• Title/Summary/Keyword: Market Diversity

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Comparative Analysis on Preference of Men's Jewelry in Korea and China (Focused on Tie-pin and Cufflinks) (한국과 중국의 남성 장신구 선호도 비교 분석 (넥타이핀과 커프스 버튼을 중심으로))

  • Ko, Seung-Geun
    • Journal of the Korea Convergence Society
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    • v.9 no.2
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    • pp.201-206
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    • 2018
  • This is the study on the preference of men's jewelry in Korea and China. It started to change and develop the market of modern men's jewelry, which is increasingly growing. The men's jewelry market, in Korea, has developed as small market as part of women's, and since 2006, it has started to grow as men's jewelry. However, it is still treated only by some brands. It is a time when innovation is needed because design diversity is weak. The men's jewelry market in China is rapidly developing under the influence of young emerging rich people. However, as in Korea, a research on the design of men's jewelry is insufficient, so it is urgent to study the preference for men's jewelry. Each survey was conducted on a the tie-pin and cufflinks as the most representative men's jewelry in Korea and China. As a result, both countries were not satisfied with the designs currently being sold. In Korea, the popularity of the tie-pin and the cufflinks is made to some extent, and customizing to consumer and innovative development are required. And, in China, the popularity of the tie-pin and the cufflinks made it possible to expect the growth of the men's jewelry market.

Analysis of Traditional Knowledge Data Types Related to Plants in Seoraksan and Hallasan Biosphere Reserves (설악산과 한라산 생물권보전지역의 식물 관련 전통지식 자료 유형 분석)

  • Il Won Lee;Kee Dae Kim
    • Korean Journal of Plant Resources
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    • v.37 no.4
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    • pp.321-359
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    • 2024
  • To conduct ethnobotanical study that grow wild in biosphere reserves or are traded in nearby traditional markets, we collected and analyzed traditional knowledge information on vascular plants that live in Mt. Seorak and Mt. Halla. As a result, the ethnobotanical plants investigated in Mt. Seorak consisted of 102 families and 489 taxa. The ethnobotanical plants investigated in Mt. Halla consisted of 118 families and 374 taxa. Both ethnobotanical plants from Mt. Seorak and Mt. Halla were most widely used for oriental medicine and treatment, and leaves were the most used organ. Differences in diversity by family of ethnobotanical plants inhabiting Mt. Seorak and Mt. Halla showed significant differences only in other use. The ethnobotanical plants traded at the traditional market near Mt. Seorak consists of 59 species in 34 families and 56 genera. The ethnobotanical plants traded at the traditional market near Mt. Halla consists of 102 species in 49 families and 94 genera. All ethnobotanical plants traded in traditional markets were most often used for oriental medicine and treatment, and stems were used most often in the traditional market near Mt. Seorak, and leaves were used most often in the traditional market near Mt. Halla.

Political Economy of Global Market: Debate on Cultural Imperialism Thesis and Its Critical Acceptance of Cultural Imperialism (문화시장 개방의 정치경제학: 문화제국주의 논쟁과 비판적 수용)

  • Yim, Dong-Uk
    • Korean journal of communication and information
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    • v.35
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    • pp.114-146
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    • 2006
  • Now, Korea-U.S.A Free Trade Agreement talk is underway in Korea. In FTA talks, the issues on audio-visual sector including screen quota, opening of broadcasting and telecommunication to the U.S.A. are becoming a hot potato. Globalization has been speed up by mass media and telecommunications. Cultures are no longer bounded by specific place but, through the migration of persons and the electronic flows of information, ideas and images, transgress established boundaries. So issues and debates have to be focused on global culture and cultural imperialism. Some would argue global culture is the consequences of capitalist world-system, so dominance by the center should be criticized and vanished. Some would say that global culture would help recipient society's people with cultural diversify and improvement. The issues on culture and communication, particularly at international level call for our attention in light of cultural identity, homogenization and diversity. Although I criticize the cultural imperialism thesis, I suggest critical acceptance of cultural imperialism. That is the observation of complexity between internal and external dynamics. The process of cultural imperialism is not simple and unitary. It rather involves the various forces of internal dynamics along with external forces.

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The Effect of the Characteristics of the Social Commerce's Buyer on the Customer Satisfaction and Loyalty (외식소비자의 소셜커머스 구매특성이 고객만족 및 충성도에 미치는 영향)

  • Lee, Chang Kyoung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.2
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    • pp.353-358
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    • 2020
  • The new sales method of social commerce in food service market is growing steadily. Over 50 percent of the social commerce market is food service product. Food service companies are using social commerce, which is discount sales, as a marketing tool. There are many food service companies using social commerce as a sales and marketing tool. However, little research has investigated food service customers. Thus, this study suggests how food service customer's purchasing factor affects customer's satisfaction and loyalty of the supplier and business operator. Social commerce's purchasing characteristic factors are selected based on a previous study. Purchasing factor is divided into supplier and business operator side and the impact of the relationships between its subordinate factors (price discount, offering diversity, mutual action, brand intimacy) and customer's satisfaction is analyzed. As a result, price discount and brand intimacy show higher results. Offering diversity and brand intimacy of purchasing factor on business operator side shows a higher impact on the relationship between loyalty and ?? (Ed- 'the relationship between A and B'; what is B?). The study implications are as follows. The food service industry should establish different marketing strategies to apply social commerce and compare with social commerce business operators, because the actual place where customers use food service is food service restaurants and not just social commerce websites.

Comparative Analysis of Korean-Japan Popular YouTube Content -Based on Social Statistical Approach- (한일 인기 유튜브 콘텐츠의 특징 -운영 주체와 콘텐츠 분야별 데이터 비교분석-)

  • Sung, Yun-A
    • Journal of the Korea Convergence Society
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    • v.11 no.2
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    • pp.167-174
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    • 2020
  • The social statistic was used to top 250 Korean and Japanese YouTube channels based on the number of subscribers examine its channel type (private/corporations/others), distribution of contents and private YouTube channels' date of registration. The channel examination was also used to provide practical hint to create new Youtube contents. According to the statistics, Korean channels were mainly managed by K-Culture related companies for the promotional purpose, whereas Japanese channels were mainly managed by individuals with a variety of contents. It is presumed that Japanese individuals have been engaged in creating individual video content since the early period through video uploading platforms other than YouTube such as Niconico Douga. Since the expansion of the YouTube market will continue, it is important not only to reinforce corporations' marketing on YouTube but also to promote the uniqueness and the diversity of YouTube content for the individuals to improve the economical, sentimental, and informational contents in order to create socially effective personal contents that can be competitive in the global market.

Korean Broadcasting Laws under the WTO Service Negotiation (WTO 서비스 협상과 국내 방송규제: 정책적 대응 및 규제정비의 필요성)

  • Song, Kyoung-Hee
    • Korean journal of communication and information
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    • v.22
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    • pp.77-106
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    • 2003
  • As globalization of communication is going on and as the media have become increasingly central to the world economy, media policy matters have become the province of world economic organizations like the IMF and the WTO. The WTO service negotiation is focused primarily on the discriminatory and quantitative barriers associated with the trade of audiovisual services. Domestic measures such as subsidization, content regulation including quotas, and licensing requirements and restrictions on foreign ownership and control are at issues here. These measures have been successfully implemented by countries wishing to withstand competition from the American audiovisual industry. The debate about trade in audiovisual services is permeated by the unstated assumption that these programs are pure commodities whose production, distribution, exhibition and in turn, values are solely determined by the market forces. It is therefore presumed that liberalization of trade in audiovisual services will benefit all, serving cultural pluralism and diversity as well as economic efficiency. However, this assumption is not shared by developing countries, the recipients of U.S. television material. They argue audiovisual sector requires a social and cultural approach, since it plays a key role in the preservation of people's identity and social bonds. They claim that it is the each state's right to define its media policy and to implement it through the means it considers fit. These clashing views over the nature of the audiovisual material and the ways in which protect cultural pluralism and diversity do not confine to be the realm of theoretical debate. Each state's interest and motivation to protect its local industry and to have a competitive advantage in the international market is working in this battle. Consolidation with the countries like Australia, Canada, and EU nations, in favour of cultural exemption, seems to be the best policy for us. However, we are not entirely free from the WTO pressures, considering relation to the U. S. This study analyzes Korean Broadcasting Law compared with those of other OECD countries and tries to propose some strategical guidelines facing WTO service negotiation in the area of broadcasting.

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Discrimination of the commercial Korean native chicken population using microsatellite markers

  • Choi, Nu Ri;Seo, Dong Won;Jemaa, Slim Ben;Sultana, Hasina;Heo, Kang Nyeong;Jo, Cheorun;Lee, Jun Heon
    • Journal of Animal Science and Technology
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    • v.57 no.2
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    • pp.5.1-5.8
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    • 2015
  • Background: Korean native chicken (KNC) is a well-known breed due to its superior meat taste. This breed, however, owing to a low growth rate, has a high market price. In order to overcome this disadvantage, the National Institute of Animal Science (NIAS) in Korea developed a commercial KNC breed, named Woorimatdag version 2 (WM2), an upgraded version of the Woorimatdag (WM1) breed and the WM2 was created by crossing the KNC with meat type breeds. This study aims to discriminate between WM2 and other chicken breeds using microsatellite (MS) markers. Methods: A total of 302 individuals from eight Korean chicken populations were examined. The genetic diversity and population structure analysis were investigated using Cervus, API-CALC, STRUCTURE, PowerMarker programs. Results: Based on heterozygosity and polymorphic information content (PIC) values, 30 MS markers were initially selected from 150 markers. The identified average number of alleles (Na), expected heterozygosity, and PIC values for the WM2 samples were 7.17, 0.741, and 0.682, respectively. Additionally, the paternity of individuals was assigned with a success rate of greater than 99% using 12 markers, the best minimum number of markers. The 12 selected markers contained heterozygosity and PIC values above 0.7 and probability of identity values around zero. Using these markers, the determined probability of identity (PI), $PI_{half-sibs}$, and $PI_{sibs}$ values were 3.23E-33, 5.03E-22, and 8.61E-08, respectively. Conclusions: WM2 is well differentiated with respect to other chicken breeds based on estimated genetic distances. The results presented here will contribute to the identification of commercial WM2 chicken in the market.

Using a Choice Experiment to Measure the Non-market Value of Sea Water Quality with a Focus on the Incheon Special Area Management Plan (선택실험법을 이용한 해역수질 속성의 비시장적 가치 추정: 인천특별관리해역을 중심으로)

  • Jin, Se-Jun;Park, So-Yeon;Yoo, Seung-Hoon
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.24 no.4
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    • pp.451-458
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    • 2018
  • The coast of Incheon reaches Incheon itself, Gimpo, Siheung, and Ansan of Gyunggi-do. Because this area has been seriously polluted, the Ministry of Oceans and Fisheries has established the Incheon Special Area Management Plan (SAMP) to preserve sea water quality as a marine environment asset. However, there is concern that actions taken in this area may change the surrounding marine ecology, being effected by farms, via a river that flows from waste lands, abandoned fishing activities and fishing nets, etc. Given this background, this study estimates the value of SAMP sea water quality using a choice experiment (CE). A CE survey of 1,000 households was undertaken, investigating trade-offs involving price and four attributes for selecting a preferred alternative to obtain a marginal willingness to pay (MWTP) estimate for each attribute. The estimation results showed that MWTP for a 1 %p improvement in sea water quality, the diversity of fauna species, the diversity of flora species, and a 1 %p reduction in marine litter as a result of conserving Incheon coastal sea water quality are estimated to be KRW 75, 135, 309 and 72 per household per year, respectively. All estimation results were statistically significant at the 1 % level. These findings can provide policy makers with useful information for evaluating and planning marine environmental management policies.

A Comparatibe on Selection Attributes of Airport throught traditional IPA and revised IPA -Focusing on the Gwangju and Muan Airport-

  • In, Ok-Nam;Park, Eun-Hye
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.11
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    • pp.211-218
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    • 2020
  • Gwangju Airport and Muan International Airport are planned to merge in 2021 while the aviation market is suffering an unprecedented prolonged crisis due to COVID-19 and therefore it is necessary to revitalize the airport to keep up with the passenger's demands. The study conducts an empirical research survey on the passengers of both airports regarding the importance, satisfaction, and overall satisfaction to derive a strategic marketing direction. The results show that to establish a strategic marketing direction, an urgent improvement is required for all "Commercial Facility and Diversity," "Rest Facility and Comfort," "Facilities for the Transportation Vulnerable," "Latest Facility" factors, and "Air Route Diversity." On the other hand, it is required to stop further investing and improving in "Publicity and Marketing" and "Flight Schedule". The results of this study demonstrate academic and practical importance through the comparison of two IPA models, based on Gwangju Airport and Muan International Airport before their integration, to provide substantive and meaningful marketing strategies.

Policy Implications for Introduction of Musical Stage Quota -Focused on In-depth Interviews with Experts- (뮤지컬 '스테이지 쿼터제' 도입에 관한 정책 제언 -전문가 심층 인터뷰를 중심으로-)

  • Kim, Jeong-Seob
    • The Journal of the Korea Contents Association
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    • v.13 no.11
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    • pp.608-616
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    • 2013
  • Debate on the introduction of musical 'stage quota' has been triggered to protect domestic original musical market. In the in-depth interviews with experts, most of the interviewees were in favor of the introduction of this system, ensuring mainly cultural diversity. The proposed model by proponents is that large-scaled national and public theaters(1,000 seats or more) must perform original musicals at least from 20% to 30% of total musical performance days per year set by law until its competitiveness should be ensured. Opponents proposed that government should design musical promotion and funding policy. The study implies that stage quota should carried out since the system is essential, and should be institutionalized through legislation. It is also suggested that government should consider and consult the stakeholders to draft this system reflecting answerers' limitations such as target, quota rate, period to minimize side effects like shrinkage of musical industry.