• Title/Summary/Keyword: Marketing Network

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A Study on the Small-medium Sized Freight Forwarders' Entry into UNPM -Subject to International Freight Forwarder & Delivery Service (중소 국제물류주선업체의 유엔 조달시장 물류서비스 부분 진출방안 연구)

  • Shin, Seok-Hyun;Kwak, Kyu-Seok
    • Journal of Navigation and Port Research
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    • v.36 no.8
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    • pp.691-698
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    • 2012
  • Local freight forwarder's circle is suffering worsening profitability and insecure employment from over-competition which caused by a saturated local logistics market. It is emerging UN procurement market for local freight forwarders. However it is needed to study on successful entry, market status and supporting measures from government and research institute. Currently there are no national research data of UN procurement market in logistics sectors but as per the writer's experience and viewpoint to UN bidding, it would seem that appropriate measures should be made such as government's enhanced support for overseas advancement, price competitiveness, building global network and development of education program for trainees associated with current overseas internship program by government.

Social Issue Analysis Based on Sentiment of Twitter Users (트위터 사용자들의 감성을 이용한 사회적 이슈 분석)

  • Kim, Hannah;Jeong, Young-Seob
    • Journal of Convergence for Information Technology
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    • v.9 no.11
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    • pp.81-91
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    • 2019
  • Recently, social network service (SNS) is actively used by public. Among them, Twitter has a lot of tweets including sentiment and it is convenient to collect data through open Aplication Programming Interface (API). In this paper, we analyze social issues and suggest the possibility of using them in marketing through sentimental information of users. In this paper, we collect twitter text about social issues and classify as positive or negative by sentiment classifier to provide qualitative analysis. We provide a quantitative analysis by analyzing the correlation between the number of like and retweet of each tweet. As a result of the qualitative analysis, we suggest solutions to attract the interest of the public or consumers. As a result of the quantitative analysis, we conclude that the positive tweet should be brief to attract the users' attention on the Twitter. As future work, we will continue to analyze various social issues.

GAN-based Automated Generation of Web Page Metadata for Search Engine Optimization (검색엔진 최적화를 위한 GAN 기반 웹사이트 메타데이터 자동 생성)

  • An, Sojung;Lee, O-jun;Lee, Jung-Hyeon;Jung, Jason J.;Yong, Hwan-Sung
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2019.05a
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    • pp.79-82
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    • 2019
  • This study aims to design and implement automated SEO tools that has applied the artificial intelligence techniques for search engine optimization (SEO; Search Engine Optimization). Traditional Search Engine Optimization (SEO) on-page optimization show limitations that rely only on knowledge of webpage administrators. Thereby, this paper proposes the metadata generation system. It introduces three approaches for recommending metadata; i) Downloading the metadata which is the top of webpage ii) Generating terms which is high relevance by using bi-directional Long Short Term Memory (LSTM) based on attention; iii) Learning through the Generative Adversarial Network (GAN) to enhance overall performance. It is expected to be useful as an optimizing tool that can be evaluated and improve the online marketing processes.

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Bitcoin and the Monetary System Revolution Changes

  • Alotaibi, Leena;Alsalmi, Azhar;Alsuwat, Hatim;Alsuwat, Emad
    • International Journal of Computer Science & Network Security
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    • v.21 no.6
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    • pp.156-160
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    • 2021
  • Every day brings a new challenge to the humanities. Life nowadays needs accuracy, privacy, integrity, authenticity, and security to run life systems especially the monetary system. Things now differ from previous centuries. Multiple varieties in digital banking have opened the new and most advanced innovations for human beings. The monetary system is going to developed day by day to facilitate the public. Electronic money has amazed the world and gave a challenge to central banking. For this purpose, there will be a need for strict security, information, and confidence. Blockchain technology has opened new gateways. Bitcoin has become the most famous digital currency, which has created a thunderstorm in digital marketing. Blockchain, as a new Financial Technology, has satisfied all the security issues and satisfied doing business in secure ways that encourage investors to invest and keep the world business wheel. Assessment of the sustainability of implementing Bitcoin in financial institutions will be discussed. Every new system has its pros and cons in which a clear vision of what we are about to use can be sought. Through this research paper, a demonstration of the monetary system evolution, the new ways of doing business, some evidence in a form of academic cases will be demonstrated through comparison a table, a suggested method to transfer to the new system in safe mode will be proposed, and a conclusion will be concluded.

Millennial parents' perception of babywearing products: A text analysis approach (밀레니얼 세대의 Babywearing 제품에 대한 인식: 텍스트 분석 접근)

  • Lee, Wan-Gee;Park, Myung-Ja;Lee, Kyu-Hye
    • Journal of the Korea Fashion and Costume Design Association
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    • v.23 no.2
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    • pp.17-28
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    • 2021
  • The baby-tech industry, which combines IT with existing parenting product, is attracting increasing amounts of attention. Consequently various types of baby products incorporating functionality and design are being launched. In recent years, particularly as the market segments increases for babywearing products, parenting products that account for the child's comfort and parents' convenience are required. Therefore, this study examines the characteristics and consumer perception of babywear products, which are important for the emotional stability, development, and rearing of children. The study utilizes text mining and a network analysis by collecting unstructured text data. An examination of the network, based on the frequency of keywords for each babywear product and the degree of the connection to the centering index, revealed that consumers value convenience and price when purchasing products. The consumer perception and consideration factors that appear individually according to the product were also identified. In addition, studying body parts with high TF-IDF values revealed a difference in the body parts considered by consumers for each product. Lastly, through the visualization data based on the keywords that appeared in public, commonly appearing keywords, and those that appeared individually were examined. Through SNS, product characteristics as well as a new parenting culture that shared child-rearing routines were confirmed. This study suggests planning and marketing directions for the development of babywear products that meet consumer needs.

Didactic Principles Of Education Students 3D-printing

  • Lukianchuk, Iurii;Tulashvili, Yurii;Podolyak, Volodymyr;Horbariuk, Roman;Kovalchuk, Vasyl;Bazyl, Serhii
    • International Journal of Computer Science & Network Security
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    • v.22 no.7
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    • pp.443-450
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    • 2022
  • The method of studying 3D-technologies abroad and in Ukraine is considered. The analysis of educational resources and experience of use of the equipment in branch is carried out. The didactic principles of the educational process for 3D-printing specialists are determined. The use of FDM technology and the ability to minimize the occurrence of defects in the future have been studied. An analysis of the international experience of the educational process of relevant specialists in the field. The content of training for 3D printing specialists has been developed. The experience of using 3D-technologies is described and the list of recommendations for elimination of defects during production of products by means of additive technologies is made. The recommendations will be useful not only for beginners, but also for experienced professionals in additive technologies. The need to study such experience is the main condition for the development of enterprises in Ukraine that plan to automate their own production. A 3D printing engineer must know the basics of economics and marketing, because his responsibilities include optimizing workflows to reduce the cost and speed up printing. Therefore, the knowledge gained from practical experience presented and in building for learning 3D printing engineers by the authors will be important.

A Exploratory Analysis on Knowledge Structure of Untact Research (언택트 연구의 지식구조에 대한 탐색적 분석)

  • Kim, SeongMook;Cha, HyunHee
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.2
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    • pp.367-375
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    • 2021
  • This study aimed to identify the knowledge structure of researches on 'untact' and derived implications for directions for the studies using text mining. The study included network analysis and topic modelling of keywords and abstracts from 171 thesis published until October 2020. Centrality analysis showed that 'untact' studies had been focused on service, usage, consumption, technology and online. From the topic modelling, 6 topics such as 'COVID-19 and socio-technological change', 'needs and utilization of education contents', 'technology and service for user convenience', 'product marketing and sales', 'service design of the company', 'influence factors of usage and consumption' were extracted. Keywords that connect each topic were technology, service, usage, consumption, needs and factor. Exploratory analysis of 'untact' researches using text mining provides useful results for development of 'untact' studies.

Integration of Blockchain and Cloud Computing in Telemedicine and Healthcare

  • Asma Albassam;Fatima Almutairi;Nouf Majoun;Reem Althukair;Zahra Alturaiki;Atta Rahman;Dania AlKhulaifi;Maqsood Mahmud
    • International Journal of Computer Science & Network Security
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    • v.23 no.6
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    • pp.17-26
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    • 2023
  • Blockchain technology has emerged as one of the most crucial solutions in numerous industries, including healthcare. The combination of blockchain technology and cloud computing results in improving access to high-quality telemedicine and healthcare services. In addition to developments in healthcare, the operational strategy outlined in Vision 2030 is extremely essential to the improvement of the standard of healthcare in Saudi Arabia. The purpose of this survey is to give a thorough analysis of the current state of healthcare technologies that are based on blockchain and cloud computing. We highlight some of the unanswered research questions in this rapidly expanding area and provide some context for them. Furthermore, we demonstrate how blockchain technology can completely alter the medical field and keep health records private; how medical jobs can detect the most critical, dangerous errors with blockchain industries. As it contributes to develop concerns about data manipulation and allows for a new kind of secure data storage pattern to be implemented in healthcare especially in telemedicine fields is discussed diagrammatically.

Diabetes Detection and Forecasting using Machine Learning Approaches: Current State-of-the-art

  • Alwalid Alhashem;Aiman Abdulbaset ;Faisal Almudarra ;Hazzaa Alshareef ;Mshari Alqasoumi ;Atta-ur Rahman ;Maqsood Mahmud
    • International Journal of Computer Science & Network Security
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    • v.23 no.10
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    • pp.199-208
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    • 2023
  • The emergence of COVID-19 virus has shaken almost every aspect of human life including but not limited to social, financial, and economic changes. One of the most significant impacts was obviously healthcare. Now though the pandemic has been over, its aftereffects are still there. Among them, a prominent one is people lifestyle. Work from home, enhanced screen time, limited mobility and walking habits, junk food, lack of sleep etc. are several factors that have still been affecting human health. Consequently, diseases like diabetes, high blood pressure, anxiety etc. have been emerging at a speed never witnessed before and it mainly includes the people at young age. The situation demands an early prediction, detection, and warning system to alert the people at risk. AI and Machine learning has been investigated tremendously for solving the problems in almost every aspect of human life, especially healthcare and results are promising. This study focuses on reviewing the machine learning based approaches conducted in detection and prediction of diabetes especially during and post pandemic era. That will help find a research gap and significance of the study especially for the researchers and scholars in the same field.

Research Trend on Social Welfare Administration in Korea - Using both Network and Content Analysis for the Recent 10 years - ('한국사회복지행정'의 최근 10년간 연구경향 특성 - 네트워크분석과 내용분석의 활용-)

  • Choi, Jae-sung;Cheong, Sejeong;Cho, Jayoung
    • Korean Journal of Social Welfare
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    • v.68 no.1
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    • pp.73-94
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    • 2016
  • The purpose of this study is to examine the trend of the studies on Korean social welfare administration over a recent 10 year period. Employing both network analysis and content analysis, which are representative statistical strategies to identify research trends, we analyzed 221 articles published in the Journal of Korean Social Welfare Administration from 2005 to 2014. The major findings were as follows; First, we found two clusters -"social (welfare) service" and "social welfare organization"- in the studies of social welfare administration. In addition, more than 80% of articles are mainly related with human resource management, including job satisfaction, organizational commitment, and so forth. Second, the newly emerging academic subjects such as social enterprise and community network appeared to be done independently of traditional subjects. Third, the proportion of quantitative studies being focused on human resources was overwhelmingly high compared to the other types of studies; therefore, there are a few studies using qualitative or mixed method, evidence based practice, and discourse studies. In addition, the studies of the rural areas, which are a blind spot of the social service delivery system, and the studies about information management, financial management, marketing, organization innovation rarely appeared, despite their significance.

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