• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.20-29
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• 2018

This study investigated the effect of PR communication of local government on the relationship between the local government and the public and the image of the local government, focusing on the official blog of Busan Metropolitan City, 'Cool Busan.' It also examined the mediating role of organization-public relations. As a result, 'interactivity' and 'interest' among the characteristics of social media information have a statistically significant effect on organization-public relationship and municipal image. And balance' was found to affect the image of local government. In addition, the mediating role of the organization-public relations subfactors has been proved in the influence of the local government social media information characteristics on the local government image.

• Korean Institute of Interior Design Journal
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• v.16 no.5
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• pp.30-37
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• 2007

According to the passage of an age, a method which communicates each other between the city and space, and space and a human has changed. Recently, as the city is developing related with the public, the sphere and a territory of activity of a public has been wider in an environment of the city. Therefore, development of night scenery and the rise of a medium of a vision are accompanied with a new material and the high-technology. Innovation of abundant techniques tends to being surface and mass media, and breaks from the architectural aspect of space as mutual expansion of relations between interior and exterior, and making a boundary obscurely. Space design represents peculiarity of non-territorial which modern art, an advertisement, a media and a reflection are integrated as getting over above tendency. As we find out methods which the public can communicate with the space in wider territory, the public and the space can extend mutual relations and the design of modern space is been varying a part as the space which has a context of city and synthetic sociality for the public by avoiding independent objects.

• International journal of advanced smart convergence
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• v.13 no.2
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• pp.110-118
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• 2024

This study examines factors influencing nonusers' resistance to the adoption of the metaverse, focusing on propagation mechanisms. It elucidates the role of innovation resistance within the metaverse adoption process. We applied the Innovation Resistance Model in the context of the metaverse and considers three major groups of factors influencing resistance to the metaverse: innovation characteristics (perceived usefulness, compatibility, perceived risk, and complexity), consumer characteristics (personal innovativeness), and propagation mechanisms (mass media, online media, and personal communication). An online survey of college students who do not use the metaverse revealed that perceived usefulness, compatibility, personal innovativeness, and online media were negative predictors of resistance to the metaverse. Conversely, perceived risk, mass media, and personal communication were positive predictors of resistance to the metaverse. Furthermore, innovation resistance was found to play a mediating role in the metaverse adoption process. Drawing upon the findings, we suggested marketing strategies to decrease resistance to the metaverse.

• Journal of the Korean Home Economics Association
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• v.37 no.2
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• pp.175-197
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• 1999

The effects of environmental factors on adolescent's socializaion were examined. Data were drawn from 1,412 adolescents. A hypothesized model was tested the links among housing, family conflicts, parent-adolescent relationship, family stress, prier relations, mass media, school atmosphere, consumption, consumer socialization, and adolescent's socialization. Adolescent's internal socialization was directly related to father-adolescent relationship, mother-adolescent relationship, family stress, housing, peer relations, school atmosphere, consumer socialization. The external socialization was directly rebated to father-adolescent relationship, mother-adolescent relationship, housing, peer relations, school atmosphere, and consumer socialization. Mass media wits the most important factor which could be predicated the adolescent's socialization . The findings are consistent with a growing body of literature showing that the environmental factors are related to the adolescent's socialization.

• Asian Journal for Public Opinion Research
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• v.11 no.4
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• pp.327-357
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• 2023

Adopting the Tools of Liberalism and Clash of Civilizations theories of international relations, this study examines the perceptions of 25,406 Arabs in 11 Arab countries as expressed in an Arab Barometer survey exploring their perceptions of violence against the United States (US), American citizens as "good," President Donald Trump's foreign policy in the Middle East, increasing economic relations with the US, and welcoming American foreign aid. As aspects of the Clash of Civilizations theory, this study examines religiosity, religious ritual practices, and political Islam and, as aspects of liberalism, this study explores the roles of online media as well as perceptions about US foreign aid in the prediction of the criterion variables. The findings suggest that religious indicators, and aspects of the Clash of Civilizations generally, were negative predictors of the perceptions, while social media and motivations for US foreign aid as aspects of liberalism, positively predicted the perceptions. The study discusses the results in relation to implications for policy makers.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.720-731
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• 2016

This study aims to understand characteristics and roles of community media in Seoul to discuss the meanings of the media. Community media is constructed based upon the networks of relations of community participants, whose characteristic relations of participants within the network determines the roles and meanings of the media for the community. Research have shown that community media's unique open, participatory, and horizontal communicative structures enable to realize such objects. For this study, we chose Mapo FM to conduct case study based upon network analysis of 'participant network' of the media. In particular, we tried to measure the density and centrality of the network, which can explain the relational characteristics of the networks of the media. In addition, we also conducted in-depth interviews of participants to better understand the problems and meanings of the community media. The findings suggest that unlike the conceptual and theoretical assumptions, the community media under the study lacks of open, participatory, and horizontal ways of participation in the media.

• Communications for Statistical Applications and Methods
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• v.19 no.6
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• pp.771-780
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• 2012

In the current analysis, we examine news coverage data widely used in media studies. News coverage data is usually time series data to capture the volume or the tone of the news media's coverage of a topic. We first describe the distributional properties of autoregressive conditionally heteroscadestic(ARCH) effects and compare two major American newspaper's coverage of U.S.-North Korea relations. Subsequently, we propose a change point detection model and apply it to the detection of major change points in the tone of American newspaper coverage of U.S.-North Korea relations.

• International Journal of Contents
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• v.13 no.1
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• pp.1-8
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• 2017

The study aims to reveal the differences in the factors influencing portal news and news site application usages on smartphones in regard to political discussion networks, news use across multiple media platforms and news genre consumption. The results demonstrate that those factors affected both types of application usages in a different manner when controlling for demographics. The more participants conversed politics with homogeneous networks, the more they used portal news on smartphones. Conversely, the more political discussion with heterogeneous networks, the more they used news site application on smartphones. The more frequently Internet and mobile phone were employed for news source and the more soft news genre was consumed, the more the portal news application was used. However, the more frequently traditional and social media were employed for news source and the more hard news consumed, the more news site application was used. The findings imply that portal news application users may increase their likelihood of soft news consumption using Internet and mobile phones for political discussion with close social relations, while news site application users may increase their likelihood of hard news consumption using traditional and social media for political discussion with distant social relations.

• International Journal of Contents
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• v.17 no.1
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• pp.1-10
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• 2021

Visual analytics is an emerging research field that combines the strength of electronic data processing and human intuition-based social background knowledge. This study demonstrates useful visual analytics with Tableau in conjunction with semantic network analysis using examples of sentiment flow and strategic communication strategies via Twitter in a blockchain domain. We comparatively investigated the sentiment flow over time and language usage patterns between companies with a good reputation and firms with a poor reputation. In addition, this study explored the relations between reputation and marketing communication strategies. We found that cryptocurrency firms more actively produced information when there was an increased public demand and increased transactions and when the coins' prices were high. Emotional language strategies on social media did not affect cryptocurrencies' reputations. The pattern in semantic representations of keywords was similar between companies with a good reputation and firms with a poor reputation. However, the reputable firms communicated on a wide range of topics and used more culturally focused strategies, and took more advantages of social media marketing by expanding their outreach to other social media networks. The visual big data analytics provides insights into business intelligence that helps informed policies.

• Journal of Digital Convergence
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• v.10 no.3
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• pp.273-281
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• 2012

As appearing on the stage of social media which expands the private relations to the public relations, the Social Intelligence(SI) is made again prominent in our society. The Public Relations(PR) is in particular related to the SI which means the ability to get along well with other people and to encourage others to cooperate with oneself. It points out the necessity of the study with respect to the impact of SI on the choice of educational major and the adaptation of social media in PR, because the SI is one of the important aptitudes which students who major in Communication and PR would need for actual field. But the result of the research indicates that the SI does not influence the choice of educational major of the students who major in Communication and PR. To make those students go into high level of the SI, the students need the specific education which would enhance and reinforce their SI such as the SPACE Program developed by Albrecht and reorganization of curriculum in the education of Communication and PR. Besides, this study shows that the high level people actively use the social media, for example, Smartphone in order to keep their best relationships.