• Title/Summary/Keyword: Media group

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The TV Audience's Traits, Media Usage and the Adoption of the Satellite DMB : Focus on the Understanding and Evaluation of the Local TV Audience (시청자 특성, 미디어 이용과 위성 DMB의 수용 : 지역 시청자의 인식과 평가를 중심으로)

  • Lee, Si-Hoon
    • Korean journal of communication and information
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    • v.28
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    • pp.141-169
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    • 2005
  • This study considered the factor of the adoption of the satellite DMB. This study focus on the TV audience's demographic traits and media usage. The results are follows : 1) the elder-aged group, high-educated group and car driver group have high intention to be subscriber for the satellite DMB service. 2) the white collar group and the middle income group have high intention to be subscriber for the satellite DMB service. 3) the many media use group and the many function use of mobile phone group have high intention to be subscriber for the satellite DMB service. 4) the local TV audience like the entertainment genre in video and audio service and the information genre in data service 5) the local TV audience don't mind of the re-transmission territorial broadcasting by the satellite DMB service.

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Constructing Content Producing Group with Creativity under Media Convergence Environments (미디어 융합 환경 하에서 창의적인 콘텐츠 생산그룹의 구성에 관한 연구)

  • Kim, Joong-Gyoo;Lee, Chang-Hoon;Jang, Young-Cheol
    • Journal of Digital Convergence
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    • v.7 no.3
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    • pp.137-146
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    • 2009
  • This paper aims to propose a framework of content creating group with creativity under new convergence environments. The framework is built based on content concept hierarchy(deep/surface) relating with the creativity of group members. The diversity of group members(potential creativity) decrease and change into creative abilities in one unified view at each content concept hierarchy in time. To do this, three methods of building a creative group(interaction-base, direction-base, hybrid) are proposed. Cooperating processes and operators are designed to promote creative abilities in the content producing group. These cooperations are considering new media convergence industry's job road map(IPTV) and fundamental content attributes(semantic, narrative, discourse). In the framework, creative content is produced with the help of member's cultural openness, media richness and synchronicity, hierachical adaptability on dissimilarity. Deep level creativity of cognitive semiotics on moving image content is composed of psychological, transformational, situational creating abilities in the structure of group members. Designing analogy, metaphor, symbol operators help members to traverse deep structure of content concept hierarchy. Our framework has strong points to relate fundamental content deep structure with structure of content producing group and to induce creativity on cognitive structure of human being.

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Optimization of In Vitro Murine Embryo Culture Condition based on Commercial M16 Media

  • Lee, Soo Jin;Bae, Hee Sook;Koo, Ok Jae
    • Journal of Embryo Transfer
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    • v.30 no.4
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    • pp.315-317
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    • 2015
  • In vitro culture of murine embryos is an important step for in vitro production systems including in vitro fertilization and generations of genetically engineered mice. M16 is widely used commercialized culture media for the murine embryos. Compared to other media such as potassium simplex optimization medium, commercial M16 (Sigma) media lacks of amino acid, glutamine and antibiotics. In the present study, we optimized M16 based embryo culture system using commercialized antibiotics-glutamine or amino acids supplements. In vivo derived murine zygote were M16 media were supplemented with commercial Penicillin-Streptomycin-Glutamine solution (PSG; Gibco) or MEM Non-Essential Amino Acids solution (NEAA; Gibco) as experimental design. Addition of PSG did not improved cleavage and blastocyst rates. On the other hand, cleavage rate is not different between control and NEAA treated group, however, blastocyst formation is significantly (P<0.05) improved in NEAA treated group. Developmental competence between PSG and NEAA treated groups were also compared. Between two groups, cleavage rate was similar. However, blastocyst formation rate is significantly improved in NEAA treated group. Taken together, beneficial effect of NEAA on murine embryos development was confirmed. Effect of antibiotics and glutamine addition to M16 media is still not clear in the study.

A Study on Appearance Orientation and Clothing and Cosmetics Purchasing Behaviors according to Media Contact Responses (미디어 접촉반응에 따른 외모지향성과 의복 및 화장품 구매행동 연구)

  • Lee, Mi-Sook;Jun, Ji Hyun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.4
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    • pp.87-99
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    • 2016
  • The purpose of this study was to investigate the appearance orientation and clothing and cosmetics purchasing behaviors according to media contact responses. The subjects were 445 female university students in Daejeon and Chungnam province. The measuring instruments was a questionnaire with media contact responses, appearance orientation, clothing and cosmetics purchasing behavior, and subjects' demographic characteristics. The data were analyzed by Cronbach's ${\alpha}$, frequency analysis, ${\chi}^2$ test, ANOVA, Duncan's multiple range test, and regression analysis using SPSS program. The results were as follows. First, female university students had very positive response and attitude on entertainers' appearance, style and products showed by media. Second, media contact response had a significant effect on appearance orientation. The group with a high level of media contact response showed higher appearance orientation than the groups with mediate and low level of media contact response. Third, media contact response had meaningful effects on clothing and cosmetics purchasing behaviors. The group with a high level of media contact response showed higher shopping frequency, purchasing frequency, and more spending on clothing and cosmetics than other groups.

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Comparison of Radiograpic Contrast Techniques and Contrast Media on Dacryocygtorhinography in Dogs (개에서 누낭비강조영술시 조영방법 및 조영제의 비교)

  • Seo Kang-Moon;Cheong Jong-Tae;Kweon Oh-Kyeong;Sung Jai-Ki;Nam Tchi-Chou
    • Journal of Veterinary Clinics
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    • v.11 no.1
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    • pp.359-368
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    • 1994
  • This study was undertaken to evaluate image quality and level of discomfort during examination with various contrast media(meglumine ioxitalamate: Telebrix $30^{\circledR}$ , diatrizoate sodium: Hypaque $50^{\circledR}$, sodium ioxaglate + meglumine ioxaglate: Hexabrix , iopamidol: Iopamiro $300^{\circledR}$ , iodized poppyseed oil: $Lipiodol^{\circledR}$ and barium sulfate: Baritop$^{\circledR}$and various radiographic contrast techniques(eye dropping: group 1, single injection to the superior punctum: group 2 and continuous injection to the superior punctum: group 3) on dacryocystorhinography in dogs. The results were as follows; 1. The Image quality of radiographic contrast technique of continuous Injection of contrast media(group 3) was better than the other techniques. 2. Average scores for dacryocystorhinography quality of sodium ioxaglate + meglumine ioxaglate, iopamidol, barium sulfate, iodized Poppyseed oil, meglumine ioxitalamate and diatrizoats sodium were 3.67${\pm}$0.47, 3.67${\pm}$0.47, 3.50${\pm}$0.50, 3.33${\pm}$0.75, 2.50${\pm}$0.50 and 2.50${\pm}$0.76, respectively in group 3. 3. Diatrizoate sodium produced more discomfort than the other media. It was considered that the best radiographic contrast technique of dacryocystorhinography was continuous injection of contrast media to the superior punctum and sodium ioxaglate + meglumine ioxaglate, iopamidol, iodized Poppyseed oil and barium sulfate were the excellent contrast media for dacryocystorhinography in dogs.

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A Study on the Difference of Influential Group in Putting on Clothing and delinguency for Students (중고등학생의 비행정도와 의복착용시 영향집단의 차이에 관한 연구)

  • 홍선옥
    • Journal of the Korea Fashion and Costume Design Association
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    • v.4 no.2
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    • pp.47-67
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    • 2002
  • The purpose of this study was to investigate the differences of Middle and High School Students' influential groups in putting on clothing according to their delinquency and demographic variables. My subject was 1050 middle and high school boys and girls who are resident in Seoul; sample groups were selected, considered their resident area, gender and the kind of school. The results are as follows: 1. The exemplary group was most regarded the opinion and evaluation of teacher, father and mother and followed the clothing of teacher. Compared with the exemplary group, the delinquent group was most regarded the opinion and evaluation of other and same sex friend and tended to follow their clothing style. Besides, the delinquent and middle groups were most regarded the opinion and evaluation of seniors and tended to follow their clothing style. The mass media star was most modelled by delinquent group, following by middle and exemplary groups. 2. Schoolgirls were more regarded the opinion and evaluation of same sex friend and senior and were more remarkable to follow the clothing style of their parent, friend, senior or mass media star than schoolboys. The students who did well at school more were regarded the evaluation of father, mother and same sex friend than those who did commonly or poorly. As for the exemplary group, the poorer a student did at school, the more he/she tended to follow the clothing style of mass media star, but on the contrary, as for the delinquent group, all students tended to follow the clothing style of mass media star regardless of their academic record. And there was no significant difference according to social status in important others and model group.

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A Study on the User Evaluation for Media Form of Virtual Environment (가상환경의 미디어 형식에 대한 사용자 평가 연구)

  • Park, Soo-Been;Yoon, So-Yeon
    • Korean Institute of Interior Design Journal
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    • v.17 no.5
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    • pp.166-174
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    • 2008
  • As the use of virtual environment for decision-making interior or architectural design has been increasingly broaden, the choice of media form-physical, objective properties of a display medium-became and important issue to take into consideration. This research deals with the effects and differences between two types of media for a virtual environment; wall projection screen(120") and PC monitor(17"). In addition, efficient adoption of the two media forms was also proposed in this research. A total of 90 subjects participated in pre-designed three experimental groups(A group: experiment with a wall projection screen, B group: experiment with PC monitor, C group: both) and answer the seating preferences, the presence inventory, and the decision confidence using a simulated virtual restaurant environment. The results are as follows: (1) seating preferences for the tables located in frequent traffic area and near other spaces such as restroom and th kitchen are significantly different by the media form. While there is no significant difference found in seating preferences for most tables except high traffic areas near entrances between the two media. This result demonstrates the effects of media type or screen size on user perception for the areas near structural or interior design elements. (2) The presence measure in this research consist of in this research consist of four factors: 'spatial presence,' 'object presence,' 'positive effects,' and 'the factor of negative effects. 'The mean values of the items involving engagement or interaction in the spatial presence factor and the object presence factor are significantly different by the media form. A higher sense of presence of presence was observed in the wall projection screen. (3) PC monitor condition was shown to provide a higher level of decision confidence. Based on the research finding, conclusions and implications are discussed.

The Use of Social Media among First-Year Student Groups: A Uses and Gratifications Perspective

  • Owusu-Ansah, Christopher M.;Arthur, Beatrice;Yebowaah, Franklina Adjoa;Amoako, Kwabena
    • International Journal of Knowledge Content Development & Technology
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    • v.11 no.4
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    • pp.7-34
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    • 2021
  • The purpose of the study was to explore the uses and gratification of social media among first-year student groups at a satellite campus of a public university in Ghana. The study employed a descriptive survey design. The study involved all 1061 first-year university students in six academic departments of the College. A total of 680 (64%) participants returned validly completed copies of the questionnaire. Descriptive statistics and thematic analysis were employed for data analysis. The findings indicate that WhatsApp was the most popular application for social media groups, while a need for information-sharing, peer-tutoring and learning, and finding and keeping friends were the primary motivations for joining social media groups. First-year students are involved mainly in reactive activities, as most engage when solving an academic assignment through group discussions. Though challenges persist, such as posting of unwanted images, inadequate participation, and ineffective and irrelevant communication, most are willing to continue their social media groups' membership in the long term. This study provides valuable insight into transitioning students' lived experiences on social media from the group perspective. These insights are valuable conceptually and practically to academic counsellors, librarians and student affairs officers who are expected to provide on-going education on (social) media literacy to first-year students to enhance the adjustment process. The study is the first of its kind in Ghana that investigates social media group participants' exit intentions.

Query Expansion of Video Retrieval System using Domain Ontology and Word Embedding (도메인 온톨로지와 워드임베딩을 활용한 영상검색 시스템의 질의어 확장)

  • Hahm, Gyeong-June;Kwak, Chang-Uk;Kim, Sun-Joong
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2017.06a
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    • pp.245-247
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    • 2017
  • 기존 콘텐츠를 활용 및 조합하여 새로운 콘텐츠를 제작하는 개인 사용자가 늘어나고 있는 추세다. 사용자가 원하는 내용이 담긴 영상 콘텐츠를 활용하기 위해서는 이를 지원하는 영상 검색 시스템이 필요하다. 하지만 기존의 영상 검색 시스템은 키워드 매칭을 기반으로 하고 있기 때문에 사용자가 원하는 영상을 찾지 못하는 경우가 많다. 본 연구에서는 이러한 문제를 해결하기 위해 사용자의 검색 의도를 보다 정확하게 표현할 수 있는 질의어 확장 방법을 제시하고 있다. 제시하는 방법은 도메인 온톨로지와 워드 임베딩 결과를 이용하여 질의어와 의미적으로 밀접히 관련된 단어를 추가하고 확장된 질의어를 이용하여 검색을 수행하게 된다. 이를 통해 사용자는 만족할만한 검색 결과를 얻을 수 있게 된다. 구현한 시스템을 이용하여 질의어가 확장되는 과정을 보임으로써 본 연구에서 제시하고 있는 방법에 대한 평가를 수행하였다.

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An Implementation of Interactive 3D Audio Broadcasting Terminal (대화형 3차원 오디오 방송단말 구현)

  • Park Gi Yoon;Lee Taejin;Kang Kyeongok
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2004.11a
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    • pp.211-214
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    • 2004
  • 본 논문에서는 사용자의 입력에 따라 3차원 오디오 장면을 재구성하여 전달할 수 있는 대화형 오디오 방송단말의 구현 예를 제시한다. MPEG-4 AudioBIFS 규격에 따라 계층적으로 표현한 오디오 장면의 속성을 사용자의 입력에 따라 갱신하고, 주어진 속성을 참조하여 오디오 데이터를 3차원 공간상에 재합성하는 방식을 취한다 속성을 갱신하는 모듈은 MPEG-4 Audio 프로파일을 지원하게 하되 AudioBIFS 노드 유형에 따른 사용자 인터페이스를 미리 정의하여 단말 측에 저장해 두고 이용함으로써 대화형 방송 서비스를 구현했다. 3차원 오디오 데이터를 재생하는 기능은 사용자의 입력에 대한 피드백을 풍부하게 하여 대화형 방송의 효과를 극대화하고, 사실감을 제고하는 데 중요한 역할을 담당한다. 요소기술로 음상의 위치, 지향성, 모양, 잔향특성 등을 구현하기 위한 3차원 오디오 기술에 대해 소개한다. 또한 대화형 3차원 오디오 방송단말을 이용한 서비스의 예로 대화형 합주 및 합창 프로그램을 소개한다.

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