• Title/Summary/Keyword: Media Commerce

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The Dynamic Research of Mobile and PC Online Media Visit Activities Effects on The E-Commerce Site Visit (모바일, PC온라인 매체 방문 행동이 쇼핑 사이트 방문에 미치는 영향에 대한 동태적 연구)

  • Lee, Dong Il;Kim, Hyun Gyo
    • Journal of the Korean Operations Research and Management Science Society
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    • v.39 no.4
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    • pp.85-95
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    • 2014
  • In the e-commerce, the conversion into the multi-media is the important issue. According to the research by Nielsen Korea, the 83% of customers who purchase the products in the e-commerce utilize multi-channel to buy the products such as mobile and online [3]. Thus, to effectively implement online advertising, marketers should understand the customers' path [15] in the multi-channel. The study of the multi-site activities plays an important role to predict customers' purchase [28]. To explain the e-commerce site visit activities of customers, we have developed research model in terms of the online advertising. This research model is based on the study of Moe and Fader [23]. There are two types of composition in the research model. First, general site visit as an exploratory search have net effect on the shopping site visit because customers could acquire or develop information on the e-commerce site via online advertising. Secondly, the e-commerce site visit as a goal-directed search cause threshold of the e-commerce site visit because customers could achieve their goal. When the threshold is increased, the probability of a shopping site visit is decreased and vice versa. Thus, we have investigated the impact of customers' previous visit activities (general site visit and shopping site visit) on the next e-commerce site visit in terms of dynamic view. Research data was provided by Cheil World Wide. This panel data include mobile and online log data of panelists from Jan. 2013 to March 2013. As the results, the customers' e-commerce site visit on the online media would decrease the probability of e-commerce site visit because these visit activities increase the threshold of e-commerce site visit. This result is similar with the previous study [23]. Otherwise, since e-commerce site visit on the mobile media decrease the threshold, the customers' probability of e-commerce site visit would increase In summary, the site visit activities on the mobile could improve the probability of e-commerce site visits.

T-Commerce 비즈니스 전략과 기술

  • 문남미
    • Broadcasting and Media Magazine
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    • v.8 no.3
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    • pp.40-52
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    • 2003
  • T-Commerce는 한 마디로 TV를 통한 e-commerce이다. 그러나 단어가 주는 간단함과는 달리 기존의 e-commerce나 m-Commerce가 가졌던 전통적 상거래 개념으로부터의 혁명성을 한 차원 더 뛰어넘는 엄청난 잠재력과 변화력을 가지고 있는 새로운 개념이자 현상이다. 즉, e-commerce가 갖고 있는 개별성, 즉시성, 상호작용성, 다매체성의 장점 위에 욕구의 충동성, 편의성 및 고감도성이 결합된 새로운 경제문화행위 방식이라 할 수 있다. 우리에게 너무도 친숙한 TV방송의 디지털화를 통한 방송과 통신의 융합현상으로 방송 산업의 형태도 빠르게 변화되고 있다. 이러한 시장의 확대는 데이터 방송의 양방향 서비스인 T-Commerce에 대한 새로운 서비스를 가능하게 하는 기술과 성공적인 사업모델에 대한 실질적인 준비가 전제되어야만 가능하다. 본 고에서는 T-Commerce 비즈니스 모델과 전략에 따른 기술에 관하여 논하고자 한다.

A Study on the Future of eCommerce Systems (전자상거래의 미래에 대한 연구)

  • Choi, Se Ill
    • Smart Media Journal
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    • v.4 no.3
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    • pp.68-73
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    • 2015
  • This paper addresses the trends of e-Commerce systems. Most of the people around us might think that the e-Commerce system be saturated functionally and socially, and might be skeptic against the advancement of the e-Commerce system. But this paper analyzed the problems embedded in the current e-Commerce systems and compared those problems with IT trends to figure out possible functions in future e-Commerce systems.

A Study on the Factors Influencing Repurchase Intention in Social Commerce (공동구매형 소셜 커머스의 재구매의도에 영향을 미치는 요인에 관한 연구)

  • Wang, Yu;Kwon, Sun-Dong
    • Journal of Information Technology Applications and Management
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    • v.19 no.4
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    • pp.137-152
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    • 2012
  • As social media such as facebook and twitter is widespread, social commerce appears as a new way of e-commerce. Social commerce is a subset of electronic commerce that involves using social media that supports social interaction and user contributions. From the understanding of social commerce and literature review, we deduced the research model that relationship, collectivism, convenience, usefulness, low price, reputation, and rapidness have influence on satisfaction and repurchase intention. As a result of data analysis, relationship, convenience, usefulness, low price, and rapidness had influence on satisfaction and repurchase intention. And collectivism had influence on relationship. But reputation did not have influence on satisfaction. The focus of this study is on the effect of relationship and collectivism on satisfaction and repurchase, because relationship and collectivism is the major feature of social commerce. Succinctly speaking, collectivism affects relationship among users, in turn, relationship affects satisfaction and repurchase intention. This study gives a contribution to business. Business related with social commerce has to make a business strategy for managing relationship and consider collectivism tendency for selecting target customer.

A Study on the Factors Influencing Acceptance of Social Media-based Smart Commerce Service through Personal Innovativeness (개인의 혁신성이 소셜미디어 기반 스마트커머스의 수용에 미치는 영향 요인 연구)

  • Lee, Sang-Ok;Lee, Sang-Ho
    • Journal of Digital Contents Society
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    • v.19 no.3
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    • pp.547-559
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    • 2018
  • This study deals with the factors influencing acceptance of social media-based smart commerce service through personal innovativeness by quantitative empirical research method. Researchers have viewed that personal innovativeness affects the aesthetic criteria, hedonic value, economic value, and subjective norms, which are subdivided elements of emotion and characteristics. The hypothesis is that the emotional and characteristics variables affect the variables such as purchase intention and word of mouth intention of the TAM and the post acceptance model (PAM). The research model proposed in this study is a integrated model of proven models in previous studies, and it is expected that there will be a theoretical and practical contribution of research. The researchers hope that this study will make a significant contribution to the industry and policy in dealing with the acceptance of smart commerce services emerging in the area of e-commerce and social media marketing.

The Interactive Factors of Ubiquitous Media Affected on the Intention of Convergence Service Adoption (유비쿼터스 미디어의 수용의도에 영향을 미치는 상호작용성 요인에 관한 연구)

  • Kim, Ju-An
    • International Commerce and Information Review
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    • v.9 no.2
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    • pp.19-40
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    • 2007
  • In recent, T-commerce is widely dispersed as alternative type of commerce. It is forecasted that t-commerce system is used more than e-commerce system. Therefore more and more t-commerce-related industries are also recognizing that t-commerce is a critical business model. It is needed to understand the concept of t-commerce and develop the t-commerce marketing strategy. CEO analyses consumer's behaviors according to the data about buyers and applies the advantage of t-commerce to the communication with customers. This t-commerce system plays an important role in maximizing customer satisfaction and affecting their intention to reuse it. Therefore this paper attempts to identify T-commerce critical success factors and divide between use-intention group and unuse-intention group by taking out a discriminant function by the discriminant analysis. This lays a foundation in developing T-commerce strategy. According to the discriminant function extracted, convenience factor, amusement factor, system quality factor, product perception factor are significant in the sequence of influential degree. However, usefulness factor and speedy connection factor are not significant. In result, the target hitting rate is 77.9% in the first unuse-intention group and it is 95.2% in the second use-intention group. The total discriminant target hitting rate is computed to higher value, 86.55%. The statistic package, SPSS 12.0, is used to survey and analyse data and test the hypothesis. The validity and reliability of variables are verified by both reliability analysis and factor analysis. The discriminant analysis is used to tell the difference between use-intention group and unuse-intention group.

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Design and Implementation of SMIL(Synchronized Multimedia Integration Language) Player for Electronic Commerce

  • Shin, Dong-Kyoo;Jang, Choul-Soo;Lee, Kyoung-Ho;Kim, Joong-Bae;Shin, Dong-Il
    • Proceedings of the CALSEC Conference
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    • 2001.08a
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    • pp.631-635
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    • 2001
  • The Synchronized Multimedia Integration Language (SMIL) is a declarative markup language based on the eXtensible Markup Language (XML) to define a set of markup tags for synchronizing the timing and positioning relationships between multimedia objects. SMIL makes authoring of TV-like multimedia presentations on the Web easier for applications such as electronic commerce. We present the design and implementation of a JAVA-based SMIL player, which processes different types of media objects using multiple threads. Moreover, its cache engine detects the media type and allocates the proper cache memory for the corresponding media object.

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A Study on the Social Commerce in Smartphone Environment (스마트폰 환경에서 소셜커머스 사용에 대한 연구)

  • Ahn, Hyunchul;Lee, Hyoung-Yong
    • Journal of Information Technology Services
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    • v.14 no.1
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    • pp.145-158
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    • 2015
  • Currently, Social Commerces have increasingly gained popularity with the growth of Social Network Services (SNS). As the applications of smartphones are being applied in widespread areas, social commerces in the smartphone environment have entered a new chapter. The applications of social commerces on smartphones are widely used, which has increased the market share of social commerces exponentially. Thus, we tried to find out factors which may affect the user acceptance of social commerces in the smartphone environment. We develop a research model to examine how social commerces in the smartphone environment are accepted by users based on the academic factors-switch costs, trend-seeking tendency, richness in media. The theoretical model is validated through an survey of social commerce users in the smartphone environment from the undergraduates and the graduates in Seoul, Korea. The structural equation analysis is conducted based on the partial least square (PLS) approach. The results reveal that the switch cost will have positive mediating influences to the intention to use social commerce in the smartphone environment. We also find that the perceived usefulness of the smartphone is affected by the media richness. The results also suggest that the trend-seeking tendency has no influences to the users of social commerces in the smartphone environment. Also, theoretical and practical implications are discussed. The findings are believed to increase our understanding an interesting mobile phenomenon, as well as making contributions.

Experiments of Export marketing Using Social Media and Their Implications (소셜미디어를 이용한 수출마케팅 실험과 시사점 - 트위터와 페이스북을 중심으로 -)

  • Lee, Ho-Hyung;Kim, Hag-Min
    • International Commerce and Information Review
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    • v.13 no.4
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    • pp.3-21
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    • 2011
  • In this study, several experiments were designed to test the effectiveness of social media in export marketing. In particular, the experiments were made using Twitter and Facebook. The results showed that users' interest were able to increase the effects combined with B2B and B2C marketing events. The B2C marketing events could be made by personal target Event, Poll event, guest comments and social commerce. The B2B marketing was performed using Page Manager, Affiliate page, building and affiliate marketing group. Special features of Facebook such as social plug-in, Twitter integration, and Photo Tagging were found effective. A couple of implications were found in this study. First, the link between social media channel system was key success factor in effective export marketing. Second, the corporate marketing mix and social media consistent with the marketing mix strategy, communication between the managers and the managers' competencies were obtained for the key success factors.

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A Functionally Integrative Architecture between e-Marketplace and Corporate Systems Considering Buyer-Supplier Relationship under c-Commerce (c-Commerce 하의 기업간 협력관계를 고려한 전자시장과 기업 시스템간 기능통합적 체계)

  • Yoon, Han-Seong
    • Asia pacific journal of information systems
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    • v.15 no.4
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    • pp.135-152
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    • 2005
  • As the most widely used media of BtoB e-business, the e-Marketplace can be a way of BtoB e-buisness continuously in the age of c-Commerce with the functional collaborative integration between the e-Marketplace and corporate systems. Moreover, collaborative operations like QR, VMI and so on have shown a great efficiency in the area of BtoB supply chain management. However, some critical considerations are discussed in the selection of trade partners between the e-Marketplace and the SCM. In e-Marketplaces, the intermediation to select partnersusually focuses on the competitive process for lower price. However, in the SCM, the relationship with strategic alliance is more importantly addressed for efficiency. Considering the trend to c-Commerce in Internet commerce, the approach to the collaborative relationship in BtoB commerce has important meanings. In this paper, we proposed and appraised an architecture where the e-Marketplace can be an elelctronic functional method for the relationship based BtoB e-business from the viewpoint of SCM and c-Commerce.