10494820.2013.788034
  21. E. Dai, J. Bal, "Harmonising culture in co-operative business ventures: using a simulation in a metaverse," in Proceedings of the 3rd European Conference on Games Based Learning, pp. 412-420, Academic Conferences Ltd., 2009
  22. E. Gadalla, K. Keeling, I. Abosag, "Metaverse-retail service quality: A future framework for retail service quality in the 3D internet," Journal of Marketing Management, vol. 29, no. 13-14, pp. 1493-1517, 2013. DOI: https://doi.org/10.1080/0267257X.2013.835742
  23. D. Hassouneh, M. Brengman, "Metaverse Retailing: Are SVW Users Ready to Buy Real Products from Virtual World Stores?," in 12th International IADIS Conference on e-Commerce and Digital Marketing (EC 2015), pp. 104-110, 2015
  24. W. J. Au, "Taking New World Notes: An embedded journalist's rough guide to reporting from inside the Internet's next evolution," First Monday, 2006. DOI: https://doi.org/10.5210/fm.v0i0.1562
  25. J. Stadon, R. Grasset, "A syncretic approach to artistic research in mixed reality data transfer," in 2011 IEEE International Symposium on Mixed and Augmented Reality-Arts, Media, and Humanities, pp. 67-72, IEEE, 2011. DOI: https://doi.org/10.1109/ISMAR-AMH.2011.6093659
  26. E. Ayiter, "Further dimensions: Text, typography and play in the Metaverse," in 2012 International Conference on Cyberworlds, pp. 296-303, IEEE, 2012 DOI: https://doi.org/10.1109/CW.2012.50