• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.881-889
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• 2022

This study is to empirically investigate the impact of product placement on purchase intention. Product placement is growing due to its advantages that it is cheaper than general advertising and free from restrictions from exposure time. Considering that, this study includes variables reflecting high importance and characteristic changes in product placement. The study selects fashion involvement, celebrity involvement, bald exposure, and exposure strength as variables reflecting the unique characteristics of product placement, observance of ethics and consumer deception as ones reflecting ethical aspects, and program popularity and media familiarity as variables reflecting means of using product placement. As a result, celebrity involvement and program popularity have a positive influence on purchase intention, and consumer deception has a negative impact. However, fashion involvement, bald exposure, exposure strength, observance of ethics, and media familiarity do not have a statistically significant impact. This study explains the results through comparison with previous studies and suggests implications based on the association between product placement and purchase intention.

• Journal of Preventive Medicine and Public Health
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• v.45 no.6
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• pp.335-343
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• 2012

Mercury is emitted to the atmosphere from various natural and anthropogenic sources, and degrades with difficulty in the environment. Mercury exists as various species, mainly elemental ($Hg^0$) and divalent ($Hg^{2+}$) mercury depending on its oxidation states in air and water. Mercury emitted to the atmosphere can be deposited into aqueous environments by wet and dry depositions, and some can be re-emitted into the atmosphere. The deposited mercury species, mainly $Hg^{2+}$, can react with various organic compounds in water and sediment by biotic reactions mediated by sulfur-reducing bacteria, and abiotic reactions mediated by sunlight photolysis, resulting in conversion into organic mercury such as methylmercury (MeHg). MeHg can be bioaccumulated through the food web in the ecosystem, finally exposing humans who consume fish. For a better understanding of how humans are exposed to mercury in the environment, this review paper summarizes the mechanisms of emission, fate and transport, speciation chemistry, bioaccumulation, levels of contamination in environmental media, and finally exposure assessment of humans.

• Journal of agricultural medicine and community health
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• v.34 no.2
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• pp.223-233
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• 2009

Objectives: This study aimed to examine the relations between exposure to anti-smoking promotion media and smoking, targeting middle school students who were exposed to various media of promotion. Methods: The subjects of the study were 38,820 middle school students who answered to the 2007 Korea Youth Risk Behavior Web-based Survey. Answers of 37,714 subjects were used for the final analysis except those of 1,106 that could not be used to judge anti-smoking promotion media and prevalence of smoking as they were considered insincere to the questions. We used SPSS of version 17.0. This study conducted a chi-square test to identify smoking rate according to characteristics of subjects and a multivariate logistic regression analysis to identify whether they are independently significant. Results: Smoking rate increased as the subjects were in higher grades. From the results of multivariate logistic regression, odds ratio(OR) at points 5~6 of the first graders that had never been exposed to anti-smoking promotion media was 0.49(95% CI=0.33-0.74), which was significantly low. And OR at points 5~6 of the third graders was 0.57(95% CI=0.43-0.76), significantly low. Conclusions: This study identified the relations between exposure to anti-smoking promotion media and smoking of middle school students in Korea.

• Korean Journal of Child Studies
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• v.32 no.3
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• pp.91-105
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• 2011

The purpose of this study was to investigate the relationship between sexual development, sensation seeking traits, exposure to pornographic media, peer conformity, and potential delinquency on the part of Korean middle school students. In order to verify the model, we used structural equation model (SEM) analysis. 603 adolescents were participated in the study. The results were as follows; first, both male and female models goodness of fit and significant paths was proven. Second, it was also found that gender difference existed in the model. The implications of this study and the suggestions for future research were also discussed.

• International Journal of Contents
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• v.12 no.3
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• pp.1-11
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• 2016

This exploratory study examines the critical factors associated with news consumers' perception of information overload and news consumption patterns. An online survey was conducted with Qualtrics panels (N = 1001). The demographics and three antecedent factors of perceived information overload were considered including the frequency of news access through multiple media platforms, level of attention to news, and interest in news. Three news consumption patterns were investigated as possible consequences of perceived information overload: news avoidance, selective exposure, and willingness to pay for news. The results of hierarchical regression analyses revealed a meaningful distinction between general and news information overload. Overall, news consumers who paid more attention to news through newer media/platforms/devices perceived higher levels of information overload, were more willing to pay for the news, and often avoided news or selectively exposed themselves to certain sources of news to manage news information overload.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2018.05a
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• pp.230-231
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• 2018

Recently, the danger for radioactive materials has become a hot topic. Beginning with the Chernobyl nuclear accident in 1996, in 2011, the Fukushima nuclear power plant in Japan suffered major damage such as large-scale casualties and radioactive dangerous area selection. Concerns about leakage of radioactive materials due to recent earthquakes have been deepening in Korea, such as Wolsong Nuclear Power Plant in Gyeongju, and there is a growing interest in the safety of radioactive materials through the media and the media. However, the route to exposure to radioactive materials is not limited to these large-scale nuclear accidents. Typical examples of this are radioactive substances exposed in daily life. In the case of radon gas, the danger is being revealed through current events programs and news, and natural radiation exposure is attracting attention.

• Smart Media Journal
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• v.12 no.7
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• pp.68-75
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• 2023

In this study, I would like to conduct a study on the design of chat UX between fandom and idol. The 1:多 form of message exposure method between idols and fandom was studied and the optimal exposure form and speed were tested. Based on the results of the experiment, 30 sentences were selected per second among various options, and based on this, the results were applied to the actual Universe platform to facilitate communication between idols and fans.

• Journal of Korea Multimedia Society
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• v.23 no.11
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• pp.1435-1445
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• 2020

Advertising is a communication that aims to persuade you through communication. Local governments are enforcing a lot of budget for outdoor advertisements and exposing advertisements to various media. However, in the case of outdoor advertisements, advertisements are executed without considering the specificity of the exposure environment, so it is inferior to the budget input. Therefore, this study aims to help local advertisement agents, producers, and related parties by classifying components by combining video analysis methodology and video ad analysis methodology for effective message delivery and immersion in local outdoor advertising. As a discussion to provide an efficient production methodology for outdoor advertising video production in the future, it is an extension of exploratory research through content analysis.

• Proceedings of the Korea Society of Environmental Toocicology Conference
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• 2003.10a
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• pp.145-145
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• 2003

In the case of POPs (persistence organic. compounds) that have been release into environment, the goal of exposure assessment is to estimate the individual's total intake through various contact media and exposure pathways. The objective of this study was to estimate human exposure to environmental pollutants using a multimedia/multiroute scenario in an urban area of Korea.

• Journal of Preventive Medicine and Public Health
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• v.46 no.4
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• pp.211-211
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• 2013