• Title/Summary/Keyword: Mass Personalization

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Mass Customization in the Apparel Industry using New Technologies

  • Kim, Jungeun;Lee, Khmhee
    • The International Journal of Costume Culture
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    • v.5 no.1
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    • pp.14-25
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    • 2002
  • The purpose of this study is to define mass customization in the apparel industry and to discover, the apparel industry's potential to deliver customized apparel products. Different from product-centered mass Production, mass customization is focusing on customers' unique needs. The goal of mass customization is for customers to find exactly what they want at a reasonable price. Using new technologies such as 3-D body scanning and digital printing, mass customization can give customers customfit and personalized garments. Mass customization can satisfy a customer in terms of personalization, fit and design. Adoption of mass customization will open new opportunities for the apparel manufacturer of the future. Mass customization is a strategy that apparel manufacturers should consider for their goals.

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Connection location Case-based reasoning teachnique Using indirect data (간접적으로 추출된 데이터를 활용한 사례기반 접속지역 추론기법)

  • 정용진
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2004.11a
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    • pp.189-192
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    • 2004
  • The present much information of internet has to exist for innumerable user so that couldn't satisfy there's a variety of demand. so they have a demerit that search unnecessary information. However Web service is different with other mass media because It is possible that enable Mass Customization for Personalization strategy. In The paper suggest reasoning system that detect user connection location by using indirect abstraction techniques a kind of Case-based reasoning techniques.

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[Retracted]Cases of Extreme Customization and Personalization -Current Trends of Textiles and Apparel Industry in the United States- ([논문철회]미국 의류산업의 현 동향 -첨단 맞춤화와 개별화의 사례들을 중심으로-)

  • Lee, Young-A
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.12
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    • pp.1710-1720
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    • 2007
  • Environmental changes, including intensive international competition, unpredictable consumer demand, and market trends of variety and short product life cycles, have compelled the U. S. textiles and apparel industry to focus increasingly on the consumer as a way to meet these challenges. The industry began expanding into mass customization that used information technology, flexible processes, and organizational structures to deliver a wide range of products and services that met specific needs of individual customers but on a mass scale. This paper presents cases of leading-edge technology application on customization and breakthrough concepts in personalization, with a view to raising the level of debate on these issues to its highest level.

Hybrid Internet Business Model using Evolutionary Support Vector Regression and Web Response Survey

  • Jun, Sung-Hae
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2006.11a
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    • pp.408-411
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    • 2006
  • Currently, the nano economy threatens the mass economy. This is based on the internet business models. In the nano business models based on internet, the diversely personalized services are needed. Many researches of the personalization on the web have been studied. The web usage mining using click stream data is a tool for personalization model. In this paper, we propose an internet business model using evolutionary support vector machine and web response survey as a web usage mining. After analyzing click stream data for web usage mining, a personalized service model is constructed in our work. Also, using an approach of web response survey, we improve the performance of the customers' satisfaction. From the experimental results, we verify the performance of proposed model using two data sets from KDD Cup 2000 and our web server.

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New Flexible Applications Using $Reflex^{TM}$ Display Technology

  • Khan, Asad;Davis, Donald J.;Ernst, Todd;Marhefka, Duane;Miller, Nick;Montbach, Erica;Pishnyak, Oleg;Schneider, Tod;Doane, J.W.
    • 한국정보디스플레이학회:학술대회논문집
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    • 2008.10a
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    • pp.167-170
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    • 2008
  • $Reflex^{TM}$ display technology based on bistable, reflective, and flexible Cholesteric Liquid Crystal Displays is being developed and mass produced for new and non-traditional applications. These applications allow for personalization of mobile devices, very low cost display systems, and more. This display technology, its status, and new applications are discussed in this paper.

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A Study on the Directions for Development of the On-Line Shopping Mall Designs Reflecting the Progress of Personalization and Consumers' Expectations (개인화의 실행수준과 기대수준에 따른 쇼핑몰 디자인 개발 방향에 관한 연구)

  • Kim, Gyo-Wan;Hong, Su-Jung
    • Proceedings of the Korea Contents Association Conference
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    • 2006.05a
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    • pp.47-49
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    • 2006
  • As our society has been moving from the industrial society towards the information society, individual consumers' unique needs which were concealed behind mass products and services have been revealing themselves. As for Internet businesses, they are requested to implement the 'individual marketing' which regards each consumer as a segment of market, while being pressured to meet consumers' needs at the level never accomplishable before. The purpose of this study was to review the gap between the progress of individualization and consumers' expectations on the Internet shopping malls centering around the apparel shopping malls - which are most obliged to satisfy the consumers who are extremely individualized - and thereupon, explore the directions for development of on-line shopping mall designs.

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A Study on the Types and Strategies of Customizable Fashion Brands on Web Media (웹 미디어에 나타난 커스터마이저블 패션 브랜드의 유형 및 전략 연구)

  • Lee, Misuk;Chung, Kyunghee
    • Journal of Fashion Business
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    • v.21 no.1
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    • pp.134-147
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    • 2017
  • The purpose of this study is to analyze fashion brands' contents and characteristics of the participation platform of users, to assess the types and strategies of mass customization(MC). Most fashion brands sell one professional content: Shoes brands were the most common, followed by bags, unisex wear, and menswear. In consumer's design selection elements, changes in color and materials were the most common. For the personalization service elements, monogram service was the most common. The results of MC types analysis were as follows, Customized Standardization was the most common, followed by Tailored Customization, Pure Customization, and Segmented Standardization. For the types according to changes in products and expression methods, Cosmetic was the most common. And the classification according to modulation, Modularizers were the most common. For Creativity, brands in the making stage were the most common. For Flexibility, although brands different methods, high flexibility by modularizing design elements of products and accomplishing various design through participation. The Ease of use for various expression was generally high, parallel to Flexibility. For Durability, because consumers could receive end products only when they participated in the assembly stage in the on-line purchase, their continuous participation was not possible, so they participated only once. The typical types and strategy of MC were analyzed. The Customized Standardization type was the most common in shoes, bag, and womenswear brands. It was the Cosmetic type which could change colors and materials, the Modularizers, and had high Flexibility and Ease of use and low Durability.

A Study on the Fashion Design Process Based on the Digital Textile Printing System (디지털 텍스타일 프린팅 시스템에 기반을 둔 의류디자인 프로세스 연구)

  • 이지원;이주현
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2002.11a
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    • pp.85-96
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    • 2002
  • Entering the period of Mass Customization, and with the help of the Digital Textile Printing technology, the purpose of this study is to propose two customer involved design process models, based on the Digital Textile Printing technology, and to compare their efficiencies and appropriateness with those of the existing design process model, which would lead us to discover the possibilities of Mass Customized design process. By the result obtained from the survey of 166 females in their twenties and thirties, the second Mass Customized design process model which gave most choices to prosumers was preferred the most, while the existing design process which gave no choice seemed to be preferred the least, and among the design elements of textile, color appeared to be the most significant influential factor in the preference of the clothing by the consumers. In summary, it appeared that every aspect of the society requires a shift in the process of the thought from Mass Production to Mass Customization at this point, and a guideline was made from the Mass Customized design process suggested in this study.

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A Study On Customized Products and Services in Smart Environments (스마트환경에 따른 고객 맞춤 제품 및 서비스에 관한 연구)

  • Chang, Seog-Ju
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.1
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    • pp.167-174
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    • 2015
  • This study examines the Personalized Oriented Customized and services in smart environments. In addition to The structure of industry is currently smart environment shifting from the manufacturing industry focusing on goods production to service industry merging and combining service and marketing. The companies are placing a higher value on the customer needs to gain a competitive edge with creation of new business model. The key dilemma in mass customization and service, though, is how product customization can be realized without increasing production cost significantly. The purpose of this study is to explore new product development strategies that facilitate mass customization and service. Specifically, we propose Crowdsourcing marketing, Digital experience technology, Recommender Systems, 3D printing technology, Flexible manufacturing systems and UX based PSS(Product-Service Systems) in new product development processes as enabling strategies for mass customization and service in smart environments.

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Study on the aspect of costume in "Maeil Shinmun" - Focused on Men's wear, Women's wear and Children's wear- (매일신문에 나타난 복식현상에 관한 연구(I)-남성복, 여성복, 아동복 중심으로-)

  • 은영자;최윤혜;형승희
    • Journal of the Korean Society of Costume
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    • v.37
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    • pp.133-148
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    • 1998
  • This study presents the aspects and changing process of the habiliment from the National Liberation up to now by analyzing the articles of costume found in$\ulcorner$Maeil Shinmun$\lrcorner$from Jan. 1. 1946 to Dec. 31. 1996. In the period of 1946~1959, the political and economic conditions through the National Liberation and Korean war deteriorated and the interest in costumes were weakened. But the economic recovery and social stability in the middle of the 50's made the lost interest in costumes increase. From 1960 to 1969, the high economic growth was achieved by“Five year plans for Economic Development”and the progress of mass media, transportation, communication and education brought western culture to our society. It spread rapidly and changed the way of life and the sence of value. These phenomenon led to a great transition on the Korean costume culture in the 60's In 1970~1979, the articless of costume made a change from the 60's, which focused on women's wear, and tuned to one including general costumes not only women's wear but also men's wear due to the women's social roles, the unisexmode and diverse costume. In 1980~1989, the growth of the consumption, the banning of the school uniform, Asian Games(1986) and Olympic games(1988) caused the high qualification, personalization and diversification in the fashion industry. Further more, the traditional-oriented trend with korean culture was emphasized. It pursued the modernization of the traditional Korean Costume, Hanbok, to introduce the unique Korean Beauty. From 1990 to 1996, in the era of international-ization and open door policy, the competition of nations became intense and the comprehention about environmental destruction highlingted the concerns on ecology. The recognition of environmental protection and recycling were reflected in the fashion. It prevailed that the pursuit of personalization,. diverse style, practicality and the fashion leader called generation appeared.

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