• 무역상무연구
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• 제23권
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• pp.341-372
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• 2004

Since China was admitted to the World Trade Organization (WTO) on December 11, 2001, China has sped up its active participation in the competition of the world economy by lifting its trade and investment restrictions and limits. Its trading system is getting more and more free and its huge market with a population of 1.3 billion has been getting more and more open. With Chinas WTO accession, China has been honoring its commitments to its WTO members by complying with international business practices and WTO rules. For example, it will cut down its import tariffs for automobiles from the present 80% to 25% by 2006. Its financial sector and service industries are open to foreign investors now. As Chinas biggest business partner, Japan has benefited tremendously from Chinas open policies and deepening economic reform. In order to reduce the costs of production, a large number of enterprises from Japan have set up production bases in China since a Chinese workers wages accounts for only one tenth of those of a Japanese worker on the average. Japan has become one of Chinas biggest investors on a par with the United States of America (USA). How are the Japanese enterprises in Japan and in China adjusting themselves to the rapid changes of the Chinese market? What characteristics do the Japanese enterprises in China have? What effects has Chinas WTO accession had on those Japanese enterprises that have invested in China? This paper finds answers to the above questions. It at first reviews the Sino-Japanese economic and trade relations since 1980s, then analyses the situation and characteristics of Japanese-invested enterprises in China, and explores their problems in China. Finally it puts forward some suggestions for the Japanese enterprises in China.

• 무역상무연구
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• 제51권
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• pp.465-495
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• 2011

Domestic franchised businesses have been showing relatively fast growth, but the growth is expected to slow down as in those developed countries. In face of this changing market environment, domestic franchisers will have to turn their eyes abroad to achieve sustainable growth. On the other hand, more international franchisors could pursue expanding into the Korean market due to economic or strategic reasons in their home countries. In general, enterprises are faced with several barriers when entering foreign markets by franchising their operation. Issues relating to such entry barriers can be broadly classified into legal and managerial. To begin, international franchising necessitates enterprises to handle various aspects of legal issues. There are no internationally unified rules for franchise agreements as in international goods purchase contracts. This forces franchisors to have deep knowledge of concerned regulations and practices of each of the individual target countries, in particular franchising practices which differ from those of their own countries in terms of rights and obligations of the involved parties. Having regard to this situation, this study reviewed the EU's PEL CAFDC and other domestic and overseas regulations governing franchising. From the results, several contractual obligations were derived that need to be taken into account when handling the issues around the international franchise agreement. In closing this paper mainly having in mind enterprises in various business lines seeking to expand into international franchising, some unmet needs are worth commenting. First, there is an urgent need to establish practical guidelines along with the model agreement addressing the issues of international franchising in the absence of any unified international rules. Second, to meet the first need above, it is needed that the relevant authorities conduct a comprehensive review of the existing franchising regulations available across overseas countries and, based on the results, embark on gathering good common elements in the existing franchising regulations in individual countries, ultimately developing the best possible guidelines and examples.

• 통상정보연구
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• 제12권3호
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• pp.55-78
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• 2010

This study analyses recent development of digital contents industry. The purpose of this study is to show how the convergence phenomenon is occurring in the digital contents industry. Furthermore, this study examines the influence of digital convergence on the digital contents industry. The characteristics of the digital contents industry falls roughly into three features. To begin with, technical aspect of the industrial feature is that digitalized contents can be used in various digital devices, namely OSMU(One Source Multi Use). The second feature is related to protection of copyright against illegal file sharing and downloading. One final point is that platform for distribution channels has been universal by digital convergence. To sum up, the notable feature of digital contents industry is high value-added. Also, digital contents industry is composed of users, digital device, network, and universal contents. Users are the key component of digital contents industry, who is distinguished from consumers. Digital devices such as mobile phone, PDA can play all kinds of digital contents and make users communicate in two-ways. Portable devices also allow the users to consume digital contents at any place. Digital contents can be distributed by both wire and wireless networks. And most of transactions can be made through networks. There are three key issues about digital convergence. Entry barriers for market become lowered; the age of contents users is changed from old generation to young generation. And the form of contents devices is changing rapidly. Traditional contents field such as movie, music, broadcasting, publishing, animations are combined into one digital contents territory. As a result, this paper suggests that digital convergence phenomenon will be accelerating for the future. According to the result of this study, the advent of digital convergence and e-Commerce will have significant influence on trade of digital contents.

• 한국건설관리학회논문집
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• 제13권2호
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• pp.80-90
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• 2012

2011년을 기준으로 국내 건설시장은 민간 부문과 공공부문의 발주 감소로 전반적인 건설 경기 침체가 되고 있는 실정이며 해외 건설의 경우는 플랜트에 편중된 시장 점유로 인해 전체 건설업에 대해서는 중국 및 인도 등에 경쟁력을 잃어가고 있다. 또한 선진국에 비해 고부가가치 기술경쟁력이 열위에 있는 상황에서 국내 건설사들의 경쟁력 강화에 대한 연구들이 이루어지고 있는데, 최근 국내 외에서 Pre-construction Service(이하 Pre-con Service)의 중요성이 부각되어 대형 건축 및 플랜트 프로젝트 발주 시 이를 통한 발주가 늘어나는 추세이다. 그러나 국내 건설사들의 Pre-con 업무에 대한 일반적인 이해부족과 업무 체계 정립이 미흡하여 Pre-con Service에 대한 대응 전략은 부족한 상황이다. 이에 본 연구에서는 국내 건설사의 해외 건설 시장 진출을 위한 Pre-con Service의 핵심 업무를 규명하고 그 중요도와 현 역량 수준을 비교 분석하여 이에 따른 역량 향상의 방향을 제시하고자 한다.

• 무역상무연구
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• 제77권
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• pp.259-284
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• 2018

The purpose of this study is to identify the determinants of the export performance of the most preferred trade exhibitions for SMEs. And the results are as follow. First, it is analyzed that the challenging entrepreneurship, the global orientation toward the overseas market, the quality of the excellent trade show, and the support system of the trade exhibition of the export related organizations all have a very positive effect on the export performance of the SMEs participating in the trade show. Second, the number and size of participating trade shows has no influence on controlling export performance. Third, there is a difference in export performance depending on participation frequency, participation size, participation method, and participating region. The implication of this study is that SMEs, which have a strong sense of entrepreneurship and a strong commitment to the global market, need to actively participate in trade exhibitions with relatively low barriers to entry. The policy implication is that organizers and export-related organizations need to understand the internal capabilities of participating companies in order to maximize the performance of participating companies. And Korea should also create an environment that can attract and hold excellent trade exhibitions held overseas. Therefore, the government and export-related organizations should expand the infrastructure for hosting global trade exhibitions. As well as an urgent need to build a system for attracting overseas buyers that can dramatically boost overseas buyer visits.

• 복식
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• 제57권10호
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• pp.74-86
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• 2007

An empirical study was conducted on fashion cultural products, targeting foreigners from diverse cultures. Its purpose was to identify foreigners' attitudes toward fashion cultural products of which design sources were derived from the Korean culture. The quantitative research using questionnaires was targeted at Americans, Chinese and Japanese who visited Korea. The questionnaires were back-translated into different languages for completion by the test subjects. Out of a total of 424 surveys returned, 393 were deemed usable. As a result of data analyses using SPSS 12.0 and AMOS 5.0, we found that: First, two attitude factors, the authenticity and aesthetic elements, exerted a significant effect on the intent to purchase. However, the last attitude factor, care and carriage convenience, did not significantly influence the purchase intention. Second, there was no significant difference in the attributes regarded as important when purchasing fashion cultural product between people from the U.S. and Japan. However, people from China showed differences in the attributes compared to the U.S. and Japan. Third, we found that attitudes toward fashion cultural products were different among respondents of three countries. It was revealed that the Chinese liked Korea's fashion cultural products the most, followed by Americans and Japanese. This research is significant because investigating foreigners' attitudes toward fashion cultural products for reaching out to a broader market abroad would contribute to help building an market entry planning.

• 한국정보통신학회논문지
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• 제22권9호
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• pp.1271-1276
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• 2018

2018년 3월 8일, 칠레 산티아고에서 베트남을 포함한 11개 국가들이 포괄적이고 점진적인 환태평양경제동반자 협정(CPTPP) 출범 합의에 서명하였다. CPTPP(Comprehensive and Progressive Agreement for Trans-Pacific Partnership)는 2017년 1월 미국의 TPP 탈퇴 이후 남은 11개국(일본, 호주, 뉴질랜드, 캐나다, 멕시코 칠레, 페루, 싱가포르, 베트남, 말레이시아, 브루나이)이 참여하는 아시아-태평양 지역의 대규모 자유무역협정(FTA)이다. 기존의 TPP 보다 경제적 규모는 작아졌지만, CPTPP 11개국의 국내총생산(GDP) 규모는 전 세계 대비 12.9%, 교역량은 14.9%로 또 다른 메가 FTA가 탄생했다는데 의의가 있다. CPTPP는 기존 TPP의 큰 틀을 그대로 유지함으로써 TPP 합의 사항들이 거의 그대로 적용되지만, 지식재산권과 투자분쟁해결절차 등 일부 민감한 내용들은 적용이 유예 및 수정되었다.

• 한국의류학회지
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• 제38권2호
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• pp.216-230
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• 2014

The importance of the Chinese fashion market is increasing; therefore, this study investigates the possibility of implementing a Word-of-Mouth (WOM) marketing strategy among Chinese students in Korea. This study examines the effects of consumer characteristics (similarity, opinion leadership, and fashion innovativeness), awareness of Korean fashion brands, satisfaction with Korean fashion products on WOM experiences and WOM behavior (off-line as well as on-line). A total of 161 responses from Chinese students in Korea were gathered and analyzed using SPSS 20.0 for descriptive statistics, factor analysis, and regression analysis. The results show that consumer characteristics (except similarity) significantly influence WOM experiences, opinion leadership influence off-line WOM behavior, and fashion innovativeness influence online WOM behavior. However, similarity has no influence on WOM experiences and WOM behavior. Second, Korean brand awareness affect both WOM experiences and behavior; however, satisfaction with Korean fashion products only affected WOM experiences. This study showed the feasibility of conducting a WOM marketing strategy using the WOM effects of Chinese students in Korea. The study may help the Korean apparel industries establish an entry strategy for the Chinese market.

• 한국의류학회지
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• 제28권9_10호
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• pp.1341-1350
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• 2004

With the advent of the globalization trend of the industry, the enterprises in the fashion industry around the world have witnessed a surge in exports and foreign direct investment (FDI). Many fashion enterprises in each country, along with the multi-national enterprises, have engaged in global outsourcing of the production process in order to increase their global competitiveness, and have attempted to expand their commercial presence in the world market by entering into other foreign markets. Such market entry attempts have lead to the increase of FDI and trade by the fashion enterprises. This study attempts to examine the interactive relation between FDI and export/import of fashion products in different fashion industries both worldwide and in Korea. First, we will look into the relation between export/imports and FDI of each regional fashion industry, then expand the study to the relation between those two factors found in the fashion industry of Korea in general, and finally, to the relation between the two factors in the fashion industry of countries that are the major export nations of fashion goods into Korea. The data which this study is based on were collected from the International Trade Statistics Yearbook Vol. II (UN, 1991-2002, New York: UN), UNCTAD Handbook of Statistics (UN, 1996-2001, Vienna: UN), UNCTAD database, the archives of the Korea Federation of Textile Industry and the archives of the Export-Import Bank of Korea. The methods of analysis used in this study were correlation, regression, and descriptive statistics of the data. The result of this study showed that each fashion industry of different regions was subject to a diversity of effects. For one, the fashion industry in Korea showed a significant correlation between outbound investment and both export and import. On the other hand, the apparel industry in Korea showed a significant correlation between outbound investment and imports, but no such correlation between outbound investment and exports.

• 한국전자거래학회지
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• 제19권4호
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• pp.151-168
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• 2014

국내에서는 한국저작권위원회 주관으로 디지털콘텐츠 식별을 위한 국가디지털콘텐츠식별 체계인 UCI(Universal Content Identifier)와 통합저작권관리를 위한 ICN(Integrated Copyright Number) 식별체계를 운영하고 있다. 그러나 UCI나 ICN은 국제표준 식별체계인 ISRC (International Standard Recording Code)나 ISWC(International Standard Works Code), ISAN (International Standard Audiovisual Number) 등과 같은 국제적인 표준 식별체계와의 연계가 되어있지 않다. 따라서 국내 콘텐츠의 해외시장 진출을 위해서는 해당되는 국제표준의 식별체계 와 연계를 위한 추가의 별도 작업이 요구되고 있으며, 외국에서 판매되는 콘텐츠에 대한 정산을 포함한 통계자료는 국내시스템으로는 통합관리가 불가능하다. 본 논문에서는 UCI/ICN과 국제 표준의 식별체계와의 연계를 위해 국내/외 식별체계 동향을 조사하고, 조사한 국제표준 식별체계 들의 메타데이터와 표준을 분석하여 UCI/ICN과의 연계 방안을 제시한다. 또한 시험 모형을 개발 해봄으로써, UCI/ICN과 국제표준 식별체계와의 연계방법에 관한 연구 방향을 제시하였다.