• Title/Summary/Keyword: Mass media consumption

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Analysis of Changes in Carotid Intima-media Thicknesses according to Metabolic Syndrome-inducing Factors (대사증후군 유발 인자에 따른 경동맥 내중막 두께의 변화 분석)

  • Nan-Hee An;Tae-Jeong Ji;Hyeon-Jin Kim
    • Journal of the Korean Society of Radiology
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    • v.17 no.4
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    • pp.597-606
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    • 2023
  • This study retrospectively analyzed the test results of 235 patients who visited a medical institution in Busan from May 2022 and February 2023 and conducted both carotid ultrasonography and blood tests. The purpose of this study was to investigate the effect on intima-media thickness and blood flow velocity by measuring the intima-media thickness and blood flow velocity through carotid ultrasonography and analyzing the factors influencing the subject's body mass index and metabolic syndrome. Correlation analysis between carotid intima-media thickness and body mass showed (p=0.000) confirming that there is a correlation. As a result Correlation analysis between blood flow velocity and body mass index (p=0.015) was found, comfirming that there was a correlation. Age (p= 0.000), fasting blood glucose (p=0.002) and alcohol consumption (p=0.006) were found to be correlated with carotid intima-media thickness. An increase in Carotid intima-media thicknesses causes an increase in events caused by cardiovascular disease. Therefore, efforts must be made to exclude factors that increase Carotid intima-media thicknesses, and it will be most important to prevent cardiovascular disease through research on various prediction methods and regular checkups.

The Values, Consumption Culture, and Clothing Attitudes of a Modern New Generation as the Primary Consumer of Modern Korean Culture: From the 1920's to the 1930's (한국 근대 문화 소비 주체로서 모던 신세대의 가치관, 소비문화, 의복 태도 특성: 1920년대~1930년대를 중심으로)

  • Park, Hye-Won
    • Journal of the Korean Home Economics Association
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    • v.49 no.9
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    • pp.99-109
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    • 2011
  • The purpose of this study was to characterize the new women, modern girls and modern boys from the 1920's to the 1930's as a modern new generation, the primary consumer of modern consumption culture, and to examine their values, lifestyles, consumption culture and clothing attitudes. The data were obtained from the magazines and newspapers published from 1920's to 1930's and previous literatures, and analyzed by qualitative content analysis. The results were as follows: A modern new generation meant the new women, modern girls, and modern boys seeking for the western looks and cultural tastes. The values of a new generation people were individualism, materialism, and modernism which was the same as Americanism. They enjoyed western lifestyles and sports and consumed new mass media and popular culture. Their clothing attitudes were fashion orientation, conformity, symbolism, conspicuous consumption, aesthetic value, individuality, and practicality.

Food Consumption Discussion in 1950's Women's Culture (1950년대 여성문화장(場)에서의 밀가루음식 소비담론)

  • Kim, Mi-Hye;Chung, Hae-Kyung
    • Journal of the Korean Society of Food Culture
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    • v.25 no.6
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    • pp.639-651
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    • 2010
  • This study investigated women's magazines and women's food consumption stories of the 1950/s. That is, it attempted to comprehend the connection between the public and private aspects of food consumption as discussed in the 1950's. The public aspect of culture was investigated using the women's magazine "Yeo-won" which reflected the social and intellectual hegemony of the time. The private aspects of culture were investigated by reviewing the daily life of women though in-depth interviews. Mass media reflected the social and intellectual hegemony and indicated that a cultivated woman who supported western food was a wise mother and a good wife, and that a woman who consumed flour-based food was a reasonable and modern consumer, ahead of her time The admiration for the U.S. and its advanced civilization through free handouts of flour and powdered milk accelerated the consumption of industrialized flour-based foods such as noodles, hardtack, and steamed bread. This lead to the rigid traditional food-eating habits of boiled rice, and side dishes changed to flour-based and processed foods. That is, food represented a cultural identity.

Analysis of Collaborative Consumption Intentions and their Predictive Factors in High School Students (고등학생의 협력적 소비 의향 유형과 예측 요인)

  • Jung, Joowon
    • Journal of Korean Home Economics Education Association
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    • v.30 no.2
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    • pp.103-116
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    • 2018
  • The purpose of the present study is to categorize collaborative consumption intention in high school students based on providing and using collaborative consumption behaviors, to compare and analyze the factors that predict these. Data gathered from 418 high school students through an online survey were used to conduct a descriptive statistics analysis, cluster analysis, and multinomial logistic regression. Firstly, collaborative consumer intentions were classified into four groups, including a proactive group with high providing behaviors and using behaviors, an active providing group, an active using group, and a passive group with low providing and using behaviors. Secondly, mass media, social benefits, enjoyment, community effect, and reputation were revealed as factors that increased the potential for inclusion in the active groups, and home education, mass media, enjoyment, and reputation were factors that increased the potential for inclusion in the active providing group. Enjoyment was revealed as the factor that increased the potential for inclusion in the active using group. The results of the present study show that the active utilization of consumer education and a systematic approach are required to revitalize collaborative consumption and proper settlement. Furthermore, a systematic establishment of school consumer education is needed for the balanced development of collaborative consumption. Also, an environmental system in which actual expected benefits can be experienced and realized in a diverse manner should be created to encourage consumers collaborate more actively.

Analysis of the Awareness of the Value and the Consumption Pattern on Milk of Elementary Middle and High School Students (서울 지역 초.중.고등학생들의 우유 가치구조 인식 및 섭취 행태 분석)

  • Kim, Jung-Hyun
    • Journal of the Korean Home Economics Association
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    • v.45 no.1
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    • pp.23-33
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    • 2007
  • This study was performed to investigate the awareness of the value on milk and the consumption pattern on milk of elementary, middle and high school students. The subjects were 453 students(129 elementary, 129 middle, and 195 high school students) living in the Seoul area. The results were as follows. The students of this study demonstrated low levels of awareness of the value of milk. They had an awareness of the value of milk about 'convenience', 'healthful', 'safety', 'diversity', and 'useful for snack'. Most students reported drinking milk two to three times a week and 13.2% of students preferred flavored milk rather than plain milk. General preference for milk was significantly higher in elementary school students than in high school students(p<0.001). The degree of satisfaction on milk was significantly higher in elementary school students than in middle and high school students(p<0.001). The respondents answered that their source of information about milk was the mass media. Their source of information from school was very low. In order to increase the consumption of plain milk, milk nutritional education is necessary in schools.

The Ethical Consumptions and Related Variables of the Undergraduate (대학생 소비자의 윤리적 소비와 관련변인 : 교육경험변인과 사회심리적 변인의 효과를 중심으로)

  • Hong, Eun-Sil;Shin, Hyo-Yeon
    • Journal of Families and Better Life
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    • v.28 no.5
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    • pp.131-149
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    • 2010
  • The purpose of this research was to explore the levels of ethical consumptions and related factors on ethics of undergraduates as consumers. For statistical analysis, Cronbach' ${\alpha}$, factor analysis, t-test, one-way ANOVA, Duncan's multiple range test, Pearson co-relationship analysis, and multiple regression analysis with a total of 761 questionnaires were conducted. The research results are summarized as follows. 1. The scores to measure ethical consumptions level of the undergraduates was ranged from 2.66 to 3.64, which were relatively low. 2. The ethical consumptions in the commercial transaction were found to have significant differences according to gender, college years, and religion. The ethical consumptions of current generation were found to have the significant differences depending on their gender, college years, major, parents's education level, monthly allowance, and religion. The ethical consumptions of future generation were found be significantly different based on their gender, college years, mother's education level, father's occupation, monthly household income, and monthly allowance. 3. The major variables affecting the level of the ethical consumptions in the commercial transaction were materialism, social responsibility, idealism and college years. The major variables affecting the level of the ethical consumptions of current generation resulted from social responsibility, frequency contact with the mass media about the ethical consumptions, religions, and materialism. Social responsibility, frequency contact with the mass media about the ethical consumptions, idealism, expenditure, experience about the consumption education and materialism were the factors affecting the level of the ethical consumptions of future generation.

Automatic Generation of Video Metadata for the Super-personalized Recommendation of Media

  • Yong, Sung Jung;Park, Hyo Gyeong;You, Yeon Hwi;Moon, Il-Young
    • Journal of information and communication convergence engineering
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    • v.20 no.4
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    • pp.288-294
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    • 2022
  • The media content market has been growing, as various types of content are being mass-produced owing to the recent proliferation of the Internet and digital media. In addition, platforms that provide personalized services for content consumption are emerging and competing with each other to recommend personalized content. Existing platforms use a method in which a user directly inputs video metadata. Consequently, significant amounts of time and cost are consumed in processing large amounts of data. In this study, keyframes and audio spectra based on the YCbCr color model of a movie trailer were extracted for the automatic generation of metadata. The extracted audio spectra and image keyframes were used as learning data for genre recognition in deep learning. Deep learning was implemented to determine genres among the video metadata, and suggestions for utilization were proposed. A system that can automatically generate metadata established through the results of this study will be helpful for studying recommendation systems for media super-personalization.

Analysis of Purchasing Attributes for Consumption Activation of Environment-friendly Agricultural Processed Foods (친환경농산물 가공식품 소비 활성화를 위한 구매속성 분석)

  • Hwang, Jeong-seo;Jung, Da-Eun
    • Korean Journal of Organic Agriculture
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    • v.31 no.1
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    • pp.29-44
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    • 2023
  • The activation of consumption of environment-friendly agricultural processed foods means not only the growth of environment-friendly agriculture, but also the development of related industries. Therefore, it is necessary to identify and apply the needs and purchasing attributes of environment-friendly agricultural processed food consumers. For this, survey was conducted to adult men and women in their 20s and 60s and a total of 200 copies were used for empirical analysis. In this study, the average difference between importance-satisfaction for purchase attributes of environment-friendly agricultural processed food was verified, and the IPA Matrix was prepared based on this. As a result, in terms of purchasing importance and satisfaction, it was found that those with no experience in purchasing environment-friendly agricultural processed foods regarded product, price, place, promotion as more important than those with experience in purchasing. In case of IPA, product and price factors were all important and satisfactory regardless of purchasing experience. On the other hand, it was found that the key factors for promotion were neither important nor satisfied with consumers regardless of their purchasing experience. Therefore, it is mainly necessary to focus on marketing and mass media promotion. At the same time, various domestic and foreign best practices should be benchmarked and a 4P marketing strategy should be established and promoted.

Prediction of Agricultural Purchases Using Structured and Unstructured Data: Focusing on Paprika (정형 및 비정형 데이터를 이용한 농산물 구매량 예측: 파프리카를 중심으로)

  • Somakhamixay Oui;Kyung-Hee Lee;HyungChul Rah;Eun-Seon Choi;Wan-Sup Cho
    • The Journal of Bigdata
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    • v.6 no.2
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    • pp.169-179
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    • 2021
  • Consumers' food consumption behavior is likely to be affected not only by structured data such as consumer panel data but also by unstructured data such as mass media and social media. In this study, a deep learning-based consumption prediction model is generated and verified for the fusion data set linking structured data and unstructured data related to food consumption. The results of the study showed that model accuracy was improved when combining structured data and unstructured data. In addition, unstructured data were found to improve model predictability. As a result of using the SHAP technique to identify the importance of variables, it was found that variables related to blog and video data were on the top list and had a positive correlation with the amount of paprika purchased. In addition, according to the experimental results, it was confirmed that the machine learning model showed higher accuracy than the deep learning model and could be an efficient alternative to the existing time series analysis modeling.

Television Viewing in the Post-TV Era: An In-depth Interview Study of Young People's Television Experiences (포스트 TV 시대의 텔레비전 시청 경험에 관한 질적 연구: 20대들과의 심층 인터뷰를 중심으로)

  • Lee, Dong-Hoo
    • Korean journal of communication and information
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    • v.60
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    • pp.172-192
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    • 2012
  • Over the last ten years, media convergence and multiple platform expansion have affected the ways that people watch conventional television. In the post-TV era, the growing use of the Internet and mobile multi-media devices, such as smart phones, as well as the availability of abundant television content, allows television consumption to be more personalized, diversified, and linked with various media activities, especially social media uses. This study attempts to examine how television viewing experiences have been transformed with the development of the trans-media uses. Based on Walter J. Ong's concept of relation-ism, which posits that new media transform the meanings and relevance of old media rather than making old media obsolete, this study will pay particular attention to how the cultural meanings of television viewing have been redefined in the post-TV era. For the examination, this study has looked at concrete cases of the television viewing experiences of 29 young people in their twenties. Based on in-depth interview data, this study discusses the newly emerging characteristics of television viewing, its temporal and spatial experiences, and the significance of television as a medium and as a social place.

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